mktg 3410 powerpoint-1 revised
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Nintendo for Seniors
Alvin J. MacadangdangDarrel Adams
Yibo YuanYi Zhang
Xuan Ming ChenMktg 3410Spring 2011
Table of Contents
• Brief History of Nintendo• Current Trends of Nintendo• Nintendo geared for Seniors• Benefits for Seniors• Future Outlook of Nintendo• References
Its Beginnings…
• Nintendo started as early in 1887 as a small business in trading cards.
• Evolved into a video game company in the early 1980’s.
• Continued success new prototypes in video games and video game consoles.
Nintendo Today
• A Japanese multi-national corporation eventually becoming one of the most prominent figures in today’s video game industry.
Now & Then Trends
• Nintendo has been part of our American culture.
• It has evolved as time progressed.
Examples:
-FamiCom (Family Computer), July 1983.
-Nintendo 64, June 1996.
-Wii, November 2006.
Nintendo for Seniors
• The Nintendo Wii has been a popular gaming console for families.
• Our target market – Senior Citizens.
Senior Citizens
• Senior Citizens range from 55 years old and above.
• As technology becomes a vital impact in society today, many Senior Citizens are willing to learn it.
The increase of usage
• The number of gamers over the age of 50 increased by 15% from 1999 to 2007 (Entertainment Software Association).
• Positive outcome:• An increase in sales
of electronic games, suitable for age group
• Wide variety of games they would like
• Convenience
Nintendo values Seniors
• The goal of Nintendo for Senior Citizens is to not feel intimidated by technology.
• Nintendo values customer relationships, and seniors are also part of that demographic aspect.
It’s Play time!
• A popular fixture in many senior centers & elder care facilities
Nintendo Wii
Variety for Fun
• Wii Sports & Wii Sports Resort get senior citizens on their feet and moving
• Promotes healthy lifestyle by exercising
• Improves balance & self-confidence
• The Wii makes it easy for seniors in the following ways:
• Intuitive motion controls
Ex:
Much more than playing…
• Physical Therapy for senior citizens
http://app1.kuhf.org/houston_public_radio-news-display.php?articles_id=23340
“It allows us to look at their cognition, their vision, their physical – whether it’s endurance, strength, balance, coordination – all of those aspects are provided using Wii and it gives you immediate feedback.”- Alicia Lohman(Memorial Hermann Home Health)
Ex: Wii Basketball Free Throw in Wii Sports has you raise both hands in a free-throw motion
References
• Johnson, Laurie. “Senior Citizens Use Video Games for Therapy”, 17 March 2008. http://app1.kuhforg/houston_public_radio-news-display.php?articles_id=23340
• Leonard, John. “Electronic Games for Senior Citizens”. http://www.ehow.com/list_5950766_electronic-games-senior-citizens.html
• Lorie, Anouk. "Wii-habilitation 'could prevent elderly from falls'." CNN Health (2008): Web. 10 May 2011. http://edition.cnn.com/2009/HEALTH/02/11/wii.fit.elderly/index.html
• Stevens, Tim. “Study Shows Video Games Make Senior Citizens’ Brains Sharper”, 21 November 2007. http://www.switched.com/2007/11/21/study-proves-video-games-help-seniors-brains/