mlb (major league baseball) mobile presentation
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Major League Baseball
America’s Past Time
MLB Goes Mobile
iPad Disrupts MLB Distribution
MLB and iPad Market
iPad Enhances User Experience
BAM Pricing
MLB Goes Mobile
iPad Disrupts MLB Distribution
MLB and iPad Market
iPad Enhances User Experience
BAM Pricing
10M+ 5-10M
1-3M3-5M
Media Stakeholders
Media Stakeholders
Revenue = $500M annually
Private Equity Throws A Billion Dollars At MLB.Com, Gets Stonewalled
BAM
BAM is a STAR
MLB Goes Mobile
iPad Disrupts MLB Distribution
MLB and iPad Market
iPad Enhances User Experience
BAM Pricing
#2 App of All Time
Market & Segmentation
MLB Goes Mobile
iPad Disrupts MLB Distribution
MLB and iPad Market
iPad Enhances User Experience
BAM Pricing
• Interactive
• Enhanced
• Mobile
“On-Base” Content
“On-Base” Interacts
“On-Base”: More than “At-Bat”
Not just “At-Bat”,Fans are now “On-Base”
“On-Base”: More than “At-Bat”
“On-Base” on the Move
“On-Base” on the Move
MLB Goes Mobile
iPad Disrupts MLB Distribution
MLB and iPad Market
iPad Enhances User Experience
BAM Pricing
“On-Base” Pricing
• Same price for MLB.TV ($100, $120)
• Charge $19.95 a month / $49.95 season for the In-market streaming
• Charge $14.99 for “At-Bat” on the iPhone
“On-Base” Pricing
“On-Base” Pricing
• Charge $19.99 for the iPad App for the 1st year
• Charge $29.99 for the Bundle of “On-Base” and “At-Bat”
• $1.99 A-la-carte games for non-MLB.TV and non-in-market game subscribers
“On-Base” Pricing
Consumers Demand Convenience