About the Company and FACTS

Procter & Gamble Procter & Gamble Co., also known as P&G, is an American multinational

consumer goods company headquartered in downtown Cincinnati, Ohio, United States, founded by William Procter and James Gamble, both from the United Kingdom. 

CEO: Alan G. Lafley

Stock price: PG (NYSE) US$ 69.01

Founded: October 31, 1837, Cincinnati, Ohio, United States

Founders: James Gamble, William Procter

Products Cleaning agents and personal care products

Revenue Increase $83.06 billion (2014)

Operating income Increase $15.29 billion (2014)

Net income Increase $11.64 billion(2014)

Total assets Increase $139.26 billion (2013)

Total equity Increase $68.06 billion (2013)

Number of employees 118,000 (2014)

Subsidiaries Gillette

Slogan Touching lives, improving life

  WHO IS THE LEADER IN THE MARKET WORLD WIDE 2ND LARGEST

MARKET VALUE: $208.5 B

PROCTER & GAMBLE IS AN AMERICAN MULTINATIONAL CORPORATION FOCUSING ON THE CONSUMER GOODS INDUSTRY. IT OFFERS PRODUCTS IN THE FOLLOWING SEGMENTS: CLEANING AGENTS AND PERSONAL CARE PRODUCTS. THE FOOD AND BEVERAGE LINE WAS DISCONTINUED FOLLOWING THE SALE OF PRINGLES TO KELLOGG COMPANY.

INDIA 10TH LARGEST

MARKET CAPITALIZATION – RS-9,555 CRORES

P & G SERVES OVER 650 MILLION CONSUMERS IN INDIA AND IS AMONGST THE FASTEST GROWING CONSUMER GOODS COMPANY. IT OPERATES IN THE BEAUTY AND GROOMING, HEALTHCARE AND HOUSEHOLD CARE SEGMENTS. ITS MAIN BRANDS INCLUDE TIDE, VICKS, ARIEL, GILLETTE, PANTENE, OLAY, HEAD & SHOULDERS AND DURACELL.

PRODUCT LIFE CYCLE

The Product Life Cycle (PLC) describes the stages of a product from launch to being discontinued. As we will see in the example, the product lifecycle can be reviewed across an entire category, or in the context of an individual companies product.  It is a strategy tool that helps companies plan for new product development and refine existing products

Introductory stage- Tide stain release

Growth stage- Ambipure

Maturity stage- Tide washing powder, oral-B, vicks, Gillette

Decline stage- OLD SPICE

 Who are the CLOSE players competitors

JOHNSON & JOHNSON

KIMBERLY-CLARK CORPORATION

Unilever

Reckitt Benckiser Group

NIRMA

Major Players 

ITC

UNIEVER

NESTLE

GODREJ

DABUR

GlaxoSmithKline Consumer Healthcare

Colgate Palmolive

Marico Ltd

Emami

SWOT

SWOT ANALYSIS

Strengths •Product innovation •Strong Brand image •Diversified Business Structure

Weakness •Views Product Performance only Increased. promotional spending to keep healthy sales

Opportunities •Better product experience •Going Green/Eco Friendly •Selling directly to consumers

Threats. Substitute brands that have a cheaper price. Slow down in consumer spending. Increase cost of row materials

STP SEGMENTATION – ON THE BASIS OF AGE –KIDS ABOVE THE AGE OF 6

MONTH – YOUTH

TARGET – CHILDREN – ADULTS – SINUS PATIENT

POSITIONING – UNIQUE SHAPE OF COUGH DROPS INHALER & CAPLET – TOUCH THERAPY – MOTHERS LOVE PLATFORM

PESTLE

POLITICAL – THE P&G POLITICAL ACTION COMMITTEE (P&G PAC)

P&G PAC OPERATIONS ARE TRANSPARENT AND COMPLIANT WITH ALL APPLICABLE LAWS

P&G PAC CONTRIBUTION IN 2006

ECONOMICAL – INDUSTRY : CONSUMER GOODS AND PERSONAL CARE. AREA SERVED: WORLD WIDE

TOTAL ASSETS: US

TOTAL EQUITY: US

SOCIAL – WORKING ENVIRONMENT OF P&G:

