Palm Jumeirah

AssataYiran Bai

Xi Li

About

About

Why it is heroic

PrismWhat

• Manmade island• Eighth wonder of the world• Masterpiece in Dubai’s

transformation

For Whom• People who eager for a

world-class leisure and vacation

• Celebrities or millionaire who wants to differentiate themselves in an ultimate way

• Architecture enthusiast

When• June 2001• 9/11/2011• October 2007

Against Whom• Those who don’t like travel• Those who prefer natural

wonders• Those who prefer simplicity

and do not like luxurious experience at all

PADRProspecter: Las Vegas• Desert area becomes the

entertainment capital of the world• Finest 5 star hotels and famous for

its casino resorts and associated entertainment

• Architectural masterpieces and artistic design

Analyzer: Palm Jumeirah• Unusual construction gives the

island a unique story to tell• Besides the relaxation facilities,

they also sell properties

Defender: Monaco• Formula 1• By size, it is the 2nd smallest country

in the world, but the main sources of income is tourism.

Reactor: Tibet• Totally natural exotic beauty• the Potala Palace－ established in

637 A.D.

Perceptual Map

Recommendation

In numbers

• 13mThe number of litres of desalinated drinking water the Palm Jumeirah uses when at capacity

• 28Bottlenose dolphins have been flown in from the Solomon Islands to populate Dolphin Bay, an 11-acre lagoon

• 94mThe cubic metres of sand used to build the Palm Jumeirah

• 84The site has doubled the natural 42-mile coastline of Dubai

• 4The Palm is four times the size of Hyde Park in central London

Citation

• http://www.guardian.co.uk/travel/2008/apr/26/travelnews

• http://www.askmen.com/top_10/travel/top-10-outrageous-dubai-construction-projects_2.html