mmr january 2008
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MMR January 2008TRANSCRIPT
• Ikutaro Kakehashi • Don Kirkendall • Neil Kjos • Gene Kornblum • Kay Koster • Don Leslie • Larry Linkin • Willam F. Ludwig II • Morty Manus • Keith Mardak • Jim Marshall • John McLaren • Bob Moog • Vito Pascucci • Les Paul • Hartley Peavey • Bud Reglein • Jimmy Saied • Bill Schultz • Denny Senseney • Lowell Simpson • Larry Thomas • Morley Thompson • Jack Westheimer • Harold Winkler • Bill Zeswitz • Armand Zildjian • Bob Zildjian
Jerry Ash • Skunk Baxter • Charles Bickel • Warren Brown • Edna Mae Burnam • Hayden Connor • John D’Addario • Dick Dale • Jim Darby • Skip Daynes • Glenn Derringer • Buddy Emmons • Sandy Feldstein • Frank Fendorf • Larry Fishman • Bob Fletcher • Alfredo Flores • Bill Fuller • Henry Goldrich • Charles Gorby • Fred Gretsch • George Gruhn • Chuck Hale • Jerry Hershman • Stan Jay • Laurence Juber • Henry Juszkiewicz • Al Kahn
J a n u a r y 2 0 0 8w w w . m m r m a g a z i n e . c o m
Exhibitor ListingBuyer’s Guide to New Gear
Professional Development Slate
NAMM Show Preview:
VoicesIndustry:of an
Spotlight
NAMM’s Oral History Project Nears 1,000 Interviews
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Features
MMR Musical Merchandise Review® (ISSN 0027-4615) founded in 1879, is published monthly by Symphony Publishing, LLC, 21 Highland Circle, Suite 1, Needham, MA 02494 (781)453-9310, publisher of School Band and Orchestra, Choral Director, Music Parents America and JazzEd. All titles are federally registered trademarks and/or trademarks of Symphony Publishing, LLC. Subscription Rates: U.S.A., US possessions, one year $32; two years $40. Canada one year $80; all other countries one year $159. Single issues $5 each. May Supplier Directory $35. Periodical-Rate Postage Paid at Boston, MA and additional mailing offi ces. POSTMASTER/SUBSCRIBERS: Send address change to Musical Merchandise Review, P.O. Box 8548, Lowell, MA 01853. Periodicals circulation is directed to music dealers and retailers, wholesalers and distributors, importers and exporters and manufacturers of all types of musical instruments and their accessories, related electronic sound equipment, general musical accessories, musical publications and teaching aides. The publishers of this magazine do not accept responsibility for statements made by their advertisers in business competion. No portion of this issue may be reproduced without the written permission of the publisher. Copyright ©2007 by Symphony Publishing, LLC, all rights reserved. Printed in USA.
JANUARY 2008 VOL.167 NO. 1 Contents
www.MMRmagazine.com
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94
34Cover Design: Laurie Chesna
34 The NAMM Oral History: Celebrating the Industry’s ‘Impact Players’
The trade association has been documenting the history of the music prod-ucts industry in the words of the people who did their part to create that history over the last 50 years and more. It’s a prodigious undertaking that will reach the 1,000 interview mark this year.
44 Shopatron Bridges Online Gap in Selling DirectWhen a music dealer is on a manufacturer’s site and sees a “Buy Now” op-tion for end-users, it’ll usually trigger an adverse reaction. Shopatron is out to change all that with an online concept that makes sure the dealer’s inter-est is part of the package.
50 Conn-Selmer Launches ‘Smart Parents’ InitiativeConn-Selmer has fi gured out a way to make it easier for band directors to get the level of quality instruments they desire for their programs, and to be rewarded for their efforts.
53 NAMM University Professional Development ScheduleFour days in Anaheim packed with a top-fl ight schedule or learning oppor-tunities – and, in some cases, even breakfast is thrown in!
75 2008 NAMM Show Exhibitor Roster
94 Buyer’s Guide to New Gear at NAMMPart One of MMR’s biannual canvass on new and intriguing products on view at this year’s NAMM Show extravaganza …
110 5,000-Plus, 135 Exhibits at PASIC in ColumbusDrummers and percussionists from around the world gathered in Co-lumbus, Ohio, to take in this year’s Percussive Arts Society International Convention (PASIC.) Attendees also visited 135 industry exhibits and expe-rienced over 125 clinics, concerts, master classes, and performances.
114 Guest Editorial: Why Sell Music Technology Products? M-Audio’s Matt Frazier suggests the answer to this question isn’t all that complicated …
4 Editorial 8 Upfront 16 Industry Notes 20 Storefront
26 Letters 28 People 30 Stats114 Sound & Light
116 Keys122 Supplier Scene135 Classifi eds 143 Advertisers’ Index
Departments
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Editorial
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PUBLISHERSidney L. Davis
EDITORDon Johnson
ASSOCIATE EDITORKevin Mitchell
CONTRIBUTING WRITERChristian Wissmuller
ADVERTISING DIRECTORRick Kessel
ADVERTISING SALES Tom Kelly
Iris [email protected]
CLASSIFIED AD SALESMaureen Johan
PRODUCTION MANAGERLaurie Guptill
PRODUCTION ASSISTANTMichael Rueckwald
GRAPHIC DESIGNERSAndrew P. Ross
Laurie [email protected]
CIRCULATION MANAGERMelanie A. Prescott
ADMINISTRATIVE ASSISTANTPopi Galileos
WEBMASTERSanford Kearns
SYMPHONY PUBLISHING, LLCXen Zapis • Chairman
Lee Zapis • [email protected]
Rich Bongorno • Chief Financial Offi [email protected]
Corporate Headquarters26202 Detroit Road, Suite 300, Westlake, Ohio 44145
440-871-1300www.symphonypublishing.com
PUBLISHING, SALES & EDITORIAL OFFICE: 21 Highland Circle, Suite 1, Needham, MA 02494
(781) 453-9310 Fax: (781) 453-9389www.mmrmagazine.com
Volume 167, Number 1, January 2008
®
Do musical-themed video games like the Guitar Hero series, the new Rock Band game, and an avalanche of recently introduced me-too products from various toy makers do anything to get more people interested in learning to music in the real
world? That’s a question that’s been hovering over the business for a while now and the
answer is elusive, to say the least. A recent article on the Web site News.com had a provocative title -- “Is Tomorrow’s
Clapton Playing Guitar Hero? -- but came up short of a defi nitive call. It quoted a New York-based guitar school operator who raved about the game, saying “My business is safe for years to come when I see kids playing Guitar Hero.” The teacher compared it to the positive effect for his business engendered by the sleeper movie hit “School of Rock” a few years back, when suddenly nine-year-olds were showing up for lessons.
However, in the same piece another teacher took a decidedly different view, stating fl atly that such a game “is going to kill music.” To him, kids hung up on music gaming will shun traditional instruction in guitar, which he notes “is not really easy to learn.”
Will a percentage of gamers make the jump to guitar – and, if so, how many? Even a representative of Red Octane, the maker of Guitar Hero, equivocated on this point at last summer’s NAMM Summit in Carlsbad.
More recently, as reported in an industry trade magazine, a Chicago-area dealer held Guitar Hero contests in-store in hopes of gauging the crossover rate. That’s an idea that may be worth a shot for other stores in the coming months.
On the heels of Guitar Hero’s runaway success, its manufacturer has rolled out Rock Band, a game that adds vocals, bass, and drums to the Guitar Hero format. Reviewing the new entry in the Washington Post, professional guitarist Carrie Brownstein offered a few astute observations. After gathering some friends to try out Rock Band, she com-mented, “… I realized we were having a party where people were sitting around playing video games. And really, if your are going to play games with a group of friends for more than one night, shouldn’t you just form a real band?”
Brownstein concludes, “There’s something sad about the thought of four teenagers getting Rock Band for Christmas and spending all their after-school time pretending to know how to play.”
I think she’s right. There is “something sad” in that scenario – and, I’m sure you’ll agree, not just for the teenage pretenders.
Hero or Zero?
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UpfrontConn-Selmer Elkhart Facility to Become Woodwind ‘Center of Excellence’Conn-Selmer, Inc. announced that its Elkhart South manufacturing facility will be transformed into a “Center for Excellence” for woodwind instrument manufacturing.
“The level of skill and expertise at this facility continues to improve through its utilization of modern manufacturing tech-niques, one-piece fl ow, lean manufacturing, and the team’s commitment to continuous improvement,” said John Stoner, president and CEO. “Focusing this expertise in a sin-gle facility allows for the better utilization of assets and better sharing of best practices. We will be providing the resources neces-sary and reconfi guring Elkhart South to ac-cept this expanded strategic role.”
The facility has a strong tradition of craftsmanship. Initially opened for the
Armstrong brand of woodwinds, it pro-duced all types of woodwind instruments during its initial tenure. With expansion in 2004, a formal training program brought on additional new workers under the tute-lage of expert craftsmen. Today, its crafts-men now spend their day working together in small groups to achieve very high levels of quality. “Continued investment in process enhancements such as computer controlled machinery, improved tooling, and state-of-the-art investment casting equipment will allow for the delivery of higher-quality in-struments to better fulfi ll the needs of our customers for all levels of fl utes, clarinets, and double reeds,” Stoner said.
The strengthened process and techni-cal support provided by a single facility will further enhance the manufacturing process already demonstrated by the de-velopment and introduction of the Avanti step-up fl ute line with Bickford Brannen.
This development work will continue with the introduction of the Julian Bliss line of student clarinets and the support and expansion of the Leblanc by Backun professional clarinets.
Additional expansion will include the company’s line of Leblanc USA and Vito clarinets, including the newest Leb-lanc by Backun professional models. As a result, its Kenosha, Wis. facility will be closing sometime in 2008. “While this is a very diffi cult decision, we recognize the effi ciencies available to us through focused and fully integrated manufac-turing facilities,” said Stoner. “Competi-tion in the global market place demands that these effi ciencies be fully explored. Our Elkhart South facility is ideally po-sitioned to accept this role, providing U.S. manufactured instruments that will be preferred by players and teachers throughout the world.”
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New Posts for Martin’s Forero, MarianoC.F. Martin & Co. announces two ap-pointments within the Marketing & Sales Division of Martin Guitar, nam-ing Ric Forero director of internation-al sales – Far East and South America, and Bruce Mariano, director of inter-national sales – Europe and Canada. With over 36 years combined experi-ence in marketing and sales, Forero and Mariano will be overseeing retail sales throughout the world market ef-fective Jan 7th. Both will continue to report to Steven Carletti, vice presi-dent of marketing and sales.
Bruce Mariano and Ric Forero.Former Steinway president Henry Z. Steinway and guitarist-inventor Les Paul are among nine 2007 recipients of the National Medal of Arts.
On Nov. 14, President George W. Bush announced the recipients of the awards, which were presented by the President and Laura Bush in a ceremony at the White House. The National En-dowment for the Arts (NEA) manages the National Medal of Arts nomination process and notifi ed the artists of their selection.
In addition to Steinway and Paul, the 2007 National Medal of Arts Recipients are: Morten Lauridsen, composer; N. Scott Momaday, author, essayist, poet, professor, painter; Roy R. Neuberger, arts patron; R. Craig Noel, Old Globe The-atre director; George Tooker, painter;
University of Idaho Lionel Hampton In-ternational Jazz Festival, music compe-tition and festival; and Andrew Wyeth, painter.
Also receiving an award from the President was Erich Kunzel, conductor of the Cincinnati Pops Orchestra and a 2006 National Medal of Arts recipient who was not able to attend last year’s event.
Henry Steinway, Les Paul Named Medal of Arts Recipients
Henry Steinway. Les Paul.
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UpfrontEd Shaughnessy Honored by LudwigLudwig Drums celebrated and honored Ed Shaughnessy and his 30-year year commit-ment to Ludwig with a tribute and presenta-tion at the 2007 PASIC in Columbus, Ohio. During the celebration, Shaughnessy was presented a one-of-a-kind Ludwig Black Beauty snare drum hand engraved with Shaughnessy’s well-known caricature.
Jim Catalano, director of marketing for Ludwig/Musser and long-time friend, made the presentation. “Ed’s infl uence on today’s drummers is legendary. At a time when tele-vision was the single in-home video outlet, Ed provided a clinic to the nation’s drum-mers and fans every weekday evening on The Tonight Show Starring Johnny Carson. It’s hard to imagine any one person having
such an effect on drummers and drumming as Ed Shaughnessy did every night. In today fractionalized video market, it’s likely never to be seen again.”
Shaughnessy’s work with Ludwig be-gan in the mid-1970s. “I was appearing at a huge festival in Enid, Oklahoma,” Ed recalled. “My plane was four hours late in arriving and I had less than thirty minutes to my starting time. I was really in a snit, since my eight drum cases were sitting on the stage in a large pile. I had to start from scratch with no help -- or so I thought. A friendly voice behind me said, ‘Hi Ed, could you use a hand?’ Here was the eminent Bill Ludwig, Jr. offering a fellow drummer a badly needed pair of
knowledgeable hands. We had not ever really had any contact before that. We worked speedily together and had the drums ready in time.”
Soon after, Ed joined the Ludwig fam-ily of endorsers. “It is a privilege to call Bill Ludwig my friend,” stated Ed. “The drums are the best, too!”
Ross Wisconsin Facility to CloseWith an increase in worldwide demand for Ross brand mallet instruments, the decision has been made by Ross parent company KHS to consolidate manu-facturing and close the Chippewa Falls, Wis. facility. KHS will apply its manufac-
turing expertise with the signifi cant cost savings of global production to create continued growth for the brand.
Purchased by KHS in 1994 and dis-tributed in the U.S. through Jupiter Band Instruments, Inc., Ross offers a full line of
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concert and fi eld percussion instruments including marimbas, xylophones, vibra-phones, chimes, and bells. “The growth of the brand here in the U.S., as well as an in-creased demand for the products overseas, prompted the start of component produc-tion in Taiwan and China several years ago,” says Keith Gard, President of Jupiter Band Instruments. “The closing of the Chippewa Falls facility is a natural progression, though not an easy decision to make.”
Ross currently employs nine people in Chippewa Falls. Gard announced the clo-sure to the staff in person, reviewing the time schedule and offered generous sever-ance packages appropriate to each person’s employment period. “The most diffi cult part of this decision,” he stated, “has been the employees. Most of the employees have been with us over twelve years, including two with over twenty-two years. Our goal is to be upfront with our employees, give them time to fi nd fulfi lling employment elsewhere, and minimize the disruption in their lives.”
Jupiter is committed to continue high levels of dealer service and on-time shipping throughout this transition. Manufactur-ing and assembly work is expected to wind down by October of 2008 with the closing being completed by December of next year.
Bob Jones to Story & Clark PostOn Nov. 19, QRS Music Technologies, Inc. announced it has signed a contract with Bob Jones to consult for QRS’s Sto-ry & Clark piano line.
“QRS has always been a technology leader and innovator; our intention is to lead through innovation in the value segment of the piano market as well,” said Tom Dolan, president and CEO of QRS. “Bob Jones has the wealth of ex-perience, knowledge and success in the piano market that can help guide us in this endeavor.”
The new Story & Clark line that will be introduced at the NAMM Show of-fers unique scale designs, specifi ca-tions, styles, fi nishes, and technology at reasonable prices that will enable dealers to maintain a healthy profi t margin.
“The piano market has been in decline for years due to increasing saturation and decreasing relevance. In today’s market-place the successful dealers are embrac-ing both technology and best-practices in terms of retailing concepts,” commented Bob Jones. “It is Tom’s fresh vision and approach to the piano market that moti-vated me to come out of retirement.”
The new Story & Clark line will de-but with two collections, The Signature Series with pianos that coordinate with current home furnishing trends, and the Heritage Series, a more traditional collection in basic styles.
Jones has over 48 years of experience in the industry, having held senior man-agement positions at Steinway, Bald-win, and, most recently, as president of Samick Music Corp.
Ed Shaughnessy and Jim Catalano.
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Vandoren ‘VandoJam’ at NAMM ShowVandoren has announced their lineup for the annual VandoJam at the 2008 NAMM Show. Back by popular demand from last year’s jam is West Coast star Eric Marienthal. Besides being a highly successful recording artist on his own, Marienthal is also a member of
the Chick Corea Electrik Band and Gordon Goodwin’s LA Phat Band. Joining Marien-thal is East Coast jazz star Antonio Hart. A recording artist in his own right with seven albums and over 80 other recordings with other artists, Hart is also a full-time profes-sor at the Aaron Copland School of Music at Queens College in New York. He’s also in Dave Holland’s big band and The Dizzy Gil-lespie Big Band. Both artists have been hon-ored with Grammy awards.
The VandoJam kicks off at 8 p.m. at the Pulse Lounge in the Anaheim Hil-ton Hotel on Wed., Jan. 16. It is free to anyone attending the NAMM show. For more information contact DANSR, inc. at [email protected]
Upfront
In a second collaboration between Volk-swagen of America, Inc. and First Act, the companies will support Operation Happy Note, a non-profi t volunteer organization dedicated solely to sending deployed soldiers musical instruments, by donating 250 First Act electric guitars and amps to service men and women expressing an interest in music.
Through letters and emails, Op-eration Happy Note has received hun-
dreds of requests for instruments from soldiers stationed overseas. Many of them were forced to leave their instru-ments behind once they left the coun-try.
“The Volkswagen brand continues to celebrate music and this was a small way to show our gratitude to our troops,” said Steve Keyes, director of communications for Volkswagen of America, Inc.
“We have a great partnership with Volkswagen and were happy to donate to such an exceptional and sincere or-ganization dedicated to supporting our troops through musical instruments,” added Jeff Walker, First Act’s vice presi-dent of marketing.
For more information on Operation Happy Note, visit operationhappynote.com.
Jimmy Carter Visits Rodriguez Guitars in SpainFormer president Jimmy Carter re-cently visited the Manuel Rodriguez Guitar headquarters in Toledo, Spain, to sign the labels of 12 Rodriguez Cen-tenario Classical Guitars. The guitars will be auctioned to benefi t the Carter Center Foundation in Atlanta, a non-profi t organization dedicated to pre-venting and resolving confl icts, en-hancing freedom and democracy, and improving health around the world.
First Act, VW Donate Guitars to U.S. Troops
Antonio Hart Eric Marienthal
Greg Trojan, the former CEO of House of Blues Entertainment, has been appointed to the newly created position of president and chief operating offi cer of Guitar Center.
Trojan began his career in 1981 as a management consultant with Ander-sen Consulting. In 1990, following four years as a management consultant for Bain & Company in Boston, he became a member of PepsiCo Inc.’s planning and development team before assum-ing the position of president and CEO of the California Pizza Kitchen restaurant chain. After a two-year run at CPK, Tro-
jan, who holds a Bachelor of Science De-gree from the McIntire School of Commerce at the University of Virginia and an MBA from the Wharton Graduate School of Business, joined House of Blues Entertainment in August, 1996.
During his tenure at House of Blues, Trojan was respon-sible for all House of Blues Music/Restaurant Venues and House of Blues Concerts, Inc., a leading promoter and producer of concerts throughout
North America. House of Blues was sold to Live Nation in Novem-ber, 2006.
Throughout his career, Trojan has had several links to Guitar Center. His former employer, Bain & Company, orchestrated the recent buyout of Guitar Center, and Jeffrey Walker, the managing general partner of CCMP Capital Ad-
visors, who served on the House of Blues board of directors, was also a director at Guitar Center.
Ex-House of Blues Executive Named Guitar Center President
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NAMM has announced its plans for a four-state NAMM Town Hall Meeting tour in 2008 to meet face-to-face with retailers, man-ufacturers, and reps to discuss the changes and issues facing the industry today.
NAMM president and CEO Joe La-mond will take to the road Apr. 29, with his fi rst stop in the Los Angeles, Calif., area. Additional meetings will be held in
or near Washington D.C. on May 16, Chi-cago, on May 20, and Boston on May 21.The open-forum event is also a chance to learn more about NAMM’s current activities including its consumer-facing public aware-ness campaign called Wanna Play?, which is designed to engage people of all ages in mak-ing music, and the association’s ongoing work to strengthen school music programs.
This year’s regional tour intends to meet three objectives: Communicating NAMM’s mission to music products dealersOpening up a dialogue about indus-try issuesDiscussing how NAMM can better serve its members and the industry.
The 2007 town hall meetings, held in Flushing, N.Y., Nashville, Atlanta, Orlan-do, and Austin, Texas, were well attended and offered attendees the opportunity to gain a deeper understanding about the structure and mission-driven work that NAMM does in an environment outside of the NAMM Show setting.
NAMM encourages attendance by NAMM members and non-members, and welcomes music products industry manufacturers, retailers, suppliers, and reps to attend these open-dialogue as-semblies. The Town Hall Meetings are approximately half-day events. Break-fast and lunch will be provided by NAMM
More information about exact meet-ing locations will be announced at a later date.
For more information about how to participate in the NAMM Town Hall meetings, interested parties can email Judy Dodds, NAMM director of mem-bership at NAMM, at [email protected].
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UpfrontE.M. Winston band instruments of Boston has appointed Don Rhodes to the position of president. Rhodes, a 34-year industry veteran is best known to the dealer commu-nity for his 15-year role as vice president of sales for Musicorp and most recently as vice president of merchandising for Musicorp as a division of Kaman Music.
“Don’s experience in music perfor-mance, school music retail, wholesale distribution, sales and marketing, vendor relations, brand management, and global product sourcing make him the ideal candidate to lead and further develop the
E.M. Winston brand,” said Ronni Ginott, E.M. Winston’s CEO.
As president and member of the board of directors, Rhodes will be responsible for the overall operation of the company and will develop and initiate strategies to build upon E.M. Winston’s histo-ry of value, personal relationships, and superior customer service.
“I am excited to be working in an environment to further develop a brand that has been in the mar-ket since 1980 and that will allow me to
contribute directly to providing instru-ments that will help encourage and create
more musicians,” said Rhodes.E.M. Winston, LLC was
founded in 1980 by David Gi-nott and consists of student and intermediate brass and wood-wind instruments and also dis-tributes Gill recorders. For fur-ther information, contact E.M. Winston, 3323 Merritt Ave., Bronx, N.Y. 10475. Phone: (718)
231-4870 or toll-free 1-800-456-1841. Visit www.EMWinston.com.
E.M. Winston Taps Don Rhodes for Top Spot
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D’Addario Acquires PureSound
NAMM ‘Town Hall’ Meetings Set For LA, DC, Chicago & Boston
D’Addario & Company has acquired PureSound Percussion effective Nov. 26, 2007. The move was announced as Pure-Sound celebrates its 10th anniversary in the manufacture of premium aftermar-ket snare wires.
“I see the purchase of PureSound as a natural outgrowth of our activities,” explained Jim D’Addario, chairman & CEO of D’Addario. “D’Addario is viewed as the world’s authority on alloys and wires for stringed instruments, while for ten years PureSound has demonstrated consistent growth through a history of solid research and unique products. PureSound’s strong presence among American and international dealers and distributors has made the brand synony-mous with aftermarket snares.”
PureSound Percussion has fi lled a market niche by manufacturing elite
quality snare strands in a wide variety of confi gurations, recognized by their distinctive copper-colored end clips. In addition, the company catalogs a series of tailor-made snare wires for vintage drums, as well as the Metrix line, known for its matte jet black fi nish and lower price point. PureSound also manufac-tures Speedball bass drum beaters.
PureSound founder Yoav Debasc will stay on with D’Addario, working on PureSound’s manufacturing operations. “I would like to thank the drummers and dealers who have supported us for this ex-citing decade,” said DeBasc. “I can think of no better home for PureSound than D’Addario & Company. Their market po-sition and metallurgical savvy is unparal-leled. And their reputation for relentlessly pursuing new pathways means that Pure-Sound is poised for an exciting future.”
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Industrynotes
Adam Levine of Maroon 5 is a huge Los Angeles Lakers fan. When he stopped by the First Act Custom Shop in Boston while on tour last fall, he and luthier Kelly Butler came up with a design for a Lakers custom guitar. First Act built and shipped him the guitar in time for the band’s performance
at the Staples Center in Los Angeles, home of both the Lakers and the band. He played the guitar on stage that night and invited a number of players to the show. Afterward, both he and members of the NBA team au-tographed the guitar and they auctioned it off for charity.
Maroon 5’s Levine Touts Lakers Guitar
NAMM presented a program grant to Little Kids Rock in San Francisco dur-ing a recording session with members of the band Journey and guitarist Joe Satri-ani. The event took place at the legendary Plant Recording Studio in San Francisco. Little Kids Rock is an organization that brings free instruments and music in-struction to public school children. Pic-tured (from left): Alan Rosen, NAMM
board member and general manager at Bananas at Large, San Rafael, Calif.; Deen Castronovo, Journey drummer; Tony Ac-quarelli, Little Kids Rock instructor; Neal Schon, Journey guitarist; Jonathan Cain, Journey keyboardist; Joe Satriani, and Little Kids Rock students Kai Matsumo-to, Jacob Janzen, Xavi Donobedian, and James Webb … Mapex co-sponsored two events organized to break world
records and raise money for worthy causes. The annual Woodstick event in Seattle was hosted by Mapex dealer Donn Bennett Drum Studio. This was the fi fth edition of Woodstick and the fi rst at-tempt at breaking last year’s record for most drummers playing simultaneously (533). Woodstick 2007 raises money for Hearing Regeneration as a worldwide effort, and a lo-
cal non-profi t organization to help the homeless, and also funds local school music programs.
On hand representing Mapex was for-mer B.B. King drummer Tony Coleman (pictured), who performed on a Saturn Se-ries drumset.
While attendance topped 400 and the participants were enthusiastic, Woodstick 2007 fell short of breaking the record.
Now in friendly competition with Woodstick is the inaugural Texas Big
KUDOS … an update on recent industry good works
Making Music, Making MoneyPeople with a background in music tend to have a higher education and earn more, according to a new survey. The poll by Harris Interactive showed 88 percent of people with a post-graduate educa-tion were involved in music while in school and 83 percent of people earning $150,000 or more had a music education. In addition to the practical skills gained from studying music, people questioned in the online poll said it also gave them a sense of personal ful-fi llment.(Source: Reuters Life!)
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Beat Event. Taking place in Houston and hosted by Mapex dealer Percussion Center, the event also attempted to break the record established by Woodstick and raise money for Cherish Our Chil-dren International. Over 400 drummers gathered at the Humble Civic Arena were on hand and over $36,000 was raised to support the “No More Victims” pro-
gram in providing educational programs for at-risk children who have grown up around violence and can now learn how to create a positive and productive futures. Mapex artist Liberty DeVitto was in attendance and performed for the crowd and spent time talking to drum-mers. Mapex donated new Pro M drum sets to both events. The kits were award-ed to the top individual fundraisers. … Twin brothers Ben and Jonathan Finn, the founders of Sibelius Software, col-lected their OBEs (Order of the British Empire) for Services to Music from HRH Prince Charles at Buckingham Palace on November 16th. The Finns founded Si-belius Software in 1993 with just $4,500 and have since established the company as a market leader in music notation soft-ware … The Fender Stratocaster has long been a canvas of individual expression for artists and musicians alike. That tradition continued recently in Cleveland when more
than 400 gathered at the Rock and Roll Hall of Fame and Museum to bid on giant decorated Fender Stratocaster guitars to raise money for local charities. The event concluded the third installment of the public-art event known as GuitarMania. In 2001, the United Way of Greater Cleveland and Fender teamed up to create the fi rst of its kind, public art and char-ity fundraising project with the Stratocaster as the foundation. Since its inception, Gui-tarMania has raised more than $1.6 million dollars for the United Way of Greater Cleve-land and Rock and Roll Hall of Fame and Museum education programs.
Industrynotes ON STAGEHeadlining sold-out performances and backed by chart-topping hits, Barbados-born R&B singer Rihanna uses a Sennheiser SKM 5200 wireless microphone with an MD 5235 capsule for her “Good Girl Gone Bad” worldwide tour. (Photo: ©Getty Images)
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MMR_18 18 12/14/07 9:15:50 AM
StorefrontMidnight Shoppers for New Taylor SolidBodyDowners Grove, Ill. Taylor Guitars’ new SolidBody electric guitar went on sale at select dealers across the country on “Black Friday,” Nov. 23. The father and son team of Ken and Paul Tobias of To-bias Music were among the early birds to kick off the holiday season by opening their store at midnight, allowing another father and son duo, Jerry and Joe Camp-bell, to be fi rst in line to take home a Tay-lor SolidBody.
“[The Campbells] had seen the Solid-Body at the Taylor Road Show we had in October,” Paul reported afterward. “They’d
been badgering us ever since — ‘When are they coming in, when are they coming in?’ We were joking with them about the way the fi nal Harry Potter book was re-leased, with bookstores opening up at mid-night so that kids could get it as soon as it went on sale.
“They left the store that day, but they called us a little later, asking how serious we were about opening at midnight. My dad and I looked at each other and said, ‘Let’s just do
it.’ So after Thanksgiving dinner and watch-ing football, we came back up here about ten minutes to twelve. We put some Christmas music on, turned on our Christmas lights, and they met us at about fi ve ’til. They bought the Standard model. My dad waited until 12:01 a.m. to print the invoice, and we snapped some pictures. We hope they were the fi rst people to buy a SolidBody.”
Nationwide Tama Tour Visits U.S. DealersBensalem, Pa. Drum artists and clini-cians Joe Bergamini and Les Cleveland showed drummers and drum enthusiasts how it’s done during “Tama Dayz,” over two-dozen full-day drum summer and fall events sponsored by Tama Drums at authorized Tama retailers across the U.S.
Along with clinics led by either Cleveland or Bergamini, Tama offered free snare drum tuning for anyone who brought in a Tama snare drum, with new heads provided by Evans, while Modern Drummer magazine contributed free is-sues for Tama Dayz attendees.
One of the biggest draws of the Tama Dayz were the “fastest feet” contests where drummers (and some non-drummers) competed for the highest number of hits on an Iron Cobra double pedal connected to a Alan-McAfee Drumometer, a drum stroke rate measuring device. “At Skip’s Music (Sacramento, Calif.), they even had people qualify before the Tama Dayz,” said Tama Dayz coordinator Jeremy Stockton, “so by the actual event day, it was at a fever pitch with families and friends yelling and screaming to cheer on their chosen cham-pion. And not just drummers entered. One
marathon runner mom had such fast and powerful legs she actually almost won.”
Bill Reim, president of Hoshino USA/Tama Drums, created Tama Dayz to help dealers with the in-store promotions they need to succeed against the array of tech-nology and activities that compete for the time and attention of young — and older — potential players. Said Stockton, “It’s fascinating to see what drew the most crowds. Of course, you have to make sure that the event is up on the fi rst page of the dealer Web site, but you still can’t beat the old-fashioned mailing list (for which Tama provided customized postcards for each Tama retailer). One of the absolute best turnouts was at George’s Music in Jacksonville (Fla.) They went the extra mile and used their telephone list to alert customers.”
20 MMR JANUARY 2008
Fowl Play at Fred’s MusicShillington, Pa. Longtime dealer Fred Bernardo has taken an intriguing new twist in his merchandising mix, combin-ing combo gear with a full array of bar-bequing products. The business has been re-christened Fred’s Music & BBO Sup-ply, with Fred himself offering classes in grilling the holiday turkey. For more in-formation, visit fredsmusicandbbq.com.
From left: Jerry Campbell, Paul Tobias, Joe Campbell, Ken Tobias.
Joe Bergamini
MMR_20 20 12/14/07 9:16:21 AM
StorefrontGuitar Center Opens in West L.A.Westlake Village, Calif. Guitar Center, Inc. marked a major milestone on Nov. 1 with the grand opening of its 214th store. Located in the heart of West Los Ange-les on the corner of Pico and Westwood Blvd., the store is a 29,862 square feet and is the company’s third location in the Los Angeles area.
The store’s architecture features an ergonomically designed layout with the wall and window display areas contain-ing graphics with some of GC’s loyal cus-tomers including John 5, Keb’ Mo’, Viv-ian Campbell, Billy Bob Thornton, Steve Vai, Butch Walker, Rick Nielsen, Steve Lukather, Sheryl Crow, Slash, Jeff Beck, Eric Johnson, Brad Paisley, “Dimebag” Darrell Abbott, Vinnie Paul Abbott, Zakk
Wylde, Stanley Clarke, Terry Bozzio, Ed-die Van Halen, Alex Van Halen, Billy Gibbons, Yngwie Malmsteen and others.
Commented Jay Wanamaker, Guitar Center executive vice president/general merchandise manager, “Our West L.A. store is based on taking everything we
have learned from opening our other lo-cations, capitalizing on that knowledge and employing it in the layout and design of this store. It’s a great location and like all the Guitar Center stores, underscores our ongoing commitment to music and the people who love it.”
A view of the guitar department at Guitar Center’s new West Los Angeles store.
Ray Fransen’s Drum Center on the MoveKenner, La. After 23 years of operation in Kenner, drum retailer Ray Fransen’s Drum Center recently moved to a new location just blocks down the street. The newer, more spacious facility is located at 3412 Williams Blvd. at West Esplanade.
The new location features 4,000 square feet of space with 12-foot ceil-ings to help frame what is a sleeker, more modern facility.
Ray Fransen’s Drum Center is a mem-ber of the Five Star Drum Shop Group uniting independent retailers across
North America, and the store proudly upholds this alliance’s principles of pro-viding fair and dedicated service to the members of its local community. The store was among the fi rst area music re-tailers to reopen following Hurricane Katrina, and the staff views this reloca-tion to an upgraded facility as a further step in its pro-active approach toward serving the drumming community and the local economy as a whole. Owner Ray Fransen expresses his gratitude to those in the industry for their good faith and
support in the wake of the storm and reiterates his dedication toward rein-vigorating the local music community. According to Fransen, “We are certainly very pleased to be expanding the store, but above all we are thrilled by the op-portunity this expansion presents for us to help with the redevelopment of the lo-cal music scene following the devastation caused by Katrina.”
Ray Fransen’s Drum Center is locat-ed at 3412 Williams Blvd., Kenner, LA 70062. Phone (504) 466-8442.
22 MMR JANUARY 2008
Cascio Interstate Host 7th Annual DrummerFestNew Berlin, WI Cascio Interstate Mu-sic held its seventh annual Drummer-Fest event on November 10. This year’s DrummerFest, held at the dealership on its Main Stage, had another strong line-up. Drummers Paul Leim, Grant Col-lins, Teddy Campbell (pictured), and Flo Mounier turned in stellar performances for an audience of nearly 1,000 drum-mers and fans in attendance.
In keeping with tradition, all four of the DrummerFest artists concluded the day with a no-holds barred “super-jam.” Cascio CEO Mike Houser stated, “I would like to thank Yamaha, Paiste, Sabian, Pearl, Zildjian and Gibraltar for their help in sponsoring this event, along with our expert drum team of Scott Thayer, Steve Davidson, Peter Treuden, and Marc Nabke.”
MMR_22 22 12/14/07 9:16:26 AM
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MMR_23 23 12/13/07 11:32:07 AM
NewsJANUARY 2008
ADVERTORIAL
A Note from Joe...
It’s NAMM Show time and we look forward to seeing you, as the global music industry gathers in Anaheim to see new products, attend NAMM University and to network with friends and peers.
Did you know that one of the most important things an association can do is to promote the industry it represents to the general public? The revenues generated by your participation in the NAMM Show allow us to work year-round to get the word out on how important music is and how everyone should consider buying and playing an instrument.
If you have heard, read or seen something in the media about how cool it is to make music, how music makes you smarter, and increasingly, how music can make you healthier, you can bet NAMM and our partners had something to do with it. Many of you know this firsthand, as NAMM helped get your company in the news or your programs featured in your local media.
National coverage, including a news segment on NBC’s Today and articles in The Wall StreetJournal and The New York Times, put music in the spotlight, along with some press junkets we did when NAMM rolled out the Wanna Play? campaign. In addition, many NAMM Member Retailers ran with this program and got stories placed in their local media, as did several manufacturers who got involved in the FORTUNE Battle of the Corporate Bands and received attention for their encouragement of corporate America making music together.
These millions and millions of positive media impressions have helped create public awareness of the benefits of music making and have helped drive customers into NAMM Members’ stores. And as a result, the Uninted States has the highest per-capita spending on music products in the world. By supporting the NAMM Show, you are helping grow the industry for us all.
