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MKT 6340-70/71: Seminar in Marketing

Professor: Dr. Priyanka Khandelwal, Ph.D.

Spring 2017

Class Days/Times/Location or Other Format: Online

Office Location: 203D, CC, College of Business

Office Hours: Wednesday (10:45am- 5pm); Virtual Office hours: Friday (8am-12:20pm; 1:30pm- 5pm)

or By Appointment

Office Phone: 806.651.4120

Email:pkhandelwal@mail.wtamu.edu and Blackboard course messages

Social Media: Keep up with the latest happenings of your COB on Facebook: http://www.facebook.com/wt-

amucob and Twitter), #WTAMUCOB

Cell Phone: (806)200.4731

Terms of Use

A student's continued enrollment in this course signifies acknowledgment of and agreement with the statements,

disclaimers, policies, and procedures outlined within this syllabus and elsewhere in the WTClass environment.

This Syllabus is a dynamic document. Elements of the course structure (e.g., dates and topics covered, but not

policies) may be changed at the discretion of the professor.

WTAMU College of Business Mission Statement

The mission of the College of Business is to provide high quality undergraduate and graduate business

education with a global perspective and ethical awareness. We accomplish this through emphasis on excellence

in teaching, which is strengthened by faculty scholarship and supported by professional service.

Learning Objectives of the WTAMU College of

Business Programs

The College of Business (COB) at West Texas

A&M University (WTAMU) seeks to prepare

students in the Bachelor of Business Administration

(BBA), Master of Business Administration (MBA),

Master of Professional Accounting (MPA), and the

Master of Science, Finance and Economics (MSFE)

degree programs for careers in business and to

foster their professional growth and advancement

via key learning goals and objectives.

The learning objectives of the College of Business

are as follows:

Leadership

Communication

Critical Thinking

Business Integration

Core Business Knowledge

Global Business Environment

Business Ethics and Corporate Governance

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Course Description

This course covers major theoretical areas within marketing domain, as well as a variety of current special-

interest areas like PR, Marketing Communication etc. that are affecting the marketing professionals around the

globe. It will provide an opportunity to critically examine some of the marketing strategies adopted by

corporations throughout the globe. The course will help in understanding market segmentation and demands of

various products ranging from fast moving consumer goods to industrial goods in the economically dynamic

environment. It will also introduce different data collection procedures, and tools used for conducting successful

marketing research. Moderate level of web proficiency will be needed.

Course Objectives

Upon successful completion of this course, students should be able to do the following: 1. Analyze markets,

and assess problems in the domestic and global markets. Understand the core marketing concepts like 4Ps, Core

Competencies, Branding etc. apply them in real world problem solving 3. Explain, and develop innovative

marketing communication techniques that could be used in traditional as well as new media platforms. 4.

Demonstrate an understanding of how industries use marketing techniques to build new sustainable markets. 5.

Compare and contrast the past and the present marketing trends and come up with innovative solutions.

Course Materials (Text, calculator, etc.)

Marketing Management, 14th Edition by Philip Kotler and Kevin Keller (Pearson)

ISBN 978-0-13-210292-6

Map from COB Learning Objectives to Specific Course Objectives

Upon completion of the course the student should be able to demonstrate a sufficient command of the subject

matter such as to meet the following objectives:

1. Students will demonstrate competencies in writing, speaking, and technology communication via group

assignment, individual assignments, discussion posts, and exam.

2. Students will demonstrate their competencies in critical thinking via group assignment, individual

assignments, exams, and discussion posts.

3. Students will demonstrate their competencies in ethical decisions via group/individual assignments,

discussion posts, exam and quizzes.

4. Students will demonstrate their knowledge of the global and domestic environment and their relevance to

the business contexts via case studies, exam, quizzes and individual assignments.

5. Students will demonstrate their knowledge of diversity for effective problem-solving via group/individual

assignments, quizzes, discussion posts.

6. Students will illustrate and explain theories and concepts related to marketing via group assignments,

discussion posts, individual assignments and exam.

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Course Grading Policies

Final Grading Scale

100-90 A

89.9-80B

79.9-70C

69.9-60D

59.9-0 F

Grades may not be curved. This is a graduate course and only excellent work will receive an A. You have only

3 days to reach out to professor after your grades have been posted should there be any issue with the grade.

There is no way the grades will be altered or changed later on.

