m&m’s 貿金三甲 494751186 王依亭 494751459 陳奕霖 494751655 黃惠雅 494751447...
Post on 21-Dec-2015
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M&M’M&M’SS
貿金三甲貿金三甲494751186 494751186 王依亭 王依亭 494751459 494751459 陳奕霖 陳奕霖 4949
4751655 4751655 黃惠雅 黃惠雅 494751447 494751447 張家瑜 張家瑜 494751564 494751564 陸韋伶陸韋伶
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IntroductionIntroduction
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BackgroundBackground1. Candy’s coated pieces of
chocolate produced by Mars Enterprise.
2.Legend• Sir Forrest Mars
SPAINHard sugary coating
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Why their brand name Why their brand name called M&M’Scalled M&M’S
• 1929 Forrest Mars and R. Bruce Murrie New product First initials of last name M&M
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Popular in Popular in the marketthe market
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EnterEnter the market right the market right timetime
Those time : No much air conditional Chocolate candy gets melted
easily M&M’s
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Marketing ResearchMarketing Research
• 2002 : Over 200 different countries vote
• 37% 41% 19%.
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SloganSlogan
•只溶你口不溶你手•Melts in your mouth, not in
your hands
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Slogan analysisSlogan analysis
• M&M company add an asugery coating in the chocolate's outside to do what’s their slogan said
”Melts in your mouth, not in your hands” • The slogan gives consumers an
imagination
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SWOT SWOT analyzeanalyze
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StrengthsStrengths1.Brand a national wide brand name a High Brand Preference for consumers
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2.Promotion“The milk chocolate melts in
your mouth------not in your hand.”
Attractive themeAdorable doll package
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金莎
士力架
m&m's
德芙Dove
健達 好時其他
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總數
金莎士力架m&m's
Dove德芙健達好時其他
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3.Colorful 3.Colorful charactercharacter
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WeaknessesWeaknesses1. Stereotyping high calorie fat sweetish
2. Potential group haven’t develop
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OpportunitiesOpportunities 1.Law-fat chocolate 2.Valentine’s Day 3.Production diversity Package Style Black chocolate
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ThreatsThreats 1.Potential competitors2.Invariability
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Thanks for Thanks for your your
listening!!listening!!