Media Math
Promoting the Industry to Increase Sales
NAMM public relations = higher awareness about the proven benefits of making music = the world’s highest per capita spending on musical instruments and products.
MMR_24 24 12/13/07 11:32:13 AM
January 17–20, 2008Anaheim, Californiathenammshow.com
ADVERTORIAL
NAMM News is published by NAMM.To keep up-to-date on the latest breaking industry news, sign up for our PLAYback Digital
e-newsletter at [email protected].
Breakfast Sessions Pacific Ballrooms, Hilton Anaheim HotelFree Breakfast: 8 a.m.–8:30 a.m.(first come, first served)Session: 8:30 a.m.–9:30 a.m.
Breakfast of ChampionsThursday, January 17Please join NAMM President and CEO Joe Lamond, along with:Henry Juszkiewicz, GibsonMarty Albertson, Guitar CenterBill Mendello, FenderEd Miller, Kaman
The BIG Issues: Time & MoneyFriday, January 18Bill Hinely and Panel
The Retail ApprenticeSaturday, January 19Alan Friedman, CPA, Friedman, Kannenberg & Company, P.C., and Danny Rocks, Catalyst,The Company Rocks
Best in Show—This Year’s Hottest Products Sunday, January 20Frank Alkyer, Publisher, Music Inc., and Panel
WANNAPLAY?12 Million Reached
and Counting
DECEMBER 2007
NAMM’s Wanna Play? campaign helps
retailers tap into new markets and
publicize their stores in local media,
while NAMM is working to support the
campaign on national level.
2007 FORTUNEBattle of theCorporate Bands40 Million Reached
OCTOBER 2007
NAMM’s partnership with the FORTUNEBattle of the Corporate Bands has allowed manufacturers to get involved and created many stories about adult music makers.
100 BestCommunitiesfor MusicEducation35 Million Reached
SEPTEMBER 2007
Every year, the 100 Best Communities for Music Education survey grabs the local media attention of the towns recognized for their efforts and celebrates the importance of music education.
JANUARY 2007
2007 Tournamentof Roses Parade37 Million Reached
NAMM’s participation in this
worldwide broadcast event shares the
message of music making with millions
of viewers and potential customers of
our industry.
MMR_25 25 12/13/07 11:32:55 AM
26 MMR JANUARY 2008
Letters‘On Edge Right Now’My guitar store is running on all eight cylinders. My salespeople are the best. Our selection of guitars and pricing is the best it’s been in 33 years. In these ways it seems Jacksonville Guitar Center is at a zenith. But I predict our Christmas sell-ing season will be lackluster.
Sales through Thanksgiving are up a little from last year, but last year’s gross sales were down 10% and profi t down 25%. I think this is partly because of the new lower priced/good quality Chinese products we sell. With our products sell-ing for less, our annual gross sales have been declining. We always get a big boost in sales in December, which are usually twice that of any other month. I go along with what is said about 11 months of breaking even and December is when a profi t can be made. That’s why I am on edge right now - waiting to see how our Christmas sales will add up.
Several music stores in my area have closed, so we have less competition from businesses that were like my store. But we still have to compete with Internet mail-order and now mass merchandisers who are stocking beginner guitars especially for Christmas. I am reminded of the let-ter Fender sent to their dealers a few years ago, stating they were going to start sell-ing some products to Sam’s, Best Buy, etc. They claimed music stores would benefi t from mass merchandisers reaching more potential guitarists (aka fi rst-time buy-ers), and when those people advanced to a more professional guitar they would come to the traditional music stores. It has turned out that my guitar store has not benefi ted from this arrangement.
The truth is - selling beginner guitars is what my Christmas selling season is all about.
I can’t fault Fender and Peavey or any of the companies for selling to mass mer-chandisers - they are trying to make a profi t like the rest of us. I would say to them do what you have to do. I wonder if mass merchandisers selling guitars might be a fad. Maybe they won’t make the re-turn on investment they need. Hope so.
I still feel optimistic about the future because my store is a good operation and I love my job.
Steve EvansJacksonville Guitar Center
Jacksonville, Ark.
An ApologyI want to offer my most sincere apology to the management and the fi ne people at Fender Musical Instruments for my thoughtless comments in the recent MMR issue during my interview [Guitar Dealer Trend, Oct. ‘07].
I don’t know how I could have made such a relatively simple point -- “that by stocking and advertising a few less-recognizable brand names at very low prices one could drive customers into your store” -- more poorly and stupidly. I further recognize that by using the term “Strat-like” in the interview I dishonored their brand. Subsequent remarks seemed to imply that one could make more money selling “less recognizable name brands” and nothing could be further from the truth. Fender is my most profi t-able line, far and away, and I’m proud to be partners with them for so many years in supplying their fabulous products to our customers.
Mark Taylor Portland Music Co.
Portland, Ore.
Find it in the Hot News section of MMR’s Web site,
BreakingNews
www.MMRmagazine.comiPod® is the registered trademark of Apple, Inc. • iPod® not included.
w w w . E l e c a A m p s . c o m / e A m p®
See us at NAMM Booth 4897
MMR_26 26 12/14/07 9:16:48 AM
A first of its kind, the DVD Guitar At a Glance series pairs an instructional DVD lesson taught by a professional guitarist with a supplemental book for a compre-hensive learning experience. Each book/DVD features several lessons pertaining to one topic, and the DVD lessons feature on-screen music. The lessons are loaded with valuable tips and popular song examples help to demonstrate the concepts in action.
The songs in the Easy Rhythm Guitarbooks are presented with large, easy-to-read “Rhythm Tab” notation. The rhythm guitar part, or accompaniment, is care-fully arranged for beginner to intermedi-ate players. Chord frames are provided to help the player with left-hand fingerings. Lyrics and a melody cue are also included. Just listen to the CD to hear how the guitar should sound, and then play along using the separate backing tracks.
Take your playing from ordinary to extraordinary in these all-encompassing book/CD packages.You’ll receive valuable tips on performing, recording, soloing techniques, music theory, and more. Styles such as rock, pop, jazz, blues, and many more are represented through demonstra-tions of authentic groves on instruments appropriate for each genre. The accompa-nying CD includes many of the examples in the book, performed on a variety of instruments.
AS ALWAYS, HAL LEONARD IS YOUR SOURCE FOR INNOVATIVE PUBLICATIONS.
VISIT NAMM BOOTH #4618
COME SEE OUR HUNDREDS OF NEW RELEASES!
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MMR_28 28 12/13/07 11:33:29 AM
Songbooks featuring tab notation of songs from two of the hottest video games!
We’ve got musicians covered with great instructional DVDs featuring expert instructors. In addition, we now offer more performance DVDs than ever!
Designed for worship leaders and bands, each volume offers five separate, correlated book/CD packs for Guitar, Keyboard, Bass, Drums and Vocal. The songbooks include printed music and chord charts for eight songs, and the CDs feature demo and play-along tracks. This innovative new series is a great tool for bands of any level, or worship leaders with-out a band.
This brand new play-along series contains must-know harmonica songs such as “Piano Man,” “Love Me Do,” “Train in Vain,” “Miss You,” and more!
Each book/CD pack contains eight songs arranged for 4-part mixed voices. Singers can just pick their part and sign along with a profession-ally recorded choir.
Each book features authentic arrangements of 10 big band hits, with easy-to-read parts and great accompaniment on a professionally recorded CD.
These and other great titles have been added to our popular Hal Leonard play-along series.
EMAIL [email protected] VISIT WWW.HALLEONARD.COM/DEALERS
CALL1-800-554-0626
Dis
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MMR_29 29 12/13/07 11:34:49 AM
30 MMR JANUARY 2008
PeopleJohn Gill has joined the new-ly formed Anthem Music Group as the director of op-erations. Gill has an exten-sive background in quality control, instrument repair, and instrument testing. His resume includes positions at Yamaha and Verne Q. Powell Flutes, as well as a teach-ing position at the University of Nebraska-Lincoln, where he taught the Design and Mechanics of Musical Instruments. Gill, a graduate of Wayne State University, has worked in several prominent retail repair shops across the country.
The Stanton Group, parent company of Stanton Magnetics, Cerwin Vega, and KRK Systems, names Mark DeCaterinointernational sales manager. He will be responsible for managing sales efforts in Latin America and Canada. Prior to joining Stanton, DeCaterino was direct sales manager for Fender, where he was responsible for the Florida, Georgia, and South Carolina markets. Earlier, he served as international sales manager for Freed International.
Mechanical Music, parent company of Pro-Active Software, Cutting-Edge So-lutions, and Advantage Wholesale, ap-points David Hall national sales man-ager. Prior to this position Hall served in a variety of sales manage-ment roles with Hal Leon-ard including sales manag-er – eCommerce. He brings over 25 years of experience in wholesale and retail mu-sic sales management. Hall
Gill
Find it in the Hot News section of MMR’s Web site,
Breaking News
www.MMRmagazine.com
See us at NAMM Booth 5822
MMR_30 30 12/14/07 9:17:10 AM
Visit us at NAMM booth 4618 to see these and other great Cherry Lane titles, or call the Hal Leonard E-Z Order Line to order today!800-554-0626 [email protected] www.halleonard.com/dealers
P/V/GPERSONALITY
DAVE MATTHEWSBAND
ANTHOLOGY02501047
JOHN LEGENDONCE AGAIN
02500988
KEITH URBANLOVE, PAIN &THE WHOLE
CRAZY THING02501008
BOZ SCAGGSHITS!
02500938
THE EVOLUTIONOF ROBIN
THICKE02501068
PLAY IT LIKE IT IS
GUITARPERSONALITY
BEST OF JOEBONAMASSA
02500921
THE WHITESTRIPES
ICKY THUMP02501095
TENACIOUS DTHE PICK OF
DESTINY02501035
BLACK LABELSOCIETY
SHOT TO HELL02500973
CONTINUUMMUSIC BY JOHN
MAYER02500986
MIXEDCOLLECTIONS
MORE ROCKCLASSICS FOREASY GUITAR
02500959
STRUM & SINGBROADWAY
02501051
GREAT SONGSOF FOLK MUSIC
02500997
TEACH METONIGHT02501061
GREAT SONGSOF THE MOVIES
02500967
DVDsGUITAR
LEGENDARYLICKS
LEARN TO PLAYTHE SONGS OF
BOB DYLAN02500918
PINK FLOYDLEARN THE
SONGS FROMDARK SIDE OF
THE MOON02500919
GRATEFUL DEAD CLASSIC SONGS
02500968
BLACK LABELSOCIETY02500983
WOLFMOTHER02501062
See us at NAMM Booth 4618
MMR_31 31 12/13/07 11:35:42 AM
StatsSource: MI SalesTrakThe numbers rep-resent U.S. retail sales in music stores, based on SKU-level POS data from a sample of over 400 online and brick-and-mor-tar outlets. For fur-ther information, contact: [email protected]
MI SalesTrak Snapshot: Average Retail Selling Price Trend: Guitars
NAMM Global Report: MMR Web Poll:
Editor’s Note: This data was collected on MMR’s Web site, www.MMRmagazine.com, during November, 2007..
$600
$500
$400
$300
$200
$100
$0 Oct-06 Nov-06 Dec-06 Jan-07 Feb-07 Mar-07 Apr-07 May-07 Jun-07 Jul-07 Aug-07 Sep-07 Oct-07
Oct-06 Nov-06 Dec-06 Jan-07 Feb-07 Mar-07 Apr-07 May-07 Jun-07 Jul-07 Aug-07 Sep-07 Oct-07
Electric Guitar $477 $448 $370 $464 $452 $446 $461 $465 $479 $478 $470 $479 $489
Electric Bass $385 $368 $334 $375 $369 $358 $365 $346 $358 $388 $386 $372 $408
Acoustic Guitar $233 $236 $211 $254 $246 $251 $254 $251 $258 $247 $246 $221 $269
Electric Acoustic Guitar $525 $522 $479 $532 $535 $499 $531 $538 $521 $509 $496 $512 $528
(Source: U.S. Census Bureau 2006, as reported in the NAMM Global Report: Music USA, August, 2007)
Top 15 Sources of Music Product Imports to the U.S. (in millions of dollars)
$0 $500 $1000 $1500 $2000
China
Japan
Mexico
Taiwan
South Korea
Indonesia
Canada
Germany
Malaysia
Hong Kong
U.K.
Thailand
France
Vietnam
Italy
What are your sales expectations for the holiday season?
Poll Comments :Low-priced guitars and pianos are taking a hit.Worst ever, actually. High gas prices, foreclosures, and tight money all lead to a less-than-last-year expectation.Hard to tell.Less disposable income, high fuel prices, and mortgage woes will cause fewer sales for musical instruments. Electronic games and devices also take away the thrill of actually learning to play a real instrument.Things seem to be pulling up, but pianos are still soft.
Will be lackluster.
Better than last year’s. 25.00%
Same as last year’s. 34.38%
Bracing for it to be worse than
last year.40.63%
32 MMR JANUARY 2008
MMR_32 32 12/14/07 9:18:34 AM
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MMR_33 33 12/13/07 11:35:57 AM
34 MMR JANUARY 2008
SPOTL IGHT
NAMM’s
Celebrating the Industry’s Builders
Dan Del Fiorentino, NAMM’s librarian/historian, is a
collector of stories. Touching. Funny. Heartbreaking.
Fascinating. Inspiring.
It’s the NAMM Oral History Project.
The trade association has been documenting the history of
the music products industry in the words of the people who did
their part to create that history over the last 50 years and more.
It’s a prodigious undertaking. In fact, when the closing bell
rings at this year’s NAMM Show in Anaheim, Del Fiorentino
expects to have booked the 1,000th in-depth video interview.
Oral History:
Dan Del Fiorentino
MMR_34 34 12/14/07 9:19:46 AM
It can be fascinating work. Last Au-gust, Del Fiorentino was on site at the MIAC trade show in Toronto. Among his 13 assignments that weekend was to interview Fred Kalisky, founder of Ca-nadian distributor Efkay Music Group. Kalisky’s remarks would be among those that put the number of interviews over the 900 mark.
“Fred survived Auschwitz, but lost his entire family in the Holocaust,” Fiorenti-no recalls. “The interview was a remind-er of what we are preserving; not just industry stories but the history of these people and the times in which they lived. After a moment of silence in which Fred was refl ecting on those days I asked if he had a number (a tattoo the Nazis put on the arm of the Jews in the camp). When Fred said he did, and rolled up his shirt to show me, I lost it. For the fi rst time, tears came to my eyes during an interview and I could not stop. To hear this story, and to then see the outlet the music industry gave him to focus on living and raising his family … it was just overwhelming. I am sure not everyone would like to see this clip, but everyone should see it.”
“To me, the best thing about the industry has always been the people,” says NAMM president and CEO Joe Lamond. “This program celebrates their creativity and innovation, their successes and failures, and reminds us that even the greatest leaders were also very human. Hearing their stories fi rst-hand is priceless and will inspire future leaders for generations to come. It is an honor for NAMM to provide this for the industry and we take the responsibility very seriously.”
A Century of StoriesThe sole criterion for being inter-
viewed as part of the Oral History is that the person has to have made an impact on the business. Under this broad mandate, the list includes pioneers, innovators, veterans, artists, and advocates of music making. Also NAMM looks for people who can fi ll in a gap, a missing puzzle piece. For example, information on M.H. Berlin, founder of the Chicago Musical Instrument Company, “the Yamaha of its
day” in the 1950s and ‘60s, proved elu-sive. “I must have interviewed 50 people, looked through the archives, even went through some of MMR’s old magazines to see articles written about him, yet it was still inconclusive,” Del Fiorentino re-members. He fi nally tracked down Ber-lins’ son, Arnie Berlin, who was able to fi ll in the blanks.
Captured are stories about Al Kahn, founder of Electro-Voice. Now passed on, he told of starting his PA business in 1927. “He was hired by famed Notre Dame football coach Knute Rockne to help spread his coaching wisdom, Del Fiorentino recalls. “Rockne would stand on scaffolding in the center of four foot-ball practice fi elds, and wanted to be able to bark out directions to all four squads practicing. As Kahn perfected his system, this got easier for the coach. Finally one day Rockne looked over and said, “I don’t know where I’d be without my ‘electric voice.’”
Asking Del Fiorentino for a favorite interview is like asking a parent which child he loves the best, but he mentions Charlie Bickel, president of Selmer in the late 1960s and 1970s. Fiorentino went to his home for the interview not knowing anything about him, then was surprised to hear him give a fi rst-hand account of being there at the work bench when George Bundy invented the Bundy Resonite clarinet. It was during the Depression, Bickel recalled, and the need for a playable and affordable clari-net was crucial at the dawn of the Big Band Era.
As with the Bundy clarinet example, the project often sheds light on important
… Oral Histories … by the NumbersAlmost 1,000 interviewed
Over 1,350 hours of videotape used
83 of those interviewed have lived past the age of 90
3 have lived passed the age of 100
72 have passed away since the project started in 2000
JANUARY 2008 MMR 35
“This program celebrates their
creativity and innovation, their successes and failures,
and reminds us that even the greatest leaders were also very human.”
– Joe Lamond
MMR_35 35 12/14/07 9:19:53 AM
eras. “World War II is fascinating,” Del Fiorentino notes. “There were so many companies that had to stop making mu-sical instruments to join the war effort.” James Mixter, who worked for Baldwin before, during, and after the war, told how they went from making pianos to planes. He was in charge of building glid-ers and they had to cut holes in the fl oor of the Baldwin factory to accommodate working on the wings.
Doing his job is not always as easy as sit-ting in a room at a trade show and pulling people off the fl oor for a few minutes. Some-times extra effort is needed. He says the person who languished longest on his “wish list” of those to be interviewed was the peri-patetic Skip Maggiora of Skip’s Music. And due to lost luggage and stolen videotape, it took three tries to fi nally get 93-year-old re-tailer Arthur Griggs’ story logged.
“My 2002 interview with Ethel Merk-er, the French horn player who designed a series of Leblanc products, must be the winner of the strangest location for an interview,” Del Fiorentino comments. “After being run out of her home due to construction, a nearby restaurant due to noise, and a local park due to dark-ness, she called one of her music students who happened to be the pastor of a local church and we ended up there. During the interview, Ethel was in the middle of a juicy story, but looked up at the cross and decided against it.”
Story Behind the StoriesIn some ways, the roots of this project
date back to 1991 with the death of Leo Fender. With his passing, NAMM real-ized they had absolutely nothing on tape of this legendary innovator. Talks then began about the need to document some of the elder statesmen of the industry. A decade later, with the organization’s 100th anniversary looming, there were many inside and outside the organiza-tion who felt it was time to “see what could be done to celebrate the history of the industry,” Del Fiorentino says.
As for Del Fiorentino, he had spent 15 years in radio in San Francisco where he discovered that rather than talking about a song himself, it was much more interest-ing to talk to the source — so he got in the habit of calling up the likes of Lena Horne and Count Basie to interview them about particular tunes. When his wife’s career landed them in Southern California, he happened upon a job at NAMM. “When
Where does the brand name Sabian come from?
Who did Elvis Presley “open for” on his fi rst national televi-sion appearance?
Who plays the electric bass line on the theme for the “Mission Impossible” TV show of the 1960s?
What did Baldwin Pianos make for the war effort during World War I and World War II?
What 1950s star singer lost his toupee in a Chicago wind en route to the NAMM show?
What band instrument pioneer once served as Glenn Miller’s band repairman?
What Japanese engineer is known as the father of home mul-titrack recordings, thanks to his work at TEAC and Tascam?
What company founder was on board ship in Pearl Harbor on December 7, 1941?
What guitarist and guitar designer is credited with growing the world’s largest watermelon?
How did Line 6 get its name?
1)
2)
3)
4)
5)
6)
7)
8)
9)
10)
36 MMR JANUARY 2008
NAMM Oral History Trivia!Sharpen your pencils and see how you score on industry trivia … answers are on page 41.
MMR_36 36 12/14/07 9:19:57 AM
it was suggested that they start an oral history program, I latched onto it!” It was a good fi t, especially given that his back-ground also included library research.
Former NAMM president and CEO Larry Linkin had provided him with a wish list of who he thought should be in-terviewed. Big names were on it: Henry Steinway, Les Paul … the idea was over a 10-year period to collect about a 100 interviews, and be sort of a “time cap-sule” snapshot. When Joe Lamond took over for Linkin in mid-2001 he was espe-cially interested in the project, believing that the industry’s history was no mere keepsake, but something which could be learned from and used.
“The collection and preservation of the history of our industry is invaluable for the future,” Lamond says. “We now get to have the benefi t of learning from industry leaders in their own words and hearing their stories that helped change and shape the music products industry as we know it today.”
“The thing that caught on quickly about the project with everyone was the passion,” says Del Fiorentino, who stress-es that this is very much a team effort in-volving everyone at NAMM and beyond. “These are people who truly love what they do. That becomes clear over and over again.” The more people learned
about the program, the more it expand-ed. Requests came in from organizations like the Retail Print Music Dealers As-sociation (RPMDA) to come and share some of the oral history fi ndings. “About three years into the process, I actually got to share stories with others in the indus-try and the response was great,” Del Fio-rentino says. ‘Then I thought, ‘Hey, we’re on target here.’”
Already, around 75 of those inter-viewed have already passed on, making their contribution to the project that much more valuable (a recent example is the passing of Sandy Feldstein, whom NAMM was able to have interviewed just a few years prior to his death).
The project has already been used as a resource for three books, including the recently published Gibson Guitars: Ted McCarty’s Golden Era 1948-1966. Also practical ideas for retailers are there — sales tips, what others did in previ-ous hard times, the role of mentors, and more.
On a personal level, Del Fiorentino has found this process rewarding. He comments, “I can’t tell you how many
times, mostly at the end of the interview, when a subject has tears in his or her eyes. They thank NAMM for honoring them. Often it’s a true pioneer of this industry, and the honor is all mine. It’s really very meaningful to me.”
It’s become personal for Lamond as well: “Since we started the program, we’ve lost some very special friends, some of the greatest minds of our genera-tion. In a way, being able to watch their oral history interviews makes it feel like they are still with us. I’ve heard from so many of their families how much it has meant to them to be able to see the oral history videos of their loved ones. That is a powerful and humbling reminder of how important this program really is. In the same way, the annual tribute we do at the NAMM Show to say goodbye to the industry friends we’ve lost in the previ-ous year is also becoming an important part of what we do.
“Our industry is like a big extended family, we celebrate the good times to-gether and at each NAMM Show, at 5 p.m. on Thursday, we gather to honor the friends we’ve lost.”
JANUARY 2008 MMR 37
Visit the Oral History Archiveswww.namm.org/resource-center/oral-history-project
Grover Jackson (Jackson Guitars)
Pete Valentino (woodwind pad inventor)
Charlie Watkins (British PA pioneer)
Art Jenson (music publisher)
Dick Richardson (percussion executive)
George Hotton (Theodore Presser)
George Massenburg (audio gear inventor)
Arne Berg (TEAC co-founder)
Greg Mackie (pro audio innovator)
Buddy Ross (Kustom Amps “tuck-and-roll” pioneer)
Larry DiMarzio (guitar pickup inventor)
Wendy Carlos (performer, composer, Moog pioneer)
Anyone who has information on any of these people, or has contact information, is encouraged to contact Dan Del Fiorentino at [email protected].
NAMM’s Most WantedThe NAMM Oral History project casts a wide net over all segments of the industry: suppliers, retailers, publishers, wholesalers, jobbers, sales reps, travelers, inventors, engineers, technicians, marketing specialists, and company owners are all included.
Regrets are obvious – it would have been nice to go back to 1850 and interview the likes of the original Mr. Steinway, Mr. Werlein, and Mr. Martin (among others) fi rsthand.
But here is NAMM’s “Most Wanted” – those who NAMM, for one reason or another, has not yet been able to track down for interviews.
MMR_37 37 12/14/07 9:20:02 AM
38 MMR JANUARY 2008
Quotes from the Oral History Archives
Verbatim:
… a sampling of comments on fi le at the NAMM Oral History Project. Go online at www.namm.org/resource-center to see and hear a selection from the archives.
Bucking the Hum“I told the team, ‘We’ve got to come up with something
to buck that hum. I don’t know exactly how we are going to do it, but we got to fi x it so that it can-not take off and scream.’ I let one of the engineers [Seth Lover] see what he could do with it. About two weeks later he walked into my offi ce and said, ‘Ted, here is your humbucker.’”
–Ted McCarty, Gibson
Thank Eisenhower “The most important innovation that occurred for salesmen during my life time was interstate highways.”
– Don Mitchell, St. Louis Music, Midco
Something for Lucille“The fi rst amplifi er I had I bought at a music store in Memphis called O.K. Houck. It was 1949 — I remember that very well. The speaker might have been 10”, it only had one speaker, and it was very well built. I wasn’t as big as I am now and I used to sit on it a lot. It was a Gibson and I remember the good feeling I had walking into that store with the money to buy that amp.”
– B.B. King
Less is More“One of the best things you learn with age is that one note is better than ten.”
– Les Paul
Two Symbols “There are two symbols in the world. One is the AK-47 and one is the Fender Stratocaster. When you look at each you know exactly what you see. When you see the AK-47 you think of death, destruction, revolution, pain, and suffering. When you see the Stratocaster you think of freedom, music, America. It’s an incred-ible dichotomy and I am glad to see that the guitar has become the symbol of freedom throughout the world.”
– Jeff “Skunk” Baxter, Guitarist for Doobie Brothers, Steely Dan
Textbook Case“January 1, 1981 I started my own business. I called it Brentwood Music because that is where I lived, in Brentwood, Tennessee. I started with $500, which is what the textbooks call under-capitalized … It was not easy, but I stayed with it and over time we made it work.”
– Jim Van Hook, Brentwood Music
An Act of Mercy“I was the second-worst pianist in Brooklyn at one point. As a humanitarian, I had to stop.”
– Jerry Ash, Sam Ash Music
50 a Day “I’m working on about 1,600 to 2,000 piano prospects a day. I have gotten their names, phone numbers, and addresses and so forth. I’ve gotten to know the people quite well. And so I actively contact those people daily. Not all 1,600 of course, but a portion of them each day. I try to make 50 calls a day … It’s the only way to do it. I see other salesmen who don’t even bother to get the P
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Gen
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MMR_38 38 12/14/07 9:20:11 AM
person’s name, their phone number, their address, or anything else. And I think, ‘Are they missing the boat.’”
–Bob Gray, St. Louis piano salesman
Just a Drummer “When I received my draft notice in the mail I remember thinking, ‘Why do they want me? I don’t know anything about war, I’m just a drummer.’”
–William F. Ludwig
No Quality, No Business“After the Chinese market opened, things were different. Suddenly the big factory disappeared. Back then, the big companies were all government-owned and they were losing money, business. The government said, ‘We can’t take it anymore … just close down the plant.’ Then small plants popped out and they were all privatized, personally owned. Once they came to this market, they feel that they have to make something right, it is not that they are saying ‘We are only offering you low price,’ Price is very impor-tant, but if you have no quality, you have no business.”
– Frank Huang
A Better Place“I truly believe in my heart of hearts that the world is a better place for me having lived, because I’ve given people opportunities to play music that wouldn’t have been able to play music before.”
– Hartley Peavey
Competitors and Friends“I don’t believe there is an industry I’ve heard of other than our own industry where, although we were great competitors, we were also great friends.”
–Denzil Jacobs, Kemble Piano (UK)
The Reward“That’s where the reward comes from. I’m an engineer. I like my electronics well enough. But over the years it’s the people, both the musicians who use our stuff and the engineers. To me, today, that’s what it’s all about.”
– Bob Moog
Good Repeat Customers“We were friends with Pete Townshend and John Entwistle [of The Who] … we went to visit [Entwistle]
at his home in England, but it wasn’t a home, it was a castle. It took us two hours to walk through. He had one room just fi lled with bass cabinets. Then a toy room with every kind of electronic game. They were very good for us … [but] they used to break guitars like nobody’s business.”
– Henry Goldrich, Manny’s Music
Ugly Guitars “I wanted more than the [Fender] Broadcaster [guitar] … it had some things that didn’t appeal to me and then
I sawed it up considerably and it became even uglier. Leo [Fender] couldn’t understand that – but the [edge] of the guitar [cut] into my ribs pretty badly, and I was doing a lot of sit-down work, a lot of studio work … Leo, not being a player, it was really diffi cult to get an idea across to him; but once you could get your idea across to him, he
was such a clever man, very plotting, and relentless as a thinker, and once you could get your ideas across to him, he could make it. So he made me my guitar and later on it became the Stratocaster … it was very ugly and no-body liked it but me, but you could play it in tune and in those days you played a lot of lead lines, and if you could play one in tune, the producer would call you back.”
– Bill Carson, Fender
Both Sides Now“We formed that organization [RPMDA] to deal with problems between the publishers and the retailers, and of course some like me rode two horses because we had both a print music store and a publishing company, so we were on both sides of the fence.”
–Frank Fendorf, Wingert-Jones, RPMDA co-founder
First Road Trip“My fi rst road trip was three weeks through the state of Florida, and at the time we were involved in the Cu-ban Missile Crisis. So going up and down that state all you saw were trains and trucks coming in with jeeps and tanks and artillery and stuff … it was sort of scary …”
– Bill Heese, Carl Fischer
Competition“You need competition to give you incentive to move forward and be much more creative. I re-spect competition. The more competition, the more
JANUARY 2008 MMR 39
MMR_39 39 12/14/07 9:20:16 AM
40 MMR JANUARY 2008
Verbatim: Quotes from the Oral History Archivesstimulating it is to the market and I think it’s good for everybody.”
– John Lee, Tom Lee Music
‘Everybody Wins’“I think the future is great, because they are getting gui-tars in the schools – school music programs are going to benefi t. Something like 100,000 to 200,000 kids taking
up guitars in schools and now and they are all going to buy guitars and accessories and so forth. But more important, the music depart-ments have all these kids in there now who support the program, their parents support the program, the teachers save their jobs. Every-body wins.”
– Jerry Hershman, association executive
Progression“[NAMM’s growth] was, I believe, a progression of many things. Progression of time, progression of change in
business practices, progression of change in the organization from one that merely sponsored a trade show to one that actively participated in increasing the number of music mak-ers so they go into the store, increase the traffi c, and increase sales, which NAMM has done over the years and will continue to do.”
- -Larry Linkin, NAMM president/CEO
Painful Lesson“I graduated from college in 1941 … I went to work for [my wife Kay McDowell’s] dad in the music store and I was put up in the repair department. I don’t know anything about band instruments. I don’t know a trumpet from a sousaphone … the manager says, ‘Take this trum-pet back there and dip it.’ So I went back and dipped it,
and I got home that evening and my fi ngers were splitting open – it was just terrible. I came to work the next day and show him my hand, and he said, ‘Gee, that’s the cyanide tank, you’re suppose to put it on a hanger and just dip the instrument in.’ I didn’t know. They shifted me over to accounting shortly thereafter.”
– Bob McDowell, Ludwig Aeolian owner, NAMM president
Bill’s Big Buy“Tom Ferguson, who was the Leblanc rep, knew what I had upstairs [in my store], and said, ‘I have a guy in Ar-kansas who probably wants to talk to you.’ And that was when Bill Clinton was governor, and he and Hillary pro-claimed that every school system would have instrumen-tal music in Arkansas. The schools didn’t have any horns, and there certainly wasn’t any money to buy new horns, so there was a big, big market [for used instruments]. So my third fl oor was full of 40 years’ worth of stuff. It was our bone yard. Then these guys came over from Arkan-sas, driving some kind of Cadillac with a small two-wheel trailer. They go upstairs, come down, and say, ‘We’d like to buy everything up there. What do you want for it?’ ‘Really? I don’t know that I know,’ I said … as I recall, we turned that third fl oor into about $30,000. And it was just clean, swept up. Hadn’t been that way for 40 years! And that was because Bill Clinton proclaimed that every school in Arkansas would have instrumental music.”
– Phil McKinney, Oklahoma retailer
Got Reeds?“I’m not sure of the year, but I was out here and [son] George was at the other store, and I got a phone call from him that said, ‘Dad I think you better get over here – we’ve got a fi re.’ So I jumped in the car and I hear on the radio ‘music store in fl ames.’ [Laughs.] Luckily no one was hurt, but there were four walls left. And, happily, we had the other store, so we survived. The funny part was the people who went to that store, who knew the store so well, would come in, and it was rubbish, you could hardly get in, and they would ask, ‘Do you have any reeds?’ [Laughs.] I’d say, ‘Take whatever you want! [Laughs.]’”
– George Quinlan, Chicago B&O dealer
Changing Habits“The biggest year for the piano business was 1903 or 1904, for the total piano business, 400,000 new pianos were sold that year. Half of them were player [pianos] and there were big companies that made them. Then it just dropped dead in 1927. The whole thing was ab-solutely over. When you think back to 1904 and 1905,
the movies were coming in, the automobile was starting to become cheap enough for people, and our habits changed [in a way] that made the piano less essential to home entertainment. In 1927, the big change was radio – had us all sitting looking at a box. So that’s the long-range story on that.”– Henry Steinway. Steinway & Sons
MMR_40 40 12/14/07 9:20:22 AM
JANUARY 2008 MMR 41
The Accidental Salesman“I was very active in Chicago organ retail as a teenager because by that time I could play. During that period, we’re talking about the early 1950s, most sales people who were attempting to sell home organs could not demonstrate [them]. They could not play. They had never studied or tried the organ – some had piano background, but, as you know, there is a world of difference between playing the piano and playing the organ, and so I did get into organ retail accidentally, you might say.”
– Bob Zadel, keyboard executive
‘Half Learning’“It was always a wonderful experience going to
NAMM. At the end of the show when [my wife] Iris would ask, ‘How did we do?’, I said it de-pends on how you mean that. If you mean did we sell a lot? Not quite. But I learned a lot. And that’s equally important. We still go to conventions that are half selling and half learning.”
– Morty Manus, Alfred Publishing
Trivia Answers from page 36
The founders Bob & Willie Zildjian named the company by using the fi rst two letters of their children’s names: SAlly, BIll and ANdy.Glenn Derringer, who performed on organ during the telecast of Presley’s debut on the “Dorsey Brothers Show”.Carol Kaye.Toilet seats and airplane wings for wooden gliders.Frankie Laine.Vito Pascucci.Yoshihara Abe.George Lewis of George L’s Cables.Bill Carson of Fender Guitars.Line 6 refers to a nonexistent phone line at company headquarters. “Pick up on line 6” signaled to the employees that an impor-tant customer or guest was in the offi ce and that everyone should put their guitars down and look busy.
1)
2)
3)4)
5)6)7)8)9)10)
See us at NAMM Booth 3422
MMR_41 41 12/14/07 9:20:27 AM
DO OVER 3 MILLION PEOPLE KNOW
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Over 3,000,000 Young Chang pianos have been sold around the world. What do these
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MMR_42 42 12/13/07 11:36:04 AM
MERCHAND IS ING
When a music dealer is
on a manufacturer’s
site and sees a
“Buy Now” option
for end-users, it’ll usually trigger
an adverse reaction: after all, the
last thing a retailer needs is their
suppliers selling direct.
In the case of at least three manufactur-ers, the Buy Now button should inspire a smile, as it actually translates into a “buy from your local retailer” profi t opportunity.
The online company Shopatron is of-fering a solution to an industry headache that has been around as long as the In-ternet: manufacturers want to support their dealer network and generally don’t want to get into the retail business. Then again, they produce so many products that even their most enthusiastic dealer
would have trouble stocking all of them, so the temptation to sell direct is strong.
Alfred’s Daisy Rock partnered with Shopatron in March of last year, reports director of public relations Rich Lack-owski. “We have a lot of people coming to the Daisy Rock site who don’t neces-sarily know the music retailers in their area,” he says. “These are moms who have seen an article on the guitars and want one for their daughter, but think more in terms of mass merchants … so the way this service works is someone comes to the site, hit’s the ‘Buy Now’ button, and then it’s one of our dealers who gets the order.”
D’Addario and Remo have also part-nered with Shopatron.
“The program makes our products easily available to the ever-growing num-ber of people on the Internet having a predisposition to having a purchase op-tion available on-line,” says David Via, vice president of sales for D’Addario.
