mkt630 mega quiz file by soban 2

To get the More entertain and

Study related e-mail

Kindly visit and Join the group.

VU And COMPANY. (http://groups.google.com.pk/group/vu-and-company?hl=en)

Muhammad Soban

0333-7637637

Question # 1 of 20 ( Start time: 06:13:02 PM ) Total Marks: 1

Which of the following is a marketing philosophy which summarized by the phrase "a good

product will sell itself"?

Select correct option:

The Selling concept

The Marketing concept

The Production concept

The Production concept The Societal Marketing concept


Which of the following is NOT a deciding factor of international market evaluation?


Political risks

Local competition

Non-trade barriers

All of the given options

http://groups.google.com.pk/group/vu-and-company?hl=en


Which of the following information is required for firm about its competition while assessing

firm specific international environment?


Market share of competitors

Cost structure of competitors

Brand reputation of competitors



Which of the following determine the needs, wants, and interests of target markets and to

deliver the desired satisfactions in a way that preserves or enhances the consumer's and

society's well-being?


The Product concept



The Societal Marketing concept


Which of the following is the part of the marketing process?


Situation analysis

Marketing strategy

Marketing mix decisions



If a company is transferring its goods and services to its customer, this transaction is based

on:


Barter system

Exchange

Transformation

Relationship


Which of the following best describes the accountable marketing?


Simply selling

After sales calls to get feedback

Encourage customers to contact for queries

Contact customers to seek input for future improvement in products


Identify the concept in which the consumers will favor products that offer the most in quality,

performance, and innovative features.


Product concept

Production concept

Marketing concept

Selling concept


A statement that records all financial transactions between a nation's residents and for those

the rest of the world during a given period usually one year is called a nation's:


Balance of trade

Balance of payment

Import export statement

Supply demand statement


A variety of information is needed for successfully operating in international market. Which

of the following information is NOT required under the category of prescriptive info?


Dividends

Balance of payment

Laws and regulations

Ruling concerning taxes


The Theory of National Competitive Advantage was presented by which one of the following

scholars?


Recardo

Adam Smith

Paul Krugman

Michael Porter


Identify the method which based on “binding because both parties that are in conflict agree to

honor any judgment without recourse”?


Arbitration

Litigation

Mediation

A tort clause


Hofstede’s _____ dimension is the degree to which people in a country prefer structured over

unstructured situations.


Power distance

Individualism

Uncertainty avoidance

Achievement


Which of the following is a physical, concrete product that you can touch?


A service

A good

An idea

A philosophy


Which of the following orientations holds that consumers will favor products that are

available and highly affordable?


Product concept

Marketing concept

Production concept

Selling concept


Identify the most severe political risk in which company's assets are seized without payment?


Confiscation

Expropriation

Domestication

Liquidation


All of the following are considered to be a member of what is called a social institution

EXCEPT:


Peer groups

Family

Religion

Schools



of the following information is required under the category of market potential?


Exchange rate

Balance of payment

Market performance

None of the given options


Which one of the following is NOT a reason to do business internationally?


Increase in global competition

Convergence of world markets

Support from national governments

Excellent infrastructure in marketer country


Which of the following best describes the basic marketing?


Simply selling








Muhammad Soban

0333-7637637


A contract in which an individual receives financial reimbursement against losses from the

contractual company. Which one of the following is a best term for such contract?


Insurance

Risk management

Financial loss recovery

Banking contract



of the following information is required under the category of competitive information?


Corporate

Market share

Functional strategies




The corporate level emphasis of different countries is differ in nature. The North America

corporate emphasis based on:


Short term profit

Long term profit

Employee interest

Corporate interest



of the following information is required under the category of foreign exchange info?


Dividends

Balance of payments

Availability of human



Identify the exchange rate system in which exchange rates are allowed to move only within

limits.


Fixed Exchange Rate System

Flexible Exchange Rate System

Managed Exchange Rate System

Moderate Exchange Rate System


Mercantilism philosophy explains about import and export balance. Which one of the

following is the consistent with this philosophy?


Export more goods

Import more goods

Imports equal to exports

Imports greater than export


Which of the following trade theory explains that nations can increase their economic well-

being by specializing production of goods which they can produce efficiently?


Theory of absolute advantage

Theory of comparative advantage

International product life-cycle theory



The judges in International Court of Justice are elected for terms of office for nine years by

the United Nations General Assembly and the Security Council. The numbers of judges in

World Court are:


10 judges

13 judges

15 judges

17 judges


Which of the following stage should be feasible to analysis the market of any country for

export potential?


Stage one

Stage two

Stage three

All of the above


A society's accepted basis for responding to external and internal events summarize in which

of the following way?


Social agenda

Culture

Reference groups

Cultivation possibility


Which of the following is NOT the part of the marketing process?


