mma presentation: mobile - one to one and one to a billion
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Mobile – One to One and One to a Billion
Rajesh Jain
Founder-Chairman
Emergic Venture Capital Pvt Ltd, Mumbai, India
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Our World is being Changed…
…in more ways than we can Imagine
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The Mobile is a unique device that is simultaneously Mass and Personal• The Reach of TV…• …with the Interactivity of the Internet• Emerging Markets are Mobile First markets
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The 3Ps in the world of Mobiles – Profiles, Push and Permission
• Profiles help personalise the message• Push lets brands time their communication• Permission ensures messages are welcome
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The Mobile World’s Discontinuities…• AppStores• Better Devices• Faster Networks• Flat-rate Data• GPS• 4G• NFC
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…will also Transform Marketing• Deepen relationships with existing customers• Empower customers to become advocates• Acquire new customers cost-effectively
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Invertising leverages Touchpoints• An SMS is all it takes to opt-in• Build a hotline to Consumers – one they want!• Give control to opt-out to the Consumer• Become a utility in the Customer’s life
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Customer Relationship Monetisation• Trigger Purchase• Upsell• Cross-sell• Commerce with a Cash Balance
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Just like the Internet, the Mobile opens up new and big Opportunities
• Mirror World• Digital Services Operator• Mobile Number-linked Personal Portal• Mobile Social Networking• N3 (Now-New-Near) Web• Mobile-PC Continuum
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Five Monday Morning Ideas• Invertising• Profiled Database Marketing • Transactional Alerts• Promotional Messages to Customers• Corporate Mobile Websites