Course Assignment, Examination, and Policies

Assignments, Exams & Grading Maximum

points

Total

Weight

Final Exam 100 10%

Individual (Q+A) weekly post Assignments (4 assignments@ 10

points each)

40 16 %

Case Analyses (2 Case analysis@25 points each) (group project) 50 14%

Quizzes (4 quizzes@ 25 points each) 100 40%

Individual Narrated PowerPoint Presentation (1) 20 20%

Total

100%

Course grades will be assigned based on weighted percentage

Instructor reserves the right to adjust the points for the whole class based on the class median with

every student receiving exactly the same point adjustment.

*The exam is cumulative and quizzes may contain questions from earlier material.

This course will use a combination of methods: presentations, quizzes, cases, videos, current events,

discussion pots, articles, individual assignments and a group project to enhance the learning outcomes.

The use of this mixed methodology rests on the premise that learning comes not only from reading and

writing, but also from interaction with others and systematic self-reflection. How successful you are in

this course depends on what you bring to the class and also how you work towards completing the

given tasks. The following is the basic structure of this course.

Slides- During each week there will be assigned readings from the course textbook to provide you with

the basic information related to Marketing concepts. These chapter(s) will give you a solid foundation of

the concepts that are important and serve as a springboard toward your understanding of the supplemental

article readings that may be given to you. For each week’s chapter material the instructor will provide

you with slides that summarize the most relevant information from those chapter(s). This should help you

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to focus your attention on the information that relates to the critical issues of the chapter(s) and help you

with your preparation for the course exams, quizzes and other class assignments. Usually, the slides will

be available at 6 pm on Mondays (beginning of the week). Slides for chapters 21 and 22 would not be

provided as only optional/bonus questions would be included from these chapters in the final exam.

Slides would be available under the “Lessons” tab. You must review each week’s module and complete

the tasks in each module before moving to the next week.

Supplemental Readings- Each week, articles and other supplemental readings would be provided to help

you grasp the content strong and understand the applications of the concepts. It is highly recommended

that you do the supplemental readings.

Exams:

ONE (1) major final exam will be given during the session. The exam will be comprehensive and will

cover chapters assigned from the text book, and the lecture (slides) materials. Exam will comprise of 100

points. The exam will be a mixture of multiple choice, true/false, and essays. Essay questions would be

application based questions where you would be required to use critical thinking and theoretical

grounding to come up with strategies, plans, and assessments of the markets, products or just the ideas.

You will have 3 hours to complete the exam. You would be taking the exam alone without help of

anybody. More information would be provided by the instructor when the exam time approaches.

You can only take the exam once.

Case Analyses:

Each student would work in a group to submit a minimum of 8 to 10-page, word processed, double-

spaced, Times New Roman, 12 point font, APA style, one-inch margin case analyses as outlined in the

course calendar. Case analyses will only be accepted on the due date. There would be 2 case studies and

students would be required to analyze the cases keeping in mind the marketing theories, applications and

limitations that you would learn in the chapters. You would also need to do some degree of independent

research to come up with answers to the questions.

Groups would be assigned randomly by the instructor at the end of the first week. Be mindful and

respectful of the other group members as they would be working and contributing towards the final grade

for this assignment. There would be a group facilitator appointed randomly for each group who would be

responsible for getting the turn-ins together and finally submitting it. Remember, no extra points would

be awarded to the group facilitator. One group will submit only one document as their response.

However, each group member would be submitting peer-evaluations. Peer evaluations would comprise of

5 points i.e. 10% of the total weight of this assignment. If you receive poor evaluations from peers, your

grade will suffer. So, work with you group.

Individual (Q+A) Weekly Post Assignments and Discussion Posts:

A truly enriching learning environment is one where the interactions are not just between the professor

and the student; it also includes the interactions between peers. This component of the course is based on

individuals being able to have discussions, formal or informal, with those around them and build both

relationships and the ability to exchange point of views respectfully. For some weeks there will be a

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weekly post pertaining to a certain topic; students will be required to participate in for a portion of the

weekly posts grade. You would be providing assessments, evaluations, strategies, plans and examples to

show the practical implications of the marketing concepts and issues. Word limits would be provided for

each weekly post. Do not forget to look at the rubric before you start the assignment. Rubric would

only be available for the mandatory Individual (Q+A) Weekly Post Assignments. The total number of weekly posts are limited to only 4. The highest possible grade in this category will

require a student to engage in discussions with their peers in a manner that is professional and thoughtful.