Lead countries

Transferable marketing

Market globalization drivers






Dividends

Availability of human




All of the following are considered to be economic risks of doing abroad EXCEPT:


Exchange controls

Rebates

Import restrictions

Tax controls


The need to compete for international market was made inevitable by the economic system

employed by most nations is based upon:


Socialism

Mass production

Communism

Barter



of the following information is NOT required under the category of marketing mix?


Add products

Sales campaign

Distribution channel

Expectations analysis





Interest rates

Exchange rates

Balance of payments



If a marketer collects information about the product attributes and positioning related to his

competitor. Which kind of information he gathered?


Marketing mix information

Product related information

Competitor information

Resource information


With respect to joint venture, a mixed venture is a special case in which two partners are

involved. Identify nature of partner in such venture.


Government and Private Company

Private-Private Company

Private-Public Company

Government-Government Company


Indicate the concept given below that explains “the human-made part of the human

environment”.


Sociology

Personal relations

Culture

Anthropology


Which one of the following is NOT part of an organization's intermediate-environment?


Channel intermediaries

Customers

Statute legislation

Suppliers





Muhammad Soban

0333-7637637


Which of the following social scientists is credited with doing the most thorough, influential,

and widely read work on how cultural values influence various types of business and market

behavior?


Milton Friedman

Daniel Starch

Geert Hofstede

Sigmund Freud





Add products

Sales campaign





Which one of the following is an acronym of SWOT?


Strategy, working, opinion, tactical

Strengths, weaknesses, opportunities, threats

Strategy, work, openness, toughness

Strategy, weakness, opinions, tactics


Which one of the following is not part of an organization's macro-environment?


Political environment

Economic environment

Social environment

Internal environment


The focus of physical environment is on which of the following variables?


Shipping distance

National economics priority

Balance of payment

Focus on differences and similarity


All of the arguments are against the Mercantilism philosophy EXCEPT:


Bullion reserves are in favor of nation

Wealthy citizen pay tax more

Many exporter loss subsidies

Accumulation of gold is not real wealth


Which of the following treaties covered the way for effective a worldwide tariff agreement?


WTO

GATT

NAFTA

NATO









Which of the following Hofstede’s dimension emphasis that the people belong to group and

look after on exchange for loyalty?


Power distance

Collectivism

Uncertainty avoidance

Achievement


Which of the following focuses on the needs of the buyers?


The Selling concept





The basis of which law is tradition, past practices, and legal precedents set by the courts

through interpretations.


Civil law

Code law

Common law

Islamic law


Which of the following aspect allows trade of products & services between countries

regarding country similarity theory?


Same culture

Similar infrastructure

Same per-capita income





Situation analysis

Marketing strategy


Marketing globalization drivers


Which of the human wants are backed by buying power?


Needs

Wants

Demands

Exchange










Which of the following best describes the accountable marketing?


Simply selling








Demand estimate

Consumer behavior

Review of products



Which of the following does not represent major internationalization motives for a firm?


Information source

Economies of scale

Technology competence

Foreign market opportunities



of the following information is required under the category of general conditions?


Exchange rate

Consumer behavior

Balance of payment

Technological environments


Which of the following are NOT common themes that run through the discourse of

globalization?


Ecological interdependence

Hologramatic diversity

Heterogenic cultures

Unbiquitous communication





Muhammad Soban

0333-7637637


Identify the analysis that an international marketer uses to determine potential export in

international market.


Two stage analysis

Three stage analysis

Four stage analysis

Five stage analysis


Mention the correct order in finding potential customer according to your marketing

expertise.


Segmentation, dement measurement, targeting, positioning

Dement measurement, segmentation, targeting, positioning

Segmentation, targeting, positioning, dement measurement

Dement measurement, targeting, segmentation, positioning



Which of the following determine the needs, wants, and interests of target markets and to

deliver the desired satisfactions in a way that preserves or enhances the consumer's and

society's well-being?


The Product concept





The power exercised by a state in relation to other countries and the supreme power exercised

over its own members is called:


Government policy

Control

Sovereignty

Domestication


The basis of which law is tradition, past practices, and legal precedents set by the courts

through interpretations.


Civil law

Code law

Common law

Islamic law


Which of the following holds that the organization’s task is to determine the needs, wants,

and interests of target markets and to deliver the desired satisfactions more effectively and

efficiently than competitors?


The Product concept













Which of the following focuses on the needs of the seller?


The Selling concept





Which of the following countries is a very good illustration of a country that is considered to

be Low-Context/Explicit?


Japan

Brazil

France

Switzerland


Which of the following focuses on the needs of the buyers?


The Selling concept





Which of the following components of the balance-of-payments statement is of greatest

interest to international business?


The current account

The capital account

The official reserves account

The monetary account


Which of the following is the part of the marketing process?