Bridges Online Gap in Selling ‘Direct’… Alfred, D’Addario, Remo get on board
Ed Stevens, founder of Shopatron.
“It’s not just about the Internet, but about adapting to
today’s consumer and how he or she wants to shop.”
44 MMR JANUARY 2008
MMR_44 44 12/14/07 9:20:51 AM
JANUARY 2008 MMR 45
“Shopatron enabled us to address this emerging trend, while remaining loyal to our dealer network. Orders are placed online by consumers and fulfi lled via participating dealers. All dealers have the opportunity to participate.”
“In the two years we’ve had Shopatron as a resource on our Web site, we’ve seen steady growth month after month,” says Brian Le-Van, Remo’s national sales manager.
How It WorksA retailer signs up for the Shopatron
program free of charge. Online custom-ers on the sites of Daisy Rock, Remo, or D’Addario hit the “Buy Now” button, which takes them to the Shopatron site. The order goes into Shopatron’s queue, where participating dealers have an op-portunity to bid to fulfi ll the order. Shopatron fi rst sends email alerts to par-ticipating retailers and the retailer has about 24 hours to tell Shopatron if he or she wants the sale.
At the end of 24 hours, the sale goes to the retailer who has the exact prod-uct requested in stock and is geographi-cally closest to customer (this can be in
the same town or on the other side of the country and everything in between). That retailer then prints out the packing label from his or her computer, packs the product in a box, and ships it to the online customer. Shopatron collects the money and pays the retailers twice a month.
And Shopatron assumes all the risk of credit-card fraud and charge back – even if the card is a fraud, the retailer still gets paid.
The margins are typically juicier, too. Lackowski breaks down the scenario this way: say a guitar sold in the store is at a $349 MAP. The profi t from that guitar would be about $112. But for a Shopatron sale, the price on that same guitar is $399, yielding a margin that is 21% more. In addition to that, the retailer gets paid an extra $15 for shipping and handling each guitar.
Ed Stevens, founder and CEO of Shopatron, has a background that allows him to relate to the specialty musical in-strument market. He grew up in retail as his parents owned a furniture store, and he saw fi rsthand the problems of buying something that doesn’t sell right away. “If you make a mistake you have to stare at it 10 hours a day!” he laughs. “In re-
Brian LeVan, Remo Inc.
“Many times Shopatron provides [the] dealer with a
brand-new customer who … continues to buy
through that dealer.”
See us at NAMM Booth 3020
MMR_45 45 12/14/07 9:20:57 AM
46 MMR JANUARY 2008
tail stores, products can hang there, get dusty, then, to make it worse, you have to clean them.” Shopatron can add to the pieces of information that can help inform a retailer: for example if they do have a product in their store that isn’t moving, but see on Shopatron it is doing well elsewhere, it can encourage a dealer to merchandise it differently, move it to the front window, put it together with another product, and so on.
Stevens’ career led to the model/hob-by business, running an Ohio-based dis-tribution and manufacturing business. Of the mostly small, independent hobby stores across the country, few could carry all or even most of his company’s prod-ucts. He felt a way was needed to get spe-cialty products to customers online but kept retailers as part of the sales equa-tion.
“In most cases, it doesn’t serve the manufacturer’s best interest to sell di-rect,” he tells. “Take accessories. That is one of the areas a manufacturer will try to sell direct fi rst, with the argument being that retailers don’t want to carry every single one, but customers want them. We faced that problem. I thought
there were fi ve or 10 of our accessories that every hobby store should carry, and that another 50 were items that only a few especially large stores would stock. But those few large stores were our best customers and I certainly didn’t want us selling against them.”
Thus Shopatron was launched in 2001. Today, in addition to the three mu-sic product manufacturers who are us-ing it, there are another 400 companies involved. All are along to some extent “niche” businesses, including specialty toy makers, outdoors and sporting prod-ucts, baby products, and auto accesso-ries.
Stevens adds, “When retailers use Shopatron it’s not just about winning an order for a drum or set of strings -- which is cool no doubt,” but about the communication of sales information. Say a sale becomes available and 500 retailers request it. “While only the one closest to the customer can win the sale, all ‘win’ the information.”
A musician himself, he’s sympathetic to the plight of the music products dealer.
“I go to NAMM shows, and I think of that store manager whose job it is to
David Via, D’Addario.
“The ‘Buy Now’ program increase sales
by raising a dealer’s average transaction amount while decreasing average
transaction time.”
Wholesalers of:
Juzek Stringed InstrumentsBowsCasesStringsAccessories
P.O. BOX 1415STOWE, VT 056721.866.846.5461 [email protected]
See us at NAMM Booth 3124
MMR_46 46 12/14/07 9:21:01 AM
JANUARY 2008 MMR 47
fi gure out what to buy … good luck!” he says. “You think to buy a few Strats – that’s a no-brainer … but even then, what colors are hot? White? Black? All those questions come up.”
So a dealer who isn’t predisposed to shipping product should sign up for the information anyway -- and the occasional sale: “One day they will get an order from a customer who is four miles from their store – I dare them to not want that order!”
Win – Win - Win“With this way to reach new custom-
ers, D’Addario drives customers to the Web store only to offer them to our deal-ers,” says Via. “Dealers can create higher visibility with local customers, as those consumers will know that products were shipped directly from your store. The ‘Buy Now’ program increase sales by raising a dealer’s average transaction amount while decreasing average transaction time.
“Dealers can take advantage of the ever-increasing number of consumers with predisposed expectations on com-pleting an online transaction from any Web site, including the manufacturer’s,” Stevens adds.
“This is a way to do this while sup-porting your existing dealers.”
“Remo got involved with Shopatron specifi cally to make the Remo World Per-cussion products more readily available to customers,” says LeVan. “We manufac-ture a massive array of world percussion products that are used by many different people in many different markets rang-ing from djembes and taiko drums to lollipop drums and kids’ percussion. We needed a reliable outlet for all potential Remo customers to quickly and easily ac-quire what they are looking for. Wheth-er that’s a mother just coming out of a ‘Mommy and Me’ class after seeing her one-year-old boy playing on one of our Kids Percussion drums for the fi rst time or if it’s a working musician who just left a Poncho Sanchez concert looking for his Remo Signature Series congas, we want to make sure these potential customers can easily fi nd the product they want whether they are familiar with the stan-dard instrument retail outlets or not.”
LeVan adds that Shopatron is reliable and works well for dealers. “We have a great relationship with our dealers and Shopa-tron has only helped grow that relationship
even further. All our dealers involved with Shopatron love it. Quite simply, Shopatron provides dealers with one more outlet to sell Remo products. In addition, because all orders are fulfi lled by the closest dealer to the customer, many times Shopatron provides that dealer with a brand-new cus-tomer who, more often than not, continues to buy through that dealer.”
“The customer gets the Daisy Rock guitar shipped from a dealer – hope-
Rich Lackowski, Alfred Publishing/Daisy Rock.
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48 MMR JANUARY 2008
fully one in their neighborhood that they then can start a relationship with,” says Lackowski. “But the closest dealer who has that particular model on hand may be thousands of miles away, and that’s okay too. It’s been especially great for Daisy Rock, which now offers over 70 models. Dealers can log on for free and just see what is selling – they can see a Daisy Rock model that is a particularly good seller and say, ‘maybe I should stock this guitar.’
“From my perspective, all dealers should sign up. They might have a prod-
uct in corner that hasn’t sold yet – if it’s a Daisy Rock guitar, we want to sell that guitar for them!” Lackowski laughs. “We get 30,000 unique visitors on our site a month and suddenly some tiny store that happens to be stocking a certain model will quickly be doing good business and growing his or her customer base.”
Via agrees: “First and foremost, it puts local consumers in touch with lo-cal dealers. Our system is not a price bid, or a time bid. Rather, dealers fulfi ll or-ders to consumers based on geographic proximity to the consumer. We want the
dealer and consumer to be introduced. ‘Buy-Now’ is really a ‘win-win-win’ sce-nario. Consumers get to make purchases on line, if that is how they prefer to shop. Dealers get to make the sale by fulfi lling the product and getting the consumer’s information. And we have a satisfi ed cus-tomer who came looking for our prod-ucts and was able to easily fi nd what he/she was looking for.”
Despite all that, though, it’s not yet caught on as quickly as one would think. “Anything that is new initially has a mixed reception,” Via says. “We’ve tried to com-municate via emails, ads, and sales presen-tations. However, I think there may still be a number of dealers who are confused by what it looks like we are doing. I under-stand, as it is a revolutionary new concept.
“For those dealers that we’ve had a chance to speak with directly - some of which occurred because someone con-tacted us upset - they often become par-ticipating retailers once they see how the whole program works.”
More Than Just an Order“Shopatron is not just about getting
orders fi lled,” Stevens says. “It’s about rewarding those who carrying a fuller selection of product and about helping them sell those products.” But he sees it as a necessity. “Manufacturers today have to value diversifi ed distribution systems. They have to want to grow a broad base. Also, they have to be reasonably good marketers and understand that consum-ers need to buy products fast online. But local fulfi llment is the best way.”
Shopatron is careful who they partner with. “We look for companies that have a good sense of modern marketing tech-niques,” Stevens comments. “There are some old school companies that don’t see the Internet as important. Some of those are exception-case companies that will survive, but the vast majority of them won’t thrive. It’s not just about the Inter-net, but about adapting to today’s con-sumer and how he or she wants to shop.”
Soon Shopatron will be rolling out an in-store pick-up program where the orders aren’t shipped, but they coordinate with the retailer and customer so they can fi nd each other. As a piano player, he knows the value of brick and mortar. “It’s fun to go into a music store, and stores will al-ways be very powerful places. Shopatron believes in them. Stores are very powerful places for a consumer to dream.”
Becker stringed instruments are precision-crafted in Romania following centuries-old European tradition. All are fashioned from select, aged northernCarpathian tonewoods, hand-finished to bring out their tonal and visual beauty, and professionally set up in the USA to our exacting standards.
With those advantages,why not try Becker in your program?
Visit Becker online at www.BeckerInstruments.com Kaman Music Corp., P.O. Box 507, Bloomfield, CT 06002
Old-World Craftsmanship For Today’s Young Musicians
Beautiful...Inside and Out
See us at NAMM Booth 5720
MMR_48 48 12/14/07 9:21:12 AM
50 MMR JANUARY 2008
BAND & ORCHESTRA
Often a good idea is so simple
it makes you wonder, “Why
hasn’t someone thought of
this before?”
The challenge has been well-docu-mented in these pages for years: band directors take issue with some instru-ments -- usually bought at a mass mer-chant and usually at one-half or even one-third the price of an instrument bought at a traditional music retailer -- that can be diffi cult to deal with in the band room. Yet the few who have tried to send out fl yers expressing the opinion that these instruments are below stan-dards have been met swiftly with cease-and-desist letters (or worse), often on a law fi rm’s letterhead.
So what to do?“Band directors are having issues with
some instruments being brought into the
classroom,” Rich Breske con-fi rms. Not only can poor-quality new instruments pose diffi culty, but Breske, the director of com-munications for Conn-Selmer, points out that used instru-ments aren’t always up to par. “Often parents will get an in-strument even before the band director has had a chance to explain things on rental night,” he says.
So while it’s been established that you may be on shaky ground legally telling a parent to not buy a certain product, there’s nothing to keep some-one from recommending what product to buy. And taking it to the next logi-cal step, Conn-Selmer has figured out a way to not only make it easier for band directors to get the level of quality in-
struments they desire for their programs, but to be rewarded for doing something they want to happen anyway.
The reward is they can earn points that will get them free new instruments for their programs. It’s the “Smart Parents” program and it’s de-
signed to help parents understand that some instruments have better value than others.
Communicating the Point – for Points
Launching right now, the program is designed to be win-win-win: good for parents, good for the schools and, not coincidently, good for Conn-Selmer and the many instrument lines they manu-facture and distribute.
It’s simple: band directors register their school online at the instrument maker’s new Web site, www.fi rstinstru-ment.com. The director receives a code, and creates a fl yer that tells parents if they rent an instrument from this list of Conn-Selmer brands, and register the model and serial number on the site, the school music program will earn points for the rental.
Points are earned no matter what the instruments, and if the student drops out halfway through the fi rst year, the director still gets the points for the full
Conn-Selmer Launches‘Smart Parents’ Promotion
MMR_50 50 12/14/07 9:21:55 AM
JANUARY 2008 MMR 51
year. When a student re-ups the next year, the director earns more points. A band director earning as few as 24 points can get a free percussion bell kit. “But you can combine points for not only a whole school, but an entire district,” Breske states. So if you have a large school with several directors, you can earn quite a bit and “a district with several high schools and middle schools can earn hundreds of points in an single sign-up.”
Those saving their points can redeem them for low brass, harmony woodwinds, double reeds that are often missing in or-chestras, cellos and double basses that can few and far between in string orches-tras, and those uncommon, expensive percussion instruments.
“We think the possibilities for schools with this program are tremendous,” Breske says. “All schools are comfortable with our brands. Because of our size, we can reach out to over 100,000 parents -- we have experience in promotion and know what works and what doesn’t. Fi-nally, the Web site itself, fi rstinstrument.com, has a wealth of knowledge for the new band parent.
The Web site contains information on the importance of music, knowing and working with the band director, how a parent can help his or her child succeed in music, do’s and don’ts of in-strument care, choosing a music store, and even a glossary of instrumental music terms.
The program will work best if the director gets the word out early and often. “The first announcement about the program should go out early that year, then again at parent rental night,” Breske concludes. “Any time they com-municate with parents they should stress it. The possibilities are really wide open.”
“ … we can reach out to over 100,000 parents -- we have
experience in promotion and know what works and what doesn’t.”
See us at Winter Namm
Booth 2996 Hall D
www.WayneGuitars.com530.872.5123
Handmade in the U.S.A.By Master Guitar Builder
Wayne Charvel
See us at NAMM Booth 4883
MMR_51 51 12/14/07 9:22:00 AM
ASC 5300 Ontario Mills Parkway, Suite 100
Ontario, Ca 91764 Phone: 909.484.7498 Fax: 909.484-7890
www.sejungusa.com
Toll Free 866-473-5864
D41545DAA-TUSolid Spruce TopMahogany back and sidesAbalone InlaysChrome Diecast Tuners
D41585D-TUSolid Spruce Top
Rosewood Back and SidesTraditional Dot Inlays
Gold Diecast Tuners
Two New Professional Class Products
From S101Solid Spruce Top
Cutaway Acoustic Electrics
© 2007 America Sejung Corp. All rights reserved.
4-Band EQBuilt in chromatic tuner
1/4” and Balanced XLR Outputs
See us at NAMM Booth 204C
MMR_52 52 12/14/07 9:24:10 AM
JANUARY 2008 MMR 53
Thursday, January 17
BREAKFAST SESSION8 a.m.
Breakfast of ChampionsJoe Lamond, NAMM president and CEO, and Guests
(Free breakfast served 8 a.m.–8:30 a.m.; session 8:30 a.m.–9:30 a.m.)
Hilton Anaheim Hotel, Pacifi c Ball-rooms
Joe Lamond will welcome some of the veterans of the music products indus-try for a series of up-close and personal discussions. Listen in on the thoughts of these industry leaders who have managed not only to survive but to thrive in this rapidly changing business environment. Understand their tactics and strategies for the challenges and opportunities of the marketplace. Experience a rare glimpse into the logic that guides these champions of the industry.
IDEA CENTER SESSIONSNAMM Idea Center, Booth #5501 in Hall BEvery 30 minutes
10:30 a.m.
How to Avoid the Seven Deadly Web Site SinsPresented by Kevin Mitchell, associate editor, MMR Magazine
Avoid the seven deadly Web site sins and learn easy ways to make your Web site your portal to increased profi ts. Over 70 percent of brick-and -mortar customers are browsing online fi rst, then going to a retailer and making a purchase. Your Web site is now your front door, and this is the year to get it in order. Kevin M. Mitchell, MMR associate editor and Web consultant to companies from Disney to small retail operations, discusses site dos and don’ts, tips on increasing sales and creating customer loyalty with your site, and why it’s mission-critical to develop a Web site business plan and stick to it.
11 a.m.
Our Lesson Program is Finally Profi table! How Did We Do It?Presented by Gayle Beacock, vice presi-dent, Beacock Music
Beacock Music has been offering in-store music lessons for 30 years. They have been down every road and back. Now they have found the road to showing a real profi t from their education programs. How do they do it? Learn their system for profi t-able in-store lesson programs. Gayle will give you everything they use: teacher application forms, student handbooks, class schedules, and much more.
11:30 a.m.
How to Make Smart Inventory BuysPresented by Alan Friedman, CPA, Fried-man, Kannenberg & Company, P.C.
Look around your store and what do you see? Too many guitars and amps, too few accessories, the wrong mix of print
NAMM University
Anaheim Convention Center & Hilton Anaheim HotelJan. 17-20, 2008
Professional Development
Schedule
MMR_53 53 12/14/07 9:28:44 AM
54 MMR JANUARY 2008
music, un-rented band instruments on the shelves, obsolete pro audio gear col-lecting dust, and aging pianos racking up fl ooring costs. How does this happen? In this updated session, you will learn how to buy the right product, quantity, and mix at the right cost and payment terms. Alan Friedman, a CPA with several mu-sic dealer clients, will give you the inside scoop on making smart inventory buys.
12 p.m. One-Hour Presentation
How to Make the Sale Without Being PushyPresented by Bob Negen, president, WhizBang! Training
This fun, interactive workshop focuses on practical, proven customer service and sales strategies that can be brought back to your business and used immediately. The focus
is not on theory, but on easy-to-understand strategies, tips, and tricks to boost your store’s sales while providing exceptional service. In this workshop you will learn:
1 p.m. One-Hour Panel Discussion
Scheduling Teachers and Staff — There’s More Than One Way to Meet the ChallengeModerated by Danny Rocks, catalyst, The Company Rocks
How do you schedule your lesson pro-grams? How do you schedule and com-pensate your staff? There is no one right way — the right way is the one that works for you. Danny Rocks will moderate a panel of independent music retailers who will share their unique approaches to the issues all retailers face today.
2 p.m.
How to Use Gift Certifi cates to Bring in a Flood of New CustomersPresented by Bob Negen, president, WhizBang! Training
Your customers are suffering from ad-vertising overload, and it’s becoming harder and harder to break through the clutter. Giving gift certifi cates gets you noticed and gets your hottest pros-pects on your phone or in your door.
2:30 p.m.
Dressed for Success! Visual Merchandising Tips to Sell More!Presented by Paul McManus, chief executive, Music Industries Association (UK)
This presentation features a collection of photographs from both music shops and general retailers highlighting a range of ways to approach the look and feel of your store.
This includes:The look and clarity of the brandFormats to draw the customer into the storeThe critical importance of the store windowSignage to help the customer under-stand store layout
1)2)
3)
4)
Thursday, January 17
What If There Was a VIDEO GAME That Really Could Teach Anyone How To PLAY AND READ MUSIC?
Play The Game Rotate The Game
Play Colored Notes Read Real Music
“The transition between levels is so clever that you don’t realize how much you’re really learning.” – Steve Fortner, Keyboard Magazine™
Increase Profits: Great for your current and new customers. Be a real hero to your customers. Great Bundle with USB or MIDI keyboards:Mac/PC video game that delivers on the promise of playing real music. Expandable: With Premier Version upload your MIDI files or download from Music Wizard web site. From Bach to Rock, learn even Beethoven in minutes. All Ages: Finally, a video game the whole family can enjoy!
Starting at just $49.95 retail.
Dealer & Rep Inquiries:[email protected]
(877) 742-6604 ext. 10www.musicwizard.com
See us at NAMM Booth 6324
MMR_54 54 12/14/07 9:28:47 AM
DF12 – stack ‘em anywhere compact units• Just 19” wide x 13.5” tall x 15.75” deep• 12 compartments. Easily expandable.• FREE with purchase of 12 dozen pairs (less than $850 USD)
DF 36 — a portable store within a store• 27” wide x 65” tall x 18” deep — just 3.4 square feet!• 36 compartments, 16 hooks and label holders• Front and side panels for hanging additional product• FREE with purchase of 36 dozen pairs and accessory
package (less than $3500 USD)
DF-28 – This IS another store!• Uses only 42” diameter of fl oor space• Can hold well over 1,000 pairs of sticks• Includes 10 hooks and label holders• Basic version is FREE with 42 dozen pairs and accessory package (less than $4200 USD)• Expanded version (pictured) is FREE with purchase
of 54 dozen pairs and accessory package (less than $5200 – the fi xture alone is valued at $3995 USD!)
All units come with both preprinted and blank labels.
No matter what your footprint,
we have the perfect merchandiser
for it. Just call us at 877-PRO-MARK
(776-6275). And we’ll make your
cash register go cha-ching!
Call your favorite Pro-Mark wholesaler for details.
DF12 – stack ‘em anywhere compact units
STACKABLE. CUSTOMIZABLE. RETIRE EARLIABLE.No other company offers you as many stick models or as many ways to sell them.
DF 36
DF-28
DF12
Pictured with optional large graphic, slot wall, testing shelf and catalog tray. Stock #DF28-E. Many more options are available.
promark.com
© P
ro-M
ark
Co
rpo
rati
on
See us at NAMM Booth 3056
MMR_55 55 12/13/07 11:36:38 AM
JANUARY 2008 MMR 57
Thursday, January 17
Sight lines to help customer fl ow and draw them to the right productsThe need for good lighting and us-ing it to your advantageThe little touchesCustomer information and servicesThe hero factorPeople buy peopleProduct, product, product!
3 p.m.
Powerful Market Research: Do You Really Know Your Customers?Presented by Lisa Gabbert, sales manager (Music), GE Money
GE Money has conducted extensive research in the music products industry over the past year. Learn more about your custom-ers as you hear about information gathered through consumer focus groups, online sur-veys, and personal interviews. For instance, 84 percent of consumers say they would fi -nance a music purchase if offered to them. Learn about customer purchase motivations and how to increase your value proposition.
5)
6)
7)8)9)10)11)
3:30 p.m.
Creating a Musical Culture in Your StorePresented by Rick Santos, president, Rick’s Music World, Ltd.
Two of the biggest challenges for an in-dependent dealer today are lack of store traffi c and customer loyalty. Wouldn’t it be great to increase both and have a great time doing it? In this session, learn some of the ways you can create a musical cul-ture in your store. Starbucks and Barnes & Noble fi gured out how to do it; you need to do it too if you want to compete.
4 p.m.
Work on Your Lesson Program Like There’s No Tomorrow!Part 1 — How to Evaluate Your Lesson ProgramPresented by Pete Gamber, owner, Alta Loma Music
With the rapid and unpredictable changes in all segments of the industry, what do you
have to depend on? Luck, location, brands, good looks? Being in business for 30 years doesn’t matter either — “Who cares?!” Plus now everyone — from your next-door neigh-bor to mass merchants — is in the music dis-tribution “food chain.” It’s all about having music lessons at your store (or for manufac-turers — at your dealers’ locations). In Part 1 of this three-part session, you will learn how to evaluate your lesson program, take the test, and look at your lesson program from an out-side perspective. How do you score? Pete will have solutions to many of these overlooked areas of your music lesson program.
4:30 p.m.
Work on Your Lesson Program Like There’s No Tomorrow!Part 2 — How to Implement a Success-ful Music Lesson ProgramPresented by Pete Gamber
Having a successful music lesson pro-gram isn’t just having lesson rooms and teachers — it’s about having a real les-son program. Pete will share an easy-
Have Your Store Logo on Flutes, Saxophones, Trumpets Clarinets…
Send us a logo and your order, and it will be ready in 3 days!Completion of assembly in our New York warehouse. One yearwarranty included, $50 one time set-up, and $5 per instrument.
AMERICA LONGXING INC.3300 Northern Blvd., Long Island City, NY 11101
(718)706-0828 ■ FAX (718)706-0128
www.huntermusical.com
WITH PRIVATE LABEL INSTRUMENTS
Your Name Here
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Here
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See us at NAMM Booth 3000
PedalSnake does it all. Audio, power, footswitch lines, MIDI, etc. No noise or tone loss (patented).
FOR YOUR PEDALSULTRAFAST SETUPULTRACOOL LOOK
Stage Magic Inc (919) 828-7652 [email protected]
Ultimate pedaL cabLingPedalSnakeTM
Guitar P layer Magazine Reader ’s Pol lB e s t A c c e s s o r yVoted
eCable OneCable OneCa
MMR_57 57 12/14/07 9:28:54 AM
58 MMR JANUARY 2008
to-implement approach to developing a successful music lesson program in your store!
5 p.m.
Work on Your Lesson Program Like There’s No Tomorrow!Part 3 — Ask Pete Your QuestionsPresented by Pete Gamber
Friday, January 18
BREAKFAST SESSION8 a.m.
The BIG Issues: Time & MoneyBill Hinely
(Free breakfast served 8 a.m. – 8:30 a.m.; session 8:30 a.m.–9:30 a.m.)
Hilton Anaheim Hotel, Pacifi c Ball-rooms
If you are a typical small business, the two commodities that are always in short supply are time and money. In the lat-
est BIG Issues session, Bill Hinely will moderate a diverse panel. Learn some of the most effective and profi table ways to invest your precious time and money in your business during the next 12 months. They will examine some case studies of successful small business in our industry and explore the broader trends and ex-pectations for the year ahead.
IDEA CENTER SESSIONSNAMM Idea Center, Booth #5501 in Hall BEvery 30 minutes
10:30 a.m.
How to Attract More Visitors to Your Web Site and Keep Them Coming BackPresented by Jim Norris, president, Nor-ris-Whitney Communications
If you feel your investment in your Web site is not reaping dividends, this seminar is for you. Find out how to bring targeted visitors to your site and turn them into
customers. Discover the secrets of mak-ing your site user-friendly and search-engine friendly, and learn dozens of cost-effective tips on promoting any Web site — both offl ine and offl ine.
11 a.m.
How to Market Beyond Your Front DoorPresented by Bob Popyk, founder of Bentley-Hall, Inc., and columnist for Music Trades Magazine
\Where’s your next sale coming from? Are you just turning the key in the morn-ing and hoping for the best, or are you and your salespeople proactive and do-ing something to increase walk-in traffi c all day long? This doesn’t mean one more “Prices So Low You Won’t Believe It” ad in the local paper. It means coming up with ideas that store personnel can implement on their own to get more customers each day (as well as decent margins) … with-out spending huge dollars on promotions and advertising.
Friday, January 18
Anniversary‘Bass Bass'$15,000.00
Legend4 Classic$749.00
ARC6 Prolist $749.00
booth 5856
See us at NAMM Booth 5856See us at NAMM Booth 3328
MMR_58 58 12/14/07 9:29:00 AM
©2007 TalkingTabs, L.L.C. TalkingTabs and Play-It-Now Tunes are trademarks of TalkingTabs, L.L.C. All other trademarks are property of their respective owners. All rights reserved. Patent Pending, U.S. Patent Application No. 11/125.786
Call us today for the opportunity to carry this exciting new product.
800-660-6850 or playitnowtunes.com
Introducing Play-It-Now Tunes for guitar…. the EASIEST WAY!
Instant gratification is what your customers want these days, so give it to them with Play-It-Now Tunes. Without question,
Play-It-Now Tunes are the easiest, fastest and most exciting way for guitarists to learn to play the greatest songs ever
recorded. These individually wrapped easy-to-follow lessons are delivered entirely on CD, making it possible for
everyone to learn to play their favorite songs. There are no materials to read!
Each unique Play-It-Now Tune includes an expert musician/instructor who verbally guides the student’s fingers
through every bar of the song. For the ultimate learning experience, a full band is provided to enhance the
lesson with playing references and a final Play Along. These innovative guitar lessons for the greatest hits cover a variety of musical genres, making them an ideal
attachment sale. Immediate results combined with an exciting learning experience will keep your customers
coming back for more Play-It-Now Tunes!...Welcome to the Band!
“There's Got to be an Easier Way!”
See us at NAMM Booth 2702
Full Ads_jan.indd 59 12/17/07 1:24:59 PM
JANUARY 2008 MMR 61
11:30 a.m.
How to Increase Your Business by 25% ... Starting Next Week!Presented by Bob Popyk
Could you use a decent increase in busi-ness right away? To increase your busi-ness signifi cantly next week, you have to do something about it this week. That’s the catch. Long-term plans are great, but it’s the short-term ideas that get the contracts written and the cash register to ring right way.
12 p.m. One-Hour Presentation
How to Take Your Company to the Next Level and BeyondPresented by Bill Hinely
Join industry management and market-ing expert Bill Hinely for this session that some have called “The One-Hour MBA.” Hold on to your seat and take notes as fast as you can — this presentation moves at a blistering pace. In this session, you’ll learn:
The fi ve-step process that can help you focus and propel your business to the next level and well beyondHow to create a sales and marketing strategy that makes since for you, your business and your marketHow to clarify and communicate your business goals and objectives so that your whole staff gets behind itHow to identify strategies that will almost certainly work and avoid those that will almost certainly failDozens of ideas and tips from one of the most respected marketing strat-egists in our industry
1 p.m.
How to Create Displays That Sell!Presented by Gayle Beacock, vice presi-dent, Beacock Music
We are always talking about having great displays and extraordinary merchan-dising in our stores, but most of us are still not executing to the level we know that we need to. Gayle Beacock’s store is known for creative, inexpensive displays. Learn how to fi nally get this happening in your store and be a real standout in your community.
•
•
•
•
•
1:30 p.m. One-Hour Panel Discussion
Music Teacher Status: A “Point-Counterpoint” Panel Moderated by Alan Friedman, CPA, Friedman, Kannenberg & Company, P.C.
Panel Member (tentative): Ellen McDon-ald, Rick Santos, Gayle Beacock
There are varying opinions by retailers, the IRS, and other tax authorities on whether music teachers should be viewed as “employ-ees” or “independent contractors.” Many music store owners believe they can lower labor costs and eliminate benefi ts by treating music teachers (and other workers) as inde-pendent contractors. Others believe it is bet-ter to have complete control over a teacher’s
Friday, January 18
Cremona bowed instruments have set the pacefor the vibrant student and rental markets for over25 years. Strict adherence to international sizingrequirements, domestic educational set-up standardsand continuous quality improvement have madeCremona Violins, Violas, Basses and Cellos provensales leaders.
Our best-selling, ebony fitted SV-175 CremonaPremier Violin Outfit has again been upgraded toinclude the new LaSalle LB-15 Octagonal Bow andthe TL-33 deluxe rectangular Travelite case.
Meeting the Needs of Studentsfor More Than 25 Years ...
Our Best-Selling SV-175 Cremona Violin!
SV-175
[800] BUY-SAGAwww.sagamusic.comDealer inquiries invited.
•Six sizes from 4⁄4 to 1⁄16
•Long lasting ebony fittings
•Finetuner tailpiece for precise, easytuning
•Rugged TL-33 Travelite case
•All-solid carved, graduated construction
•Well-balanced LaSalle LB-15 bowwith ebony frog
Cremona SV-175 Violin Outfit:
$149Suggested Retail
Still
See us at NAMM Booth 5760
MMR_61 61 12/14/07 9:29:04 AM
62 MMR JANUARY 2008
curriculum and lesson quality. Come join industry CPA Alan Friedman and a panel of music retailers who provide in-store lessons for an in-depth discussion on the dos and don’ts of music teacher status.
2:30 p.m.
Increase Your Profi tability Now! Presented by George Hines, president, George’s Music, Inc.
George Hines will lead you through a system-atic approach toward setting profi t goals and using “key indicators” to measure your prog-ress toward increased profi tability while facing increased competition and market changes.
3 p.m.
How to Create a Profi table Recreational Music Making Piano Program
Presented by Medardo & Debra Perez, principals, Valley Keyboards
Learn the critical success factors for cre-ating a profi table Recreational Music Making (RMM) Piano Program. This includes the specifi cs of forming RMM classes, fi nding the right facilitator, in-volving the entire staff, and developing promotions that educate, entertain, and sell pianos.
3:30 p.m.
How to Set Up a Practical Music Lesson Program in Your StorePresented by Guy Lee, author and pub-lisher, Guytar Publishing
Keep a steady traffi c fl ow in your store all year long with a simple and reasonable music instruction agenda that maintains 25 to 100 students. Guy Lee, author of How To Make A Living Teaching Guitar, will give you direction on starting and/or preserving your courses.
4 p.m.
Store Design Secrets for Music Retailers (Part 1) Presented by Chris Miller, president, Pa-cifi c Store Designs, Inc.
Thinking of a remodel or opening anoth-er location? Don’t miss Part 1 of this two-part series. Chris Miller will share his “4 Parts to a Retail Store” and unleash hid-den these secrets of how to effectively use space-planning techniques, traffi c fl ow, focal points, sightlines, the 3 “A’s” of lighting, fi xturing, and decor. You will learn how to immediately apply these ideas in your stores.
4:30 p.m.
Store Design Secrets for Music Retailers (Part 2) Presented by Chris Miller
Learn how traffi c fl ow tied with store design secrets can triple the overall im-pressions of what a customer sees in your store. If customers are exposed to more merchandise using these concepts, your sales can only increase. Chris Miller will cover space-saving ideas and the latest in fi xturing and merchandising innova-
Friday, January 18
See us at NAMM Booth 7309
MMR_62 62 12/14/07 9:29:09 AM
The 2008 NAMM show for Sennheiser (booth 6579) is going to be VERY exciting this year. The Sennheiser party is back at the House of Blues on Friday, January 18th, (make sure you get a ticket from your
Sennheiser Rep) - we’ve got the apparatus...
While we can’t tell you everyone that’s playing, this ad is riddled with hints about one of the bands that just might show up...
Visit us at NAMM booth 6579
www.sennheiserusa.com
Dropping in at NAMM? Land at our party!
MMR_63 63 12/13/07 11:37:31 AM
JANUARY 2008 MMR 65
Saturday, January 19
tions. Find out why Part 1 secrets work in conjunction with each other.
Saturday, January 19
BREAKFAST SESSION8 a.m.
The Retail Apprentice Alan Friedman, CPA, Friedman, Kan-nenberg & Company, P.C., and Danny Rocks, catalyst, The Company Rocks
(Free breakfast served 8 a.m. – 8:30 a.m.; session 8:30 a.m.–9:30 a.m.)
Hilton Anaheim Hotel, Pacifi c Ball-rooms
“You’re fi red!!” But before you go, tell us everything you know about sales, ad-vertising, promotions, store operations, rental instruments, lesson programs, inventory, cash fl ow, and what business practices actually work (and which ones don’t) in the running of today’s competi-tive music store. Join our Alan Friedman and Danny Rocks and a hand-picked panel of industry veterans for our own fun-fi lled “game show” session. Learn insider tips and tricks on the running of a music products retail store, and then decide which panelist is going to be told, “You’re fi red!”
IDEA CENTER SESSIONSNAMM Idea Center, Booth #5501 in Hall BEvery 30 minutes
10:30 a.m.
The Guitar Strap as Clothing — Fashion Forward Presented by Harvey Levy, vice president, Levy’s Leathers, Ltd.
Fashion, previously reserved for eccen-tric rock stars, is now commonplace. For today’s guitarist, style and image are not an option, they are a necessity. Combo music stores are fi lled with guitars of ev-ery imaginable shape and style to appeal to the style, genre, and fashion sense of their guitar-playing customers. However, the guitar strap is an often-overlooked component of the overall image the guitarist will project. Harvey Levy trav-els the world looking for materials and trends in the fashion world that can be
translated into guitar strap designs that meet the image needs and fashion sense of the contemporary guitarist. Find out how you can increase your strap turnover by thinking differently about the guitar strap: It is an article of clothing.
11 a.m.
How to Create Store Environments That Attract Long-Term StudentsPresented by Ravi, columnist, clinician, and consultant
Do you have a high turnover of students? Are you losing them to out-side or former store teachers, or is their interest just dwindling? An inspiring at-mosphere that boasts quality up-to-date education in a safe setting is instrumen-tal to keeping students and parents com-ing back year after year. Ravi will tell you what inspires students and parents to commit on a long-term basis, and how to earn their loyalty to the store as op-posed to just the teacher. Discover what technology makes the difference and a cost-effective approach for incorporat-ing it, how to create a waiting room that helps generate revenue, which improve-ments yield returns on the investment and more.
11:30 a.m.
