8/20/2019 MMBStyle Guide EOM Onesheet

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VISUAL BRAND

Our visual personality is comprised of three distinct characteristics that reinforce the moodof our brand visually. They also serve as guideposts to everything we create visually and

present to the public.3 VISUAL CHARACTERISTICS: 

SLEEK | BOLD | PROFESSIONAL

HEX: #012c3b CMYK: 96, 71, 53, 56 RGB: 144, 44, 59

HEX: #bf0000 CMYK: 17, 100, 100, 9 RGB: 191, 0, 0

OFFICIAL PALETTE

OFFICIAL TYPEFACENeutra Text Light | Neutra Text Book |  Neutra Text Demi | Neutra Text Bold

WE ARE WASHINGTON DC

GRAPHICS CHEAT SHEET

LOGOS & BRANDING

We Are Washington DC and Stars & Bars logos must be represented on all official governmen

designs both digital and print. Both logos shall only be presented in red, black, or white.

The positioning of logos is as follows:

1) Host Agency (far left) 2) Supporting agencies (centered)

3) Government branding logo (far right)

WE ARE WASHINGTON DC LOGO / STARS & BARS LOGO / MMB BRANDING