mma forum brasil - track 09 hackonomy bonin
DESCRIPTION
"Hackonomy": dare to Challenge Your Brand's Marketing Mindset. Brands that dare to disrupt the norm will come out on top. Find out from Bonin Bough how your brand can join the hacking economy.TRANSCRIPT
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@boughb
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3
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VA
LU
AT
ION
FOUNDED
18
53
$1.6B
18
73
$1.3B
19
25
$536M
20
09
$2.5B
$3.2B
20
07
$4B
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“Coders are today’s
rock stars.”
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hack·er1 : a person who illegally gains access to
and sometimes tampers with information in
a computer system
2 : an expert at programmatically solving
problems
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hack·on·o·mycreating value by breaking things
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Hacking Media
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Our Commitment to Mobile:
Getting To 10
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Increase Media ROI Influence Purchase
VIDEOEQUIVALENCY
SOCIAL TV
REACH ENGAGEMENT
MOBILE ATRETAIL
MOBILEMEDIA
IMPULSE LOYALTY
USER DATA & ANALYTICS
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Twist, Lick and Dunk2.2 billionOREOS DUNKED
1,000 yearsSPENT PLAYING
THE GAME
4MMORGANIC
DOWNLOADS
250,000DAILY ACTIVE USERS
(PEAK)
#1 appIN 12 COUNTRIES
5MAJOR AWARDS
WON
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Geo-targeted push won the Superbowl
Push drove an extra
1,507 hours of playduring the Superbowl
12500
10000
7500
5000
2500
012am
1am
2am
3am
4am
5am
6am
7am
8am
9am
10am
11am
12pm
1pm
2pm
3pm
4pm
5pm
6pm
7pm
8pm
9pm
10pm
11pm
Suggested app open curve based on previous Sundays
App Opens
Today’s app opens showing spikes from
push notifications in EST time zone
Sun, 03 Feb 2013
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OREO: TLD still outperforms Facebook
40,000TLD DAILY USERS
14,000DAILY ACTIVE USERS FOR
200,000PEAK DAILY APP OPENSFacebook
Page
OREO
TLD
0:05
2:48
Time spent per interaction
Minutes
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With $620K spend, we moved a
$140 million business by
9%
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+ = 50%
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49
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Earlier this year, Kathryn Sheaffer made her daily commute to the Palo Alto, California, offices of Waze, a start-up that makesa social-navigation app. From her seat at a long communal table next to Waze CEO Noam Bardin, she made phone calls, reviewed mockups of the app, and participatedin marathon brainstorming sessions. Sheaffer, however, isn't an employee of Waze. She is senior associate brand manager at Stride Gum, which is owned by Mondelez International.
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Today: Oreos in REAL TIME
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“The best way to
predict the future
is to invent it.”- Alan Kay
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“The best way to
predict the future
is to invent it.”- Alan Kay