Hire Like a Casting Director Presented by Susan Lipp, president, Full Compass Music
Learn the tricks to hire and keep em-ployees forever -- every time. Learn not to believe those résumés. Learn to test. Learn from Susan Lipp, president of Full Compass, who was formerly a theatre di-rector, fi lm casting director, and profes-sional headhunter.
12 p.m. One-Hour Presentation
How to Set Up Your Internet Marketing … for FREE!Presented by Jen Lowe, president, Boom-Boom Percussion, LLC
In the summer of 2007, we told you how you could market your store for free us-ing tools on the Internet, such as MySpace and YouTube. In the winter of 2008, Jen
See us at NAMM Booth 3416
MMR_65 65 12/14/07 9:29:14 AM
66 MMR JANUARY 2008
Sat., Jan. 19
Lowe will go live in Anaheim to show you fi rsthand how to do it yourself. Join Jen at this action-packed session where she will set up both a MySpace and a YouTube site for one lucky retailer.
1 p.m.
How to Turn the Slowest Weeks of Summer into a Financial and Public Relations BonanzaPresented by Myrna Sislen, owner, Mid-dle C Music
Myrna Sislen has conducted successful summer rock band camps in her store for the past four years. In that time, the camp has grown from one session to three, and been covered by Fox News, CBS Radio, The Washington Post, the Northwest Current, and the Georgetown Current newspapers. Myrna will share with you all the secrets of conducting a summer rock band camp in your store.
1:30 p.m.
How to Get More Church Business (Panel Discussion) Presented by Corey Fournier, market de-velopment manager, Roland Corp. U.S.
Did you know that churches are the fast-est-growing venue for recorded and live music in the country? Come and dialogue with a panel of infl uential church music directors and learn how to be more effec-tive in marketing and selling to churches. The panel will represent churches of vari-ous sizes, locales, and traditions.
2 p.m.
Promote the Difference! Five Ways to Stand Out From Your CompetitionPresented by John Stiernberg, president, Stiernberg Consulting
Q: What do car dealers, travel agents, and computer stores all have in common? A: They are going after your customers. In-direct competitors are often tougher to deal with than direct competitors like other music products retailers. The way to stand out is to promote positive differ-entiation. Join us for fi ve actionable tips geared to building sales and customer loyalty in today’s competitive market.A division of SHS International 800.475.7686 shsint.net
TT-1000
Also Available In Silver
Tuning Indicator Lights!FLAT SHARP
INTUNE
TT-500
Tune Technology’s line of instrument tuners is making the world a better place one string at a time!
Fully functional bright backlit diode technologymakes quick tuning issues simple and easy no matterhow dark the stage is. Upgraded sensors and special“sharp/flat” indicators (TT-1000) produce accurate tuning without interference from any unwanted background or ambient noise.
Life is too short to be out of tune!
Big Backlit LEDTunes
Almost Anything!
See us at NAMM Booth 5490
MMR_66 66 12/14/07 9:29:19 AM
YouYouYour keys tr keys tr keys to happineso happineso happinessss
Contact for more information:
800 426 3205 | [email protected] | www.schimmel-piano.de
Dear Friends of Schimmel!In a challenging market we made many efforts to strengthen our product lines.We received the Choc-Award honoring our quality for the new K 230 grand.Your strong sales proved us to be on the right track. We thank you for another record year!
P.S. Come and visit us in booth number 208A and 208C!See us at NAMM Booths
208A, 209A
MMR_67 67 12/13/07 11:37:49 AM
Audio2000'S®
H&F Technologies, Incorporated 650 Flinn Avenue, Moorpark, CA 93021Tel: (800)661-8069, (805)523-2759 Fax: (805)523-2021 E-Mail: [email protected]
www.audio2000s.com
The Ultimate Sound Reinforcement Systemt = Rechargeable Batteries
+ CD Player + Wireless Mic + Powered Speakeress M
See us at NAMM Booth 6390
MMR_68 68 12/13/07 11:37:55 AM
JANUARY 2008 MMR 69
Saturday, January 19/Sunday, January 20
2:30 p.m.
How MI Retailers Are Using the Internet to Save Thousands of Dollars Per Month (Part 1) Presented by John Gray, president, Back Offi ce Support Services
The Internet isn’t just for shopping carts. We will show you how MI retailers have used the Internet to sell more product, provide better service for their custom-ers, and improve their relationships with suppliers and service providers while they have added thousands of dol-lars each month to the bottom line.
3 p.m.
How MI Retailers Are Using the Internet to Save Thousands of Dollars Per Month (Part 2) Presented by Dave Cox, president, Tri-Tech
3:30 p.m.
How to Fix Your Buying MistakesPresented by Alan Friedman, CPA, Fried-man, Kannenberg & Company, P.C.
Even if you guess right in your buying most of the time, you’re still going to guess wrong some of the time. How do you fi x these buy-ing blunders? In this follow-up to “Making Smart Inventory Buys,” you’ll learn how to fi x your buying mistakes and “manage” your inventory. Alan Friedman, a CPA with several music dealer clients, will present his “one-page solution” to fi xing buying mis-takes and managing your entire inventory.
4 p.m. One-Hour Panel Discussion
“Why Didn’t I Think of That?” Moderated by Kevin Cranley, president, WiIlis Music
You don’t have to look far for new ideas — they are all around us. The trick is to take someone else’s great idea and adapt it to fi t your store’s situation. It could be a sales promotion or a merchandising plan, even a hiring and training procedure. See it, adapt it, implement it, and document it so that you can use it again next season. Kevin Cranley and his panel of fellow retailers will share the practical ideas that have worked in their stores. Join us for this fast-paced session and be prepared to take away some winning ideas that you can implement next week.
Sunday, January 20
BREAKFAST SESSION8 a.m.
Best in Show — This Year’s Hottest Products Frank Alkyer, publisher, Music Inc., and Panel
(Free breakfast served 8 a.m. – 8:30 a.m.; session 8:30 a.m.–9:30 a.m.)
Hilton Anaheim Hotel, Pacifi c Ball-rooms
With more than 1,400 companies dem-onstrating thousands of products at the show, it is sometimes diffi cult to make sure that you have seen all the impor-
See us at NAMM Booth 5960
MMR_69 69 12/14/07 9:29:24 AM
70 MMR JANUARY 2008
Sunday, January 20
tant new items. Join Music Inc. publisher Frank Alkyer and his panel of retail buy-ers, media, and gearheads, as they scour the aisles and dig into the merchandise to fi nd the best products, ideas, and trends from the hidden depths of the show.
IDEA CENTER SESSIONSNAMM Idea Center, Booth #5501 in Hall BEvery 30 minutes
10:30 a.m.
Church 2.0: How to Win the Next RoundPresented by Kent Morris, worship mar-ket specialist, Peavey Electronics
Now that all your competition knows about the church market, how do you succeed in a maturing market? This class will uncover the steps to separate
you from the pack and secure solid busi-ness with churches of all types.
11 a.m. One-Hour Panel Discussion
“Ask the Experts”Moderated by Zach Phillips, editor, Mu-sic Inc.
You, the music products retailer, asked the hard-hitting questions. Now, you’ll get answers. Join this panel of Music Inc. columnists to learn solutions to your fi -nance, sales, marketing, merchandising, and staffi ng issues. These specialists will respond to questions submitted prior to the show and will also take audience questions in the second half of the ses-sion.
12 p.m.
Web Site 101: It’s Never too Late! Jump-Start It TodayPresented by Gordon O’Hara, managing partner, Retail Up! Music
Your store’s Web site — perhaps you don’t have one, just a few pages, an e-commerce site with a few products, or you use an auction site. Yet over 60 per-cent of your customers want more online … and in-store. Keep up. Learn how to set up Internet connections, equipment, domain names and e-mail services; de-fi ne site goals and features; make choices about site construction; and expand your site usage to integrate store operations, increase store traffi c and reduce operat-ing costs.
12:30 p.m.
Web 2.0 and Beyond — What’s In It for You?Presented by Bee Bantug, managing part-ner, Retail Up! Music
Your Web site is up and running. Now what? In this session, you’ll learn about the latest developments on the In-ternet and their potential impact on your Web site and your business. Which ones present more opportunities to increase traffi c and sales, and reduce costs? What ascendant market segments lie ahead within the Web’s wide reach that antici-pate new solid customer relationships? Explore the edges of the Web; stay ahead
“I get it”
Bill NelsonEarl SlickChris SpeddingColin NewmanBuddy MillerPete Shelley
Stan RidgewayChris DiffordAndy GillRobyn HitchcockDean WarehamMick Karn
The world’s fastest growing guitar brandhas the innovators of “indie” saying...
Eastwood dealers “get it”phone 905-702-8291 www.eastwoodguitars.com
FIND OUT AT NAMM SHOW BOOTH 1151, HALL EImportant announcement for the local indie scene
See us at NAMM Booth 1151
MMR_70 70 12/14/07 9:29:30 AM
7611 Production Drive • Cincinnati, OH • 45237
See us at NAMM Booth 4610
MMR_72 72 12/13/07 11:38:13 AM
JANUARY 2008 MMR 73
Sunday, January 20
of the curve. This session is for both re-tailers and suppliers looking to gain from the latest Web-driven business strate-gies.
1 p.m.
How to Protect Yourself from Web Site Copyright Problems Presented by Susan Anthony, United States Patent and Trademark Offi ce
Now that Web sites have become an es-sential part of almost every retail opera-tion, it is important to make sure that you protect yourself from potential copyright problems on your site. Come and listen as the experts from the U.S. Patent and Trademark Offi ce explain where the dangers lie and learn every-thing you need to know to protect your store and your Web site from potential legal issues.
1:30 p.m.
How to Use Consumer Financing to Bring in More Loyal CustomersPresented by Lisa Gabbert, sales manager (Music), GE Money
Market research has shown that cus-tomers who use store-branded con-sumer financing tend to shop that store more frequently and spend up to 40 percent more per transaction. Learn to increase your sales through the ef-fective use of consumer financing in your store. This session will explore the cost, value, and benefits of consumer financing.
2 p.m.
How to Increase Revenue by Teaching Students and Customers about Hand, Wrist and Elbow FitnessPresented by Dr. Terry Zachary, devel-oper of GHS Handmaster Plus Hand Ex-ercise System
Add health to your teaching program by becoming the expert on hand, wrist, and elbow fi tness in your community. Why are repetitive stress injuries so prevalent in music? Dr. Terry Zachary presents cut-ting-edge research explaining both the basis and the solution for music-related hand muscle problems.
2:30 p.m.
Building Local Alliances: Keeping Music Education Strong in Your CommunityMusic Industry Panel
Healthy, sustainable music programs de-pend on community commitments and the involvement of decision-makers, including school board members, administrators, legislators, teachers, and parents who be-lieve in the reasons for keeping music and the arts as part of the school curriculum.
3 p.m.
Teaching Music with Technology: New Tools for the Music RoomMusic Industry Panel
Technology is transforming the way music is composed, performed, promoted, and taught. Music educators are exploring this frontier and succeeding through partner-ships and support from the industry. Join a discussion about how music and technology create a bridge to engage student learning.
3:30 p.m.
Far Out Strings: Going Beyond the Traditional School Orchestra ProgramMusic Industry Panel
Alternative styles, new methods, and in-novative designs are reshaping and reviv-ing string programs in schools. Join the discussion and learn more about new methods and approaches that are invigo-rating school orchestra programs.
4 p.m.
More Music in Schools: Now, EVERYBODY PlayMusic Industry Panel
Music teachers are expanding access to mu-sic education by offering guitar and drum-ming programs and expanding the access to music making to children who may not have been drawn to traditional music edu-cation offerings. Learn from organizations that are leading this new opportunity for every student to learn music.
New!
DV Baritone and
DV NY Alto
Visit us at NAMM Booth 2924
MMR_73 73 12/14/07 9:29:35 AM
JANUARY 2008 MMR 75
Company Booth2box AB 24303 Drumsticks 2454, 26543L International 582565 Amps 1652A & S Case Company, Inc. 6288A Brown Soun 1280A+D Gitarrentechnologie GmbH 1339Ableton 1825, 6314Absara Audio LLC 1241Access Bags and Cases 4697Access Music GmbH 6900Accord Studio D.O.O. 3523Accordeons MAUGEIN 3208AccuGroove 1270Accutronics 4382Ace Karaoke Corporation 7513Ace Musical Instruments Co., Ltd. 2427Ace Products Enterprises, Inc. 5968Acoustic Guitar Magazine 5226Acoustic Planet Instruments 1015Acoustic Woods Ltd. 1017Acoustica Inc. 6224Acoustical Solutions, Inc. 4176ADAM Audio 7119Adamas Guitars 5720Adams Musical Instruments 2640A-Designs 6290Adler® 4614AdMart Custom Signage 1300ADMIRA 3313AER - USA 1556Aguilar Amplifi cation 5270Ahead Drumsticks 3464AIM/Albert Elovitz Inc. 4223Aiweidy Lighting USA Inc 7624Akai Professional 6400
AKG 7800AL Corporation 1038Alctron Electronics Co., Ltd. 1839Alesis 6400Alex-Tronix Electronics 3092Alfred Publishing Company, Inc. 4810, 5010ALGAM S.A.S. 3208Alhambra USA 1400Manufacturas Alhambra, S.L. 1400Alienor 3208Allegro Acceptance 300Allegro Multimedia Inc. 6324Allen & Heath Ltd. 6474Allen & Heath Ltd. 6474Allen Organ Company LLC 399Alleva-Coppolo Basses & Guitars 1575Allied Lutherie Inc. 1615Allied Piano 376Allparts 5882Almateq SRL 7009Editions Alphonse Leduc 3208Altamira Musical Instrument Manufactory 1115The Alternative Guitar Company 2530ALTO 6555Alvarez Instruments 5776AMA Verlag 3220Amati USA Inc. 4610AMBROSONICS, LLC 1276America Longxing Inc. 3000America Sejung Corp. 204CAmerican Acoustic Development LLC 1544American DJ Supply, Inc. 7623American Music and Sound 5300, 5700, 5705, 6474American Recorder Technologies, Inc. 7530American String Teachers Association 2004American Way Marketing LLC 4001Ameritage® 1426Ampeg 5776Amphenol Audio 1641AMPUPLUGNPLAY, LLC 5250Anadolu Muzik Aletleri San Ve Tic Ltd Sti 2342Tom Anderson Guitarworks 1518ANFREE 3024Angels Musical Instruments, Inc 4011, 4015Antel Electronics (HK) Co., Ltd. 2895Anthem Music Group, Inc. 2905Antigua Fabrica de Guitarras SRL 1536Antigua Winds, Inc. 4514Antonio Aparicio Guitars 5894Anvil Cases Inc 4849AOMA Stage Light & Audio Equipment Factory 7514Aphex Systems 5696Apogee Electronics 6428Apple, Inc. 212BApplied Acoustics Systems 6724Applied Microphone Technology 6242Applied Research and Technology 6555Aquarian 3264Arai & Co., Inc. 4894Ararat Music Inc 5864Arbor 5420Arcos Brasil 3421
Arkay Musical Strings, Inc. 5863Armadillo Enterprises 4272Art Strings Publishing LLC 4618Art Vista Productions 6427Artecsound Co., Ltd. 1431Arturia 6405Ashdown Design & Marketing Ltd. 4778Ashly Audio 1786ASK Video 1001ATN International 3208Aubert Lutherie 3208Audio Ease BV 6508Audio Media 5808Audio Plus Services, Inc. 7023Audio2000’S® 6390Audionova Inc. 4143Audio-Technica U.S., Inc. 6740Audix Corporation 6976Auralex Acoustics, Inc. 4295Austin 5776Avalon Design 6979Avant Electronics 6985Aviom, Inc. 1630AV-Leader Corporation 1869Avlex Corporation 6810AxeTrak 1732Axis Percussion 3478AXL Musical Instruments Co. Ltd. Corp. 5476Ayers Music Co. Ltd. 1012AYGO Sound 1673B & C Speakers 4784B.C. Rich 4884B-52 Professional 7415Bad Cat Amplifi er Co. Inc. 1457Baden Guitars 1218Baffetti Dino & C. SNC 4819Bag End Loudspeakers 4378Musical’s Bags 3412Baikal Audio Equipment Co., Ltd. 1851Baldwin Piano 203BBam France 3208Bao Long Enterprises Ltd. 2826Barcus-Berry 5420Bardl Professional Audio Co., Ltd. 1745Bari Woodwind Supplies, LLC 3515Barker Musical Instruments 1441Bartolini Pickups & Electronics 5864Basix Percussion 4468Bass Drum O’s 3464Bass Player Magazine 5808Basslines 4358Basson Sound Equipment 4905Battlefi eld Drums 2352Bay Woodwind Products/ Mouthpieces 4131Bazhou Basix Musical Instrument Co., Ltd. 4468Bazhou Luan Yu Musical Instruments Co., Ltd. 3524B-Band, Inc. 4799BBE Sound 4690Beard Guitars LLC 1705BeatHive LLC 1003Bechstein America, LLC 210CBecker Stinged Instruments 5720
NAMM SHOW EXHIBITORSAnaheim Convention Center • Anaheim Marriott
Jan. 17-20, 2008
The following exhibitor listing
for the 2008 NAMM Show
exhibitors was provided by
NAMM on Dec. 5. For the
most up to date exhibitor listing, show
attendees are advised to obtain The
NAMM Show Directory, available
in the Anaheim Convention Center
beginning on the fi rst day of the trade
event, Jan. 17.
Company Booth Company Booth
MMR_75 75 12/14/07 9:30:06 AM
76 MMR JANUARY 2008
Bee Basses LLC 1484Bee In Tuner, Inc. 2525Beechler Mouthpieces 4410BEHRINGER International GmbH 6756Beijing 797 Audio Co., Ltd. 1662Beijing Deyong Musical Inst. Co., Ltd. 2800Beijing Duolina Musical Instrument Factory 2827Beijing Hsinghai Piano Group Limited 339China Beijing Lanyao Huihao Musical Instrument Co., Ltd. 1476Beijing Shenyun Industry Trade Corp. Ltd. 2904Beijing Sunrise Musical Instrument Corp., Ltd. 2805Beijing VIBRA Musical Instrument Factory 2820Beijing Xiyangyang Instrument Cases Co., Ltd. 2810Belcat Co., Ltd. 1345Belisle Acoustics Inc. 6244Belkin International Inc. 3093Benavente Guitars 1327Benchmark Media Systems, Inc. 1671Benedetto Guitars 1414Berklee Press 5301Berkley Integrated Audio Software, Inc. (BIAS) 6424Berndt Technical Woods, Inc. 1037
Best Media 6296beyerdynamic 6500Beyond (Tianjin) Musical Instrument Manufacture Co., Ltd. 3087BG Franck Bichon 3208, 4007BGE 3100Bhargava & Co. 2816BI Technologies Corporation 1655Big Bang Distribution 3464Big City Music 6735Big Dipper Stage Lighting Science and Technology Co., Ltd. 7629Big Dog Drum Stuff 3464Big Fish Audio 6510Big Island Acoustic Koa 1508BigHeart Slide Co. 4182Bigsby® 3540Bill Lawrence Guitar Design Co. 1552Gerard Billaudot Editeur 3208Black Diamond Strings 3513Black Swamp Percussion 2358Blackbird Guitars 1112Blackshark Srl 2624E. K. Blessing Co., Inc. 3601
Blue Book On Line 5400Blue Microphones 6220Blueberry Musical Instruments Inc. 1216Julius Blüthner Pianofortefabrik GmbH 3028Blüthner USA 3028Bly Musical Instruments Co., Ltd. 1353Body Glove 6690Boeing Enterprises 1288Bogazici Zil San ve Tic Ltd. Sti 3570Bogner Amplifi cation 5821Bohemia Piano America Inc. 342Boke Audio System Co., Ltd. 1774BooHeung Precision Machinery Co., Ltd. 1434L. Bosendorfer Klavierfabrik GmbH 208BBosphorus Cymbals 3570BOSS U.S. 2664Bourgeois Guitars 1413Bourns, Inc. 1841John Bowen Synth Design 210-4Brazen Guitars 1231Breedlove Guitar Company 1706Breezy Ridge Instruments Ltd. 6230BridgeCo 1801Bridgecraft USA 1418Brilingtton Accordions 3010Brooklyn Gear 4858Brown Note 3193Brown’s Guitar Factory Corp. 3095Brubaker Guitars 5973Brunetti Marco & C. 2528BSS Audio 7800BSX Bass Inc. 5973Budda Amplifi cation 5282Buddy Rich Drum Company 3070Buffet Crampon USA, Inc. 4300Bull-Vertrieb Ursula Theile GmbH 3128Burriss Amps & Effects Pedals 5899C.B.I. Professional Wiring Systems 4268C.M.C. Distributors Inc. 2982Cable Up 1264CAD Professional Microphones 6226Cadeson Musical Co., Ltd. 3182CAE 7002CAFIM Confederation of European Music Industries 3128Cakewalk 6800J.D. Calato Mfg. Co., Inc. 3439Calicchio Musical Instruments 4311Calzone Case Company 4849Cameron Amplifi cation 1490Cannonball Musical Instruments 4426Canopus Co., Ltd. 3483Carl Fischer 2861, 5412Carruthers Guitars 1396Carter Steel Guitars 5820Carvin Corp. 4490Case Core 4196CASEXTREME 1217Casini Music Instrument Inc. 2707Casio America, Inc. 6776Cavallaro 4805CE Distribution, LLC 4893Cecilio Musical Instruments 3004Cedar Creek Custom Case Shoppe 4450Celemony Software GmbH 6900Celestion 4674Central Music Co. 6012Century Guitars 1419Century Strings Inc. 2727Cerwin-Vega 6866CH & DH Ltd. 2809Chambre Syndicale de la Facture Instrumentale 3208Chandler Limited 6254Changzhou Foreign Trade Corp. 2820Changzhou Grand Glory Technology Software Co., Ltd. 6007Changzhou Linyin Electron Co., Ltd. 1746Channel House Publishing™ 2706Charvel Guitars & Basses 206AB, 207CHAUVET 7507Cherry Lane Music Company 4618Cherub Technology Co., Ltd. 2832Chesbro Music Co. 4430Chevalets Despiau 3208Chiayo Electronics Co., Ltd. 5997Chicken Systems, Inc. 6921China Chang Zhou Xing Yin Electron Co., Ltd. 1453Chinalight Stationery & Sporting Goods Imp. & Exp. Corp. 2932Chonwoo Corp. 4136ChordSavers 2987Chosen Fat Co., Ltd. 2879Chuangshi Zhijun International Musical Instrument Trading Co., Ltd. 2820CIEC Overseas Exhibition Co., Ltd. 1115, 1574, 1657, 1662, 2820, 3589Cipex International 4458Harvey Citron Enterprises 4178Classic Musical Instruments 1626Classical Strings Inc. 1067Clavia DMI 5914Steve Clayton, Inc. 4496ClearSonic Mfg. Inc. 3265
Company Booth Company Booth Company Booth
MMR_76 76 12/14/07 9:30:09 AM
S I N C E 1 8 7 1
THE PLEASANT ALTERNATIVE FROM EUROPE
MADE IN THE CZECHREPUBLIC/EUROPE
Bohemia Piano America, Inc.www. bohemiapiano.cz
Manufacturer's Representative:German American Trading Company Inc.
P.O.Box 17789, Tampa, FL 33682-7789Tel.: (813) 961 8405 • Fax: (813) 961 8514 • E-mail: [email protected]
• Full line of Upright and Grand Pianos with Finest Veneers and Matching Benches• Czech Spruce Soundboard • Czech Hand-Sanded Plate• Czech or German actions /Bohemia or Renner• German Hammers /Renner or Abel• German Rosslau Wire and Copper• Competitive Pricing SEE US AT NAMM BOOTH # 342
MMR_77 77 12/13/07 11:38:30 AM
Redefining QualityRedefining Innovation
Redefining the SaxophoneThe new A524 Vintage Copper PowerBell
A Saxophone is more than just sound alone. It ’s a place where
it all comes together – energy, emotions, body, and soul.
Extraordinary engineering, an exclusive Vintage Copper
finish, its innovative PowerBell, and its unique
Vintage Tweed Case exude professionalism.
The Antigua line of instruments will inspire.
See us at NAMM – Booth 4514
5806 La Colonia • San Antonio, Texas 78218Phone: 210.661.6505 • Fax: 210.661.6702
antiguawinds.com
MMR_78 78 12/13/07 11:38:34 AM
JANUARY 2008 MMR 79
Cleopatra Records 4172Cliff Electronics 5785Club Systems International 5400CodaBow International, Ltd. 3014Codel Enterprises, LLC 1091Cole Clark Guitars 1212Coleman Audio 7431Collings Guitars 1726Colonial Leather 1230Colorado Case Company 4805ColoRiffi c 4695Colum Electronics Ind. Corp. 1730Community Professional Loudspeakers 7113Compass Rose Acoustic Guitars and Ukuleles 4358Composite Acoustics 1517Concert Musical Instrument Factory 2709Concert, SA. 1600Concord International Group, Inc. 3221Connolly & Co. 3500Conn-Selmer, Inc. 4224, 4600Contemporanea 3164ConventionTV@NAMM 5400Cora & Peter Kuo, Inc. 3165Córdoba Guitars 5894Core One Creative, Inc. 5499Cornford Amplifi cation 5921Cort USA 4468Cortex 6966Countryman Associates, Inc. 6691Crafter USA, Inc. 1326Crane Song Ltd 6290Crate 5776Craviotto Drum Company 3065Creation Audio Labs, Inc. 1139Crest Audio Inc 5740Crown International 7800Cruztools, Inc. 2994CSC Products Inc. 2813Curt Mangan, Inc. 4498Cycling ‘74 6314The Czech-Ease Acoustic Road Bass 3014D.A.S. Audio s.a. 6878D.B. Musical Instrument Co., Ltd. 2792D’Addario & Company Inc 4834D’Addario Canada 4852Dae Huan Electronic Co., Ltd. 7610Dae Huan Enterprise Co., Ltd. 1784Dae Hung International Co., Ltd. 1385Dae Hung Precision Co., Ltd. 2999Daisy Rock Girl Guitars 4910Guangzhou Daling Musical Instruments Factory Co., Ltd. 3393Dana B. Goods 5569D’Andrea Inc. 4858Danelectro 4790Dangerous Music, Inc. 6916Danmar Percussion Products 3541Dansr, Inc. 3100D’Aquisto Strings, Inc. 5262DAS Audio of America 6878Dave Smith Instruments 6948David Gage String Instruments 3014The Davitt & Hanser Music Co. 4862dB Technologies USA 6563dbx Professional Products 7800Ddrum 3282Dean Guitars 4272, 5466Dean Markley Strings, Inc. 5710Deering Banjo Company 1513DEG Music Products, Inc. 4218Delaney Guitars 2526Delano Pickup Systems 1484Dell’Arte Instruments 5476DeLorene Acoustics Inc. 1597Deltone Strings 1707DeMars Guitars 1506Demers Guitars 2611Demeter Amplifi cation 4388Denon Electronics 7105Der Jung Enterprise Co., Ltd. 1250Deshenglong Professional Audio Equipment Co., Ltd. 1657DeVillain Guitar Co 1090Deviser 1588Diamond Amplifi cation, Inc. 1690Diezel Guitar Amplifi cation 4762Digidesign 6606Digisynthetic 2786Digital Sound Works 6921DigiTech 205ADiMarzio Inc. 5830Dingwall Guitars 2632DiPinto Guitars 4162Diplomat 3235Diplomat Envoy 3235Diplomatte 3235Direct Music Supply 3439DISCACCIATI 4614Discrete Drums, Inc. 6851Diversi Musical Instruments 4279Dixon Hardware 5928Diyi Audio Equipments Ltd. 7528
DJ Times 5400DnR guitars 1066Dogal di Cella & C. SNC 4819Doll Face Marketing 4166Down Beat Magazine 4319DR Handmade Strings 4186Dramastic Audio Corp. 1847Dream Cymbals & Gongs 3164Drum Connection 2979Drum Foundry 2358Drum Tech 3279Drum Workshop, Inc. 2454, 2654Drumdial 3464The Drumnetics Company, LLC 2977D-Tar 4358Duesenberg USA 1440Charles Dumont & Son, Inc. 4418Dunlop Manufacturing, Inc. 4768Dunnett Classic Drums 2973, 3364Dusty Strings Co. 1716DY Music USA, Inc. 2800Dynacord U.S.A. 6569Dynafl ex International 1185Dynatone Corp. 426Dynaudio Acoustics 6840E & O Mari Inc. 5729E and E Exports Inc. 6949E. Koch GmbH 1454Earthworks, Inc. 6292East International Exhibition Co., Ltd. 1247, 1754, 1756, 1850, 1851, 1858, 336, 7429, 7629East West Communications, Inc. 6630Eastman Guitars and Mandolins 5110Eastman Strings 4310, 5110Eastwood Guitars 1151Eblitz Audio Labs 6690EBS Sweden AB 1184EBTECH 4382Ecen Electronics Co., Ltd. 1865Ecler 7313Ed Roman Guitars 5004Eden Electronics 5244Edirol by Roland 2664Egnater 5299Eko srl 1636El Dorado Guitar Accessories 1285Elation Lighting 7519Eleca International Inc. 4897Electrix 1007Electro Harmonix 5396Electronic Musician Magazine 5715Electro-Voice 6569Elite Music Brands 4878, 4885Elixir® Strings 5000Elmwood Amps AB 2533EMD Music, Inc. 5790eMedia Music 6504Emerson Williams Limited 1021Emery & Webb Inc. 1301EMG, Inc. 4850Eminence Portable Upright Bass 3221Eminence Speaker LLC 4334EMMC 4227Empire Wholesale Inc. 7013Engl Amplifi ers 1454Eno Music Co., Ltd. 1633Enping Aoda Electronic Technology Co., LTD. 1570Enping Hengda Electronic Industry Co., Ltd. 1662Enping Karsect Electronics Co., Ltd. 1662Enping Lane Electronics Technology Co., Ltd. 1851Enping Oksn Electronics Technology Co., Ltd. 1754Enrique Keller, S.A. 3313Enter Music Publishing 3543E-Pad! 2876Epifani Custom S.S. 5284Epilog Laser 1051Epiphone 204AEQ Magazine 5808Equator Audio Research B5963Equipson SA. 6981Eri-Bachy Audio Tech. Co. Ltd. 1760Ernest Emerson Custom Guitars 1377Ernie Ball, Inc. 5440ESI Audiotechnik GmbH 6832ESP Guitar Co. Inc. 213DLaul Estonia Piano Factory 439Eternal Musical Instrument Corp. (Beijing) 2920Eternity Guitar Company 2620ETI Sound Systems, Inc. 7415ETROS Music 1320Euphonic Audio Inc. 5868, 5872Euphonix, Inc. B5955, B5959Eurasian Piano Germany GmbH 346Evans Drumheads 4834Event Electronics 6990Eventide 5791Everly Music Company 4879Evets Corporation 4790EVH Gear 206AB, 207Evidence Audio 4143
Company Booth Company Booth
See us at NAMM Booth 4326
MMR_79 79 12/14/07 9:30:15 AM
80 MMR JANUARY 2008
EWI 1778Excel USA Corporation 1486Exotic Woods Co. Inc. 5927EZ Dupe 6598F Bass 1458Factory Metal Percussion, LLC 3583Faital PRO 6498Faital SpA 6498Fargen Amplifi cation Inc. 1389Farley’s Musical Essentials 1317Fat Cat Snappy Snares 3464Fat Tone Guitar Products 2897FatPro Technologies 1878Fazioli Pianoforti S.R.L. 379FBT Elettronica S.p.A. 4568FBT USA Inc. 4568FDW Worldwide 1264Fender and Squier Accessories 206AB, 207Fender Musical Instruments Corp. 206AB, 207Fernandes Guitars International 5690Ferree’s Tools, Inc. 4233FF Musical Accessories 5711
Fibenare Guitars Co. 1340Finale 6114First Act Inc. 4590First National Merchant Solutions Center LobbyFishman 4158, 4258Fitness Audio 1831The FJH Music Company 3300FL Studio 6828Flavoreeds, Inc. 4900Flaxwood Oy 1244Flea Market Music, Inc. 1717Flix Fibre Drumsticks 3464Floyd Rose Marketing Inc. 4868Focal Professional 7023Focusrite Audio Engineering Ltd 6474FocusRite Audio Engineering Ltd. 6474Fodera Guitars Inc. 5284Force Electronics 1284Ford Drum Company 3555Forge 4279August Förster GmbH 4614Four Star Wire & Cable, Inc. 1827
FOXX Pedals 1448Framus 5569Frank Huang International Inc. 3433Frankenstand 7525Freehand Systems, Inc. 6909Friends Of Making Music 2004Frontier Design Group 6820Fruityloops 6828Fuchs Audio Technology 1679Full-On Management LLC 4172Furman Sound 6874Fuselli Manifatture 3607FXpansion Audio UK Ltd 6910Fzone-Music Technology Co., Ltd. 1795G & L Musical Instruments 4690G Sharp Instruments AS 1237G. Edward Lutherie, Inc. 3221G7th Ltd. 1636Gabsung Industry Company Limited 1243Galaxy Audio Inc. 6945Galileo Music 5900Gallien Technology Inc. 4284Gallien-Krueger 4284Gallo Engineering 1009GARD 5815Garritan 6721, 6919Gary Kramer Guitar 4699Gator Cases Inc. 5100GCI Technologies 6966GE 1437, 356GE Money - Sales Finance Center LobbyGeekMacDaddy 3193Gem Sound Corp 6940Gemeinhardt 3512Gemini 6966Gemstone Musical Instruments 3512General Reliance Corp. 1490Generalmusic Corp 6100Genz-Benz Amplifi cation 5720Geo Woo Musical Instrument 2531George L’s Musical Products 5721George Way Drums 3364German American Trading Company, Inc. 4614Get’m Get’m Wear 4194Getzen Company Inc. 4412GForce Software LTD 6700GH Electronics (US) 1497GHS Strings 4684Giannini S/A 1320Gibraltar Hardware 5720Gibson Guitar Corp. 204AGig Gear International 1203GIG Ltd 4318Gig-FX, Inc. 1338Gigskinz 4458Heinrich Gill 3220Glasser Bows, Inc 4326Glasstone Amplifi cation 3098Gliga Violins USA 2925Global Choro Music Corporation 2704Global Truss 7623Global Wood Source, Inc. 5391Glockenklang Bass Amplifi cation 4762Glyph Technologies 6829GMS Drum Co. 3050Godin Guitars 211AGodlyke, Inc. 1334Gold Crest LLC 1313Gold Tone 1512Goldbug Products 1043Golden Lion Musical Instrument Co. Ltd 3433Golden Sound Distributors, LLC 3120Goldfi sh Guitars LLC 1674Goltar Inc 2612Gon Bops 2454, 2654Goncer Audio Equipment Co., Ltd. 1851Goodall Guitars, Inc. 1715W.L. Gore & Associates, Inc 5000Gotoh 4140C.A. Götz Jr. GmbH 3501GP2 Inc 1652Grand Musical Instruments Manufacturing Co. Ltd. 4598Graph Tech Guitar Labs 5920Greasy Groove Inc. 1576Great Wall Musical Instrument Co. Ltd. 1388Greatmind Instrument Mfg. Co. 3024Green Monster Music 1203Gretsch Co. 3540Gretsch Drums 5720Gretsch Guitars 206AB, 207GretschGear.com 3540GRK Manufacturing Co. 470Groove Masters Percussion 2535Groove Tubes LLC 5975Grotrian Piano Company GmbH 409Grover Allman 1230Grover Musical Products 5313Grover Pro Percussion, Inc. 2354Grund Audio Design 6790Grundorf Corporation 6790
Company Booth Company Booth Company Booth
See us at NAMM Booths 4158, 4258
MMR_80 80 12/14/07 9:30:19 AM
OF OUR HEARTSBeing voted Bass Line of the Year five times is a real honor, and we
very deeply thank both Ibanez dealers and owners. It was the perfect
way to cap off the 20th Anniversary of the Soundgear, the bass that
started our climb to the top of the bottom.
We’re not done yet. Come to Winter NAMM and see what we’ve done
to win the hearts of your customers for 2008...an all-new lineup of
Soundgear and BTB basses.
