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  • 7/30/2019 MLOVE: A LITTLE MOBILE ZEN FOR THE SOUL - Tech.co

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    12/2/12 5:MLOVE: A Little Mobile Zen for the Soul

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    MLOVE: A LITTLE MOBILE ZEN FOR THE SOUL

    Lindsey C. Holmes July 12, 2012

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    I spent a most empowering week in a castle in Germany, exploring the current state anthe future of mobile. The MLOVE ConFestival gathered 200 thought leaders fro

    around the world, exploring how communication and mobile are progressing quick

    and how it is indeed our responsibility to make mobile technology usable helping th

    underserved, challenging human constraint, and communicating more effectively as

    society.

    The opening session featured Jonathan MacDonald, cofounder of marketing agency th

    fluid world, who vividly expressed mobile as originating from the African drum beaSince its rhythms were used to represent an idea, to communicate far distances, an

    even sometimes to confuse with dual meaning, he said, it was indeed our first mobi

    device.

    We learned nemonic memory tricks from a USA National Memory Champion, Chest

    http://tech.co/mlove-mobile-zen-soul-2012-07http://tech.co/mlove-mobile-zen-soul-2012-07http://tech.co/mlove-mobile-zen-soul-2012-07http://tech.co/mlove-mobile-zen-soul-2012-07http://tech.co/mlove-mobile-zen-soul-2012-07http://tech.co/mlove-mobile-zen-soul-2012-07http://twitter.com/sharehttp://tech.co/author/lindsey-holmeshttp://tech.co/mlove-mobile-zen-soul-2012-07http://thisfluidworld.com/http://www.mlove.com/http://twitter.com/sharehttp://tech.co/author/lindsey-holmes
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    Santos, who argued that mobile should not be an excuse to forget or limit human inte

    action. By demonstrating his memory of the names of the people he met that day 4

    plus attendees he taught us the importance of human communication and how mobi

    ty should be a means to enhance this.

    Transmedia specialist Mara Balestrini expressed how mobile is changing the climate Latin America. She showcased her social project featuring senior citizens, who began

    understand the importance of mobile only when given iPhones and a challenge to nav

    gate in an unknown part of town. They found the Maps app and delighted at findin

    their way through town easily. Technology became usable to them, and they were so a

    preciative.

    We learned about Singularity, the theory where man meets machine, and expert Yu

    Van Geest talked about how its actually occurring now with devices like the Nike FuBand. These electronic monitoring devices will become second nature, he said, and the

    ability to track and monitor our health will prove invaluable for a declining health ca

    system.

    Scientists from PCH Innovations concluded day one (yes, this was only the first day

    They demonstrated the future in a video with a car that expresses your emotion

    through smiling or frowning headlights, a completely solar hospital that they are cu

    rently building, and clothing made of LED screens that (once advertisers get their wawill most definitely be flooding Fashion Week with advertising but so is mobile, an

    the world is converging.

    The conference culminated with some phenomenal startup pitches. I wondered wheth

    startups would pitch better if all tech conferences were set in such a supportive ecosy

    tem in love. Every mobile app developer, digital innovator, startup, social entrepr

    neur, small business owner, and simply anyone with a desire to be the change the

    want to see who understands that this change will heavily rely on mobile techshould have the opportunity to bring about that change. MLOVE demonstrated the pr

    gression of technology in its most human and altruistic form to make the world bette

    a point often forgotten as we use our social networks to spread gossip or devour th

    hottest new game.

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    10 Organizations for Learning to Code

    Path.to: The eHarmony Approach to Hiring Employees

    About the Author Lindsey C. Holmes

    Lindsey C. Holmes is the CEO/Lead Strategist of LCH Business SM & Tech,

    digital marketing firm based in Newark, NJ, with an office also in Washin

    ton, DC. Lindsey is the Evernote Small Business Ambassador, a self-taught d

    veloper, a proud geek, and mom of a shih-tzu named Banks. She spends her free tim

    converting the masses to understand and apply the technology that will make their liv

    better. Follow her on Twitter @lindseycholmes.

    http://twitter.com/lindseycholmeshttp://tech.co/author/lindsey-holmeshttp://tech.co/path-to-eharmony-hiring-employees-2012-07http://tech.co/organizations-learning-to-code-2012-07