Be professional in these postings. Behavior that is not professional will not be tolerated and can lead to

being given a grade of “0” and dropped from the course. Late submission would not be accepted.

Sunday 11:59 pm (for those weeks it is due) is the deadline for this assignment. The post to be

responded would be made available every Monday at 6 pm (for those weeks it is due). If you miss

responding to a post, you would not be receiving any points for the assignment. Remember to respond

to atleast 2 posts written by your peers. Otherwise, you will lose 2 point. Just writing yes! I agree or

I do not agree would not serve the purpose. You must follow APA style referencing for Individual

(Q+A) weekly posts.

The first mandatory Individual weekly post would be available on Jan 23rd, 2017 (Monday).

However, you will find discussion post links available every week which will help you participate,

engage and learn from each other. However, know that ONLY Individual (Q+A) weekly posts would be

graded. The other discussion posts would be labeled as (non-mandatory) and will not count towards your

final grade.

** For convenience, know that Individual (Q+A)weekly posts assignment => graded, mandatory

Discussion posts => not graded, optional

Individual (narrated PowerPoint) Presentation:

You will create a power point presentation that includes voice narration OR a video and post it on

Blackboard. Topic would be provided later. You will be graded on professionalism of the graphics and

quality of the narration which includes tone, smoothness, and professional level grammar and diction

besides reflecting your knowledge and learning centering marketing concepts. The presentation should be

about 6 minute long and not over 10 minutes in any circumstance. Late submissions are not accepted.

Details would be available on the Blackboard. You will be provided with an example.

Quizzes:

There would be 4 quizzes and each quiz comprises of 25 questions. 27 minutes would be provided to

complete the quiz. Quizzes consist of 25 multiple choice or true false questions (1 pt. per

question).Questions would be included from the previous chapters as well as the chapters covered in the

ongoing week. You are required to go through the chapter and slides thoroughly before taking the quiz.

You can take the quiz only once.

It is your responsibility to submit the quiz before time runs out. Quizzes can be saved and resumed later.

However, the time will continue. You have one attempt to complete all quizzes. The instructor can view

when the quiz was attempted, exited, and submitted. You would be taking quizzes all by yourself

without help of any resources including internet and textbook.

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Course Topics - Tentative Calendar of Readings, Topics, and Due Dates

The following is a tentative outline of the course. Exact dates and topics are potentially subject to change

depending on the needs and progress of the class. Students are responsible for keeping track of any changes

made in this class. Any changes will be communicated with students by email or announcement through WT

Class. You are required to check the emails from the instructor twice everyday as they would contain

information regarding due dates, reminders, changes in schedule, etc. You would use ONLY “Course

Messages” on Bb for correspondence with the instructor. Important Note* - Individual Weekly Posts (Q+A), Exam and Quizzes would be available on the Monday

(beginning of the week) at 6 pm and are due Sunday (end of the week) at 11:59 pm.

Not all parts of the chapters would be covered with equal emphasis.

Course Topics - Tentative Calendar of Readings, Topics, and Due Dates

The following is a tentative outline of the course. Exact dates and topics are potentially subject to change

depending on the needs and progress of the class. Students are responsible for keeping track of any changes

made in this class. Any changes will be communicated with students by email or announcement through WT

Class. You are required to check the emails from the instructor as they would contain information regarding

due dates, reminders, changes in schedule, etc. Important Note* - Weekly posts and Quiz would be available on the Monday (beginning of the week) at

6pm and are due Sunday (end of the week) at 11:59 pm.

Week

Number

Week Of Reading Assignments Assignments Due

Other Important

Dates

1 Jan 17 – Jan 22 Introduction

Chapter 1

Syllabus Quiz

Jan 22, 11:59 pm

Syllabus Quiz opens

on Jan 17, 6 pm

2 Jan 23 - Jan 29 Chapters 2, 3 Quiz 1 is due Jan 29 at

11:59 pm (includes

chapters 1, 2, 3)

3 Jan 30 - Feb 5 Chapter 4,5 Individual Weekly

post 1(Mandatory) due

Feb 5, 11:59 pm.