BOOTH4634Hoshino (USA) Inc. Bensalem, PA 800-669-8262 [email protected]
Chesbro Music Co. Idaho Falls, ID 800-243-7276 [email protected]
® MMR/Symphony Publishing
BASS LINE OF THE YEARIBANEZ
GERALD VEASLEY
RYAN WOM
BACHER bleeding through
MARCO COTI ZELATI
lacuna coil
FIELDYkorn
GARY WILLIS
tribal tech
MMR_81 81 12/13/07 11:38:43 AM
3162 Cedar Crest Ridge • Dubuque, IA 52003 • Toll Free 800.670.1736 • www.AIMsi.biz
Test drive thesouped-upfeatures ofAIMsi’s Version8 upgrade at
NAMM—Booth#1200
SOFTWARE IS NOW SUPERCHARGED WITH
Tri-Technical Systems, Inc.
Providing Accounting and Inventory Management systems integration for the music retailer since 1984.
MMR_82 82 12/13/07 11:39:15 AM
JANUARY 2008 MMR 83
Guangzhou AD Audio Co., Ltd. 1864Guangzhou Bourgade Musical Instruments Factory Co., Ltd. 3482Guangzhou Jisheng Musical Instruments Manufacturing, Ltd. 3394Guangzhou Kinvee Performance Equipment Co., Ltd 1864Guangzhou Luyi Case & Bag Co., Ltd. 2616GuangZhou MingPing Electronics Technology Development Co., Ltd. 1662Guangzhou NightSun Pro Lighting Equipment Co., Ltd. 7429Guangzhou Sunpost Musical Instruments Co., Ltd. 1150Guild Guitars & Basses 206AB, 207Guisama, SL 1600Guitar Jones 1564Spanish Guitar Master Craftsman’s Guild 1600, 3412Guitar Player Magazine 5808Guitarparts Co., Ltd. 1134Guitarras Antonio Aparicio S.L. 1306Guitarras Azahar 1600Guitarras Francisco Esteve SA 1600Guitarras Gracia 1536Guitarras Manuel Rodriguez And Sons 5258Antonio Sanchez Guitars 1600Guitars Design Engineering GmbH 1065Guitars in the Classroom 2004Gulf Music Sales 2600Gulf Musical Instruments (USA) Co. 2710Guptill Music 1613G-vox 6628GWW Group Inc 1426GZ Foreign Economic Development Company For Nansha E&T Zone 2511H & F Technologies, Inc. 6390H.E.A.R. - Hearing Education and Awareness for Rockers, Inc. 2005Hagstrom Guitars 5700Hailun Distribution, LLC 209BHal Leonard Corporation 4618Hall Crystal Flutes, Inc. 3534Hallet, Davis & Co. Pianos 202AHalo Guitars 4398Hamer Guitars 5720Hamilton Metalcraft, Inc. 4184Hamilton Stands 3505Hammerax™ 2964Hammond Suzuki USA Inc. 5800Hana Corp. 1601Hangzhou Hisound Electronic Co., Ltd. 1662Hangzhou Starwave Sound Co., Ltd. 1574Hankuk Music Co., Ltd. 1171Hansenfütz 2972Hanser Music Group 4868, 4872, 4884Hardman Pianos 202AHarmony Guitars - The Original Harmony Guitar Company, Incorporated 2606Harris Musical Products, Inc. 4823, 4827, 4831Hart Dynamics, Inc. 3465Hawaii Pacifi c Manufacturing 1113HeadKase 1589Heavyocity Media 1847Hebei China North Musical Instruments, Co., Ltd. 4011Hebei Kefa Musical Instrument Manufacturing Co., Ltd. 2820Geigenbau Klaus Heffl er 3220Heil Sound 6849Heintzman Distributors Ltd. 403Henman Bevilacqua Guitars 1258Henriksen, Inc. 1318Henry Import & Export 1804Hercules Stands 5928Hering Industria E Comercio Imp. E Expportação Ltda. 1364Heritage Guitar Inc. 4291Hermes Trading Co. 5114Hérouard et Bénard 3208HHB 6579High Spirits 1219Hill Guitar Co. 1421Hipshot Products, Inc. 5735Hiptrix Inc. 2781HK Audio 3582Hodge Products, Inc. 3434Hofner 1626Hohner, Inc. 3240HollywoodWinds 4005Homebrew Electronics 1078Homespun Tapes, Ltd. 4618Honiba SA 3231Hosa Technology, Inc. 5590HOSCO Inc. 1619Hoshino USA Inc. 4634Hot Spot 6945Hot Sticks Manufacturing Co., Inc. 2971HotPicksUSA 1585House Ear Institute 1196House of Troy 469Howard Core Company, L.L.C 3221HQ 4834HRtronics, LLC 3194Hua Da Electronic Development Co., Ltd. 1756Nik Huber Guitars 4143Hudson Music, LLC 4618Hughes & Kettner Guitar Amplifi cation 3586
Hughes & Kettner Guitar Amplifi cation 3582, 3586Human Base Bass Guitars 4762Humes & Berg Mfg. Co., Inc. 4400Humfrees 5569Huss & Dalton Guitar Co., Inc. 1408Hutchins Guitars of NA LLC 3196HW Products Inc. 5410Hylex Electronics Co., Ltd. 1863HyperMedia International 6274IAG America, Inc. 205BIbanez 4634IBC Trading Ltd. 1636Remzi Ibrahimoglu PMS 3128Icon Digital Corporation 1835IEC-Berlin 3028, 3128, 3220IESTA Musical Instruments GmbH 3421IK Multimedia Production SRL 6520IK Multimedia US LLC 6520Ikebe Gakki-Ten 1133iKEY Audio 6966ILIO 6724Image Line BVBA 6828iMusicnetwork 1303In Tune Technologies, LLC 1489Indústria e Comércio Rouxinol Ltda. 1451Innersoul USA 4823Innovative Percussion, Inc. 2765IntelliStage 4458Inter-American Trading Inc. 3545International DJ Expo 5400International Music Software Trade Association (IMSTA) 6329International Woodwind, Inc 2914Interpacifi c Enterprises LLC 1800Intime Design, LLC 1188ISP Technologies LLC 5761Istanbul AGOP Cymbals America Corp. 2854Istanbul Mehmet Cymbals 2870Istanbul Zil Ve Muzik Aletleri San. ve Tic. Ltd. Sti. 2870Istanbul Zilciler Ltd 2854Italia Guitars 4758iZotope, Inc. 6700J & L Mutual International Inc. 3598J. Jennings Publishing Company 2607J.P.F. Indústria E Comércio De Componentes Electrônicos Ltda 1578JA Musik GmbH 3200Jackson Guitars and Basses 206AB, 207
JACQUES 1346Jaguar Amplifi cation 2795Jancic Ltd. 4900Paul L. Jansen and Son, Inc. 471Jay Turser Guitars 5700Jazzkat Amplifi ers LLC 5494JBL Professional 7800Jeff Earl Design 1389Jensen Speakers 4893Jerzy Drozd 5948Jiangyin GoldenCup Angels Musical Instruments Co., Ltd. 2900Jiangyin Jiyang Musical Instrument Co., Ltd. 2901Jing-Dong Wind Instrument Mfg. Co. 2820Jingyi Electronics Co., Ltd. 1744Jinshida (Tianjin) International Trade Co., Ltd. 2806jj Babbitt Co. 4322JJ Electronic 5798JLH Products 1732Jodavi, Inc. 1379Jodi Head 4855JodyJazz Inc. 2924John Hornby Skewes & Co. Ltd. 1312Johnson Guitars, USA 1297Jones MFG LLC 1355Jordan Electric Violins 5315ShenZhen Joyo Technology Co., Ltd. 1651JR Music Supply, LLC 3330JT Musical Inc. 1449JTS Professional Co. Ltd 4368Jupiter Band Instruments, Inc. 4800JZ Microphones 1897JZ Music 2910K and S Music 3325K.H.S. Musical Instrument Co., Ltd. 4818K2 CNC 1493Kahler International Inc. 5727KAI Eastern Taiwan Inc. 1235Kala Brand Music Co. 1330Kamaka Hawaii, Inc. 1213Kaman Music Corp. 5720, 5928, C4861, C4865Kanda Shokai Corp. 1371Kanstul Musical Instruments, Inc. 4510Kawai America Corp. 304ABCKaysound Imports Inc. 6012, 6809KB Covers 1789KCC 1174
Company Booth Company Booth Company Booth
See us at NAMM Booth 5313
MMR_83 83 12/14/07 9:30:29 AM
84 MMR JANUARY 2008
Keeley Electronics, Inc. 3097Keilwerth Saxophones, Distributed by Sonaré Winds 3422Kelly Concepts, LLC 2436Kelly SHU 2436Kemble and Co. Ltd. 453Kemper Digital GmbH 6900Ken Smith Designed Basses “KSD” 4858Kerly Music Corp 2613Ketron 2982Keyboard Acceptance Corp. 319The Keyboard Corp. 305Keyboard Magazine 5808Keyfax Newmedia 5809KHL Corporation 1477Kickstand 4198Kima Music 2710Ki-Sound Industrial Co., Ltd. 1532Kiwaya USA 1516Neil A. Kjos Music Company 5311Klark Teknik 6569Klein + Hummel 6579Otto Jos. Klier 3220
KLOTZ a.i.s. 3220KMS Shokai Co., Ltd. 4140Knilling 5776Koala Music Products, Inc. 5807Koch Guitar Electronics 4143Fritz Kollitz, Inhaber Oliver Kollitz e.K. 1439König & Meyer GmbH & Co. KG 3220Ko’olau Guitar & Ukulele Co. 1215Korg USA, Inc. 6440Kot Basses 1270Krank Amplifi cation 1684Kratt Pitch Pipe Co., Wm. 1116Kremona - Bulgaria 3321KRK Systems 6866, A6252KTS Musical Products Inc. 5863Kuan Chou Chen Enterprise Co., Ltd. 1174Kulik Design GmbH 1082Kupo Industrial Corp. 7529Kurzweil Music Systems 303CDKustom Amplifi cation 4868KV2 Audio 6474Kyodday Com. E. Ind. De Instrumentos Musicais Ltda. 368
Kyowa Shokai Co., Ltd. 1166Kyser Musical Products Inc. 5949L.A. Guitar Works, Inc. 1700La Bella Strings 5729Lab.gruppen 6840Lace Music Products 5857Lâg Guitars 3208Lamb Productions 1217Laney Amplifi cation 4350Langfang Jindi Sports Stationery & Music Instrument Co., Ltd. 2878Jean Larrivee Guitars USA Inc. 5561Lasar Music 4291Lashbrook Guitars, LLC 1175Latin Percussion 5720Lectrosonics, Inc 1206Lee Oskar Harmonicas 5720Leem Products Co., Ltd. 1464Legere Reeds Ltd. 3016Lehle 5569Editions Henry Lemoine 3208Levy’s Leathers Limited 4658Michael Lewis Instruments 1615Lexicon 7800Line 6 203ALipe Guitars USA 1371Liquid Metal Guitars 2632Little Kids Rock 2004Little Labs 6254Little Lyon Musical Instruments 5244Littlite 7002LJ Hutchen Corp. 3328LM Products 4283Locto 2932Lok Po Enterprise (H.K.) Development Company 3292Long Hollow Leather 1406Longkou Jinming Musical Instruments Co. 2905Longo Custom Drums 2873Looperlative Audio Products 1653LoopMasters 7007Loriente Guitars 5894Loud Technologies Inc. 5776The Low End 1327George Lowden Guitars Ltd. 4130Lowrey Organ Company 303BLPD Music International 4758LR Baggs Corp. 5254Ludwig Drum Co. 4224Mike Lull’s Guitar Works, Inc. 5999Luna Guitars 4272Luthier Music Corp. 1521Lynx Studio Technology, Inc. 6527Lyon Musical Instruments 5244M & M Distributing 2825M & M Merchandisers, Inc. 1644M Basses 3094M.R.P. Custom Drums 2634Mackie 5776Mad Professor Amplifi cation Ltd 2529Madadot, LLC 2253Maderas Barber 1600Madison Speakers & Accessories 1365The Magic Fluke Co. LLC 1717Magic Parts Company 5890Magnetics USA 2887Maher Publications 4319Walter Mahr - Geigenbau 2516Major Music Supply 3425MakeMusic, Inc. 6114Manhasset Specialty Company 3530Manley Laboratories, Inc. 6280Manne Guitars di Andrea Ballarin 2624Mano Percussion 5700Manuel Rodriguez and Sons 5258Mapex USA, Inc. 4826Marathon Professional 7309MARCA 3208Marco Bass Guitars, Inc. 1351Mari Strings Inc 5941Marigaux 3208Mark Ross Percussion 2634Markbass 1577Marlo Plastic Products Inc 5404Marshall Amplifi cation 6440Marshall Electronics 5994Martin Blust 4299The Martin Guitar Company 5454Martin Roland Int’l. Corp. 1785Marue Co., Ltd. 1133Mascot Electric Co., Ltd. 1844Mason & Hamlin Piano Co. 497MasterWriter Inc. 6326Matchless Amplifi ers 5826M-Audio 301, 6700Maxtone Musical Instrument Mfg. Co., Ltd. 3592Maxwood Musical Instruments Co., Ltd. 1348Mayas Music Publishing, Inc. 5814MBT Lighting & Sound 5420McDSP 6526McNally Instruments 1719
Company Booth Company Booth Company Booth
See us at NAMM Booth 4468
MMR_84 84 12/14/07 9:30:33 AM
TWO TONES ARE SOMETIMES BETTER THAN ONE!
Hailun Distribution, LLC.5400 Lawrenceville Hwy, NWSuite A-2Lilburn, GA 30047www.hailunusa.com770-381-3871 Aspire to Higher Performance tm
Hailun is pleased to introduce the spectacular “Art Case Legacy Collection”. These two styles are but a sampling of the new designs and models now available.
• The beauty of complementing wood tones and art case styling enhance the incredible musical tone of the incomparable Hailun Piano.
• Only the nest quality materials from sources in China, Japan, Germany, England, the Czech Republic, the United States and others combine to create these magnicent musical instruments.
• Hailun’s award winning factory is recognized as one of the best equipped piano manufacturers in the world.
• By combining old world craftsmanship with computer controlled precision machinery and other state-of-the-art CNC (Computer Numerical Controlled) equipment, Hailun produces exquisite pianos of the highest quality.
• Hailun’s commitment to excellence in craftsmanship, technology and performance provides every Hailun customer the assurance of a legacy quality instrument.
Model H1-E
Model 178B
NAMMRoom 209B
MMR_85 85 12/13/07 11:39:24 AM
As a musical instrument manufacturer you can view the inter-national market place with optimism. Your success is based on high product quality, innovative development and enhance-ment of product lines and first-class customer service. Make sure you keep your eye on the ball this year by coming to Musikmesse in Frankfurt to learn about the latest technical inno-vations and try out the latest instruments. As the leading inter-national trade fair for musical instruments, music software and hardware, sheet music and accessories, Musikmesse offers the opportunity to develop contacts with representatives of manu-facturing companies and to forge successful business links. You can also enjoy a host of professional product presentations from well-known musicians at this outstanding insider event.
Tel. 770.984.8016Musikmesseinfo@usa.messefrankfurt.comwww.musikmesse.com
March 12 – 15, 2008live for the music
See us at NAMM Booth 5904
MMR_86 86 12/13/07 11:39:36 AM
JANUARY 2008 MMR 87
Meadowbrook Insurance Group Central LobyMechanical Music Corporation 2983Media Specialty Resources Inc. 1742MediaRain 1106Mediasync Corp 7319Medina Artigas S.A. 4853Mega Systems Inc 7531Megan Electronics, Inc. 7321Meinl 3454Meinl USA, L.C. 3454Meisel Stringed Instruments 4326Mel Bay Publications, Inc. 3304Melancon Guitars, Inc. 1485MENC: The National Association for Music Education 2004Merano Musical Instruments 3327Mercer Center LobbyMerchandisers International 3066Merlin 5 Products, Inc. 1132Mesa Boogie/Mesa Engineering 5390Meso Corporation 1388Messe Frankfurt (Musikmesse) 5904Metasonix 6735Meteoro Amplifi er 1578Metrophones 3464Metropolitan Music Company 3124Meyers Custom Guitars 4168MI Audio 1278MIAC - Music Industries Association of Canada 2008Miami Parts Import 6989MicFX 3088Michael Kelly Guitar Co. 4878Microboards Technology, LLC 7108Microsonic 6698Mid-East Mfg., Inc. 2814Midas 6569Middle Atlantic Products 6899Mighty Mite 4468Mighty Moe 1188Millennia Media 6999Minarik Guitars 1020Ministar 1091Mipro Electronics Co. Ltd. 6814Mi-Si Electronics Design, Inc. 3535Mix Magazine 5715MixMeister 6400Mixmeister Technology LLC 6400MMO Music Group 7402MODARTT 6828Modern Drummer Publications 3579Modulus Guitars 4146Mogami Cable 5994Mojave Audio, Inc. 6963Mollard Conducting Batons 3509MONO 1252Monsound 1868Monster Cable Products, Inc. 4848MonteVerde Music, Inc. 2926Moody Leather, Inc. 1279Moog Music Inc. 6310MOOLLON 2531Moonwha Woodworking Enterprise Co., Ltd. 1504Bernd Moosmann Ltd. 3220Morgan Hill Music 1307Moridaira USA, Inc. 1806Morley 4382Moser Custom Shop LLC 1170Moses, Inc. 5284Motion Sound LLC 4279MOTU 6410Mountain Rythym 3164MPR Enterprises 1317MTD (Michael Tobias Design LLC) 5868M-Tec Corp. 3197Mu Technologies 1104Mudd Guitars 1088Muse Inc. 5860Muse Research 6729Music & Sales P.E. GmbH 3582, 3586Music & Sound Retailer 5400Music for All 2004Music Inc. 4319The Music Link 5476Music Magazine Publishers Association 5806Music Maker Publications 5416Music Marketing Inc. 6828Music Matters 1204The Music People!, Inc. 6854Music Player Network 5808Music Products Group 5299Music Sales Publishing Group 3400Music Star Productions 4904Music Teachers National Association 2006Musica & Mercado Latin America & Brazil 5812Musical Merchandise Review 5305MusiCares 5309MusicMags 5806MusicMedic.com 3012Musicorp, LLC 5420Musiquip Inc. 5947Musitek, Inc. 6420
MV Pro Audio, LLC 1105MXL Microphones 5994NADY Systems, Inc. 4650Theodor Nagel GmbH & Co. KG 3220NAGMIM - National Association of German Musical Instrument Manufacturers 3128Nanjing Aileen Trading Company 1031Nanjing Milton Piano Co. Ltd. 377Nanjing Schumann Piano Manufacture Co., Ltd. 336Narita Industrial Co., Ltd. 2930National Association of School Music Dealers 2007National Music Funding Corp. 1403National Piano Travelers Association 472National Reso-Phonic Guitars, Inc. 1612Native Instruments GmbH 6920, 7804Native Instruments North America, Inc. 6920, 7804Nechville Musical Products 1415NEMC 4221Neotech, a division of Op/Tech USA 3430Neumann USA 6579Neutrik 6320New MAD 1412New Sensor Corp. 5396New York Guitar & Bass Boutique Inc. 1575NewBay Media, LLC 5808G.J. Nikolas & Co., Inc. 2995NingBo Ake Electronics Co., Ltd. 2986Ningbo Apextone Electronics Co., Ltd. 1851Ningbo Hailin Electronic Co., Ltd. 1748Ningbo Hailun Musical Instruments Co Ltd 209BNingbo JiangBei SnowSea Sound Electrical Co., Ltd. 1055Ningbo Longer Electronic & Technology Co., Ltd. 1850Ningbo Promic Technology Co., Ltd. 1851Ningbo Rising Sun International Co., Ltd. 2782Ningbo Roxtone Electronics Co., Ltd. 3492Ningbo Tiansheng Jiahua Plastic Co., Ltd. 1662Ningbo Yunli Metallic Appliances Co. Ltd 7628Noble U.S.A., Inc. 6234Nord 5914Nordstrand Pickups 5395Norris-Whitney Communications, Inc. 4323North American Music Inc. 202A, 423North American Wood Products LLC 1068Notationware 6901NOTION Music, Inc. 6912Novation 6474NS Design 5960Numark 6400Oasis, Inc. 1114Ocean Way Recording Inc 6331October Guitars 1357Odery Drums 3186Odyssey Innovative Designs 6975, 7523Off Set Bass Drum Pedal Company 3544Ohana Music 1118Old Dog, LLC 1357F.E. Olds and Son, Inc. 3416Oleg Products Inc. 3320Oliver Musica USA Inc. 2801Olympia 1238Olympus Imaging America Inc. 1689OME Banjos 1207Omnisistem Lights & Effects 7434OnBoard Research Corporation 4133Onori Accessories 1333On-Stage Stands 6854Ooh La La Manufacturing LLC 1474Orange County Drum & Percussion Inc. 2855Orange Music Electronic Co., Inc. 4278Original Equipment Supply Inc. 3086Orkestra Zilleri San. Ve Tic. Ltd. STI. 2758Orlando’s Wind Instruments 2710Orpheus Musical Instruments 4301Oscar Schmidt Division of Washburn International 5244OSP Worldwide 1775Otto Musica Corporation 2906Ottomeister 339Ovation Guitars 5720Overloud 7009Overseas Traders/Yogi Exports 1035P. Audio System Co., Ltd. 6894P5 Audio 1006Pacifi c Drums & Percussion (PDP) 2454, 2654Page Drums, LLC 2779PageFlip Inc. 338Paiste America Inc. 3270Pak Global LLC 1842Palmerino Music 2764Panland Trinidad & Tobago Ltd. 2534Pantheon Guitars, LLC 1413Panyard, Inc. 2255Paracho Elite Guitars 4758Parker Guitars 5244Parsek SRL 1577PartnerShip Center LobbyPassport By Fender 206AB, 207Patricola Fratelli SNC 3528Paul Reed Smith Guitars, Ltd. 5320Paul Shelden Global Productions, Inc. 3235Paxphil Corporation 4394
Company Booth Company Booth
See us at NAMM Booth 2600 Hall D
SoaMari
Specializing in Instruments for your growing Market. Bajo
Sextos, Bajo Quintos Accordions and More.
Contact: Gulf Music Sales
at 866-440-1569 www.gulfmusicsalesonline.com
MMR_87 87 12/14/07 9:30:38 AM
88 MMR JANUARY 2008
Peace Musical Co. 3470Peace Musical Co. 3470Peak Music Stands 3020Pearl Corporation 2640, 3586, 3610Pearl Flutes 3610Pearl River Piano Group America Ltd. 1526, 204BJohn Pearse® Strings & Accessories 6230Peavey Electronics Corporation 5740Pedaltrain 5721M.V. Pedulla Guitars, Inc. 5964Peerless Guitars Co., Ltd. 1319Penn-Elcom Inc. 1734Penton Media 5715Percussa 7007Percussion Plus 5420Perfect Group Co., Ltd. 1662Perri’s Leathers Ltd. 5771Personal Cooling Concepts LLC 2350Perzina 406Peterson Electro-Musical Products Inc. 5990Petrof, spol. s.r.o. 202BPhantom 5 Music Group Inc. 1006Phil Jones Bass 1544
Phonic America Corporation 212A, 6794Piano Empire, Inc. 406Piano Press 2700Piano Technicians Guild 306PianoDisc 303A, 497PianoForce 386Pick Boy 4858Pignose Industries 5250PikCARD USA 4698Pintech Canada Inc. 2764Pintech USA, Inc 2764Pioneer Electronics (USA), Inc. 211B, 6928PJLA Music Sales/Marketing 3416Planet Waves 4834Platinum Samples 6910Players Music Accessories 3614Plek 1339PMI Audio Group 6890Pocket Songs 7402Polyblend Systems Incorporated 3096Pork Pie Percussion 3378Portastand Inc. 3428Verne Q. Powell Flutes, Inc. 3422
Power Wrist Builders™ 2434PPVMEDIEN 5307Praiseland Music Inc. 1500Precision Music Technologies 1277Premier Guitar 1445Premier Music International Ltd 3548PreSonus 6330Prestini International Inc. 4231Prince Electronics 1791Prism Media Products 1645Pro Audio Review 5808Pro Co Sound 6949Pro DJ Publishing 7609Pro Sound News 5808Pro Stage Gear LLC 5721PRO TEC 5711Probag 1491Proel SPA 4351ProFile 5700PROGRESSION 6912Pro-Mark Corporation 3056Propellerhead Software 7019, 7801ProPik 1613ProSing 7018Prosound Communications Inc. 5863Protection Racket 3464PSPaudioware.com s.c. 6903Pure Sound 4834Puremagnetik 1005Pyramid Junger GmbH 1439Q Lighting 5899Q Up Arts 6337Qingdao Great Music Co., Ltd. 1142Qinhuangdao ZhongZhi Piano Company 466Q-Parts, Inc. 1700QRS Music Technologies 321, 326QSC Audio Products 6750Quantum Audio Designs Inc 6998Quantum Technologies 1840Quest International Ltd. 4140Quik Lok 5705Quik Lok Srl 5705Qwik Tune 4790R. Taylor Guitars 1718R.E.T. Percussion 3064Radial Engineering Ltd. 6953Radian Audio Engineering, Inc. 7010Radikal Technologies, LLC 6106Ragtime 1600Raimundo Y Aparicio SA 1600RainSong Graphite Guitars 1618José Ramirez Guitars 5894Randall Amplifi ers 5244Randall May International, Inc. 3379Rane Corporation 6958Rapco Horizon 4558Raw Design 2975Raxxess Metalsmiths Inc. 6246Raysound Industrial Corp. 1768RCF USA 6563Real De Los Reyes, S.A. De C.V. 5490Realitone 1102Reason Amplifi er Company, LLC 2992Rebeat Digital GmbH 1109The Recording Academy 5701Red Witch Analog Pedals 5569Redland Music Products 1342Redmatica 6328Wm. Rees Instruments, LLC 1616Reference Laboratory SRL 6799Regal Tip 3439Reliable Hardware Company 5995Remix Magazine 5715Remlé Musical Products, Inc. 4410Remo, Inc. 3440Renaissance Guitars 4358Louis Renner GmbH & Co. KG 463Rental & Staging Systems 5808Residential Systems 5808Retail Business Solutions 1205Retail Print Music Dealers Association 2007Retail Up! 4902Reunion Blues 5956Reverend 5822Rhodes Music Corporation 5811Rhythm Band Instruments Inc. 1805Rhythm Tech 2965Rhythms - Exotic Afro Percussion LLC 3366Ribbecke Guitars 1405Richard Cocco Strings™ 2797Rickenbacker Int’l Corp. 5306Rico Reeds 4834Rigotti 3208RimRiser 2993Ritter Bass Guitars 1239Rivera Amplifi cation Inc 4890Rivera Mota, SL 1600Rixing (Tianjin) International Trade Co., Ltd. 2985RJM Music Technology, Inc. 2793Road Ready Cases 4458
Company Booth Company Booth Company Booth
“...the rock-bottom line, the essential truth,is that Morgan Monroe got all the important stuffright with the Vintage Voiced line..”
“...The Creekside guitars have an exceptional open grainedtop that allows the natural tone of the wood to breathe...”
“...the Rocky Top line of banjos and mandolinsmerges form and function together to create instantclassics that surpass the competition. For uncom-promising quality and value, look no further...”
“...the Imperial Koa Series guitars are truly love at first sight! Featuring Fishman electronics, each is superbly defined with
warmth and projection for players that demand the ultimate inplayability...”
morganmonroe.com
1-800-475-7686
The Word On The Street..
60 Instruments
Lifetime Warranty
Uncompromising Quality
Working Man’s Price
MMR_88 88 12/14/07 9:30:44 AM
JANUARY 2008 MMR 91
Roberto’s Winds Inc. 3024RoboKey USA 1676Roc-N-Soc Inc. 2954Roché-Thomas Corp 1200Rock Cable by Warwick 5569Rockano Productions Limited 1214RockBag by Warwick 5569RockBass by Warwick 5569Rockcase by Warwick 5569Rockenwraps, LLC 2259Rockett Drum Works, Inc. 2360Rockfi eld Pickups 4885RockNRoller Multicarts 5569RockStand by Warwick 5569Rocktron 4684Røde Microphones 6990Røde Microphones, LLC 6990Rodgers Instruments LLC 2664Rokkomann, Inc. 1421Roland Corporation U.S. 2664Roland Musical Instruments 2664Roland Pianos and Organs 2664Roland Systems Group 2664Rolf Spuler 1065Roots of Rhythm 2004Roscoe Guitars 3192Bruce L. Ross/ Specialty Woods Broker 1190Rotosound USA, Inc. 5274Royal Case Co. 2889ROYER LABS 6965RS Berkeley 3025Ruby Tubes 5890Run Run Enterprises Co., Ltd. 1384Rupert Neve Designs, Inc. 6278Ryoutopia 1504S.I.T. Strings Co. 5976SABIAN Ltd. 3254Sabine, Inc. 6276Sabra-Som Comercial Ltda 1842Sadowsky Guitars 1550Saein Musical Instrument Co., Ltd. 1376Saga Musical Instruments 5760Saint Blues Guitar Workshop 1368Saint Guitar Company 1168Salwender International 4762Samick Music Corp 210AB, 4250Samson Technologies Corp. 5940Samwoo Manufacturing Co., Ltd. 1145
Tianjin SanJin International Trade Co., Ltd. 2974Sans Luthier 2830Santa Cruz Guitar Co. 1712SAP Renovation 383Sara-Trans Export Corp. 5931Carl Sauter Pianofortemanufaktur 419Savarez 3208Schaller Electronic GmbH 3128Schatten Design 2614Schecter Guitar Research 4290Schenk Guitars 1701Schertler USA 1412Schiedmayer Celesta GmbH 464Schilke Music Products 4332Schimmel Piano Corp 208A, 209ASchoenhut Piano Company, Inc. 363Schreiber Bassoons, Distributed by Sonaré Winds 3422Schreyer Audio 4794Schroeder Cabinets, Inc. 1327Schulze Pollmann Pianos 202AScott Cao Violins Inc. 3322SE Electronics 6699Seikaku Technical Group Ltd. 6768Seiko 5928Ed Seiler Pianofortefabrik 359Selenium Loudspeakers 1828Henri Selmer Paris 3208Sennheiser Electronic Corporation 6579, A6260Sensaphonics Hearing Conservation, Inc. 6852Serato Audio Research 6958Sexauer Woodwork & Design 1615Seymour Duncan 4358Sfarzo String Company 2526Shadow Electronics 4796Shanghai Chaobo Industrial Co. Ltd. 5476Shanghai Eurasian Piano Company 346Shanghai Lansheng Grand Luck Imp/Exp. Co., Ltd. 3605Shanghai Max Precision Instrument Co., Ltd. 3020Shanghai Shuaiyin Electronics Co., Ltd. 1677Shanghai Silver Flute Sound Co., Ltd. 1643Sharktooth® Crossover Pick™ 1304Shenzhen Ande Sound Equipment Co., Ltd. 6897Shenzhen Bao Ye Heng Industrial Development Co., Ltd. 7327Shenzhen Music Doctor Electronic Co., Ltd. 1089Shenzhen Tonepal Technology Co., Ltd. 2610Shenzhen Yuyin Electronic Co., Ltd. 1181Sher Music Co. 5805Shimro Musikinstrumente 3220
Shine Custom Drums 2435S-Hoops 3464Shubb Capos 6240Shure Incorporated 6541Sibelius 6606Sica Altoparlanti SRL 1189SICA Speakers 4893Sierra Guitars 5420Signature Partners, Inc. 1290Silvetta® 4614Simarc Ltd 3394SIMS America, LLC 3082SKB Corporation 4210SKP Pro Audio 7425SL Acoustic Co., Ltd 1590Slapstik 2777Sleishman Drum Company 2864Slither Guitar Straps 1148SLS Loudspeakers 5222SmartMusic 6114Smarvo Electronics, Inc. 1834J.L. Smith & Co. 2916Softwind Instruments 6434Soh Electronics Co, Ltd. 1538Solid Cables 2533Solid Stand, Inc. 5910Solid State Logic 6907Someco America Corporation 7425Sonaré Winds 3422Sonic Network, Inc. 6824Sonic Reality Inc. 6331, 6520Sonora International 1707Sony Creative Software Inc. 7123Sony Electronics, Inc. 6210Souldier 1041Sound & Communications 5400Sound Back 4311Sound Barrier Corp of Fla. 6989Sound Enhancement Products, Inc 4382Sound Ideas 1766Sound Innovations, LLC 4198Sound On Sound 6321Sound Planning 7525Sound To Earth, Ltd. 1207Soundcraft USA 7800SoundKing Audio Co. Ltd. 6000SoundTech Professional Audio 5244SoundToys, Inc. 6626
Company Booth Company Booth Company Booth
“Addictive… a great drop-in replacement for your old tone knob… increased the guitar’s clarity and projection… a practical tool that enhances the guitar’s fl exibility and sonic quality… the ToneStyler is the way to go.” – GUITAR WORLD
Get rid of your dull, unused tone pot. Installs in minutes – only two wires to connect. No modifi cations to your guitar.
Selectively cuts treble while retaining vital midrange and rich harmonics. Premium aerospace
components. Zero noise analog circuity.
No batteries! Made in U.S.A.
www.stellartone.com541.779.8663
The World’s Best Tone Control
www.mightybright.com
• Dual Super LED’s on both light heads, eachwith separate switches to control light intensityfor complete 2-page coverage.
• Completely portable, clip-on or freestandingdesign to take anywhere.
• Long life Super LED’s as bright as 12 regular LED’s.
• 3 AAA batteries included or use optional AC adaptor.
