Profile & Service Presentation

…Measurable Results c2015

Media Monitoring Services (Gh.) Limited

• With over 100 years of combined experience in Marketing, Communications, Research & IT practices, some professionals got together to provide marketing communication services

• Media Monitoring Services (MMS) pioneered monitoring in Nigeria in 1993

• Commenced Media Research Operations in 1997.

Member – Nigeria Marketing Research Association (NIMRA)

Member – Pan Africa Media Research Organization (PAMRO)

• Registered in Ghana in 2011( No. C-84,962), Commenced operations in December, 2012

• MMS is an independent media monitoring company, auditing the broadcast of all media

(Radio, Television, Prints, Online and Outdoor)

• MMS is a well capitalized, technology- oriented , value-adding organization that seeks to partner-save the most demanding advertisers in Ghana and across Sub - Saharan Africa.

• We are a full technology-driven organization providing information logistics in a searchable and archival format with the benefit of self- analysis

• Currently the biggest in West Africa and the benchmark/ reference point in Ghana

WHO WE ARE…

Concerns of the players

This in essence is the core of the

business of Media

Delivering audience at optimal cost

Media Agency

How do I deliver the desired

audiences to my clients

?

Advertiser

Where is my

money going?

Concerns of the players

Who is really watching

or listening

to me. Why and when?

How much are they using me vis-a vis

other channels

Which brands

should use me to

reach their targets?

How do I engage all available facilities and avenues to deliver the highest values to my

clients /brands?

Manage

How do I know and harness

emerging opportunities?

Explore

How do I confirm that

media houses are respecting the rules of their

licenses

Control

The puzzles that confronted marketing communication managers were multiple

Our Capabilities

Compliance Check (spots

and programmes)

Effectiveness Evaluation

for Commercial

Spots

Brand Perception and Quality

Tracking on e media

Reach and Rating Points

establishment for

Plans and Campaigns

Competitive Advertising Information

(all categories, all brands)

