mktg 3000-001 taste test project
DESCRIPTION
MKTG 3000-001 Taste Test Project. The Power of O. · Voua Xiong · Sara Livingston · Da Chen ·. Idea Generation & Target Market. TASTE TEST Questions we asked…. Which drink did they like best? A – Carbonated Organic Vitamin Juice B- Non Carbonated, 100% organic Vitamin Juice - PowerPoint PPT PresentationTRANSCRIPT
MKTG 3000-001
Taste Test Project· Voua Xiong · Sara Livingston · Da Chen ·
The Power of O
Idea Generation &Target Market
TASTE TESTQuestions we asked…
Which drink did they like best?•A – Carbonated Organic Vitamin Juice•B- Non Carbonated, 100% organic Vitamin Juice•C – 100% Organic Fruit Juice
Taste Tests50 people surveyed
36%
46%
17%
1 2 3
Pearl O
Fusion O
C
B
A
•Why did they prefer Drink B?•Ingredients•Alternative to soda•100% juice VS. 5% juice
•Competitor?•Vitamin Water/Vitamin Energy•Fuze Fruit Juice•Odwalla Juices•V8 Fruit Juice
•Imagery/Words•Fresh•Healthy•Energetic•Sweet
Product Names• Power O• Fusion O• Pearl O
•Appropriate Packaging• Bright colors
• Colors correspond to flavors• Artistic designs• Easy to use container
•Cost of Item• Between $1 and $2
Positioning StrategyMarketing Objectives
48%
42%
10%
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