AVAILABLE FROM YOUR FAVORITE MUSIC DISTRIBUTOR
Music Stand LightDuet2
Music Stand LightDuet2
New and Improved!2x BrighterMore durable clip and stronger necks
Batteries or AC Adapter
See us at NAMM Booth 1313
MMR_91 91 12/14/07 9:30:48 AM
92 MMR JANUARY 2008
Soundtrack USA LLC 7325Soundwear 3600Soundwerks Audio 7313Source Audio LLC 5599Sparrow Guitars 2892Spaun Drum Company 3549Spector 5856Spectrafl ex, Inc. 1685Spectral Audio 5908Spectrasonics 6720SPHK Corp 1530SPL 1639Square Drum Company 2257Squier Guitars & Basses 206AB, 207Stage Ninja 1281Stageline 5420Standback 5935Les Stansell Guitars 1615Stanton 6866Starkey Laboratories 1797Start Musical Instrument (Hangzhou) 1678Stash Picks, Inc. 1331Steinberg Media Technologies 6524Stellar International 1008Stentor Music Co. Ltd. 4219Stephi 4390Sterling Company 7430Stevenson Guitars Inc. 1548STK Professional Audio 5943STOMVI 3231Stonebridge Guitars 1605Strapped In Clothing 1130String Letter Publishing 5226String Masters Custom Shop, Inc. 2532String Swing, Inc. 4750Strings by Aurora 1226Strings Magazine 5226Strum-N-Comfort Picking Systems 1304Strunal America Inc. 4610Stuart Spector Design 5856Studer USA 7800Studio Depot 7612Studio Devil 1009Studiologic 5700Subdecay Studios Inc. 2997Submersible Music 6225Suhr Guitars 1356Sukop Basses 3195
Summco 1174Summit Audio Inc. 6983Sunlite Industrial Corp. 3574Super-Sensitive Musical String Co. 3515Suzuki Corporation 3429, 6200Swing Guitars 1430SWR Amplifi cation 206AB, 207Synergy House 3008Synful 6227Synthax, Inc. 6915, 7000Synthogy 6724Systems Contractor News 5808T.G., Inc. 2520Tacoma Guitars & Basses 206AB, 207Taiwan Alpha Electronic Co., Ltd. 1542Taiwan Carol Electronics Co., Ltd. 1665Takamine Guitars 5720Beijing Talent-Expo Co., Ltd. 3589Talking Tabs LLC 2702Taller de Guitarras Juan Hernández 1600Taloose Group, Inc. 2434Talwar Brothers (P) Ltd. 5815Tama 4634Tamburo Drums 4351Tanglewood Guitar Company UK 5947TAPCO 5776TASCAM 6491Taye Drums 3382Taylor Guitars 213ABCTC - Helicon 6840TC Electronic 6840Teaching Guitar Workshops 2004Teamsong Musical Instrument Factory 1247Fred Tebb & Sons Inc. 1584TecAmp 2899Tech 21 5982Tech Music Marketing 1605Techman Electronics Inc. 3296Technical Pro 7106Technoplast srl 1636TEI Electronics Inc. 5924, 7511Telex 6569Tempus Drums 2973Tenon Industrial Co., Ltd. 3392Testa Communications 5400Textron Financial 302THAT Corporation 1741Henry Thayer Company, Inc. 5406
THAYERS® Vocal Power Pack® 5406THD Electronics, Ltd. 4150Things Are Beautiful, Inc. 3521Thomastik-Infeld 3500Tianjin FLEET Musical Instruments Accessories Factory 2875Tianjin Huayun Musical Instruments 2711Tianjin Jinbao Musical Instruments Co., Ltd. 3278Tianjin Sheng De Musical Instruments Manufacture Co., Ltd. 2831Tianjin Sile International Trade Co., Ltd. 1164Tianjin Sunhill United Co., Ltd 3598Tianjin Triumph Music Imp. & Exp. Co., Ltd. 1047Tianlai Musical Instrument Accessories Co., Ltd. 1039Timberline Guitars 1800Tipbook Company 2870Tisonix 1268TKL Products Corp. 4450TL Audio Ltd 6828ToadWorks USA 2893Toca Percussion 5720Todaro’s Music 5941Tolito Musique 1587TonePros 1652Tone Tubby 1280Toneworks 6440Toontrack Music AB 1100Tornavoz Music 5894Total Brand Delivery 1201Tour Grade 4862Traben Bass Company 4885Trace Elliot 5740Tradition Guitars Inc. 5861TRAF Group, Inc. 1200Transaudio Group 6849Transpo Products, Inc. 1417Travel Wellness 1455Traveler Guitar 5266TreeWorks Chimes 3265Trem King 5861T-Rex Engineering 5569Triad Magnetics 5698Triad Products, Inc. 5935Trick Percussion Products, Inc. 2958Trio Musical Instruments Mfg. Ltd. 1348Tri-Technical Systems 1200Tropical Music & Pro Audio 5765James Trussart Custom Guitars 1652Truth Custom Drums 2970
Company Booth Company Booth Company Booth
www.oasishumidifiers.comVisit us at NAMM Booth #1114
Humidifies 7-10 Days Before Being Ready for Refill
Case Humidifier
The Humidifier that Lets You See When It’s Ready for Refill
Ready for RefillFull
For Stringed Instruments
See us at NAMM Booth 4768
MMR_92 92 12/14/07 9:30:53 AM
JANUARY 2008 MMR 93
TRX Cymbal Co. 2865TSS Fortune Co., Ltd. 2915TUBETHOMSEN 2896Turbosound 6474Turkish Cymbals 2758Rick Turner Guitars 4358TV Jones, Inc. 1479Tycoon Percussion 2746Tyler Retail Systems 1401U.S. Masters Guitar Works 3197U.S. Band & Orchestra Supplies 3331U.S. Music Corp. 5244UDG - Ultimate DJ Gear 6474Ulladulla Aboriginal Art Store 1013Ultimate Ears 7020Ultimate Support Systems 6690Ultracase Corp. 5991Ultrasone of America, LLC 6298UNISON 2930United States Patent and Trademark Offi ce Center LobbyUnited Workshops Corp. 3220Universal Audio, Inc. 7003Universal Champion Electroacoustic Technology Company 1470Universal Laser Systems, Inc. 1242Universal Percussion, Inc. 2752UNK Guitars LLC 1287UNO Guitars, Inc. 1232UpBeat Daily 4319USTA Isi Zil Ve Muzik Ltd. 2882V2Go Technology Corp. 1740Valuetone Musical Supply Inc. 3520VAM Acoustics Inc. 1697Vandoren SAS 3100Vater Percussion 3076Veillette Guitars 5280Vendor Audio 7526Veritas Instrument Rental Inc. 3604Vestax Corporation 6474Vestax Corporation 6474, C4869VH1 Save The Music Foundation 2004VHT Amplifi cation, Inc. 5596Vic Firth Educational 5720Vic Firth Inc. 3040Vicente Carrillo, SL 1600Vicmarr Audio 7106Victoria Amplifi er Co. 4178Vienna Symphonic Library 6734Vigier Guitars 4762
Viki Exports Pvt. Ltd., (India) 1064Vinci Strings 5244Violet Design 1264Violet Musical Instrument Factory 1045Viscount Church Organs U.S.A. 423Vision International 1342Visual Sound LLC 5721VocalBooth.Com Inc. 4334VocoPro 5876Voggenreiter Publishers 1221Voice-Craft Electronics Co., Ltd. 1772Voodoo Amplifi cation Inc. 2628Voodoo Lab 5317Vox Amplifi cation 6440Voyage-Air Guitar, Inc 2714V-Picks 1086VU 1264Walden Guitars 5300Walnutron Industries Inc. 7006Walter Piano Co. Inc. 459Wang Percussion Instrument Co., Ltd. 2783Warm Music 1790Warrior Instruments 5399Warwick 5569Warwick 5768Washburn International 5244Watson Guitars 1021Watson Musical Instrument Manufacture Co., Ltd. 1126Wave Distribution 6108WaveMachine Labs 6905Waves 6620Way Huge 4768Way Out Ware, Inc. 6700Wayne Guitars 2996Weber Fine Acoustic Instruments 1207Wechter Guitars 1407Weifang Huihao Musical Instrument Co., Ltd. 2513Weril 3512Westone Laboratories Inc. 6993Wexler Music Co. (David Wexler & Co.) 3331Whacky Music, Inc. 3494Whirlwind 6932Emanuel Wilfer OHG 3220Wilhelm Eberle® 4614Wilkins Guitar 1438Willis Music Company 4618Wilmington Fibre 5989Wilson Guitar Ventures Inc. 1386
Winfall Music Distributors 4835Winkler Woods LLC 1120E.M. Winston 4801Wisemann 2800WITTNER GmbH & Co. KG 3028Wood Violins 4883Woodnote Music Inc. 2911WooSung Chorus Industries 1564WORK 6981World Percussion 3064World Timber Corp., Inc. 1035Hangzhou Worlde Digital Piano Co., Ltd. 1000WorldMax International Inc. 2740WorldMax USA 2740Wristies, Inc. 1140Wuhan Silken Musical Instrument Limited 2871Wuhan Zhijia Piano Manufacture Co., Ltd 210-3Wyman Piano Company 366X2 Digital Wireless 1874Maui Xaphoon International, Inc. 1131Xceldrumsticks 2253Xinbron Technology Electronic Factory 1858XL Specialty Percussion 3564Xotic Guitars & Effects 5863XOX Audio Tools 2527XP Audio, Inc. 4279X-Tempo Designs LLC 1107Yamaha Corporation of America 100, 4578, 6524Yin Dian Instrument 2909Yingyin Musical Instrument Factory 2811York Brass Band Instruments, Distributed by Sonaré Winds 3422Yorkville Sound Inc. 6555Young Chang 303CDYurae Music Corporation 2258Zachary Vex Effects 4134Zaolla Silverline 5590Zemaitis Guitars 1371Zibo Huisheng Musical Instrument Co., Ltd. 473Avedis Zildjian Company 2940Zinky Electronics 5218Zomax Associates & Co. Ltd. 1779Zon Guitars 5391Zonda Reeds, Distributed by Sonaré Winds 3422Zoogee World Inc 1019Zuni Custom Guitars & Amplifi ers 1397ZZYZX Snap Jack 1379
Company Booth Company Booth Company Booth
www.mightybright.com
Pedal Board Light
AVAILABLE FROM YOUR FAVORITE MUSIC DISTRIBUTOR
• See your Pedal Control and set-listin low light situations.
• Dual Super LED gooseneck lights,each with separate switches tocontrol light intensity.
• Choose both the white Super LEDlight head or the red Super LEDlight head.
• 3 AAA batteries included or useoptional AC adaptor.Clip-on or use Velcro™ (included).
the Musicians Light
Pedal Board Light
See us at NAMM Booth 1313
MMR_93 93 12/14/07 9:30:58 AM
TRADE SHOW
2008 NAMM SHOW BUYER’S GUIDE The 2008 NAMM Show,
held January 17-20 at
the Anaheim Convention
Center and Anaheim
Marriott Hotel, is the industry’s
premiere showcase for new
instruments, equipment, software,
print music, and accessories.
To help buyers maneuver
through nearly 1,400 exhibits and
to locate the products of great-
est relevance to their businesses,
MMR offers the 2008 Buyer’s
Guide to NAMM, a concise look
at what’s new in Anaheim.
A second installment of the
Buyer’s Guide will published in
the February 2008 issue, which
is available on the fi rst day of the
trade show in the Publication Bins
at the Anaheim Convention Cen-
ter as well as at MMR’s exhibit, #
5305. Products featured in both
issues, as well as other introduc-
tions, can be found at MMR’s Web
site, www.MMRmagazazine.com.
Pioneer Electronics (USA) Inc. Profes-sional Sound and Visual Division unveils the SVM-1000, billed as “the world’s fi rst reference audio and video combination mixer designed for elite DJs, VJs, and club venues to enhance their audio/video performance and provide their patrons and fans with an all-encompassing sen-sory experience.” In addition to mixing audio and video, the mixer incorporates a built-in 11” LCD touch-panel display, symmetric channel layout, four-channel audio and video inputs, Still Image Sam-pler, and hundreds of combinations of video effects. Features and audio mixing capabilities of the SVM-1000 are similar to the Pioneer DJM-1000/800 mixers, which give DJs and VJs the creative free-dom to build and create synchronized visual effects to accompany their audio mix for a complete entertainment en-counter.
DJs can synchronize audio and video with up to four sources simultaneously. Each of the four channels features inde-
pendent fading and equalization for tra-ditional mixing techniques. The mixer is also capable of sound-only or visual-only control for creative mixing according to the DJ/VJ style. For enhanced visuals of any mix, the cross fader is capable of various video effects such as Fade, Wipe, and Chromakey.
An Audio Video Effect function en-ables the user to fully synchronize au-dio and video effects using the touch-panel LCD display. With up to 30 built-in audio and video effects, users have the ability to quickly create excit-ing visual treatments orchestrated to music. When video isn’t available from a source, such as a CD, the DJ can still create a visual performance through pre-loaded graphics and images ac-cessed from an animated on-screen icon for quick selection.
The SVM-1000 will be available in February with a manufacturer’s suggest-ed retail price of $5,999.NAMM Exhibit #211B, 6928
94 MMR JANUARY 2008
PIONEER ELECTRONICS
MMR_94 94 12/14/07 9:31:32 AM
JANUARY 2008 MMR 95
KACESKaces ships a new four-piece drum bag set that can be personal-ized and expanded into fi ve pieces with the drummer’s choice of seven different Grafi x snare bag design options. Available in three
different size confi gurations to match most sets (two fusion, one standard), the gig bags are made with a 600D Nylon Exterior
that protects against dirt, scratches, and dings. Every bag is double-stitched and reinforced at all stress points. They also feature extra-long handles and luggage-grade zippers. The MSRP is $159.95.www.kaces.com
NAMM Exhibit #5956
LJ HUTCHEN LJ Hutchen has recently upgraded two of their instruments. The 4215 Flute has improved application of silver-plating for increased durabil-ity and superior overall fi nish, fi ner machining for more precise head and foot joint fi t, and increased gauge of body tube. The 4217 Alto Saxophone features a redesigned octave system that has fewer moving parts, precision machining and fi nishing for smoother neck fi t, and heavier gauge body and increased key strength. www.ljhutchen.comNAMM Exhibit #3328
REVEREND GUITARSReverend announces the Roundhouse HB-FM electric guitar fea-turing a classic single-cutaway tone in a thinner, lighter guitar. The guitar has a fl ame maple veneer (available in blue burst or faded burst) laminated to a solid maple fl at top. The solid-body construc-tion uses resonant korina for an instrument that is rich in harmon-ics. The bridge pickup is slightly hotter than a vintage PAF, and the neck pickup is slightly cleaner. It also features two Reverend hum-bucker pickups, a three-way pickup switch, Wilkinson staggered EZ-Lock tuners, 24.75” scale, and rosewood fi ngerboard with 12” radius and 22 frets. The MSRP is $699.www.reverendguitars.comNAMM Exhibit #5822
YAMAHAYamaha introduces the YTR-9335VS Allen Vizzutti Signa-ture Artist Model trumpet in the key of Bb, developed by Yamaha trumpet artist Allen Vizzutti and Yamaha Artist Services Band & Orchestral Atelier director Bob Malone. Al-though similar to the New York Artist Model trumpet, the new horn features a number of specialized design features, including brass valve stems and gray fi nger-button pearls. In addition, the third valve slide stop screw in-cludes a solid screw head, which improves the instrument’s overall feel and response. Simi-larities to the Chicago Artist Model trumpet include placement of the fi rst valve slide brace and third valve slide. The YTR-9335VS will retail for $4,500.www.yamaha.com/bandMarriott 100, 4578, 6524
MMR_95 95 12/14/07 9:31:36 AM
96 MMR JANUARY 2008
PEARLThe PFP-105E Piccolo is a reasonably priced composite-bodied instrument. The Pearl Piccolo looks, feels, and plays like a wooden instrument, but has none of the drawbacks associated with wood. The composite body is impervious to temperature or humid-ity extremes; it will never crack and the tone-holes will never warp. The high-wave embouchure cut enables a clear and projecting tone across the whole instrument. The PFP-105E has a MSRP of $1,500.www.pearlfl ute.com NAMM Exhibit #2346, 2640, 3582, 3586, 3610
ARBOR GUITARSMusicorp debuts three Arbor electric guitars and one new elec-tric bass at the NAMM Show. The Arbor AS390 is a double-cut-away electric guitar with mahogany body and a fl ame maple arched top. Features include a set-in mahogany neck, rosewood fi ngerboard, dual humbucker pickups, chrome die-cast machine heads, a three-position pickup selector switch, and volume and tone controls. It is available in two fi nishes, cherry sunburst and transparent charcoal. The MSRP is $369.95.
The AP235N is a single-cutaway electric guitar with arched fl ame maple top. Fea-tures include a set-in maple neck, rosewood fi nger-board with spade-shaped abalone position mark-ers, dual humbucker pickups, chrome die-cast machine heads, Wilkin-son bridge, three-position pickup selector switch, and vol-
ume and tone controls. It is available only in a natural fi nish, with a MSRP is $399.95. The AS340 is a single-cutaway elec-
tric guitar with single-ply binding on top and back. Features include mini-humbucker pickup in the neck position and a single-coil pickup in the bridge position, bound maple neck with rose-wood fi ngerboard, white pearl block position markers, chrome die-cast machine heads, and a three-position pickup selector switch with volume and tone controls. It is available in sunburst
and black fi nishes with a MSRP of $289.95.
The AB420 Arbor electric bass has a solid basswood body
with maple neck and rosewood fi ngerboard, dual pickups, and open-gear machine heads. It is available in three fi nishes, sunburst, vintage white, and black.
The MSRP is $249.95.www.musicorp.com
NAMM Exhibit #5420
MMR_96 96 12/14/07 9:31:41 AM
98 MMR JANUARY 2008
MAPEX USAMapex is introducing a six-piece confi gura-tion and two lacquer fi nishes to its Pro M Drum Series. The Studioease confi guration (PM6286U) includes a 22” x 18” bass drum, 10” x 8” and 12” x 9” tom toms, 14” x 14” and 16” x 16” fl oor toms and a 14” x 5.5” snare drum. The set includes a full complement of hardware, including a P750A bass drum ped-al, a H750A hi-hat stand, S550A snare, C550A
cymbal stand and B550A boom stand. The set carries a list price of $2,399.99.
Mapex also will display two new lacquer fi nishes to the Pro M Series. Si-enna Burst is a grain-enhancing honey-to-brown burst and Sapphire Burst that fades from a transparent sapphire blue to black. Like all Mapex lacquer fi nishes these new colors are hand-applied and hand-buffed to a deep, high-gloss shine.www.mapexdrums.comNAMM Exhibit #4286
ALFRED PUBLISHINGAlfred offers Guitar Atlas: Cuba, an in-depth look at the signature sound of Cuban music. At the heart of Cuban music lies the clave, the very defi nition of Cuban groove. Author Jeff Peretz breaks down the fundamental rhythm of the clave in this book-and-CD combination. The book also explores the African and European cultural infl uences that shaped modern Cuban music, as well as the effects of politi-cal events of the 20th century. The MSRP is $14.95.www.alfred.comNAMM Exhibit #4810, 5010
MEL BAY Mel Bay releases Left-Handed Guitar Rock Method which teaches all the rock guitar fundamentals specifi cally for the left-handed guitar student. All the guides, charts, and scale shapes are presented from the perspective of a guitar which has been strung “lefty.” Concepts such as tuning, reading Tab, and fi nding notes on the fi ngerboard are also clearly explained.www.melbay.comNAMM Exhibit #3304
See us at NAMM Booth 1740
MMR_98 98 12/14/07 9:31:48 AM
JANUARY 2008 MMR 99
HAL LEONARD Hal Leonard presents more than a dozen new Jazz Play-Along book/CD packs, featuring personality titles such as Chick Corea, Charles Mingus, and Gerry Mulligan, as well as many collections by style. These latest additions to this series bring the volume count to nearly
80. With musician-friendly lead sheets, mel-ody cues, and other split track choices on the included CD, these packs make learning to play jazz easy and fun. www.halleonard.comNAMM Exhibit #4618
EASTWOOD GUITARSEastwood reproduces the Pete Shelley Starway guitar. In 1977, Shelley and his band the Buzzcocks were the fi rst punk group to establish an independent record label and his guitar was made in true punk fashion – from two broken pieces. The Eastwood model will feature an indi-vidual serial number and will be person-ally hand-signed by Shelley. Also included is Buzzcocks memo-rabilia including an 8” x 10” 1997 photog-raphy, a leather strap, and Pete Shelley Sig-nature Strings. The guitar comes with a custom-fi t hardshell case and a numbered certifi cate of authenticity. www.eastwoodguitars.comNAMM Exhibit #1151
BUFFETCRAMPONBuffet Crampon introduces its new line of professional and student-level saxophones, which combine a classic French design with modern innova-tions. The 400 Series alto and tenor saxophones are designed for the ad-vanced student through the profes-sional saxophonist. They are hand engraved and hand assembled and available in either antique brass/matte or gold lacquer fi nish. With keywork up to high F#, the 400 Series alto and tenor saxes pro-
vide a centered tone. The 400 Series baritone saxophone, available in a gold lacquer fi nish with hand engraving, features keywork up to high F# and down to low A via a rein-
forced key mechanism. The 100 Series alto and tenor saxophones, for stu-
dents, incorporate many of the features of the 400 series. The
100 series provides even intonation and easy response, a centered tone, and modern keywork up to high F#.www.buffet-crampon.com NAMM Exhibit #4300
See us at NAMM Booth 5569See us at NAMM Booth 1707
MMR_99 99 12/14/07 9:31:53 AM
100 MMR JANUARY 2008
DANA B. GOODSNew Zealand-based Red Witch has re-invented the chorus with its Empress Chorus. Its “Voicing” control allows the user to dial in virtually any cho-rus sound by changing the delay time. Players can get anything from super spanky, sparkling clean to noisy, sea-
sickness-inducing, pitch-bending wob-ble. It also can be converted to a vibe pedal offering lush and clean sounds. The pedal was used by Andy Summers on the last Police tour. www.danabgoods.comNAMM Exhibit #5569
MICROSONIC MUSIC Microsonic music releases EPIC Music Monitor, in-ear monitors that when used properly can allow the user to hear himself or herself well, and prevent hearing loss from exposure to intense sound. The universal earpiece features movable nozzle to customize the ear-piece, and a choice of soft sleeves. It is easily adaptable for custom-molded sleeves for maximum sound isolation and comes in three models.www.microsonicmusic.comNAMM Exhibit #6698
AMERICAN DJAmerican DJ is ship-ping the Dual Gem LED, a dual-lens fi xture that projects two moonfl ower ef-fects from one unit. But instead of the halogen lamps used by the original Dual Gem, it is powered by high-output LEDs, which produce sharp beams of red, green, and blue light that will not fade and are not dependent on a fog ma-chine for their brilliance. Its two clusters of beams emit an output similar to that
of dual 250W halogen lamps, but it draws only 15W of power. Its LED lamps give off less heat than halogen or incan-descent fi xtures, and allow the fi x-
ture to be run all night with no duty cycles. The
Dual Gem LED carries a three-year warranty and has suggested retail price of $179.95.www.americandj.comNAMM Exhibit #7623
MMR_100 100 12/14/07 9:32:00 AM
JANUARY 2008 MMR 101
FORD DRUMSFord Drums introduces their “Smart Ass” line of cushioned drum stools with an eye-catching 1940s-1950s retro color styling. Each throne is made from advanced pres-sure-relieving memory foam, engineered to perfectly conform to a drummer’s shape on stage or in sessions. The stools are designed to properly support the drummer’s spine, and for serious drummers who spend a lot of time behind the kit. The lineup includes both round and moto-style seat tops with
heavy-duty bases. While many thicker and larger seat tops don’t fi t into a trap case and are moved around unprotected, these come with a carrying case featuring a cushioned divider for the tripod base, a heavy-duty zipper, outside accessory pocket, and an adjustable carrying strap. Eventually more than 40 color combinations will be avail-able. The MSRP ranges from $299 to $435.www.forddrums.comNAMM Exhibit #3555
HUDSON MUSICHudson releases KoSA Eleven/Live DVD,
which features over three hours of in-struction, interviews, and live perfor-mance highlights from the 11th edition of the KoSA International Percussion
Workshop and Festival. Produced by KoSA founder and artistic director Aldo
Mazza in association with Hudson Music, this DVD offers viewers a participant’s
perspective on the KoSA experience and represents the highlights of the August 2006 event, which was held in the Green Mountains of Vermont. Memo Acevedo, John Amira, Clayton Cameron, and Ken-wood Dennard are among the featured performers. The MSRP is $29.95.www.hudsonmusic.comNAMM Exhibit #4618
See us at NAMM Booth 1091
MMR_101 101 12/14/07 9:32:33 AM
102 MMR JANUARY 2008
SHER MUSIC CO.Sher Music presents The Real Easy Book — Volume 3: A Short History of Jazz. The fi rst two volumes of The Real Easy Book are the only jazz fake books designed for class-room use. They feature easy, but classic, jazz tunes on the left-hand page, and all the things teachers might need to write out for their students on the right-hand page. Vol-ume 3 features fi ve to 10 tunes from each historical era of jazz: traditional jazz, the swing era, classic bebop, West Coast jazz,
the Blue Note era, contem-porary jazz, “groove” jazz, Brazilian jazz, and Afro-Cuban jazz. Diffi culty rang-es from very simple blues to deep contemporary tunes, and some great beginning traditional jazz arrange-ments of “Bill Bailey” and “Alexander’s Ragtime Band,” including separate
clarinet and trombone obligato parts. There are also introductory texts on the history of each era of jazz. At over 200 pages, The Real Easy Book—Volume 3 comes in C, B-fl at, E-fl at, and bass clef versions and retails for $25. www.shermusic.com NAMM Exhibit #5805
G&L GUITARSG&L has reintroduced the Comanche Six, now updated as the Comanche Studio VI. This guitar features G&L’s Magnetic Field Design Z-coil pickups, regarded for their single-coil tones without the 60-cycle hum typical of conventional single-coil pickups. Each coil is composed of two coils, one for the upper three strings with another for the lower three. Like the original, the Comanche Studio VI
offers individual control of each coil in the pickup via a three-way mini-toggle switch per pickup. Each pickup also has its own on/off switch enabling any combination of the three pickups to be activated, or all three to be shut down for total silence without unplugging the guitar. Featuring a swamp ash body, gun oil tint maple neck with polished glossy fi nish, medium jumbo frets, Schaller
locking tuners, Graph Tech self- lubricat-ing nut, and G&L Dual Fulcrum tremolo bridge, the Comanche Studio VI is avail-able in two color combinations: Honey-burst with maple fi ngerboard or Tobacco with rosewood fi ngerboard, both with pearl pickguards. Only 50 will be made of each.www.glguitars.comNAMM Exhibit #4690
MMR_102 102 12/14/07 9:32:39 AM
RECORDINGKINGInspired by the designs of Art Deco, a new banjo from Re-cording King showcases the decorative craftsmanship and features of the pre-war
movement. The Deco King Banjo (RK-R60) is covered with pearl-oid on the back of the resonator as well as
on the peghead. There is also a “deco fl ower”
pattern on both the resona-tor back and peghead and a deco fretboard inlay in mother-of-pearl. The banjo features a one-piece resonator, a one-piece neck, three-ply maple rim, nickel-plated hard-ware, a bound ebony fretboard, and Ameri-can Standard thread hardware. The model has a black gloss fi nish on the rim, resona-tor sides, and neck. Each model includes a hardshell case with a brass Recording King nameplate. The MSRP is $1,599.99.www.themusiclink.netNAMM Exhibit #5476
AXLThe AXL RepTone DSP is a new prac-tice amp with 16 digital signal- pro-cessing effects for tone modeling and 15 watts RMS of amplifi cation power. It has four styles each of multi, vibrato, fl anger, and chorus, plus digital re-verb and overdrive. The RepTone DSP also features a 6.5” Alphatone speaker, three-band EQ, and a headphone jack. It has a MSRP of $149.99.www.axlguitars.comNAMM Exhibit #5476
JANUARY 2008 MMR 103
DAISY ROCKDaisy Rock goes high-end guitar created with guitar guru John Carruthers. The Rock Candy Pink Label features a solid mahogany body, mahogany neck, and a Madagascar rosewood fi ngerboard. Typi-cal of other Daisy Rock guitars, it is light-weight and has a slimmer neck for smaller hands, fi tting the female form and allow-
ing women to play with ease. Components include a TonePros Tune-o-Matic bridge with stop bar tailpiece, Seymour Duncan USA pickups (JB and ’59), Sperzel locking tuners, and D’Addario strings. The MSRP is $2,999.www.daisyrock.com NAMM Exhibit #4910
MMR_103 103 12/14/07 9:32:45 AM
104 MMR JANUARY 2008
IBANEZIbanez introduces the RGR320EX in three Arctic Frost fi nishes. Perhaps the “most metal” offering is the reversed-headstock RGR320EX. The RGR320EX features a slim wizard neck adorned by shark-tooth
inlays, IBZ Designed By EMG pickups, and the Edge III double-locking tremolo. Because of the process used to create the Arctic Frost fi nishes, no two guitars are alike. The list price is $799.99.www.ibanez.comNAMM Exhibit #4634
NUMARKNumark has shipped the iDJ2, the fi rst DJ mixing console with a universal iPod dock that has the ability to scratch, control pitch, key-lock, and simultaneously play two songs from a single iPod. For the fi rst time, DJs
can entertain with a single docked iPod using pro-grade, balanced XLR or ste-
reo RCA output. The iDJ2 fea-tures technology that allows
users to play two songs simultaneously with-
out the need for a computer. DJs can hook up multiple
mass-storage devices including addi-tional iPods, thumb drives, and external USB hard drives, through rear panel USB ports. The iDJ2 also comes complete with line inputs for additional audio sources including a microphone, CD player, or turntable. The MSRP is $799.www.numark.comNAMM Exhibit #6400
CHARTBUSTERChartbuster Karaoke, the makers of the Essential 450 Series karaoke products, has released Volume 8 in its best-selling series. The Essential 450 Volume 8 combines a compre-hensive package of 450 songs for singers with a variety of tastes in music. This series from Chartbuster Karaoke now includes 3,600 songs in all. www.chartbusterkaraoke.com
See us at NAMM Booth 3004
MMR_104 104 12/14/07 9:32:56 AM
JANUARY 2008 MMR 105
GATOR CASES Gator offers a new “I” se-ries band case that comes with an external iPod/MP3 pocket with viewable win-dow and two battery-powered speakers. It also features rubber earbud grommets. The new cases are constructed of 600-de-nier nylon, an interior of dense EPS foam covered with plush, a removable shoulder strap with D-ring, and clips and rein-forced handles. The cases are available for
clarinets and trumpets in black, digital
camoufl age, and pink. The MAPs are $59.99 and $74.99.
Gator also rolls out the Wireless-2-Go bag featuring a two-unit polyethylene re-inforced 19” rack section with a 13.5” rack depth and four polyethylene foam-pad-ded cavities to hold microphones with the clips on. There are four additional cavities
for body pack storage with antennas, 16 pre-drilled foam slots for batteries, and a zippered compartment for lavaliere mi-crophones, headsets, and other related ac-cessories. The case is constructed of 600-denier nylon with aluminum valance and rack rail, through-bolt reinforced handles, and polyethylene foam–reinforced front and top lids. The MAP is $129.99.www.gatorcases.comNAMM Exhibit #5100
HEIL SOUNDLike the PR20, the new Fin microphone uses a proprietary large diaphragm dynamic element and Heil magnet structure combi-nation. With a frequency response of 60 to 18kHz, output level at -55 dB @1000 Hz, and its concise cardioid pickup pattern, the Fin is suited for a wide variety of applications. The model has a cardioid pattern with uniform front to back discrimination and is outfi tted with four blue LED lamps mounted inside
the Art Deco chrome body of the microphone, which can be acti-vated from the phantom power supply of a mixer. A blue molded internal foam windscreen in-side the grill enhances the looks of the Fin and combines with a specially tooled Sorbothane shock mount, which combines shock absorption, vibration
isolation, and vibration damp-ing characteristics to protect the mic element. Standard microphone stand threads
allow the Fin to be mounted on booms or fl oor stands. The Fin
is suited for vocals, instrument amplifi ers, harmonica, and speech.www.heilsound.comNAMM Exhibit #6849
MMR_105 105 12/14/07 9:33:01 AM
106 MMR JANUARY 2008
HOHNERHohner announces a new product aimed at the entry-level acoustic guitar mar-ket: the Rockstart acoustic guitar pack-age. The Rockstart package includes everything a beginner needs, including Hohner’s HW350 acoustic guitar (fea-turing a spruce top and die-cast tuners), deluxe padded gig bag, Korg chromatic tuner, instructional DVD, strap, picks, string winder, and additional strings. The Rockstart package has a retail price of $299.www.hohnerusa.comNAMM Exhibit #3240
MARATHONThe ENT V2 Club & Live Sound Series speakers are equipped with high-power, die-cast-frame woof-ers and titanium compression driv-ers. The speakers have a tough sur-face and are paint-able to match any background. The grilles are high-ten-
sile steel for long-lasting protection with a black-coated finish. Four models
are available: the ENT-115V2 single 15” two-way; ENT-215V2 dual 15” two-way; ENT-118V2 single 18” sub; ENT-218V2 dual 18” sub. Street price starts at $299.www.marathonpro.comNAMM Exhibit #7309
PRO-MARKPro-Mark has added two new drum-stick caddies to its line. The new Pad Bags incorporate a practice pad perma-nently affi xed to the exterior of the bags themselves. This eliminates the need for a drummer to carry a separate pad in addition to his/her stick bag. The Pad Bags are available in small and large. The PB20 is equipped with a sturdy and comfortable shoulder strap. Suggested retail prices are $79.95 for the small and $99.95 for the large.www.promark.comNAMM Exhibitor #3056
and see how easy it is to make money with Raxxess!Call us today at 1-800-398-7299
Raxxess hasbeen providinghigh quality,innovativeproducts andrack solutions to musicians,recordingprofessionalsand dj’s foreighteen years.
We remain dedicated tosupporting our customers
with a variety of attention-getting displays
and merchandisingopportunities, sure to attract the consumer.
Our margin-making products are backed by a
liberal stock balancingprogram and
no-nonsense warranties.
See us at NAMM Booth 6246
MMR_106 106 12/14/07 9:33:07 AM
COLORADO CASE CO.Colorado Case Co. has designed an insu-lated case cover for all-weather protection. The covers are built around a woven in-sulating fabric which is sewn into the case as opposed to being sandwiched between two layers of cloth. The outer shell is made of DuPont brand Cordu-ra and features a urethane backing. The inner layer is a soft, non-abrasive oxford cloth. The result is a cover vir-tually impenetrable by rain or snow.
The case covers are available for gui-tars, banjos, and mandolins, and can be built in over 140 different color
combinations and assembled in a variety of pocket and strap con-fi gurations. They are all Ameri-can-made and come with a life-time guarantee to the original purchaser.www.coloradocase.comNAMM Exhibit #4805
Cecilo has upgraded select models of their student level trumpets with Monel pis-tons. Monel is a series of stainless metal alloys, primarily composed of nickel and copper, with some iron and other trace elements. It is resistant to corrosion and acids. Monel is typically more ex-pensive than stainless steel and pistons made of Monel steel are often used in professional trumpets. The
Monel pistons are currently available on models TT-280, TT280G, TT280BK, and TT-280BL. Plans are in place to upgrade all trumpet models by the end of 2008.www.ceciliomusic.comNAMM Exhibit #3004
CECILIO MUSICAL INSTRUMENTS
BEHRINGERBehringer is shipping the Dual Dy-namic Bass Filter pedal. The new Vintage Bass VB1 dynamic bass fi lter adds funky punch to bass lines and so-los. It allows the player to dial in the preferred amount of sweeping fi lter action. The switchable distortion fea-tures adds fat harmonic content. It has dual dynamic resonant fi lters, switch-able distortion circuits, and rugged all-metal construction. The MSRP is $59.99.www.behringer.comNAMM Exhibit #6756
JOIN US AT WINTER NAMM / BOOTH 1775 866.834.1021 Call for a Closer Look [email protected]
MMR_107 107 12/14/07 9:33:14 AM
108 MMR JANUARY 2008
The new 11th Edition Blue Book of Elec-tric Guitars is now over 1,150 pages and features hundreds of new images. Writ-ten by Zachary R. Fjestad and edited by S.P. Fjestad, the fully revised 11th Edi-tion Blue Book of Electric Guitars keeps the reader up to date on new and vintage pricing, technical information on electric guitars and basses, and serialization on most major trademarks. The edition cov-ers many of the current and discontinued electric guitar companies/trademarks in-cluding the new crop of luthiers, contains
a thoroughly revised Trade-mark Index with contact information, and features hundreds of black & white photos depicting popular makes and models.
The 11th Edition also showcases the full-color Photo Grading System™ (a Blue Book Publications, Inc. exclusive). The Photo Grad-ing System is described by the publisher as the consumer’s
best tool to correctly as-certain the various grades of both new and vintage electric instruments. The high-resolution color photos enable even a novice to lock into each guitar’s unique condition factor easily and accu-rately, showing a variety of real-world condition
factors over a wide range of instrument models and confi gurations.
ELATIONElation introduces an LED version of their Stage Color par can, the Stage Color LED. Outfi tted with 24 1W LED lamps, the new Stage Color LED combines DMX 512 pro-tocol with RGB color-mix-ing for precise control over a large palette of colors. In-
tended primarily for stage use, it produces a high im-
pact without the heat emis-sion of a traditional par can, keeping performers cooler and more comfortable. The
unit’s optical system employs eight red, eight green, and eight
blue LEDs to produce virtually any color
within the full visible spectrum. A continu-ous range of colors and color-scrolling can be achieved by varying the intensity of the LEDs from 0 to 100%. It has low energy draw, re-quiring just 45W at maximum power, and the fi xture includes a 10° degree beam angle. The MSRP is $659.95.www.elationlighting.comNAMM Exhibit #7519
BLUE BOOK PUBLICATIONS, INC.