Developed Capabilities

Market Share determination

for Media Houses

Impact & Insight

development from

contents

Transmission Logs for

electronic media

stations

Audience Dynamics

Tracking for all media

Developed Capabilities Cont’d

Advertisers

Media planners and Buyers

Programme Producers and Marketers

Government MDAs and NGOs

Media Houses

Regulatory Bodies

SPAN OF CLIENTS AND PROSPECTS

Most experienced and innovative in service offerings

Best tamper proof technology – Audio & Visual

Self-enabled Portal – For Online campaign monitoring and reporting

Our Edge

One stop shop for complete information –

TV, Radio, Press, Outdoor, Online Content

STATIONS MONITORED IN ASHANTI REGION

FOCUS FM 94.3 ANGEL FM 96.1

OTEC FM 102.9 KESSBEN FM 93.3

NHYIRA FM 104.5 BOSS FM 93.7

ANIGYE FM 102.5 METRO FM 94.1

FOX FM 97.9 GARDENCITY 92.1

NEW MERCURY 91.5 ASHH FM 101.1

DOVE FM 89.5 SPIRIT FM 88.3

K FM 103.7 FREEDOM FM 87.9

LIGHT FM 94.9 KESEWAA RADIO

KAPITAL FM 97.1 METT FM

HELLO FM 101.5 INVISIBLE FM

LUV FM 99.5 RADIO LYNK

BRONG AHAFO REGION

LIFE FM 95.5 RADIO BAR 93.5

MOONLIGHT FM 102.3 PARROT FM 103.3

SKY FM 96.7 ADEPA FM 107.3

ARK FM 107.1 GREENER FM 94.5

DIMPA FM 91.3 SHALOM FM 100.3

CLASSIC FM 91.9 AGORO FM 93.1

SPACE FM 87.7 ASTA FM 103.9

STORM FM 101.9 CHRIS FM 88.9

GIFTS FM 105.5 ROYALS FM 104.7

CENTRAL REGION

SOMPA FM 90.9 OBREMPON FM 91.7

EAGLE FM 87.7 RADIO PEACE 88.9

RADIO CENTRAL 92.5 GOLDEN STAR 89.3

AHOMKA FM 99.5 CAPE FM 93.3

YES FM 102.9 LIVE FM 107.5

ATL FM 100.5

EASTERN REGION

EASTERN FM 105.1 SUN RISE FM

POLY FM 87.7 EMAK FM 97.7

LIFE FM 98.7 SPRING FM

OBOUBA FM 91.7 AGOO 96.9

VISION FM 90.9

GREATER ACCRA REGION

RADIO TV

RAINBOW RADIO 87.5 METRO TV

GREEN FM 88.3 TV AFRICA

NEAT FM 100.9 TV 3

JOY FM 99.7 UTV

RADIO GOLD 90.5 GH1

CITI FM 97.3 NET 2 TV

PEACE FM 104.3 CRYSTAL TV EXTRA

PRAVDA FM 93.5 GTV

SWEET MELODIES 94.3 ETV

HAPPY FM 98.9 VIASAT 1

CHOICE FM 102.3 CINE AFRIK

ADOM FM 106.3 ADOM TV

ATLANTIS RADIO 87.9 JOY TV

LIVE FM 91.9 JOY NEWS

MONTIE FM 100.1

UNIIQ FM 95.7

X FM 95.1

OMAN FM 107.1

HOT FM 93.9

SUNNY FM 88.7

HITZ FM 103.9

Y FM 107.9

OBONU FM 96.5

SENA RADIO 104.7

OKAY FM 101.7

PINK FM 96.9

ASEMPA FM 94.7

PRIME FM 89.1

TOP RADIO 103.1

XYZ FM 93.1

NORTHERN REGION

FILA FM 89.3 MIGHT FM 90.5

RADIO JUSTICE 98.5 NORTHSTAR RADIO 92.1

KESMI FM 107.1 ZAA FM 99.3

RADIO SAVANNAH 91.2 DIAMOND FM 93.7

VOLTA REGION

JUBILEE RADIO 106.9 LORLORNYO FM 93.3

VOLTA PREMIER FM 98.1

HOPE FM 93.1

US FM 100.3

KEKELI RADIO 102.9

VOLTA STAR RADIO 91.3

TOSH FM 103.9

WESTERN REGION

TWINCITY 94.7 RADIO MAXX 105.1

ASEDA FM 105.9 RADIO SILVER 92.3

BEACH FM 105.5 KYZZ FM 89.7

HELP FM 103.9 SKYY POWER 93.5

PARAGON FM 99.9 SPICE FM 91.9

GOODNEWS FM 96.3 SHAMA RADIO

ROK FM 98.7 Y FM 97.9

MELODY FM 91.1

MMS COVERAGE

GREATER ACCRA EASTERN REGION

ASHANTI REGION NORTHERN REGION

EASTERN REGION CENTRAL REGION

VOLTA REGION BRONG AHAFO

MONITORING PROCESS

MMS Automation System Configuration

Real Time Detection

Sources of Content

Video Signal Recorder

Audio Signal Recorder

Signal Copier & Converter System

Advert Detection System (Real & Offline)

Advert Clips Cutting & Fingerprints Creation

Console

Broadcast logger Systems

Quality Control & Report Administration

Servers &

Raid Backup System

QUALITY CONTROL/ASSURANCE PROCESSES

Recorded Sound

Auto Detected

Commercials

AUTOMATED SYSTEM –RADIO& TV

Maintains a data bank of advertising clips

(Fingerprints)

Watches and Listens to signal stream from all Radio

& TV channels simultaneously

Recognizes and captures match of any finger prints

from transmitted signals real time

Keeps record of the channels, date and time of

all the captured signals

Has capacity to back check for occurrences of newly introduced

fingerprint from the recorded signal stream

Volicon Observer

features

OUR SERVICES

Effective Campaign Planning

Effective Implementation

Provide Services

to enable Campaign

Performance Review

Media Audience Measurement

Electronic, Print, Out of Home, Internet

Programme Evaluation (TV, Radio)

Target patronage level

Advertising Effectiveness

Awareness Impact on audience

Product Research

Name test , Packaging design evaluation,

Central location Test

Image & Perception Study

Impact on patronage

Concept Testing/Evaluation

RESEARCH SERVICES

OUR SERVICES (MONITORING)

Compliance: Watchdog : TV, Radio, OOH and Print. Programme Tracking

Content Monitoring : TV, Radio Print, On line

Competitive: SOE, SOV, Ad Cluster, Competitive Watchdog, Effectiveness Rating

Trend Reports:

Media Trend Analysis

CONTENT MONITORING SOURCES

Type Name

News

Sports

Health

Banking & Finance

Movies

Musicals

Talent Hunt

Talk Show

Quiz

Fashion

Kiddies

Documentaries

Politics

Comedy

News Across Electronic platforms on the hour

Morning Shows: Morning Ride New Day AM Show This Morning

PROGRAMMES

OUTDOOR MONITORING

OOH

BRAND : COWBELL

REGION : GREATER ACCRA

LOCATION : NIMA

CONDITION : IN GOOD CONDITION

DATE : 29-04-2013 09:04 AM

IDENTIFIER : VOTE THAT COUNTS

OUTDOOR EVALUATION REPORT

TRAFFIC FLOW/ REACH

PER MINUTE: 112,

PER HOUR: 6,720

NUMBER OF ACTIVE

HOURS PER DAY: 11

MEDIA TREND

Advertising spend across all media types overtime

The growth of different media types

The highest spenders ladder

What position for corporate/brand

National and regional performance

CLIENTS ACROSS MARKETS

MMS ASPIRATIONS

Partnership Delivered

…Measurable Results!