TO BUILD AND WORKING ENVIRONMENT THAT WELCOMES AND EMBRACES DIVERSITY

FOCUSED DIVERSITY TRAINING

EMPLOYEE SUREVYS, CLTURE SENSING AND DIVERSE LEADERSHIP NETWORKS

TECHNOLOGICAL :- ROBERT MC DONALD IS A CEO ON A MIAAION TO MAKE PROCTER & GAMBLE THE MOST TECHNOLOGICALLY ENABLED BUSINESS IN THE WORLD

FOR FOLLOWING THINGS

MANTAINING RELATIONSHIPS WITH RETAILERS

BUILDING BRANDS

INTER ACTION WITH CUSTOMERS

ENVIROMENTAL

P&G SUPPORTS THE GOALS OF CLIMATE R.E.S.O.L.V.E (RESPONSIBLE ENVIRONMENT STEPS, OPPORTUNITIES TO LEAD BY VOLUNTARY EFFORTS.)

HELP CONSUMERS TO REDUCE THEIR OWN GHG ( GREEN HOUSE GAS) EMISSIONS

 Market Outlook

Global consumer processed goods behemoth Procter & Gamble reported moderate third quarter results on April 23rd. (P&G follows July-June fiscal year.). The company continued to take a beating from currency headwinds, which dragged down its revenues to $18.1 billion in the third quarter, a decline of 8% year on year.

Excluding the impact of currency movements, acquisitions, and divestitures, organic (non-GAAP) sales growth was a moderate 2% year on year

Operating margins fared slightly better, as cost savings from productivity improvements propelled the third quarter’s operating margin by 50 basis points to 17.3%. Core (non-GAAP) EPS contracted by 8% year on year due to the lower revenues base, and fell to $0.92 in the third quarter.

We are currently revising our price estimate of $83 for Procter & Gamble, which is nearly the same as its current market price.

Product & Pricing (4p'S strategy)

Place

Promotion Strategy

Marketing Strategy  P&G Marketing Strategy Until Now

P&G marketing strategy until now has always been to stay in the shadows, as per the marketing trends of the time. P&G advertising is almost everywhere, representing brands such as Gillette, Crest, Duracell, and Charmin. These brands all follow current marketing trends in their presentation and content, but while they are technically P&G commercials, the relationship isn’t actually shown prominently – or it wasn’t until now.

How P&G Advertising is Redefining ItselfGroups like P&G advertising and Unilever marketing are following marketing trends and creating a brand that customers can relate to. In the past, Unilever marketing strategy and P&G marketing strategy would have been fine if they just kept to the shadows, and they did just that. The new marketing trend, however, is driven by the customer and revolves around, you guessed it, the customer. P&G commercials are focused around an emotion that customers want to feel about themselves, and that feeling is goodness. P&G advertising shows mothers, heroes, and the like. These commercials fall right into line with what P&G marketing strategy has become – making P&G advertising that actually speaks to the customer.

Entry level job profile and skill expectation. Job Description

Manager Entry Level - Full Time - .Description  At P&G, we offer a variety of career opportunities ranging from Brand Management and Sales to

Engineering and Research & Development. All areas of the business provide the employee with opportunities to develop and to grow in the company.

This general posting is intended to get you started in the recruiting process when no other postings are available or of interest to you. By applying to this posting, your application information will be collected and held until a position matching your qualifications becomes available.

 Qualifications  Most of our positions require a University Diploma. Additionally, qualified candidates must have

proven success from school or work experience including strong leadership by envisioning, direction setting and enrolling others; thinking/problem solving; creativity & innovation; initiative & follow-through; communication; and priority setting. Select positions may require a valid driver's license.

Job  Administrative

Schedule Full-time

 POP• Product innovation• Strong Brand image• Diversified Business Structure

POD• It’s the market leader in certain segments• It is an experienced player in the FMCG sector.• It is an experienced player in the FMCG sector.

Marketing Management

Thank you

Pratik Ray Khatri

Final Presentation

Subject Teacher- Arpita Pandy