VARIETY FROM VJ’S
MMR_108 108 12/14/07 9:33:21 AM
JANUARY 2008 MMR 109
DEERING BANJOSDeering Banjos unveils a new line of banjos, the Boston, in honor of the many instrument makers who produced banjos in that city in the early 20th century. The fi rst of the line is thick, has a steel rim, and offers a sound similar to a tone-ring banjo but is more affordable. It has a natural ebony fi nger-board and is available fi ve-string, six-string, tenor, plectrum, and left-handed models.www.deeringbanjos.comNAMM Exhibit #1513
X-TEMPO DESIGNSX-Tempo Designs introduces their fl ag-ship foot controller, the pok. The pok is a wireless control surface pedal board that allows musicians, DJs, producers, liver performers, and other DAW users to re-motely foot-control their computer while at the computer keyboard. For home stu-dios, it allows computer recording and playback sessions to be controlled from an Iso booth or other location outside the control room. Bands and DJs using a DAW can use it to foot-operate track playback on stage. The pedal button functions are customizable, and support popular Mac of PC-based DAWs including Pro Tools, Logic, Ableton Live, Digital Performer, Cubase, and others. The MSRP is $599.www.x-tempozone.comNAMM Exhibit #1107
GIG GEAR INTERNATIONAL Gig Gear International releases the new Strutt, a portable guitar holder. It is used in conjunction with a combo amplifi er or head/cabinet amplifi ers. The opening is designed to fi t a variety of guitars or basses, and the ends on the opening have two pick slots. The Strutt comes in a vari-ety of colors, designs, and textures. www.giggearinternational.comNAMM Exhibit #1203
See us at NAMM Booth 2600
Acoustics FirstMaterials To Control Sound And Eliminate Noise
®
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BlockAid™ Control On A RollVinyl Barrier to block noise. Increases wallmass without increasing its depth. .125 inch, STC = 27
MMR_109 109 12/14/07 9:33:28 AM
110 MMR JANUARY 2008
5,000-Plus, 135 Exhibits at PASIC in Columbus
Over 5,100 drummers and
percussionists from around
the world gathered at
the Greater Columbus
Convention Center in Columbus,
Ohio, to attend the Percussive Arts
Society International Convention
(PASIC), held Oct. 31 through Nov.
3. PASIC attendees experienced over
125 clinics, concerts, master classes,
and performances by some of the
world’s most noted percussion
artists that covered everything from
drumset and orchestral percussion
to world music and marching.
The exhibit side of PASIC, the Inter-national Drum & Percussion Expo, was one of the largest in recent PASIC history, with over 135 exhibitors representing 11 countries occupying more than 118,000 square feet of exhibit space.
Program highlights included an en-tire day of presentations and perfor-mances focused on the solo timpanist and evening concerts throughout the
Reunion Blues’ Dave Jones and John Maher. Chris Brooks and Chris Crockarell gear up for battle at the Row-Loff exhibit.
Scott McCormick and Stacy Fitzsimmons of Music For All.
David Levine of the Percussion Marketing Council (PMC) with Grant Henry of Ludwig Drum.
MMR_110 110 12/14/07 9:33:56 AM
JANUARY 2008 MMR 111
weekend that featured French key-boardist Emmanuel Sejourne, Canadi-an percussionist Ann-Julie Caron, Trio Manari with congeuro Giovanni Hi-dalgo and American steel pan pioneer Andy Narell.
Other events included a roundtable discussion with six drummers that played for the jazz fusion band Weather Report and drumset clinics by Dave Weckl, J.J. Johnson, Grant Collins, Brann Dailor, Peter Erskine, and Alex Acuña.
Drumset pioneer Warren “Baby” Dodds, composer Steve Reich, and clas-sical percussionist Anthony Cirone were inducted into the Percussive Arts Soci-ety Hall of Fame at a banquet on Nov. 2. They joined 93 others in the PAS Hall of Fame whose lives have dramatically im-pacted the percussion world.
Others honored at the banquet were Fernando Hashimoto, Outstanding PAS Service Award; Ruben Alvarez; Out-standing PAS Supporter Award; John Wittmann, PAS President’s Industry
Award; Antonio Santangelo, PAS Out-standing Chapter President Award; and J.C. Combs, Johnny Lee Lane, and Er-win Mueller were honored as recipients
of the Lifetime Achievement in Educa-tion Award. Flower Mound High School, Flower Mound, Texas, received the Fred Sanford Award for having the highest
At the Regal Tip/Calato booth, Carol Calato, Ed Thigpen, J. Medynski, Joe Calato, and Cathy Calato. The company marks its 50th anniversary in 2008.
Bill Carpenter of Hamilton Stands, which cel-ebrates its 125th anniversary in 2008.
Aaron Wilhelm of Hornets Drumsticks.
Scott Zender of Lone Star Percussion with Ron Vaughn and Roberta Denniston of Asone Spirit Percussion.
Bruce Salyers and Pat Brown of Pro-Mark.
Scott Sasser and Jeff Ivester of Mapex Drums.
Humes & Berg’s Michael Berg.
MMR_111 111 12/14/07 9:34:03 AM
ensemble score in the PASIC Marching Percussion Festival.
New to the PAS Listening Room this year were 10 iPod stations that contained all of the archived recordings of past and present winners of the PAS Composition Contest. The addition of the iPod stations to the PAS Listening Room provided at-tendees with an easier way to discover new and emerging percussion composers and repertoire.
PASIC 2008 will return to Austin, Texas, Nov. 5-8 at the Austin Convention Center.
The Percussive Arts Society was estab-lished in 1961 as a non-profi t music service organization. Its mission is to promote percussion education, research, perfor-mance, and appreciation throughout the world. PAS is the world’s largest percus-sion organization with more than 7,000 members representing over 50 countries and serves as the central source for in-formation and networking for drummers and percussionists of all ages.
For more information about the Per-cussive Arts Society or PASIC, visit www.pas.org or call (317) 974-4488.
Sabian Honors 3 with Lifetime Achievement AwardsDuring the 2007 PASIC, Sabian Ltd. honored three percussionists with the company’s Lifetime Achievement Award. This year’s honorees were Gary Cook, Chester Thompson, and Ian Wright.
Performer and teacher Gary Cook holds degrees from the University of Michigan and is Professor of Music Emeritus and founder and director of Percussion Studies for the School of Music at the University of Arizona (Tucson) between 1975 and 2006. He is also Principal Percussionist with Colo-rado’s Crested Butte Music Festival and has performed at many events across the U.S. and Europe.
Chester Thompson is best known for his long tenure with Genesis and Phil Collins. His career has varied from the jazz of Jack McDuff to stints with Frank Zappa and Weather Report. Thompson also has toured and/or re-corded with such artists as the Bee Gees, Freddie Hubbard, Take 6, George Duke, and the Pointer Sisters, among many others.
Ian Wright joined the Royal Phil-harmonic Orchestra in 1965 and be-came its Principal Timpanist the fol-lowing year. He held the post until his retirement in 2007. Since 1973 Wright has coached the percussion section of the National Youth Orchestra of Great Britain, of which he was once a mem-ber. Currently he serves as Director of Percussion Studies at the Royal North-ern College of Music in Manchester, England.
Sabian president Andy Zildjian meets with Gary Cook, one of this year’s Sabian Lifetime Achievement Award honorees.
112 MMR JANUARY 2008
OnBoard Tuners’ Mark Wilson.
Vater Percussion’s Bill Morgan, Chad Brandolini, Alan Vater, and Ken Murphy.
Craigie, Cady, and Debbie Zildjian of Zildjian.
Marc Esquer of Peace Musical In-struments.
Keith Gard and Derek Craig of Jupiter Band Instruments with Joe Vasko of Mapex Drums.
Lloyd McCausland is fl anked by Tony LaLonde and George Phelps of Players Music Acces-sories.
MMR_112 112 12/14/07 9:34:13 AM
114 MMR JANUARY 2008
LIGHT
AND A
UDIO
When I was in the sixth
grade, I started taking
drum lessons at my local
music store in Louisville, Kentucky.
Each week, I walked into my teacher’s
studio armed with a new critical
problem -- how to play the drum
beat or fi ll from my latest favorite
song. Almost invariably, mastering
the lick never quite lived up to my
own internal hype -- it just never
sounded quite right. Years later, I
realized this was because no matter
how well I imitated the drummer
on the recording, the recording
process itself so completely shaped
the sound of the drums that I could
never make myself sound exactly
like whatever drummer I idolized at
the time. Even if I had realized the
problem then, the idea of trying to
make my own recordings was way
beyond the realm of possibilities.
All of that, of course, has changed.When I speak to traditional music store
owners who are hesitant to carry music technology products like MIDI control-lers, recording interfaces, and software, I always try to speak their language. Look at the growth of the comput-er peripheral market, I tell them. Consider the possibil-ities of a whole new kind of product category, I implore. Don’t lose out on the wave that your competitors are enjoying, I nudge. But I’ve recently realized that while issues of margin and balance sheets are relevant, they are not the whole story, because none of that is what ulti-mately matters to music store customers. And any of us who lose sight of what mat-ters to our customers have lost sight of what matters to our business. What matters to customers is what has al-ways mattered -- products that give them the chance to emulate their musical heroes, express
themselves artistically, and become better musicians. This is why you should sell mu-
sic technology products: For your customers.
More than ever before, musicians of common means are able to record and produce recordings of astounding quality. The ad-vances in music technology and computer power have created a world in which local musicians can take charge of the creative pro-cess of recording their own work and participate in a part of the musical experi-ence formerly reserved only for the super successful (or extremely fortunate.) Unlike when I was taking my fi rst drum lessons, young drum-mers can now not only learn the drum fi lls that captivate them during every waking hour, they can also learn the recording techniques used to create the actual sound they hear on their favorite records (make that mp3s). In short,
musical skill makes it possible for them to
Guest Editorial
Why Sell Technology Products? For the Customers, Pure & SimpleBy Matt Frazier
“What matters to music store customers is what has always mattered -- products that give them the chance to emulate their musical heroes, express themselves
artistically, and become better musicians.”
MMR_114 114 12/14/07 9:34:39 AM
JANUARY 2008 MMR 115
play like their favorite musicians, and tech-nology makes it possible to record like them. And that is really exciting.
The recording process also provides new avenues for creative self-expression. It is an absolute thrill to hear your own performance on playback in a studio set-ting. Now take that thrill and double it to begin to understand what you experi-ence the fi rst time you see an audio wave form or MIDI track of your own creation appear in front of you on your computer screen. You apply reverb to what you re-corded, experiment with equalization, pan to the left or right. Honestly, the whole recording process is a fl at-out rush. I just emailed an .mp3 to a friend tonight to share a song I wrote. She loved it and I loved being able to share it with her. Your customers will love doing this, too.
Finally, anyone who has spent any time recording their own playing or sing-ing knows there’s nothing else like it to improve technique and musicality. Per-forming live is a great way to learn to in-teract with other musicians and audience members. Recording, on the other hand, develops an entirely different set of musi-cal skills. Being able to listen to your play-ing or singing and evaluate your perfor-mance on playback reveals a tremendous amount about your strengths and weak-nesses. Any tendency to rush, go fl at, get a thin tone, etc., becomes all too evident. Great teachers know that there is no better way to judge your own performance skills than through recording yourself. Popular recording technology available to your customers makes simple, high-quality re-cordings more possible than ever.
If you’re not currently stocking music technology products because you’re con-cerned about the margins, the learning curve, or the rate of change in the product category, I encourage you to take a hard look at your misgivings. I also suggest that you study the trends -- look at the growth these products have enjoyed over the last few years and the business you may be losing out on. In the fi -nal analysis, however, experienced business people know that you have to look at things from the perspective of your customers. And your customers are going to invest in record-ing products because they want to emulate their favorite musicians, express themselves creatively, and improve as musicians.
Matt Frazier is a regional sales manager for M-Audio. He lives in Seattle and can be reached at [email protected].
www.shubb.com • [email protected]
Closes like your hand,
so it will notcreate tuning problems.
SHUBBCAPO
the
See us at NAMM Booth 6230 See us at NAMM Booth 6240
See us at NAMM Booth 1414
www.MMRmagazine.com
MMR_115 115 12/14/07 9:34:45 AM
Keys
116 MMR JANUARY 2008
Yamaha Disklavier Marks 20th AnniversaryTwenty years ago, when Yamaha Corpo-ration of America fi rst introduced the 48” Yamaha Disklavier upright piano in the U.S., the announcement was made in conjunction with a PianoSoft music library of eleven 3.5” magnetic fl oppy disks. At the time, the recording and re-producing piano allowed owners to cre-ate libraries of their own performances and then play them back or purchase disks of pre-recorded music.
Fast-forward through two decades of technological advances and enhance-ments. In 2007, the Yamaha Disklavier is available in a full line of pianos from upright models all the way through to 9’0” Mark IV PRO Yamaha grands. These days, thanks to Yamaha’s Internet Direct Connection (IDC) feature, players can browse and immediately download thou-sands of songs.
A brief timeline of technological ad-vances reveals the Disklavier’s rise to market prominence as an easy-to-use, yet interactive, instrument that can repro-duce “live” acoustic piano concerts and ensemble music with full instrumental backings and vocal tracks.
December 1987 – The fi rst Disklavier is introduced in the U.S., MX100A, with record and playback capabilities
March 1988 – First consumer pur-chase of a Disklavier upright piano
July 1989 – First Disklavier grand piano, with incremental pedaling and self-calibrating capability
September 1992 – The MX1000II/DGPII is released with ensemble re-cord capability
February 1996 – The MX100IIXG/DGPIIXG is released, featuring 2HD, SMF and Flash Memory
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July 1997 – The DGTIIXG GranT-ouch with Disklavier system ar-rives. This was the fi rst digital piano equipped with an acoustic grand ac-tion and installed Disklavier system.
March 1998 – The DKVPRO is re-leased, a high-end Disklavier with Servo Control Solenoids suitable for studios, institutions, and other ad-vanced recording and professional music production needs
April 1998 – The DGPS Disklavier Grand is released, the fi rst featuring Silent Function
October 1998 – The fi rst Playback-Only Disklavier Grand piano arrives
January 2000 – The PRO2000 arrives
April 2000 – The Disklavier Mark III is released, featuring expanded mem-ory and newly added CD function
November 2000 – World premiere of George Antheil’s Ballet Mécanique in its original instrumentation from 1926, performed by 16 Disklavier pianos
2000-2001 – Two Disklaviers (1988 upright piano and PRO2000) are dis-played during Piano 300: Celebrat-ing Three Centuries of People and Pianos exhibit at The Smithsonian Institute, and video of the Diskla-vier PRO2000 in action is featured during PBS broadcast of People and Pianos: 300 Years
2001 – Disklavier wins MMR’s “Product of the Year Award,” begin-ning an unprecedented seven-year winning streak
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June 2002 – The fi rst International Piano-e-Competition is held using Disklavier pianos in St. Paul, Minn., and Japan.
Spring 2003 – Medical researcher Dr. Kathleen Riley uses Yamaha’s V-Sync technology for the Disklavier to diagnose and test pianists for fo-cal dystonia
April 2004 – The Disklavier Mark IV is unveiled
2005 – Release of Nude Rolling Down An Escalator: Studies for Disklavier by Kyle Gann, the fi rst CD composed and performed entirely on a Disklavier
2005 – Introduction of the Elton John Signature Series Red Piano, a special edition series of 30 “Chinese Red” Mark IVs featuring fi ve actual Elton John performances recorded specifi cally for the Series and un-available anywhere else.
September 2006 – First commercial CD recording using the technology of Zenph Studios and Disklavier Pro to capture the original performance intentions of Glenn Gould’s legendary 1955 rendition of Bach’s Goldberg Variations
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Petrof U.S.A., LLC. 5400 Lawrenceville Hwy Suite B1 & 2 Lilburn, GA 30047O) 770-564-4974 F) 770-564-4978 www.petrof.com
In 1864 Antonin Petrof built his rst concert grand piano. Since then his family has continued in the same tradition of expert instrument craftmanship. Petrof Piano Company of Hradec Kralove, Czech Republic is extending their international success to the U.S. market and has announced the formation of PETROF U.S.A., LLC, a new factory owned subsidiary that will be responsible for all sales, distribution and marketing in the United States beginning December 1, 2007.
PETROF’s great success for the past 140 years and current sales records in Europe, the Middle East, Africa, Australia, Iceland and Asia have afforded the company the ability to produce new, improved and tested scales and furniture styles that will be offered in the U.S.
The high standards of the PETROF company will be maintained and dealers should know that they can expect in-depth inventory, nancing and service never before experienced.
NAMMRoom 202B
PIVDemichippendale
P118 C1Chippendale
PII
P135 K1Classic
MMR_117 117 12/13/07 11:40:36 AM
2006-2007 – Demonstrations of the Disklavier’s Internet-based educa-tional application, “Remote Lesson,” at several locations
April 2007 – Disklavier version 2.0 launched, featuring Disklavier-Radio and DisklavierMusicStore, marking the fi rst time in history that an Internet-connected player piano streams live performances into the home, offering non-stop entertainment, 24/7. Users can ei-ther listen to live streams of a va-riety of musical genres or purchase music for download to enjoy when-ever they wish.
In 1988, a McDonald’s at the junction of Interstate 70 and Highway 24 in Limon,
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Colo., was the fi rst restaurant to install a Disklavier in their establishment; nearly 20 years later, it’s still there, performing every day. Today, hundreds of colleges and universities, churches, restaurants, medical facilities, hotels, and recording studios rely on Disklaviers to entertain, inspire, and produce high-quality musi-cal experiences.
And, the future of piano pedagogy has been forever changed, thanks to the Disklavier’s virtual elimination of geo-graphic barriers between pianist and educator. In 2006, Yamaha Corporation of America and the Yamaha Disklavier piano won the Music Teachers National Association’s (MTNA) Frances Clark Keyboard Pedagogy Award, marking the fi rst time a music product received the honor.
Keys Dealers Invited to PMAI Meeting at NAMM ShowThe Piano Manufacturers Association International (PMAI) has invited its member company piano dealer net-work to attend the PMAI Educational Session on Sun., Jan. 20, 2008, the last day of the NAMM Show. The session will start at 8:30 a.m. in the Hunting-ton ABC room at the Hilton Anaheim Hotel.
A presentation will be given by Matt and Debra Perez, co-owners of two piano stores in South Texas (Valley Keyboards in McAllen, and Piano Gallery in Corpus Christi.) Between the two stores, they have over 20 Recreational Music Making (RMM) piano classes that meet once a week. Over half of their piano business is generated by their education depart-ment.
“We are excited about the current di-rection of PMAI,” noted incoming presi-dent Brian Chung. “With Recreational Music Making (RMM) as our focus, we are reaching a new and vital audience with the opportunity of discovering the joy of making music. Piano can be a fun and relaxing experience for a person of any age, but our RMM program gives baby boomers a truly enjoyable musical exposure. It also provides new income opportunities for teachers and a signifi -cantly expanded customer base for re-tailers. This is a win-win experience for everyone.”
New PMAI Offi cersPMAI has also announced the elec-
tion of offi cers for the 2008-2009 calen-dar years. The newly elected offi cers are president Brian Chung, Kawai America Corp.; fi rst vice president John Garrison, Pearl River Piano Group America, Ltd.; second vice president George Benson, Wyman Piano Co.; third vice president Paul Calvin, Yamaha Corp. of America; and treasurer Tom Dolan, QRS Music Technologies, Inc.
“Our elections were held a little early this year because of the November re-tirement of Frank Mazurco, our outgo-ing president,” stated Don Dillon, PMAI executive director. A yet-to-be-named representative from Steinway & Sons will serve as immediate past president of the association, Dillon added.
118 MMR JANUARY 2008
PianoDisc will sponsor a NAMM Show appearance by singer Michael Andrew and The Atomic Big Band. Andrew and com-pany will perform on the Anaheim Con-vention Center stage on Thursday after-noon, immediately following the NAMM Show Tribute that begins at 5:00 p.m.
Among Michael Andrew’s credits are fi lm and television appearances, an 18-month engagement at The Cocoanut Club at the Beverly Hilton Hotel, and two years starring at the Rainbow Room in New York. Currently, he is busy writing the Broadway musical version of “The Nutty Professor” in collaboration with the fi lm’s original writer/director/star Jerry Lewis. Andrew will play the Prof. Kelp/Buddy Love role and also produce the show, which is scheduled to open on Broadway in 2009.
Andrew recently fi lmed two High Defi nition PianoVideos for PianoDisc, Michael Andrew in Concert and Michael Andrew After Hours, both featuring songs from the American Popular Song-book. Included on the videos (which play a live piano accompaniment to Andrew’s vocals) are “Mack The Knife”, “Come Fly With Me”, “One For My Baby” and “Scotch & Soda”. Accompanying Andrew in the videos is pianist Sam Sorensen, who will appear with Andrew throughout the NAMM Show in PianoDisc’s booth and on the Convention Center stage.
PianoDisc Brings Michael Andrew, Atomic Big Band to NAMM Stage
MMR_118 118 12/14/07 9:35:14 AM
See us at NAMM Booths 1526, 204B
See us at NAMM Booths 1526, 204B
MMR_119 119 12/13/07 11:40:57 AM
KeysYoung Chang North America has an-nounced the return of Phil Glenn, RPT, as national service manager.
Glenn has been involved in piano technology since 1974, when he began a successful piano service business in
Orange County, California. In 1990 he became a technical representative for Yamaha and then joined Young Chang America in 1995 as national piano ser-vice manager, where he served for 10 years. During that time, Glenn devel-
oped the company’s service and parts department while assisting Joseph Pramberger in developing the original Pramberger line of pianos.
In 2005 Glenn moved to SMC, where he was part of the team that produced the new Samick-Pramberger designs. He also has widespread piano sales experience and is known nationally for his speaking and training skills. A Southern Califor-nia native, he has been living in Tacoma, Washington with his wife, Susan, chil-dren, and grandson.
Phil Glenn to Young Chang as Service Manager
New Palatino Euro VerticalWith a modern European design and world-class features, the new Palatino Rounded Vertical Piano (PUP-124) has smooth edges around its body, nickel-plated brass hardware, and a lid that’s hinged in the middle for easy access.
The black-gloss finished model also features a solid spruce soundboard, hard rock maple bridges, Renner-style action, high-quality felt hammers, Mapes strings (U.S.), Roslau strings (Germany), and all-maple action parts.
For more information on Palatino pianos, visit palatinousa.com. To make an appointment at the NAMM Show with national piano sales manager Lar-ry Fresch, call (949) 433-5884. NAMM Show exhibit #5476.
See us at NAMM Booth 366
MMR_120 120 12/14/07 9:35:19 AM
Cooper Music Donates Piano to Children’s HospitalA grand piano plays in the lobby of the Chil-dren’s Healthcare of Atlanta thanks to the Cooper brothers: M. Blake Cooper, owner of Cooper Music Co., and his brother, David Cooper, a social worker in the pediatric kid-ney transplant program at Children’s. David told his brother of the need for a piano at the
new facility and the dealership donated a 4’7” Baldwin Hamilton with a ConcertMas-ter Mark II player system. Pictured (from left): Steven Wagner, Children’s Healthcare development offi cer; Blake Cooper; Mary-Beth Bova, vice president of nursing & pa-tient care services; and David Cooper.
The Wyman Piano Co. has announced the new Wyman/Pianoforce CD2 fac-tory-installed player piano system. The system is installed at Wyman’s factory, and a quality-controlled custom in-stallation is done on each model. Fea-tures include on-screen help, wireless Internet connection, multiple playback sources, 8-gig internal music library, and microphone inputs.
The Wyman/Pianoforce CD2 player piano system is available on the Wyman model WG145 (4’ 9”), model WG160 (5’ 3”), model WG170 (5’ 7”), and model WG185 (6’ 1”) grand pia-nos, and in all available styles and fi n-ishes.
Wyman Pianoforce Player System
JANUARY 2008 MMR 121
See usat NAMM
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MMR_121 121 12/14/07 9:35:25 AM
SuppliersceneRed Jumpsuit Headlines at Sennheiser NAMM Dealer PartyThe Sennheiser Dealer Appreciation Party at the NAMM Show this year will feature pop-punk/screamo band The Red Jump-suit Apparatus, plus young soul/R&B singer Ryan Shaw. This 10th annual event is being held Fri., Jan. 18 at the House of Blues-Anaheim, located a short walk from the Convention Center in the Downtown Disney District of Disneyland.
One of the hits of this summer’s Warped Tour, The Red Jumpsuit Apparatus have been touring behind the release of their de-but album, Don’t You Fake It, which was cer-tifi ed gold at the end of 2007. The band and
their engineer, Casey MacGregor, were al-ready Sennheiser fans when they recently signed up to outfi t the entire stage with 900 Series evolution mi-crophones, including e 935 evolution wire-less microphones for the fi ve band mem-bers, who all sing.
The Red Jumpsuit Apparatus – who fi rst got together in Middleburg, Florida, in 2003 yet still have an average age of just 21 – and their engineer can’t wait to get back to Anaheim. “I took the two guitar players, the drummer, and the drum tech to NAMM last year for the fi rst time,” said MacGregor. “We didn’t know what to ex-pect but we had a really good time there. We met a lot of people and it was a lot of fun. We’re looking forward to the show and to a great party with Sennheiser.”
Also on the bill at Sennheiser party will be Ryan Shaw, a 26-year-old singer/song-writer from Decatur, Georgia, who is out to revive the passion and soul of the golden age
of rhythm and blues. Shaw’s debut album, This Is Ryan Shaw, presents the singer’s orig-inal tunes alongside classics from Wilson Pickett, Jackie Wilson, and Bobby Womack.
Anyone wishing to attend this event should visit the Sennheiser exhibit #6579 and ask a sales rep for an invita-tion. The party starts at 7 p.m. and will go until 11 p.m. at The House of Blues, 1530 South Disneyland Drive, and will include complimentary food, cocktails, and entertainment. From the conven-tion center, it’s a ten-minute walk, a $5 cab ride, or a $3 Disney shuttle ride round trip (purchase tickets in advance via your hotel).
The Anthem Music Group Debuts ‘Freedom Pricing’The Anthem Music Group will introduce “Freedom Pricing” at this year’s NAMM Show.
With Freedom Pricing, Anthem es-tablishes the dealer net price while the retailer has the freedom to set the retail price as he or she sees fi t. This allows re-tailers the freedom to choose to make a very attractive profi t margin or to offer a special price to help out a school on a tight budget or to win a local bid.
“Since we offer protected territories and prohibit Internet sales, the pricing decisions of one Anthem Music Group
member do not affect the other group members,” commented David Kilkenny, president of the Anthem Music Group. “We fi nd that MAP and MSP policies are often ineffective, especially when Inter-net dealers ask you to “call for pricing” with a ‘nod, nod, wink, wink’ attitude. With Territory Protection and Freedom Pricing, Anthem retailers have complete fl exibility and are not limited by a sell-ing price, or profi t margin, that is deter-mined by the manufacturer.”
The Anthem Music Group will be exhibiting at the NAMM Show at ex-
hibit 2905 and is currently building its team of retailers. “We are looking for independent retailers who want to dif-ferentiate themselves, who will respect our pledge to exclusivity, and who will work mutually with each other, and with Anthem, to make continuous product improvements with the ulti-mate goal of creating a more enjoyably music experience for students,” Kilken-ny concludes.
For more information, contact David Kilkenny at [email protected] or 978-667-3224.
122 MMR JANUARY 2008
The Red Jumpsuit Apparatus
Ryan Shaw
MMR_122 122 12/14/07 11:31:38 AM
PERFORMANCE THAT SINGS QUALITY
Distributor:Connolly Music Company8 Vernon Valley Rd. · East Northport, NY 11731Phone: 1-800-644-5268 · www.km-america.com
BECOME A K&M DEALERNAMM BOOTH 3500KÖNIG & MEYER GE R M A N Y
MMR_123 123 12/13/07 11:41:06 AM
124 MMR JANUARY 2008
Yamaha Corp. of America’s Pro Audio & Combo Division (PAC) has announced several personnel moves, along with the creation of a new marketing content team.
“These personnel chang-es are important ingredients in our move forward in this competitive market and will help us maintain a high level of service for our customers,” said Rick Young, corporate vice president and general manager at PAC, which in-cludes the Consumer Prod-uct Department.
After a successful cam-paign as director of market-ing for its Pro Audio and Combo Division, Cliff DeManty has returned to his roots in consumer elec-tronics as the newly appointed sales and marketing manager for the company’s Consumer Products Department. He will report to Young.
Uniting his years of experience in the mass market with extensive music indus-try knowledge, DeManty will help drive Yamaha’s Consumer Products Depart-
ment while fi nding ways of leveraging those successes to benefi t Yamaha’s mu-sic side.
“This is a golden opportunity to de-sign workable solutions that better address the needs of customers and the marketplace in both the music industry and the consumer electronics industry,” said DeManty. “These are challenging times, but there are ways of maximizing both busi-ness interests without hav-ing to sacrifi ce either.”
Also, a new Marketing Content Department will create multi-media mar-
keting materials that take advantage of the latest technology. The team consists of Manager Jeff Hawley, formerly wind instruments product manager, Band & Orchestral Division; project manager Nic Chaffee, formerly assistant market-ing manager at PAC; and project man-ager Ron Martino, formerly marketing manager, Consumer Product Depart-ment.
“Yamaha was an early adopter of pod-casting as part of a well-rounded market-ing mix and as manager of this new de-partment, I am committed to improving and expanding the Web and multimedia presence of PAC,” said Hawley. “Aside from improving the traditional print, trade show, and point-of-purchase look and feel for PAC, this new team will fo-cus on making the online and video con-tent stand out in a crowded market. As consumers move to the Web to get their information, Yamaha will be there - in a big way.”
In another move, Dennis Webster has been appointed marketing manager, Yamaha Guitars. Webster has extensive experience in the industry, particularly with guitars. Prior to his new position, he served as Combo Products district manager for the Southern Region. Web-ster came to Yamaha in 2005 with eight years of industry experience, including a stint as international sales and marketing manager for Gibson.
In his new role, he will be responsible for leading the sales and marketing ef-forts for all Yamaha guitars in the U.S. “The challenges that Yamaha guitars face are unique and exciting,” he said. “Our goals are very aggressive: To become the number-one imported acoustic and acoustic-electric guitar in the United States. To that end, we at Yamaha Guitars will redirect our focus to drive sales and sell through.”
In another change, Garth Gilman moves from administration manager, Band & Orchestral Division, to director of administration, where he serves as a contact point between the PAC division and the company’s service divisions and is responsible for helping Yamaha be-come more responsive to changes in the market or business environment.
Also, Greg Crane goes from national accounts representative for PAC to per-cussion tech specialist at Yamaha Drums. He is responsible for providing warranty and technical support for dealer service staff, district managers, dealers, and cus-tomers.
SupplierscenePersonnel Shifts for Yamaha PAC Division
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Cliff DeManty
MMR_124 124 12/14/07 11:31:43 AM
JANUARY 2008 MMR 125
Travis Tritt Showcased in Fishman AdvertisingWith two Grammys, three Country Music Association (CMA) Awards, and 25 million albums sold, Travis Tritt is a true music su-perstar. Now the Georgia-born singer/song-writer has taken things to a higher level with the recent release of The Storm, an album that reached number 3 on the Billboard Top Country Album chart thanks to the single, “You Never Take Me Dancing.”
To celebrate Tritt’s longstanding as-sociation with Fishman, the company is running a print advertising campaign featuring a live concert photo and testi-monial from the artist. The full-page ad debuts in January in guitar and industry trade publications.
Travis Tritt has played Fishman-equipped Martin guitars for most of his career and was recently honored by the C.F. Martin with the HDC-40 Travis Tritt Limited Edition model to celebrate his 25th anniversary in the music business.
When the artist recently took his show on the road to support The Storm,
he used his new Martin throughout his performance. He also chose the Fishman Ellipse Aura as his pickup and preamp system and the Fishman Loudbox Pro acoustic guitar amplifi er featuring trans-parent sound, 600 watts of power, and professional features.
“We’re extremely proud to have Tra-vis Tritt as part of our family of artists who rely on Fishman gear,” added Larry Fishman, president of Fishman Acoustic Amplifi cation. “We have the honor of working with the world’s best and most exciting performing and recording art-ists and Travis is at the top of that list.”
SHS International launches Olinda Classical Guitars. This line consists of three models: OC-100, OC-200, and OC-300. The OC-300 features a solid cedar top, rosewood back/sides, and ebony fretboard/bridge. The OC-200 features a solid spruce top, rosewood
back/sides and bridge. The OC-100 features a solid spruce top, mahogany back/sides, rosewood fretboard/bridge. All three mod-els feature a 2 1/16” nut width. MAP prices range from $189 to $279. www.shsint.net
New Classical Guitars from SHS
Times Square Strip Light Times Square’s redesigned Series 700 is a 120-volt multi-compartment strip light that accepts 12-volt, 75-watt max MR16 lamps. It is available in one through four circuit versions. Each version is com-prised of 10 lamps wired in series for a maximum rating of 750-watts per cir-cuit. Its 5 ½” x 5 ½” profi le makes it an ideal unit for tight spaces where a general wash of light from top, side or bottom is desired. A wider aperture combined
with ejector style lamp holders and front mounted lamp failure indicators set this unit apart from the competition.
Times Square Lighting has also designed a custom trunnion that allows multiple units to be linked together providing sup-port and full rotation at each link. It comes with color frame holders and 16 gauge sin-gle mount trunnions per section.
For more information, visit www.ts-light.com
MMR_125 125 12/14/07 11:31:48 AM
126 MMR JANUARY 2008
Yamaha will treat its dealers to a star-studded concert featuring fi ve-time Grammy award-winner John Legend on Fri., Jan. 18, 2008 during the NAMM Show. Legend will be joined on stage by platinum-certifi ed musician John Ondrasik of Five for Fighting, hot new artist Isaac Slade of The Fray, singer/songwriter Gabe Dixon and more. Emmy-nominated talk-show host and come-dian Craig Ferguson will host of the night of entertainment.
“True to Yamaha’s rich concert tradition, our dealers are in for a once-in-a-lifetime event fi lled with wonderful surprises and very special guests. Be ready to be wowed on this unforgettable night,” comments Chris Gero, vice president of Yamaha Corporate Artist Affairs, Inc. and show producer.
The 2008 concert will begin at 8 p.m. at Disney’s California Ad-venture Park’s Hyperion Theater. The 2,000-seat venue is located in the Hollywood Pictures Backlot area of Disney’s California Adven-ture park at the Disneyland Resort in Anaheim. Tickets are avail-able to Yamaha dealers on a limited basis, and artists are subject to
change. Dealers should see their Yamaha representative for more ticket information.
John Legend started playing the piano at the age of three. Twenty-three years later, his fi rst major-label album Get Lifted (2004) debuted at #1 on the R&B Album chart the week of its release, won the musician three Grammys and sold more than three million copies worldwide. His follow-up album Once Again (2006) proved he has staying power, winning him two more Grammys among numerous other accolades.
Platinum-certifi ed, singer/songwriter/pianist John Ondrasik heads up the popular group Five for Fighting, known for such hits as “100 Years” and “The Riddle.” His fi rst hit single “Super-man (It’s Not Easy)” became something of an anthem after 9/11, resulted a Grammy nomination, and earned the album America Town a platinum certifi cation.
Isaac Slade is the lead singer of the popular pop/rock band The Fray, which found national success with the single “Over My Head (Cable Car).” The pianist and vocalist wrote all of the songs on the band’s debut album How To Save A Life.
The debut single was followed up by the worldwide hit “How to Save a Life,” which spent 58 consecutive weeks on the charts, reaching the top 10 in the U.S. and peaking at number-one in Bulgaria, Ireland, Canada, and Spain.
By the time the smoke had cleared, The Fray’s debut was certifi ed double-platinum by the Recording Industry Association of America and was declared the best-selling digital album of all time.
The performers will be backed by a veritable who’s who of musicians, and legendary bassist Nathan East will be the show’s musical director. East has recorded, performed and co-writ-ten songs with artists such as Eric Clapton, Elton John, Michael Jackson, Whitney Houston, Anita Baker, Babyface, Quincy Jones, Al Jarreau, David Benoit, Phil Collins, and Philip Bailey.
SuppliersceneJohn Legend Stars at Yamaha’s NAMM Dealer Concert… John Ondrasik and The Fray’s Isaac Slade also featured
Deering Banjos Inducted into Gallery of HonorGreg and Janet Deering of the Deering Banjo Company were recently inducted into the Gallery of Honor at San Diego’s East County Conference Center. They join the ranks of astronaut El-len Ochoa, Olympic athlete Greg Louganis, basketball star Bill Walton, and actor Dennis Hopper, among others. The honorees represent more than 130 years of history, from the 1870s to the 21st Century. Greg and Janet Deering, along with Bob Taylor of Taylor Guitars, are the fi nal inductees in the Gallery of Honor, whose walls are lined with the photographs and biographies of
The from X-Tempo Designs is a different kind of pedal board.It’s the world’s first HANDS-FREE WIRELESS REMOTE CONTROL for DAWs.
