M&M Candy CampaignM&M Candy CampaignJeanette Melahouris

Intro: History of M&M’s Intro: History of M&M’s 1941: first ad to WWII with man and woman

advertising.

1954: debut of M&M characters in TV.

1987: M&M goes International. Appearing solo in print advertisements.

1996: M&M Mini’s

1997: Miss. Green is created

Background:Background:M&M’s & Cultural Studies: “Researchers who concentrate on how a particular phenomenon relates

to matters of ideology, nationality, ethnicity, social class, and gender.”

Appeals to children and adults

Relatable characters.

Advertisements are real like scenarios. -holidays-food shopping

-learning to drive-getting married

Research Question:Research Question:“How M&M’s are coded through the years.”

Coding the change- People M&M Candy Characters

Feasibility- Analysis of texts- Evidence and studies through scholarly articles

Method:Method:Levels of Deconstruction, according to Glasgow.

Level 1: Literal Level- literal meanings and signs in the text

Level 2: Cultural Level: - social message and symbols used to desire product

Level 3: Critical Level- political, economic power within the culture.

1986

2008

2010

Conclusion: Conclusion: “How M&M’s are coded through the years.”

Coding of the M&M Candy Characters

Future Research