Individual

(PowerPoint)

presentation

assignment opens Feb

5, 6 pm

4 Feb 6 – Feb 12 Chapters 6,7 Quiz 2 due Feb 12,

11:59pm (includes

chapters 1 through 7)

Before the first week of class ends, you are required to take the Syllabus Quiz. It will contain

questions about the syllabus. It is mandatory to take this quiz. You WILL NOT be able to

ATTEMPT Quizzes 1, 2 3 and 4, if you do not take this quiz and score a perfect 10.

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5 Feb 13- Feb 19 Chapters 8, 9 Individual Weekly

post 2 (Mandatory)due

Feb 19, 11:59 pm

6 Feb 20- Feb 26 Chapters 10, 11

Case analyses

assignment opens on

Feb 26, 6 pm.

7 Feb 27 – Mar 5

Chapters 12, 13

Individual (Power

Point assignment is

due March 5, 11:59

pm.

8 Mar 6- Mar 12 Chapters 14, 15 Quiz 3 due Mar 12,

11:59 pm (includes

chapters I through 15)

9 Mar 13 – Mar 19 SPRING BREAK

10 Mar 20- Mar 26 Chapters 16

Case Analyses

assignment due March

26, 11:59 pm.

11 Mar 27 – April 2 Chapters 17,18 Individual Weekly

post 3 (Mandatory)

due, April 2,11:59 pm

12 April 3- April 9 Chapter 19, 20 Quiz 4 due on April 9,

at 11:59 pm (includes

chapters 1 through 20)

13 April 10- April

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Chapters 21 and 22

(Only bonus questions

would be included in the

final from these chapters)

Individual Weekly

post 4 (Mandatory)

due April 16, 11:59

pm

14 and

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April 17- April

23 Final Exam Week

Final exam due April

21,11:59 pm

Final Exam Opens on

April 17, 6pm and

closes on April 21,

11:59 pm

The instructor reserves the right to make changes to this schedule to meet the needs of the course as deemed

appropriate.

Additional Course Policies

Netiquette:

Please pay attention to the language you use and adhere to the following guidelines for this online course.

1) Do not post anything too personal;

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2) Do not use language that is inappropriate for a classroom setting or prejudicial in regard to gender,

race, or ethnicity;

3) Do not use all caps in the message box unless you are emphasizing on something (it is taken as

shouting);

4) Be courteous and respectful to others in your group;

5) Do not overuse acronyms like you would use in text messaging;

6) Fill in a meaningful Subject Line before you send out any email to the instructor or write responses

online;

7) Be careful with sarcasm and subtle humor; one person's joke is another person's insult.

Assignment Saving:

Maintain copies of all assignments submitted in the event you are required to resubmit it. The best

communication tool for questions is “Course Messages” through Blackboard. I will respond to you as

soon as possible.

Late policy:

Late submissions of any assignment will only be allowed without prior arrangement with the instructor.

Students who submit an assignment after the due date without prior arrangement will receive a grade of

0 for that assignment.

Note: If you do not adhere to the guidelines for any posting, you will lose the points that would have been

granted, and the instructor reserves the right to remove your posting and to deny you any further posting

privileges.

The instructor WILL NOT open the course material which includes, slides, supplemental readings,

discussion posts, check lists for important topics, etc. before time.

WTAMU COB Student Code of Ethics

Each student enrolled in COB courses accepts personal responsibility to uphold and defend academic integrity

and to promote an atmosphere in which all individuals may flourish. The COB Student Code of Ethics strives

to set a standard of honest behavior that reflects well on students, the COB and West Texas A&M University.

All students enrolled in business courses are expected to follow the explicit behaviors detailed in the Student

Code of Ethics.

Code of Ethics

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Do not use notes, texts, solution manuals,

or other aids for a quiz or exam without

instructor authorization.

Do not copy the work of others and/or

allow others to view your answers or copy

your work during a quiz, exam, or on

homework assignments.

Do not allow other parties to assist in the

completion of your quiz, exam,

homework, paper, or project when not

permitted.

Do not work with other students on

projects or assignments without

authorization from the course instructor.

Properly cite and specifically credit the

source of text, graphic, and web

materials in papers, projects, or other

assignments.

Do not forge the signature of an

instructor, advisor, dean, or another

student.

Provide truthful information for class

absences when asking faculty for excused

absences or for a make-up for a quiz,

exam, or homework.