- Musicians can foot-control their workstation, leaving their hands free.- Remote: operate the DAW from another room or from across the stage.- Wireless: no data or power cables to run.- Sturdy: designed and manufactured in the USA, with 2-year warranty.
Attractive dealer and reseller programs: applications are invited.
Visit us at NAMM - Booth 1107.On the web: www.x-tempozone.com
MMR_126 126 12/14/07 11:31:54 AM
JANUARY 2008 MMR 127
Acesonic Debuts Karaoke Mixing AmpAcesonic releases the AM-825 Professional Karaoke Mixing Amplifi er, which can send digital signals to and from a personal com-puter. The 600-watt amp is the fi rst karaoke mixing amplifi er to include a USB 2.0 inter-face for both playback and recording which also allows users to record vocals and music directly on their computer. Users can record live performances right into the computer and the authenticity of the performance is enhanced with the latest in audio technol-ogy from the BBE Sound Maximizer. Other features include two component video in-puts, three RCA audio/video inputs, three S-video inputs, and four audio outputs. Its key control can change the key within nine ranges, and comes with remote control, USB to PC cable, USB Driver CD, power cord, and heavy-duty rackmount kit.
For more information, visit: www.acesonic.com or www.acekaraoke.com.
the men and women whose varied disci-plines have brought honor to their home community.
The Conference Center was created by San Diego’s Grossmont Healthcare Dis-trict. The criteria used to select the hon-orees included residence in East county, signifi cant contributions beyond local borders, and recognition outside the lo-cal community.
Celebrating over 32 years as a com-pany, the Deering Banjo Company was started by Janet and Greg Deering and has always been located in the San Diego area. Their banjos are owned by count-less individuals worldwide and played by such prominent professional artists as the Keith Urban Band, Bela Fleck, The Oakridge Boys, Montgomery Gentry, John McEuen, the Elton John Band, and The Kingston Trio.
“As a young man, I never thought we would be honored in this way,” com-mented Greg Deering at the induction ceremony. “Years ago, Bob Taylor and I were part of a company in San Diego called The American Dream. That is what we are all really here celebrating to-night.”
To learn more about Deering Banjos, visit www.deeringbanjos.com or call toll-free 800-845-7791.
Delta Series
AVAILABLE IN A VARIETY OF FINISHES & STYLESSend $4 US for COLOR CATALOG 13027 Brittmoore Park Drive, Houston, Texas 77041
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See us at NAMM Booth 5882
MMR_127 127 12/14/07 11:32:00 AM
128 MMR JANUARY 2008
SuppliersceneTaylor Guitars has launched a Web site for its SolidBody and top-selling T5 Thinline fi ve-way electric guitars. The Web site, www.taylorelectricguitars.com, is loaded with interactive features that make it easy for visitors to witness and experience what these guitars are capable of, and to share the excitement of discovery with their friends.
In the “Video” section of the new site there are artist clips, including gui-tarist Tommy Shaw (Styx/Damn Yan-kees) talking about the SolidBody he fi rst played at a Guitar World magazine video shoot. Double-platinum selling singer/songwriter Jason Mraz and 2007 CMA Horizon Award-winner Taylor Swift are featured playing the Taylor T5 at the NAMM Show, and a clip of Ulti-mate Guitar Show host Marc Seal shows the guitar-slinger ripping through “The Taylor Electric SolidBody Jam.”
There is also an intimate look inside 2010 Design, home of Taylor’s Product development team. In this brainstorming session, company president Bob Taylor and guitar designers David Hosler and Brian Swerdfeger discuss Taylor’s focus on original concepts, an example being its electronics evolution from the Expres-sion System, to proprietary T5 pickups, to the Style I and Style II humbuckers of the new SolidBody electric.
Interactive features of taylorelectric-guitars.com include the Soundcheck, where nearly 200 sound clips of possible T5 tones are available for audition, and a palette of color swatches which allows one to “paint” a virtual T5 Standard or Custom with a choice of color, sunbursts, or metallic fi nishes. Visitors may also share information, comments, and im-ages with friends and colleagues via links
to three popular online social networks, Digg, Facebook, and del.icio.us.
In the “Features” sections, in-depth explanations of both guitars are offered, and in “Specs,” complete specifi cations and pricing for SolidBody Classic, Stan-dard, and Custom models, and T5 Stan-dard and Custom 6- and 12-string mod-els are available.
There also are photo galleries, with full and detail photographs of the SolidBody and T5, and shots of Shakira, Switchfoot lead singer Jon Foreman, and Louisiana R&B rocker Marc Broussard playing the T5, as well as pictures of Taylor employ-ees and factory tour visitors test-driving the SolidBody.
The site may also be accessed by click-ing the “Electric” link in the “Our Line” section on the homepage of Taylor’s main Web site (www.taylorguitars.com
Taylor Electric Guitar Web Site Online
Rome
Rome
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More than 1500 national and international listings including product categories, brand names,
web-sites and e-mail addresses.
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MMR_128 128 12/14/07 11:32:08 AM
JANUARY 2008 MMR 129
We Asked!21mm 30mm
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See us at NAMM Booth 6899
High school clarinet players moving to college music ensembles or a music degree should have an instrument that actually promotes professional performance, ac-cording to clarinet guru Morrie Backun. “The problem is that some well-known in-struments are using lower- grade grenadil-la than they did a generation ago,” he states. “Other popular makers often provide the fi nest grade of wood only on the most ex-pensive models while the majority of their popular models have lesser grades.”
“The Leblanc line of clarinets is different,” says Steve Nelson, director marketing for Leb-lanc clarinets. “Whether the player chooses
the feature-fi lled Legacy model, the versatile Symphonie model, or the value-fi lled Cadenza model, all Leblanc by Backun professional models feature the highest-qual-ity grenadilla wood. All models also feature silver-plated keys, Valentino “greenback” pads (preferred by artists and technicians alike) and two barrels; one each in grenadilla and cocobolo for fl exibility of sound and pitch. No matter which Leblanc instrument the players choose, they are getting the high-est value in clarinet performance.”
The Cadenza Bb clarinet (LB130) shares similar acoustical designs as the more advanced Legacy and Symphonie
models, the and offers incredible value and
performance. This gren-adilla instrument features two Backun Ringless barrels in cocobolo and grena-dilla. The balanced key work offers few-er adjustment points, while the custom tapered pivot screws provide excellent stability to the mechanism. The outfi t includes a compact backpack case and a Leblanc Cadenza hard rubber mouth-piece with a Bonade inverted silver liga-ture and cap.
Leblanc Cadenza Clarinet Aimed at College-Bound Musicians
Lectrosonics, Heil Join Forces For Wireless Mic SystemLectrosonics and Heil Sound have an-nounced they have entered into a strate-gic partnership. The agreement, reached in late November, has already resulted in a new handheld wireless microphone, the Lectrosonics UTPR20.
The UTPR20 combines the capsule from Heil Sound’s PR20 dynamic mi-crophone, recognized as one of the in-dustry’s premier instruments for vocals, snare, and cymbals, with Lectrosonics’ UT Series Digital Hybrid Wireless trans-mitters. The Lectrosonics UT transmit-ter makes the most of the PR20 capsule with its Digital Hybrid Wireless technol-ogy, thus ensuring compandor-free au-dio for wide dynamic range and neutral frequency response.
The UTPR20 will have a distinctive look when compared to the standard UT transmitters in the Lectrosonics line. It employs Heil’s grill basket and capsule identifi er ring. At the foot of the trans-mitter, the product features a gold-col-ored battery-access ring to match the unit’s overall color scheme. Featuring 100 mW RF power that facilitates long- range application usage, 256 synthesized frequencies, and full compatibility with Lectrosonics Digital Hybrid Wireless and analog receivers, the new UTPR20 incorporates many advanced features that provides users with a wide range of
possibilities for high-quality speech and vocal performance.
Karl Winkler, Lectrosonics director of business development, commented on the new strategic partnership, “I’m person-ally very excited about the partnership between Heil Sound and Lectrosonics. Bob Heil literally wrote the book on con-cert sound and has worked with everyone in the industry. The combination of the UT transmitter and the Heil PR20 capsule brings out the best in both components.”
Lectrosonics will show the UTPR20 at the NAMM Show and anticipates delivery in February. MSRP is estimated at $1,695.
Leblanc clarinet designer Morrie Backun.
Lectrosonics’ Karl Winkler and Bob Heil, founder of Heil Sound.
MMR_129 129 12/14/07 11:32:14 AM
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SuppliersceneRon Spagnardi Drum Titles Live On In addition to creating a highly success-ful contemporary drumming magazine, Modern Drummer founder Ron Spagnar-di somehow found time to augment his contribution to the drumming commu-nity by writing a series of instructional books that have become classics in their own right.
“Ron was always writing something,” comments Modern Drummer editor-in- chief Bill Miller, who took over the re-sponsibility for running the magazine af-ter Ron Spagnardi’s passing in 2003. “His dedication to helping drummers and his passion for drumming is an inspiration.”
In addition to a hectic schedule that included writing, editing, and managing Modern Drummer and its multi-dimen-sional growth, playing drums profession-ally, raising a family, and fi nding a little time to sleep, Spagnardi was responsible
for authoring nearly a dozen books covering subjects such as hand and foot technique, in-dependence, and big band and jazz drum-ming. These books remain staples in the Modern Drummer Li-brary and continue to be a large part of the company’s commit-ment to modern drummers that includes the monthly magazine, a library of over 20 books, a major online presence, and events such as the Modern Drummer Festival Weekend.
Currently available book titles by Spagnardi include “Accent Control”, “The Big Band Drummer”, “Building Bass Drum Technique”, “Drumset Con-
trol”, “Paradiddle Power”, and “Progres-sive Independence”. These books, as well as the entire book Modern Drummer Li-brary, are distributed by Modern Drum-mer Publications and the Hal Leonard Corporation, 7777 W. Bluemound Rd., Milwaukee, WI 53213. Phone: (414) 774-3630. Fax: (414) 774-3259. Web site: www.halleonard.com.
See us at NAMM Booth 4001
MMR_130 130 12/14/07 11:32:20 AM
JANUARY 2008 MMR 131
Benedetto Guitars Celebrates 40 YearsMaster Luthier Robert Benedetto cel-ebrates his 40th anniversary in business during 2008. To commemorate the occa-sion, a limited run of 40 “40th Anniversa-ry Bambino” models will be hand-made at Benedetto’s Savannah, Ga., factory. In addition, Benedetto will handcraft a 40th Anniversary custom guitar, to be debuted at a jazz guitar concert at Miner Family Vineyards, Napa Valley, Calif., on Aug. 16, 2008 (along with a 40th Anniversary Limited Edition Miner/Benedetto wine.)
Designed to provide more affordable archtop electric guitars while continuing the traditional of carved fl agship models, Benedetto has created the environment to meet the guitarist’s quest for a Benedetto for both professionals and collectors alike.
Located in Savannah, Georgia, Bob Benedetto has hand selected and person-ally trained the most talented craftsmen from around the country. Day in and
day out, he personally oversees every step of production while still taking time to handcraft one-of-a-kind archtop cre-ations in his own corner of the facility.
Benedetto guitars have been played by three generations of jazz masters including Johnny Smith, Kenny Burrell, Joe Diorio, Martin Taylor, Bucky Pizzarelli, Chuck Wayne, Cal Collins, Jack Wilkins, Ron Eschete, Howard Alden, Frank Vignola, Andy Summers, Jimmy Bruno, and Earl Klugh. The Benedetto guitar appears on countless recordings, videos, and TV and fi lm soundtracks, and has been featured in books, magazines, and museums (in-cluding the permanent collection of The Smithsonian Institutions National Muse-um of American History), and on concert stages and jazz festivals around the world.
Bob Benedetto in his New Jersey workshop in the mid-‘70s.
MTNA National Conference Slated for DenverThe 2008 Music Teachers National As-sociation (MTNA) National Conference will take place in Denver, Colo., March 29–April 2, at the Hyatt Regency Denver and the Colorado Convention Center.
Along with professional workshops, sessions, industry showcases, and mas-ter classes, the conference will also fea-ture evening concerts. Acclaimed pia-nist Lang Lang highlights the guest list, performing in concert on Tues., Apr. 1. At Pedagogy Saturday, Mar. 29, Mari-lyn Horne, opera singer and founder of the Marilyn Horne Foundation, will host a master class. Anne Epperson, successful pianist, recording artist, teacher, and clinician, will play at the conference’s Opening Session on Sat., March 29. MTNA expects more than 2,000 music teachers from across the country to be in Denver for the annual five-day event.
MTNA is a nonprofi t organization of independent and collegiate music teach-ers committed to furthering the art of music through teaching, performance, composition, and scholarly research. Founded in 1876, it is the oldest profes-
sional music teachers’ association in the United States.
For more information, contact MTNA at (513) 421-1420 or (888) 512-5278. Email: [email protected]. Web site: www.mtna.org.
You Answered!21mm 30mm
30mm
usb(mini)
DC
AC
8mm
20mm
20amp
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POWER
See us at NAMM Booth 6899
Sonaré Winds Launches New Web Site Sonaré Winds announces the launch of its brand new Web site at www.sonar-ewinds.com. This site has a fresh new look and offers extensive product in-formation on both the company’s man-ufactured and distribution products.
Sonaré manufactures their own lines of fl utes, piccolos, and trumpets and is the North American distributor for Keilwerth Saxophones, York Brass Band instruments, Schrieber Bassoons, and Zonda Reeds.
The Web site also includes individ-ual artist pages highlighting the lineup of artists we have playing Sonare in-struments, an educator resource page, as well as a What’s New section. Also featured is new music written and per-formed by a local Massachusetts high school jazz ensemble.
MMR_131 131 12/14/07 11:32:24 AM
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RS Berkeley Promotes Band Instruments for All LevelsThe history of RS Berkeley can be traced back to a collaboration of two musician/educators begun in 1968. Over the ensu-ing decades, they moved forward with their dream of building a company that would make a positive and lasting im-pression with student and professional musicians nationwide. In 2002, after ex-tensive research and development, they launched RS Berkeley Inc.
RS Berkeley is a company that special-izes in student, intermediate, and profes-sional woodwind and brass instruments. The foundation of RS Berkeley lies with-in the company’s high standards. Their priority is to meet the needs of student, intermediate, and professional musicians and music educators alike.
RS Berkeley’s craftsmanship comes from years of experience combined with the fi n-
est materials and the latest in preci-sion technology. For the student, they offer the Elite series, for the intermediate or semi-professional RS Berkeley has the Signature series the Artist series, and for the professional, the vintage Virtuoso series of saxophones. There is an immense amount of research and preparation that goes into the production of RS Berkeley instru-ments, they note. The RS Berkeley team of musicians and experts constantly consult with their manufacturing plant to build the fi nest musical instruments available. The production of the instruments continues at their New Jersey facility where an addi-tional fi nal adjustments and play-testing is performed by highly skilled technicians. RS Berkeley offers an innovative and afford-able range of band instruments that allow all players to benefi t, regardless if they are a beginner or a professional.
After consulting with leading saxo-phonists and intense research and develop-ment, RS Berkeley is excited to announce the newest expansion to its instrument line, the Virtuoso series saxophones. The Virtuoso series saxophones feature many of the characteristics of the great saxo-phones of the 1950s and ‘60s, but at an af-fordable price. The alto and tenor instru-ments have begun to appear in the hands of the most famous jazz artists of today.
RS Berkeley is proactive in MENC, at-tending state music educator conferences and meeting with music teachers and stu-dents. There has been an outstanding re-sponse from band directors throughout the United States to their lines, the company re-ports. RS Berkeley stands by their products and offers an instrument trial program to all teachers. RS Berkeley is a member of MENC, the International Association of Jazz Educa-tors (IAJE), NAMM, and NAPBIRT.
For more information, RS Berkeley Inc., P.O Box 715, Scotch Plains, NJ 07076. Phone (908)790-9499. Visit www.rsberke-ley.com. NAMM Show exhibit #3025.
Supplierscene
MMR_132 132 12/14/07 11:32:29 AM
JANUARY 2008 MMR 133
Come & Get It!7 DC & 7 AC OutletsComputer ControlledSequence All AC/DC Outlets7000 JoulesReduce Noise, Heat & WasteFir mware & Sof tware Upgrades
See us at NAMM Booth 6899
Fifty years after the introduction of the 1957 Fender Stratocaster, Fender is wel-come one of the original design pioneers, George Fullerton, back for the release of the Limited Edition George Fullerton 50th Anniversary Stratocaster guitar and amp set. The Fullerton set will be produced by the Fender Custom Shop in Limited Edi-tion of only 150 globally and will include Master Built reproduction of a 1957 Stra-tocaster paired with a Relic Tweed Pro Ju-nior amplifi er. The project was a creative collaboration between Fullerton and the Fender Custom Shop Master Builders.
The Limited Edition George Fullerton 50th Anniversary Stratocaster is a Mas-ter Built instrument with a two-color sunburst lacquer fi nish on its three-piece blade-cut alder body. The one-piece ’57-style soft V-shaped maple neck has a lac-quer fi nish and 7.25”-radius maple fi n-gerboard. The guitar include ’50s-style pickups hand-wound by expert Abigail Ybarra, who was hired to work for Fender by George Fullerton in 1956 and contin-ues to work at the Fender Custom Shop today. The guitar also features a three-position pickup selector switch mounted on a single-ply white pickguard, plus vin-tage hardware, a commemorative neck plate, and a certifi cate of authenticity signed by George Fullerton.
The guitar’s partner is the Relic Tweed Pro Junior amp, which evokes the ’50s
era of small Fender tube amps such as the Champ, Princeton, and Harvard. The 15-watt, single-channel Relic Tweed Pro Junior features a single 10” speaker, vin-tage pointer knobs, and period-correct vintage-style tweed covering.
In 1948, George Fullerton went to work for his close friend, Clarence “Leo” Fender, at the Fender Electric Instrument Co. in Fullerton, Calif. He became a key collaborator with Fender and played a pivotal role in the design and manufac-ture of the revolutionary instruments and amplifi ers that later went on to change the world.
“Leo and I used to go out and sit in these nightclubs, beer joints, and smoky rooms to talk to musicians, to listen to
what they had to say,” said Fullerton. “We were trying to learn what players really needed for their instruments. We listened to them rather than tell them what we were doing — we used a lot of what we learned in our designs for the market.”
In 1954, Fender the Stratocaster. Fea-turing a comfortable contoured body, three pickups — which allowed for a multitude of tones never heard before — and a tremolo system that allowed play-ers to mimic popular lap- and pedal-steel tones, all while remaining in tune. After three years of production and design im-provement, the 1957 Stratocaster was in-troduced and is still widely considered to have achieved design perfection.
George Fullerton Revisits Fender For 50th Anniversary Strat, Amp
Chicago-based Peterson Electro-Musical Products, Inc., the original strobe tuner manufacturer, will be celebrating its 60th year in business in 2008. The company dates back to 1948 with its fi rst prod-uct being the Model 150 reference tuner. Since then, Peterson has continued to be a leader and innovator in the tuner fi eld by introducing the industry’s fi rst audio/visual tuners, LED-based tuners, and me-chanical wheel strobe tuners. Recently, with its Virtual Strobe Technology tuner
line, Peterson continued its dedication to players by offering the world’s fi rst pedal strobe tuner with genuine true by-pass, software strobe tuner, and rackmount strobe tuner.
“While we have been around for a very long time, we are just now hitting our stride,” says Pat Bovenizer, vice president and
35-year veteran of Pe-terson. “2008 will be another exciting year for us with the intro-duction of new prod-ucts and markets we
will be targeting.”Peterson’s offi cial
anniversary ceremony will be held at the NAMM
Show on Sat., January 19th at 2 p.m. in booth #5990.
60th Anniversary for Peterson Tuners
MMR_133 133 12/14/07 11:32:34 AM
134 MMR JANUARY 2008
Known for artistic guitars, Luna is pleased to present a masterpiece for 2008, the Luna “Trinity”. The instrument balances Luna’s best creative and technical efforts. Crafted at the Terada factory that has manufactured guitars for Alvarez, Gib-
son, Gretsch, and Martin, this instrument combines uncompromising structural in-tegrity and superb playability, tone, and projection, the company reports.
The “Trinity” features a solid Sitka spruce top with a knot work sound hole crafted of
mother-of-pearl with ebony borders. An ebony bridge, classic herringbone binding, rosewood sides and solid Rosewood back put the fi nishing touches on the instrument.
Luna’s mother-of-pearl logo shines brightly from an ebony headstock with Gotoh 18:1 tuners while Lu-na’s mother-of-pearl signature moon phase fret markers make their way across an ebony fretboard with stainless steel frets. Luna’s attention to detail is further evi-denced by a bone nut and saddle.
Complementing the design effort is the inclusion of a B-Band Preamp Tuner that maintains the intimate and natural acoustic tonal quality of the instrument. The preamp includes a three-band EQ, phase select, low cut fi lter with frequency select, as well as Hi and Lo Z outputs.
For additional information, contact Derek Badala at 888-854-5045. NAMM exhibit #4272.
Supplierscene
®
Woodwind & Brasswind Named Offi cial Sponsor of the Band ChicagoThe Woodwind & Brasswind (WWBW) has announced it has been named the “Offi cial Sponsor of the band Chicago.” The announcement comes on the heels of a recent visit by the group to WWBW’s South Bend, Ind., corporate headquarters and coincides with WWBW’s 30th anni-versary and Chicago’s 40th anniversary.
Band members received a complete tour of the facilities, including the 30,000 square foot retail store.
Peter Schivarelli, who manages Chica-go, talks about WWBW becoming an Offi -cial Sponsor of the band. “The relationship between Woodwind & Brasswind and the
band Chicago seemed to be a perfect fi t, and with us celebrating our 40th Anniversary and Woodwind & Brass-wind celebrating their 30th Anniversary, it seemed only natural.”
Formed in their namesake city in 1967, Chicago’s music mixed rock, pop, and jazz in a completely new way. Propelled by innovative horn ar-rangements, the band’s commercial poten-tial was soon apparent when in 1970 the band hit the charts with its fi rst of 21 Top 10
singles. The group would go on to score fi ve consecutive #1 albums starting in 1972 with Chicago V, and concluding with Chicago IX - Chicago’s Greatest Hits. Chicago has had worldwide sales of more than 120 million records and 50 hits in the U.S. alone.
The band Chicago visits The Woodwind & Brasswind. From left: Tris Imboden, Bill Champlin, Lee Loughnane, Robert Lamm, Walt Parazaider, James Pankow, Keith Howland, Jason Scheff. Photo courtesy Peter Schivarelli/HK Management.
Luna Guitars Presents ‘Trinity’ Guitar
See us at NAMM Booth 4805
Supplier Scene.indd 134 12/17/07 1:26:42 PM
JANUARY 2008 MMR 135
Classifi eds Visit the Classifi eds on the Web: www.MMRmagazine.com
Announcements
• Band and Orchestra Rentals• New and Like New Educator-Approved Brand Name Instruments• Personalized Rent-To-Own Program• No Franchise Fee or Inventory Investment• No Shipping Costs• High Commissions Paid the 1st of Every Month• Exceptional Service
Business OpportunitiesAccessories
Distributors Welcome
Business Opportunities
Find it in the Hot News section of MMR’s Web site,
BreakingNews
www.MMRmagazine.com
NAMM Booth# 3604
MMR_135 135 12/14/07 9:37:47 AM
136 MMR JANUARY 2008
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Business Opportunities
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CLASSIFIEDS on the MOVE!
MMR_136 136 12/14/07 9:37:54 AM
JANUARY 2008 MMR 137
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Help Wanted
Instruction
Guy Lee’s“How To Make a Living
Teaching Guitar”Guytar Publishing
www.guytar.com
Educational Marketing Manager &Instrument Repair and
QC TechnicianJupiter Band Instruments, Inc.
in Austin, Texas is looking for two exceptional individuals
to join our team.
The national Educational Marketing Manager responsibilities include research and development of marketing-oriented programs
for educators and educational resources. Candidates will have
strong written and verbal presentation skills, experience
in music education, and drive to grow a highly visible,
comprehensive program. Some travel involved.
The Instrument Repair and Quality Control Technician is responsible for maintaining
the highest level of quality standards for all Jupiter wind instruments,
Altus Flutes and Majestic percussion instruments. Minimum of 5 years experience in the repair of wind
instruments from student through professional level. Must be willing
to learn new repair techniques relative to manufacturing process.
Some travel involved.
Jupiter offers comprehensive health bene ts and a 401K program.
For more details visit our website at www.jupitermusic.com.
Email resume to [email protected]. Please reference job position
in subject line.
Sales professionals neededfor a YAMAHA/Lowrey dealer in
Little Rock, AR and Spring eld, MO. We offer agreat commission plan
plus bene ts. Please email
MMR_137 137 12/14/07 9:37:59 AM
138 MMR JANUARY 2008
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Merchandise
Merchandise Oboes & BassoonsWe create the fi nest hand-crafted Oboes
& Bassoons. Also replacement 5K Bassoon Bocals.
Linton Woodwinds Corporation, Jack Linton
1013 Alma St. Elkhart, IN 46514 U.S.A.PH: 1-866-220-2909 Fax: 574-266-7658
E-Mail: [email protected] www.LintonWoodwinds.com
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MUSIC STORE FOR SALEIN SUNNY FLORIDA
Well established for over 30 years4k sq. ft., newly renovated
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Owner ready to retire, LET’S TALKFor more information contact:
MMR_138 138 12/14/07 9:38:04 AM
JANUARY 2008 MMR 139
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Merchandise
300,000 Piano Lovers!That’s how many unique, piano loving people visit PianoWorld.com every month.
Be smart, advertise your piano or music related business where your new customers are hanging out.
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Solid, Reconditionable Pianos. Some have Benches.
Studios, Consoles, SpinetsLot Pricing: $195-$350
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11 Kay Fries DriveStony Point, NY 10980Fax: (845) 429-6920
FINANCING AVAILABLEACCORDIONS: All sizes — over 100 in stock — new & used. Regular, Electronic, MIDI, etc. JOHN GAUNT, Distributor, 1248 S. Highland Ave., Clearwater, FL 33756, (727) 443-4113.
ACCORDIONS, CONCERTINAS, & BUTTON BOXES new, used, buy, sell, trade, repair, tune,
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CASES CASES CASESFactory Direct!
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877-692-2738
MMR_139 139 12/14/07 9:38:10 AM
140 MMR JANUARY 2008
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Repair ToolsBOW REHAIRING
Expert Bow ServiceOrder forms,Pricing and Shipping label at:
www.bowrehairing.com
Violin bows as low as $10.00 per bow in quantity incl. shipping (see website fordetails.) Large inventory of replacement parts both new and vintage.
IRA B. KRAEMER & Co.Wholesale Services Division
“An industry leader since 1967”467 Grant Avenue, Scotch Plains, N.J. 07076
Tel: 908-322-4469 Fax: 908 322-8613 e mail: [email protected]
REPAIRS BAND INSTURMENTS
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Write or Call:PHILLIPS MUSIC CORPORATION
17668 State Highway BKirksville, MO 63501
660 665-5889
BAND INSTRUMENT REPAIRComplete woodwind/brasswind repair,
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PH #574-268-5360
email:[email protected]
SCHOOL REPStringWorks is looking for school reps
nationwide to represent our world renownedviolins, violas, and cellos
All areas available.Contact Todd at [email protected]
School Sales Reps Wanted
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Sales Representatives Wanted!!
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REPS WANTEDGiannini – Crafted with a Brazilian Soul.
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For 60 years we have provided musical instrument
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addition to our repair tools. Contact us today for a FREE CATALOG.
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Sales Reps Wanted
MMR_140 140 12/14/07 9:38:16 AM
JANUARY 2008 MMR 141
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Services SHIPPING YOUR PIANO
with Lone Wolf Truckingis a “grand” idea!
An independent, long-distance Mover specializing in coast-to-coast
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Wanted USED TUBASANY CONDITION-CASH PAID
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Written APPRAISALS available.GRUHN GUITARS,
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CLASSIFIEDS on the MOVE!check www.mmrmagazine.com for daily updates!
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JAY-MART PIANO WHOLESALERSP.O. Box 21148 • Cleveland, OH • 44121
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BreakingNews
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Used 4 Less Musicover 2,000 used parts and
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MMR_141 141 12/14/07 9:38:21 AM
142 MMR JANUARY 2008
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400 Broadway, Nashville, TN 37203
(615) 256-2033fax (615) 255-2021
www.gruhn.com
WE, BUY, SELL, TRADE and ship worldwide.
Written APPRAISALS available.
GRUHNGUITARS
What’s it worth?We buy, sell, trade, consign and appraise
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629 Forest Ave., S.I., N.Y. 10310Phone (718) [email protected]
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Call Maureen Johan 800-964-5150, ext 34 or [email protected]
for Special Offer Details!
142 MMR JANUARY 2008
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MMR_142 142 12/14/07 9:38:26 AM
JANUARY 2008 MMR 143
Adindex COMPANY NAME E-MAIL/WEB ADDRESS PAGE COMPANY NAME E-MAIL/WEB ADDRESS PAGE
AAcoustics First Corp. www.acousticsfi rst.com 109 Allparts www.allparts.com 127Amati 72America Longxing Inc. www.huntermusical.com 57 American DJ Supply Inc. www.americandj.com 6-7American Way Marketing [email protected] 130Amp-U-Plug-N-Play www.ampuplugnplay.com 132 Anderson Silver Plating 132Antigua Winds, Inc. www.antiguawinds.com 78 ASC www.sejungusa.com 52 August Forster [email protected] 120Aurora Strings www.stringsbyaurora.com 124
BBenedetto Guitars www.BenedettoGuitars.com 115Bluthner USA LLC. www.bluthnerpiano.com 56 Bohemia Piano www.bohemiapiano.cz 77Breezy Ridge www.jpstrings.com 115
CCecilio Music www.ceciliomusic.com 104 Cherry Lane www.halleonard.com 29 CodaBow International Ltd. www.codabow.com 102 Codel Enterprises www.codelenterprises.com 101Colorado Case www.coloradocase.com 134
DD’Addario & Co. www.daddario.com 19 Dana B. Goods www.danabgoods.com 99DiplomatteMusical Instruments [email protected] 101Dunlop Manufacturing Inc. www.jimdunlop.com 92
E/FEastwood Guitars www.eastwoodguitars.com 70 Eleca International www.eleca.com 26EMD Music Inc. www.staggmusic.com 21 Evets Corporation www.danelectro.com 3Fishman Transducers, Inc. www.fi shman.com 80
GGold Crest www.mightybright.com 91,93 Grover www.grotro.com 83
Gulf Music Sales www.gulfmusicsalesonline.com 87HH & F Technologies Inc. www.audio2000s.com 68Hailun www.HailunUSA.com 85 Hal Leonard Corp. www.halleonard.com 28-29Hall Crystal Flutes Inc. www.hallfl utes.com 127Hamilton Stands www.hamiltonstands.com 103Hoshino (USA) Inc. www.ibanez.com, www.tama.com 81
JJodyJazz www.JodyJazz.com 73 Jupiter Band Instruments www.jupitermusic.com 31
K/LK&M Stands www.km-america.com 123Kaman Music Corp. www.kamanmusic.com 48Kawai America Corp. www.kawaius.com cov 3 Ken Smith Basses Ltd. www.kensmithbasses.com 109 Kurzweil Music Systems www.youngchang.com 23Kyser Musical Products Inc. www.kysermusical.com 113L. J. Hutchen Corp. www.ljhutchen.com 58Luna Guitars www.lunaguitars.com 125
MM-Audio www.m-audio.com.com cov 4 Marathon Professional www.marathonpro.com 62Meisel Stringed Instruments www.meiselmusic.com 79Metropolitan Music Co. [email protected] 46MPathX mpathx.com 129 MPathX mpathx.com 131 MPathX mpathx.com 133 Music Freight www.musicfreight.com 76Musician’s Wholesale America www.musicianswholesaleamerica.com 74Musicorp, Inc. www.musicorp.com 49 Musicorp, Inc. www.musicorp.com 89 Messe Frankfurt Inc. www.messefrankfurt.com 86
N/ONAMM www.namm.com 24-25National Education Music Co. www.nemc.com 97National Music Funding www.nationalmusic.com 121NS Design www.NedSteinberger.com 69 Oasis Inc www.oasishumidifi ers.com 92
MMR_143 143 12/17/07 1:28:24 PM
Adindex
144 MMR JANUARY 2008
COMPANY NAME E-MAIL/WEB ADDRESS PAGE COMPANY NAME E-MAIL/WEB ADDRESS PAGE
OSP Worldwide www.ospworldwide.com 107
PP & D Wholesale www.PDWholesale.net 127 Peace www.peacedum.com 45 Peak Music Stands LLC www.peakmusicstands.com 45 Pearl River Piano Group www.PearlRiverUSA.com 119 Peavey Electronics www.pvdj.com 15Perri’s Leathers Ltd. www.perrisleathers.com 64 Peterson Strobe Tuners www.petersontuners.com 90Petrof USA www.petrof.com 117Piano Empire www.pianoempire.com 11Piano Wizard www.pianowizard.com 54PianoDiscld www.pianodisc.comm 9 Pioneer ProDJ www.Pioneer.com 71PJLA Music Products www.pjlamusc.com 65 Players Music Accessories www.players-music.com 105Pro-Mark Corp. www.promark.com 55
RRaxxess Metalsmiths [email protected] 106Real de los Reyes www.realdelosreyes.com 66 Reverend Musical Instruments www.reverendguitars.com 30RS Berkley Instruments www.rsberkeley.com 96
SSabian Ltd. www.sabian.com 13 Saga Musical Instruments www.sagamusic.com 61Samson Technologies Corp. www.samsontech.com cov 2Schimmel Piano Co. www.schimmel-piano.de 67Sennheiser Electronics www.sennheiserusa.com 63 Shubb www.shubb,com 115 SHS International www.shsint.net 88 SHS International www.shsint.net 66SKB Corp. www.skbcases.com 60 SonarÈ Winds www.sonarewinds.com 41Sonora www.sonorastrings.com 99Stuart Spector Designs Ltd. www.spectorbass.com 58Stage Magic, Inc. www.pedalsnake.com 57Stellartone www.stellartone.com 91String Swing Mfg. Inc. www.stringswing.com 5Super-Sensitive Musical String www.cavanaughcompany.com 27
TTalking Tabs www.playitnowtunes.com 59TKL Products Corp. www.tkl.com 1Tolito Musique www.shellstrings.com 93Tregan Guitars www.treganguitars.com 100 Tri-Technical Systems www.aimsi.biz 82
V/WVandoren www.vandoren.com 47 V.J. Rendano www.vjrendano.com 108V2Go www.v2gotech.com 98Wayne Guitar www.wayneguitars.com 51Westheimer www.cortguitars.com 51 Wood Violins www.woodviolins.com 51 Wyman Piano www.wymanpiano.com 121
X/YX-Tempo Designs, LLC www.x-tempozone.com 126Yamaha Corp. of America www.yamaha.com 17Young Chang www.youngchang.com 42-43
MMR_144 144 12/17/07 1:28:28 PM
2005Kawai RX Series Grand Pianos Acoustic Piano Line of the Year
2004 Kawai RX SeriesGrand Pianos Acoustic Piano Line of the Year
2003 Kawai RX Series Grand Pianos Acoustic Piano Line of the Year
2002Kawai CN270 Digital PianoDigital Home Keyboard of the Year
2001Kawai ES1 Digital PianoDigital Keyboard of the Year
2000Kawai CP200 Digital EnsembleDigital Keyboard of the Year
Kawai CA91 Concert Artist Digital Piano2007 Digital Home Keyboard of the Year
For over 80 years, the Kawai family has been a leader of innovation, always embracing the latest technology in the effort to create instruments of the highest quality andmusicality. With its unique “Soundboard Speaker System,”the CA91 digital piano is yet another example of the way Kawai is crafting the future of the piano.
For the 7th time in eight years, KAWAI has received the coveted
Dealer’s Choice Awardas selected by the readers of MMR Magazine.
See us at NAMM Booth 304 ABC – 3rd Floor Ballroom
MMR_993 993 12/13/07 11:30:15 AM
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