MM Skills

Are MM developers computer scientists?

Or they are artist, programmers, animators, or musicians?

To produce good MM project you need diverse range of skills & detailed knowledge of computers, graphics, text, sound, video and animation.

3.Preproduction The process of intelligently mapping out a cohesive

strategy for the entire multimedia project, including: content, technical execution and marketing.

The Production Manager undertakes the following activities.

Development of the budget control system Hiring of all specialists involved in the multimedia

development process Contracting video and audio production crews and

recording studios Equipment rental, leasing and purchasing Software acquisition and installation Planning the research work of the content specialists Development of the multimedia

application outline schedules

Coordination of legal aspects of production

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The MM project team

MM project may requires as many as 18 roles: Executive producer Producer/project manager Creative Director/MM designer Art director/visual designer Artist Interface designer Game designer Subject matter expert

The MM project team (2) Instructional designer/training specialist Script writer Animator(2D/3D) Sound producer Music composer Video producer MM programmer HTML coder Lawyer/media acquisition Marketing director

Executive producer

Ideally the executive producer arranges for financing and tries to keep the project on budget.

Responsible for the team performance & resource planning

Product Plans and Operations

Producer/project manager Project manager role is at the center of

action Responsible of the devising a vision for the

product and the overall development & implementation of the project

Follow day to day operation: running meetings, scheduling and assigning tasks, illness, team dynamicsThe glue that holds the project together

1. Production Manager The role of the production manager in a multimedia

production is to define, coordinate and facilitate the production of the multimedia project.

Characteristic of good production manager: Able to coordinate and facilitate the production Possess knowledge of the basic principles of multimedia

authoring Skilled proposal writer Good negotiator Conversant with relevant legal issue Good communication skill Budget management skill Experience in human resource and overall business

management

MM designer Looks at the overall content of the project

(puts all media contents together) Creates a structure for the content &

determine the design elements to support that structure

Decides which media are appropriate for presenting which pieces of content

Prepares the blueprint for the entire project: content, media, and interaction

Art director/visual designer Responsible for presenting screens that

should present an appealing mix of color, shape, and type

Maintain visual consistency using only those elements that support the overall objective of the project

6. Computer Graphic Artist The computer graphic artist is responsible for the

graphic elements of the program - such as backgrounds, buttons, photo collages - and the manipulation and editing of pictures, 3-D objects, logos, animation, and etc.

Artist

Creates graphics interactive MM Helps to show how screens would look

like using paper & pencil Develops artwork and animation for

the project Produces an original multimedia

mural/installation

Interface designerInterface provides control to the people who

use the software Creates a software device that

organizes the MM content, lets the user access or modify that content, and presents the content on the screen.

A good interface designer will create products that will encourage use

Interface is designed from ground up & not after all programming is done. Designer should visualize ideas as they are discussed

Game designer

Designs game plan and background Creates the characters and

environments of the game Determines choices for characters Designs game levels & strategies

Subject matter expert The most import skill of the subject matter

expert is knowledge of the subject. This knowledge could come from formal academic training or work experience.

This expert will advise the project designer on the nature and/organization of the product content.

The expert is also responsible for validating and evaluating the content of the product, which may be accomplished in stages

Provides access to source materials and reference items such as books, articles, videotapes, and static art

Instructional designer/training specialist Instructional designers identify instructional goals,

conduct goal analyses, write learning outcomes, develop test items, write product documentation and identify skill levels.

Conducts high-level analysis of training needs Specifies learning objectives, selects interactive

exercises, and creates evaluation questions. Supervises the formative and summative

evaluations. Instructional designers usually have a formal

undergraduate and or graduate degree in instructional design.

Script writer Working after an instructional designer has created an outline,

a writer creates and revises the script that actually dictates what words, images, video, and audio elements that are presented to the audience.

The writer works with the artists and programmers to ensure that what is envisioned can actually be implemented within the time, budget, and technology constraints.

It is his responsibility to apply navigation directions to the scripts, add notes indicating any special functions, links, or other software behaviors, and create alternate items, if necessary.

An effective writer has: Good communication skills. A writing style that is concise, direct, and engaging. Creativity to increase learner engagement.

Animator(2D/3D)

Responsible for character animation, lighting MM environment, and special effects

Integration with Other MM objects Deciding on animation methods and

keeping animation fresh

Sound producer Oversee the pre-production, production, and post-

production of video and audio elements. Pre-production includes the selection and preparation

of shooting locations and set up of equipment Production encompasses the creation of raw

audio/video content and Post-production primarily refers to the editing and

refinement of content to a desired duration and quality.

Industry experience is particularly desired for these team members.

Music composer (audio specialist)

Quality of audio elements can make or brake a MM project

Audio specialist makes MM projects come alive

They design and producing music and sound effects

Responsible for scheduling recording sessions & editing recorded material

Video producer

Responsible for videographers, lightening designers, and actors

Skilled with managing all phases of productions

Must be familiar with the tools & techniques used for digital editing

MM programmer The programmer prepares software code and/or works

with development tools to integrate content and procedures into a multimedia product.

The programmer will combine a project storyboard and content to build a product by using a multimedia-authoring package.

Critical skills for the programmer to possess include analysis, ability to work with software and authoring tools, and the ability to be a team player.

Programmers often have skills in a number of authoring environments and/or programming language. 

HTML coder

Web site producer familiar with HTML coding of tables, frames, and forms.

Responsible for maintaining/updating site content and developing new site features

Lawyer/media acquisition The Copywriter prepares and reviews text content for

the multimedia project. They work with a subject matter expert and designer

to capture critical information and a style of delivery. The copywriter must understand the vocabulary

constraints of the audience and be able to translate complex ideas into words or stories that are appropriate to the audience.

The copywriter may have backgrounds in journalism, education, or even be the subject matter expert that has writing skills.

Marketing director

How to approach consumers who would buy the MM product

Plans and executes advertising methods

MM Production Team

1. Production Manager 2. Content Specialist 3. Script Writer 4. Text Editor 5. Multimedia Architect (or Program

Authoring Specialist) 6. Computer Graphic Artist 7. Audio Video Specialist 8. Computer Programmer

2. Content Specialist Responsible for performing all necessary

research concerning the content of the proposed application.

Program content can be described as: The specific information, data, graphics Facts to be presented through the multimedia

production.

3. Script Writer Video and film scripts present a linear sequence of

events. In multimedia production, the medium has the capability

of presenting events in a non-linear fashion by branching in different directions and establishing linkages between different sections or components of the program.

The scriptwriter of a multimedia production needs to visualize this almost three-dimensional environment and integration of virtual reality into the product.

4. Text Editor The content of a multimedia production, like a book or a

film, needs to flow in a logical fashion and the text must be structurally and grammatically correct.

Text and narration will be integrated as part of the application and the development of documentation for the application must be considered.

All of the text related elements need to be revised by the text editor.

5. MM Architect The multimedia architect is the team member

responsible for integrating all the multimedia elements (graphics, text, audio, music, video, photos and animation) by using an authoring program.

7. Audio Video Specialist The audio specialist is responsible for recording and

editing: narration; selecting, recording or editing sound effects; recording and editing music.

The video specialist is responsible for video capturing, editing and digitizing.

8. Computer Programmers The task of the computer programmer in a multimedia

development team is the programming of code lines or scripts in the authoring language.