mktg-7546 digital age marketing presentation – course introduction

MKTG – 7546 Marketing in a Digital Environment | University of Memphis ProfessorBrey.com


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COURSE INTRODUCTION

MKTG-7546 The ‘All you ever wanted to know but not really because that would take more than just one semester and who has that much time’ course on Internet Marketing & Business Intelligence Strategies at the University of Memphis (Marketing in a Digital Environment)


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http://www.professorbrey.com/


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http://www.google.com/


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ericbrey@memphis (officially sanctioned)

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Course Objectives

• Understand the online value chain to drive business success

• Integrate social media techniques and trends into traditional marketing and business strategies

• Identify and capitalize on technology and digital commerce trends

• Understand metrics to gauge success of social media and traditional internet marketing efforts

• Formulate and enact data driven strategies


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Crackberry Fund


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Your Grade

Evaluated Learning Components

Point Value

Point %

Activities & Assignments 100 10%Exams (2) 250 25%Think Forward Assessment (2) 400 40%Business Application Project 250 25%

Total Points

1000

100%

a Extra credit may be available throughout the semester, it is not guaranteed but possible and will be announced in class or posted online.

Evaluation ScaleA 900 – 1000 pointsB 800 – 999 pointsC 700 – 799 pointsD 600 – 699 pointsF Below 599 points

a However extremely rare, variations in grading scale may exist based upon evaluated learning

components throughout the semester (i.e., removal of project components, additional class

activities)


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Online Resources


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Teaching Methodologies


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What, extra credit in an MBA class?

#SM

CE


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Damn it, I have to do more than just coursework? I knew there was a catch!!!

After the Class

MEMPHIS


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Suggestions and ComplaintsPlease see the instructor for any special problems or complaints that may be impeding your progress in the course. Feedback concerning the class/course is always appreciated and will be considered to improve the learning environment in this and subsequent semesters. I TAKE THIS VERY SERIOUSLY AND ENCOURAGE ANYONE AT ANY POINT TO COME AND SEE ME THROUGHOUT THE SEMESTER WITH HIS OR HER THOUGHTS, IDEAS AND CRITICISMS.


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Communication

• We will conduct this class in the public view. Assignments will be openly submitted for the world to see – so if you want to communicate privately, send an email to be absolutely safe. You can Tweet or Facebook message, but only if you feel comfortable.


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http://professorbrey.com/


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Trends Assessment

http://www.slideshare.net/ProfessorBrey/mktg7456-digital-age-marketing-assignment-trends-assessment


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Questions

• Ask them now, before we get started. I can’t promise you anything going forward – just remember that when you curse my name at 1am on a weekend!!!!


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Final Project Placement

Marketing Greenhorn

Experienced Marketing Mercenary

Final Project

Yeah, I DO Marketing

for my Company


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Social Media Integration Strategy

Discovery

AudienceObjectivesCapacityGovernance

Strategy

ListeningEngagingContentTechnology

Management

Data collection/analysis/InterpretationResults vs. GoalsRefinement


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