Provide truthful information on your

resume including work history, academic

performance, leadership activities, and

membership in student organizations.

Respect the property, personal rights, and

learning environment of all members of

the academic community.

Live up to the highest ethical standards in

all academic and professional endeavors.

Students violating the Student Code of Ethics will be reported to the Dean’s office and are subject to penalties

described in the West Texas A&M University Code of Student Life, which may include suspension from the

University. In addition, a violator of the Student Code of Ethics may become ineligible for participation in

student organizations sponsored by the COB and for recognition for College academic honors, awards, and

scholarships.

COB Student Resources Link

The COB has developed a Student Resources repository (e.g., APA writing style information, business core

reviews, facilities, and other helpful supplements), which can be found on the COB Website. Additionally,

WTAMU has developed an Academic Study Skills information site to assist students (e.g., study habits,

supplemental instruction, tutoring, writing and math skills), which can be found on the WTAMU Website. For

WTAMU Writing Center information (for students needing writing assistance, guidance, and feedback), please

visit their website.

COB Communications Component Students earning a BBA degree must complete at least one course with a communications component as part of

the business core requirements. The COB communications component is a requirement in the following

courses: ACCT 4373 (Accounting Communications), BUSI 4333 (Cross-Cultural Issues in Business

Communications), BUSI 4350 (Current Issues in Management Communications), BUSI 4380 (Conflict

Resolution and Negotiation), BUSI 4382 (Emerging Media Law), CIDM 3320 (Digital Collaboration and

Communication), ECON 4370 (Economics of Health Care), FIN 3350 (Personal Financial Planning), FIN

4320 (Investments), FIN 4321 (Portfolio Theory), MGT 3335 (Organizational Behavior), MGT 4380 (Conflict

Resolution and Negotiation), and MKT 3342 (Consumer Behavior).

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Students in a communications component course are explicitly required to demonstrate knowledge of

communication skills. Specific objectives may include but are not limited to the following concepts put forth by

the National Business Education Association: (1) ability to organize a written and an oral message coherently

and effectively, (2) ability to use technology for communication, (3) ability to research a topic, prepare a report,

and present the findings to all organizational levels, and (4) ability to demonstrate critical-thinking skills.

Specific course requirements and the role of the communications component with respect to student grading

policy are at the discretion of the course instructor of record.

Student Travel Opportunities

In multiple business courses, there may be opportunities for student travel supplemented by student fees. If you

have an interest in such opportunities as they become available, please notify a faculty member.

Dropping/Repeating the Course

Should a student decide to drop the course, it is the student’s responsibility to be aware of the final drop dates

and adhere to the WTAMU Add/Drop policy. Any student participating in the course after the WTAMU posted

drop date will be considered active and a grade will be administered at the end of the course for that student.

Students are charged a fee for any course attempted for a third or subsequent time at WTAMU other than a non-

degree credit developmental course or exempted courses.

Scholastic Dishonesty It is the responsibility of students and instructors to help maintain scholastic integrity at the University by

refusing to participate in or tolerate scholastic dishonesty. Commission of any of the following acts shall

constitute scholastic dishonesty. This listing is not exclusive of any other acts that may reasonably be said to

constitute scholastic dishonesty: acquiring or providing information for any assigned work or examination from

any unauthorized source; informing any person or persons of the contents of any examination prior to the time

the examination is given in subsequent sections of the course or as a makeup; plagiarism; submission of a paper

or project that is substantially the same for two courses unless expressly authorized by the instructor to do so;

submission of a paper or project prepared by another student as your own. You are responsible for being

familiar with the University's Academic Integrity Code, as well as the COB Student Code of Ethics listed in this

document.

Academic Integrity

All work must be completed individually unless otherwise stated. Commission of any of the following acts shall

constitute scholastic dishonesty: acquiring or providing information for any assigned work or examination from any

unauthorized source; informing any person or persons of the contents of any examination prior to the time the exam is

given in any subsequent sections of the course or as a makeup; plagiarism; submission of a paper or project that is

substantially the same for two courses unless expressly authorized by the instructor to do so. For more information, see

the Code of Student Life.

Viewpoints/External Websites Disclaimer

The views expressed in this document, web-based course materials, and/or classroom presentations and

discussions are those of the professor and do not necessarily represent the views of West Texas A&M

University, its faculty and staff, or its students. Views expressed by students are likewise those of the person

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making such statements. It is understood and expected that each individual within this course will respect and

allow individual difference of opinion.

