PowerPoint Presentation

Group 5: Horrible BossesNicholas SeeEdmond LimClarice LeeNguyen Quang HuyKevin YeoCSR: NTUC FairPrice

IntroductionEconomicLegalEthicalPhilanthropicIntroduction 4 Tiered Pyramid of CSRIntroductionEconomicLegalEthicalPhilanthropicIntroduction3 4 Tiered Pyramid of CSRIntroductionEconomicLegalEthicalPhilanthropicIntroductionEconomic4Economic ResponsibilitiesImportanceExamplesExamples and ImpactDefinitionMaximize stakeholders and shareholders benefitsCommitted to being consistently profitableMaintain high operating efficiencyMaintain strong competitive positionIntroductionEconomicLegalEthicalPhilanthropicEconomicEconomic ResponsibilitiesMotivationExamplesExamples and ImpactDefinitionA holistic CSR definition entails the full spectrum of business practicesAll other CSRs are based upon Economic CSR12IntroductionEconomicLegalEthicalPhilanthropicEconomicSOCIAL MISSION

Avian flu crisis: Regulated egg price

Providing house brand products: Quality yet affordableStakeholders: Consumers benefit from lower prices

Company/Shareholders: Business remained profitable yet more attractive to consumers, extra revenue earnedIMPACT Economic ResponsibilitiesRegulating Prices Of EssentialsSupply ChainsCo-operativeIntroductionEconomicLegalEthicalPhilanthropicEconomic Economic ResponsibilitiesSupply ChainsCo-operativeRegulating Prices Of EssentialsExclusive foreign suppliers: tech transfer, direct negotiation/supervision

Fresh food distribution center: ensure fresh products, reduce spoilagesCompany: Operational efficiency, cost reduction, products appeal to consumers

Shareholders: Brand equity over competitorsIMPACTIntroductionEconomicLegalEthicalPhilanthropicEconomicDividends: NTUC Members received total dividends at 5% of share price

Cash rebates: amount up to 4% of total purchasesCompany: Attractiveness of rebates/dividends means more customers and members

Shareholders: As NTUC FairPrice is a co-operative, any profits are channeled back to shareholders, or reinvested to benefit its stakeholdersIMPACT Economic ResponsibilitiesSupply ChainsCo-operativeRegulating Prices Of EssentialsIntroductionEconomicLegalEthicalPhilanthropicEconomic 4 Tiered Pyramid of CSRIntroductionEconomicLegalEthicalPhilanthropicLegalIntroductionEconomic10Legal ResponsibilitiesProducts meeting quality standardsCompliance with Local RegulationsFulfil Legal ObligationsIndependently Audited by Deloitte & Touch LLP

Unqualified Opinion (good!)

SGX Reporting requirements2Rule 703(4)(a) obligates an issuer to provide timely disclosure of material information in accordance with this policy. The Exchange regards disclosure as fundamentally important to the operation of a fair and efficient market for the trading of securities.Fulfil SGX Reporting requirements#1IntroductionEconomicLegalEthicalPhilanthropicLegalImpactLegal ResponsibilitiesProducts meeting quality standardsCompliance with Local RegulationsFufil Legal RequirementsMOM Foreign Worker Quota40% vs 10%More Singaporean JobsAwarded Best Workplace in 2012#2IntroductionEconomicLegalEthicalPhilanthropicLegalALLOWEDACTUALLegal ResponsibilitiesProducts meeting quality standardsCompliance with Local RegulationsFufil Legal RequirementsProduct CertificationAll food products adhere to AVA ISO 9001 standard All non-food products audited by SPRING & NEAProtect customer wellbeing & safetyProduct CertificationImpact#3IntroductionEconomicLegalEthicalPhilanthropicLegalSilver Award from the Agri-Food & Veterinary Authority (AVA) Earns public Goodwill & Trust 4 Tiered Pyramid of CSRIntroductionEconomicLegalEthicalPhilanthropicEthicalIntroductionEconomicLegal14Ethical ResponsibilitiesProtecting Animal RightGreen PracticesClear Product LabellingIntroductionEconomicLegalEthicalPhilanthropic#1#2#3CompanyPortrays a positive imageStakeholdersCustomers, Suppliers, Partners & InvestorsImpacts of Corporate Social ResponsibilitiesStakeholders confidence in the house brand products Cultivate a sense of responsibility in sustaining the environmentTransparent in their product detailsGreat efforts in sustaining environmentWhat is Ethics?Not mandated by law but socially acceptedEthical15Ethical ResponsibilitiesProtecting Animal RightGreen PracticesClear Product LabellingIntroductionEconomicLegalEthicalPhilanthropic#1CompanyPortrays a positive imageStakeholdersCustomers, Suppliers, Partners & InvestorsImpacts of Corporate Social ResponsibilitiesStakeholders confidence in the house brand products Cultivate a sense of responsibility in sustaining the environmentTransparent in their product detailsGreat efforts in sustaining environment

Ethical16Ethical ResponsibilitiesProtecting Animal RightGreen PracticesClear Product LabellingIntroductionEconomicLegalEthicalPhilanthropic#2CompanyPortrays a positive imageStakeholdersCustomers, Suppliers, Partners & InvestorsImpacts of Corporate Social ResponsibilitiesStakeholders confidence in the house brand products Cultivate a sense of responsibility in sustaining the environmentTransparent in their product detailsGreat efforts in sustaining environmentLove Nature Reusable BagFairPrice Care! CampaignEco-StoreEncourage consumers to recycle itemsGreen Day Campaign10 cents off purchases (Min. $10 Spending)Ethical

