mmm roll no 18-19-21!58!59 retail mkt project

8/7/2019 MMM Roll No 18-19-21!58!59 Retail Mkt Project

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Free Powerpoint Templates


Ch0c0 LaziaRelive your moments

The Chocolate Shop

Sr No Name Roll No 1 Jinesh Gada 18

2 Kailash Gaonkar 19

3 Devendra Jadhav 21

4 Sandip Wani 58

5 Prasad Kulkarni 59


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Introduction

Choco Lazia will be a chocolate parlors.

We will operate as one stop shop for chocolate products

To start with we will operate in 4 locations in Mumbai

Our Vision is to have 40 chocolate parlors acrossIndia by 2013


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Market Segmentation

Indian Chocolate Market is estimated around 1500 Crores and growing

at 18 to 20% every year.

The per capita Consumption of Chocolates in india is 300 grams.

Over 70% of Consumption takes place in Urban Markets.

Chocolates and its products are consumed by all generations, from Kids to

Aged people.

The largest segment among the Consumers of Chocolates are Youth.


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TARGETING

TheIndian Chocolate Bazaar is estimated to consume 24000 29000 tons

of Chocolate per annum.

Indias Metro Cities are Proving to be the Big Draw Clocking Penetration

in excess of 30 %.

Smaller Cities Consumes around 10 to 15%.

Chocolates are Luxuries in Rural Market which explains the mere 3%

penetration in villages.

Kids

Youth

Dinks

Niche segment


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Positioning

Choco Lazia is Positioned as a chocolate parlor or a Choco Caf bar.

For Consumers Choco Lazia should be a fun place as well as a shop to by

branded as well as hand made chocolates.

Four Locations where Choco Lazia Outlets will be First launched are Bandra,

Ghatkopar, Vashi, Colaba.

Further some of these outlets can be launched in Malls.


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Logo


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Merchandise

Chocolate

Products

Customize

ChocolatesReadymade

Chocolates

Chocolates

Gifts


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Merchandise


9/19


Introduction

Store Layout


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Floor Layout


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Floor Layout

Counter &

Display

Smoking Zone

ChocoDine

ToiletShelf Display

Shelf

Display


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First Page :

FASAD FOR OUTLET


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Menu & Prices


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Menu & Prices

Choco LaziaRelive your Moments


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Table top


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Strengths-

Quality Product

Strong Financial Support

Weakness

Relatively New Setup Chocolates - comparatively small business unit

Opportunities

Low penetration, consumption;

Scope of launching new variants and extensions.

Threats

-- Foreign multinationals

SWOT Analysis


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Perceptual MapHIGH PREMIUM

LOW PREMIUM

SNACKS INDULGENCE

Cadbury -5

Star

Nestle Milky

Bar

Sinkers , Twix

CAD-B

CHOCO-

LAZIACadbury -Perk


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Advertising Strategy

Choco Lazia will not look at Mass Media as a viable area of advertising or

marketing spend.

Can be advertised through barter deals with other brands for Ground events.

For eg: Choco Lazia will display POPs of Levis new launched pattern of jeans inall of it outlets.

Choco Lazia will become official ground partner for Channel V or MTVs any reality

show.

In Film Advertising

Some Hindi Movies which are targeted on teenagers,

movie goers and people looking at light hearted

entertainment will show Choco Lazia in some of their

shots.


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CHoco LaziaRelive your moments

Thank You

mmm roll no 18-19-21!58!59 retail mkt project

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