Neither the professor, the COB, nor WTAMU are responsible for the content of external websites discussed in

the classroom and/or linked to via online course materials, emails, message boards, or other means. Referred

websites are for illustrative purposes only, and are neither warranted nor endorsed by the professor, COB, or

WTAMU. Web pages change frequently, as does domain name ownership. While every effort is made to ensure

proper referencing, it is possible that students may on occasion find materials to be objectionable for reasons

beyond our control.

Acceptable Student Behavior

Classroom behavior should not interfere with the instructor’s ability to conduct the class or the ability of other

students to learn from the instructional program (Code of Student Life). Unacceptable or disruptive behavior

will not be tolerated. Students engaging in unacceptable behavior may be instructed to leave the classroom.

Inappropriate behavior may result in disciplinary action or referral to the University’s Behavioral Intervention

Team. This prohibition applies to all instructional forums, including electronic, classroom, labs, discussion

groups, field trips, etc.

Technology Requirements

All technological requirements for the successful completion of this course are the responsibility of the student,

including access to a working computer and or to a device with secure broadband Internet connection, data

storage and retrieval, and state-of-the-art security. The student is responsible for all technological problems not

related to WTAMU, including but not limited to equipment failures, power outages, and Internet breakdowns.

Furthermore, students are responsible for all necessary technical and operational skills for completing this

course, and for being familiar with WTClass (the Blackboard Learning System) both in a general sense and in a

specific sense as pertaining to this course and any materials stored within. The professor is not responsible for

any technical matters related to WTClass. Students must contact WTClass if they have problems accessing

and/or using the WTClass environment.

Physical or Educational Access - ADA Statement West Texas A&M University seeks to provide reasonable accommodations for all qualified persons with

disabilities. This University will adhere to all applicable federal, state and local laws, regulations and guidelines

with respect to providing reasonable accommodations as required to afford equal educational opportunity. It is

the student's responsibility to register with Student Disability Services (SDS) and to contact faculty members in

a timely fashion to arrange for suitable accommodations. Contact Information: Student Success Center, CC 106;

phone 806-651-2335.

Title IX Statement

West Texas A&M University is committed to

providing a learning, working and living

environment that promotes personal integrity,

civility, and mutual respect in an environment free

of sexual misconduct and discrimination. Title IX

makes it clear that violence and harassment based

on sex and gender are Civil Rights offenses subject

to the same kinds of accountability and the same

kinds of support applied to offenses against other

protected categories such as race, national origin,

etc. Harassment is not acceptable. If you or

someone you know has been harassed or assaulted,

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you can find the appropriate resources

here:

WTAMU Title IX Coordinator Becky Lopez –

Kilgore Research Center 147, or call

806.651.3199

WTAMU Counseling Services – Classroom

Center 116, or call 806.651.2340

WTAMU Police Department – 806.651.2300,

or dial 911

24-hour Crisis Hotline – 800.273.8255, or

806.359.6699, or 800.692.4039

Visit the Notalone website

For more information, see the Code of Student Life.

WT Attendance Policy for Core Curriculum Classes

For the purposes of learning assessment and strategic planning, all students enrolled in Core Curriculum or

developmental courses at West Texas A&M University must swipe their Buff Gold cards through the card

reader installed in the classroom/lab for each class/lab meeting.

Evacuation Statement

If you receive notice to evacuate the building, please evacuate promptly but in an orderly manner. Evacuation

routes are posted in various locations indicating all exits, outside assemble area, location of fire extinguishers,

fire alarm pull stations and emergency telephone numbers (651.5000 or 911). In the event an evacuation is

necessary; evacuate immediately do not use elevators; take all personal belongings with you; report to outside

assembly area and wait for further information; students needing assistance in the evacuation process should

bring this to the attention of the instructor at the beginning of the semester.

Copyright

All original content in this document, all web-based course materials (be they text, audio, and/or video), and/or

classroom presentations are subject to copyright provisions. No distribution without the express written consent

of the author. Students are prohibited from selling (or being paid for taking) notes during this course to or by

any person or commercial firm without the express written permission of the professor.

* Syllabus template approved by COB Curriculum Committee May 2016. Annual review of the syllabus is a

formal part of the COB continuous improvement process.