17Ethical ResponsibilitiesProtecting Animal RightGreen PracticesClear Product LabellingIntroductionEconomicLegalEthicalPhilanthropic#3CompanyPortrays a positive imageStakeholdersCustomers, Suppliers, Partners & InvestorsImpacts of Corporate Social ResponsibilitiesStakeholders confidence in the house brand products Cultivate a sense of responsibility in sustaining the environmentTransparent in their product detailsGreat efforts in sustaining environmentBan of Shark Fin ProductsCeased the sale of Shark Fin ProductsSocial Responsible Retailer

Ethical18Ethical ResponsibilitiesProtecting Animal RightGreen PracticesClear Product LabellingIntroductionEconomicLegalEthicalPhilanthropic#1#2#3CompanyStakeholdersCustomers, Suppliers, Partners & InvestorsImpacts of Corporate Social ResponsibilitiesStakeholders confidence in the house brand products Cultivate a sense of responsibility in sustaining the environmentPortrays a positive imageTransparency in product labellingGreat efforts in sustaining environmentEthical19 4 Tiered Pyramid of CSRIntroductionEconomicLegalEthicalPhilanthropicLegalIntroductionEconomicEthicalPhilanthropic20Philanthropic ResponsibilitiesMATERIAL CONTRIBUTIONSContributions by company

#1#2CompanyPortrays a positive imageStakeholdersCustomers, Suppliers, Partners & InvestorsImpacts of Corporate Social ResponsibilitiesReceiving social support with a personal touchReducing Voluntary Welfare Organizations(VWO) operational cost Fostering stronger bonds among employeesStaying true to social mission to help local communityTIMEVolunteering programs by employee

What is Philanthropy?Exceeding Ethical expectations by voluntarily promoting human welfareIntroductionEconomicLegalEthicalPhilanthropicPhilanthropic21Welfare of workers & their families Community Projects Retailer with a heartFairPrice FoundationWhat is itExampleEPFWorkers welfare Nation & Community Building Poor & needyOur Strategic ThrustsBoys Brigade(Singapore): Share-a-gift

Food from the heart Volunteering Programme : Share-A-Textbook

Work with different partners 10% rebates for all employeesStudy grants for lower income workers childrenIntroductionEconomicLegalEthicalPhilanthropicPhilanthropicNTUC CURRENT EFFORTSFood from the Heart (FFTH)Employees participating in the packing of FFTHs Food Goodie Bag. 1NTUC Philanthropic InitiativesTime Volunteering Programs by employeesMaterials contributionContributions by CompanyIntroductionEconomicLegalEthicalPhilanthropicPhilanthropic

NTUC CURRENT EFFORTSRen Ci Nursing Home Employees devoting their time to accompany the elders through Karaoke Session, Massage and exercising. 2NTUC Philanthropic InitiativesTime Volunteering Programs by employeesMaterials contributionContributions by CompanyIntroductionEconomicLegalEthicalPhilanthropicPhilanthropic

NTUC CURRENT EFFORTSShare-A-Textbook Engaging local community to donate used books for lower-income family kids3NTUC Philanthropic InitiativesTime Volunteering Programs by employeesMaterials contributionContributions by CompanyIntroductionEconomicLegalEthicalPhilanthropicPhilanthropic

NTUC CURRENT EFFORTSBoys Brigade(Singapore) Sharing of gifts to the underprivileged during Christmas season 1NTUC Philanthropic InitiativesTime Volunteering Programs by employeesMaterials contributionContributions by CompanyIntroductionEconomicLegalEthicalPhilanthropicPhilanthropic

NTUC CURRENT EFFORTSStudy Grants Grants ranges for $250 to $3000 for lower income members and employees2NTUC Philanthropic InitiativesTime Volunteering Programs by employeesMaterials contributionContributions by CompanyIntroductionEconomicLegalEthicalPhilanthropicPhilanthropic

NTUC CURRENT EFFORTSNTUC FairPrice Food Voucher Scheme Help the needy in the provision of food and daily essentials3NTUC Philanthropic InitiativesTime Volunteering Programs by employeesMaterials contributionContributions by CompanyIntroductionEconomicLegalEthicalPhilanthropicPhilanthropic

Impact of InitiativesMATERIAL CONTRIBUTIONSContributions by company

#1#2CompanyStakeholdersCustomers, Suppliers, Partners & InvestorsImpacts of Corporate Social ResponsibilitiesReceiving social support with a personal touchReducing Voluntary Welfare Organizations(VWO) operational cost Fostering stronger bonds among employeesStaying true to social mission to help local communityTIMEVolunteering programs by employee

IntroductionEconomicLegalEthicalPhilanthropicPhilanthropic29 ConclusionIntroductionEconomicLegalEthicalPhilanthropicLegalIntroductionEconomicEthicalPhilanthropicNTUC is an exemplary example of how a firm can combine all 4 aspects of CSR and still make a profit.Economic

Strive to make a profitWhat drives NTUC FairPrice to engage in CSRImpact of CSR on Company and stakeholders2 Key TakeawaysIn SummaryLegalObey the lawEthicalBe ethicalPhilanthropicBe a good corporate citizen Question & AnswersThe End!Q & A(Class Part starts now)IntroductionEconomicLegalEthicalPhilanthropicLegalIntroductionEconomicEthicalPhilanthropic