Situation analysis

Marketing strategy




If a company is transferring its goods and services to its customer, this transaction is based

on:


Barter system

Exchange

Transformation

Relationship


Identify which one of the following description is belongs to political environment?


Overall level of development

Existence of middle class

Product-significant demographics

Ideological orientation









The need to compete for international market was made inevitable by the economic system

employed by most nations is based upon:


Socialism

Mass production

Communism

Barter


Identify the information that an international marketer needs to know under the head of

“Analysis of industry market potential” to evaluate firm sales and profit potential.


Cost of Internal Distribution

Per capita income and distribution

Product Potential

Sales Volume Forecasting


Which of the following is a marketing philosophy which summarized by the phrase "a good

product will sell itself"?


The Selling concept



*The Production concept The Societal Marketing concept





Exchange rate

Consumer behavior

Balance of payment



Identify the concept in which the consumers will favor products that offer the most in quality,

performance, and innovative features.


Product concept

Production concept

Marketing concept

Selling concept





Muhammad Soban

0333-7637637


Which of the following theory holds that a nation should produce & export those goods &

services for which it is relatively more productive than other nations?







The judges in International Court of Justice are elected for terms of office for nine years by

the United Nations General Assembly and the Security Council. The numbers of judges in

World Court are:


10 judges

13 judges

15 judges

17 judges




of the following information is NOT required under the category of foreign exchange info?



Availability of finance

Dividends in host country









Attractiveness of country’s currency


Which of the following countries is a very good illustration of a country that is considered to

be Low-Context/Explicit?


Japan

Brazil

France

Switzerland


Which of the following best describes the basic marketing?


Simply selling





Historical data of a firm is sufficient to find which of the following information?


Trends in sales and profit

Trends in sales only

Trends in profit only

Either trends in sales or profit













Exchange rate

Consumer behavior

Balance of payment



Identify the concept in which customer will prefer those products which can satisfy the

customer needs, wants and demands.


Societal Concept

Production Concept

Selling concept

Marketing Concept







Product Potential



Which of the human wants are backed by buying power?


Needs

Wants

Demands

Exchange



expertise.







Which one of the following is an acronym of SWOT?


Strategy, working, opinion, tactical

Strengths, weaknesses, opportunities, threats

Strategy, work, openness, toughness

Strategy, weakness, opinions, tactics


All of the following are considered to be a member of what is called a social institution

EXCEPT:


Peer groups

Family

Religion

Schools


Which of the following treaties covered the way for effective a worldwide tariff agreement?


WTO

GATT

NAFTA

NATO


In a selected single segment there is chance of_______________ in behavior of consumer.


Homogeneity

Heterogeneity

Both homogeneity and heterogeneity

Either homogeneity or heterogeneity


The Global Strategic Rivalry Theory was presented by which one of the following scholars?


Recardo

Adam Smith

Paul Krugman

Michael Porter





Interest rates

Exchange rates

Balance of payments





Situation analysis

Marketing strategy


Marketing globalization drivers





Muhammad Soban

0333-7637637



Which of the following represent major iternationalization motives for a firm?


Managerial urge

Competitive pressure

Profit and growth goals



In a selected single segment there is chance of_______________ in behavior of consumer.


Homogeneity

Heterogeneity

Both homogeneity and heterogeneity

Either homogeneity or heterogeneity



expertise.








of the following information is required under the category of prescriptive info?


Exchange rate

Consumer behavior

Balance of payment



All of the following are the forms of export subsidies EXCEPT:


Tax breaks

Product price support

Cheaper resources

Regulate foreign businesses





Interest rates











Attractiveness of country’s currency


Trade deficit can be calculated by:


Import access export

Export access import

Goods access services

Services access goods


Identify the system of accounts that record a nation’s international financial transaction?


Balance of trade

Balance of payments

Balance of import

Balance of export





Add products

Sales campaign


Expectations analysis


Indicate the concept given below that explains “the human-made part of the human

environment”.


Sociology

Personal relations

Culture

Anthropology


Kind of information like “channels of distribution: their shape, functions, evolution &

performance” belongs to which broad categories?


Marketing mix information

Product related information

Competitor information

Advertising information


Which of the following will generally increase inflationary pressures, weaken balance-of-

payments positions, and restrict manufacturers' supply sources?


Quota

Export restraint

Tariff

Monetary barrier





Demand estimate

Functional strategies


Technological environment







Product Potential










Which of the following does not represent major internationalization motives for a firm?


Information source

Economies of scale

Technology competence

Foreign market opportunities










The Theory of National Competitive Advantage was forwarded in which of the following

year?


1960

1970

1980

1990


All Pepsi brands that a company introduced in a market are targeted to which kind of

customer?


Same customer

Different customer

Young customer

Reliable customer





Muhammad Soban

0333-7637637


mkt630 mega quiz file by soban 2

Documents