MKT 310 WK 8 Quiz 6 Chapter 13,14

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1) A retailer can list all of its operations to be performed, its characteristics, and its timing in a(n) ________.

A) prototype arrangement

B) standardized plan

C) operations blueprint

D) rationalized retailing arrangement

2) Which of the following is not an advantage of an operations blueprint?

A) The operations blueprint standardizes activities.

B) The operations blueprint helps evaluate personnel needs.

C) The operations blueprint determines space needs.

D) The operations blueprint isolates weak or failure-prone operations components.

3) Uniform construction, layout, and operations standards are used in ________.

A) everyday inventory planning

B) prototype stores

C) crisis management

D) scrambled merchandising

4) Which of these is not a benefit of using prototype stores?

A) The stores use custom buildings for each city and town.

B) The stores enable a retailer to take advantage of quantity discounts for fixtures and other materials.

C) The stores ease the employee interchange among branches.

D) The stores help portray a consistent image among franchise and chain store units.

5) Rationalized retailing is often used in conjunction with ________.

A) micro-merchandising

B) prototype stores

C) a top-down space management approach

D) a bottom-up space management approach

6) A characteristic of rationalized retailing programs is the ________.

A) encouragement of manufacturers to finance inventories

B) use of low-cost rental locations

C) use of used equipment and fixtures

D) high degree of centralized management control

7) Rigid control and standardization for each phase of business characterize ________.

A) mass merchandising

B) rationalized retailing

C) positioned retailing

D) risk-minimization retailing

8) Which of these is not a characteristic of a rationalized retailing strategy?

A) the use of prototype stores

B) the use of rigorous operating procedures for every phase of the business

C) decentralized management

D) a common store layout to all store units

9) With the top-down space management approach, a retailer starts with ________.

A) total available store space

B) the space requirements for specific products

C) central management dictates

D) a prototype store's plans

10) The need for store personnel in a season, week, day, and time period is ascertained through ________.

A) job standardization

B) workload forecasts

C) cross-training

D) time-based performance adjustments

11) The tasks of personnel with similar positions in different departments are kept rather uniform with ________.

A) job standardization

B) rationalized retailing

C) risk-minimization retailing

D) management-by-objectives

12) With cross-training, personnel ________.

A) are trained to sell in self-service facilities

B) have clear performance standards

C) learn tasks associated with more than one job

D) are encouraged to engage in long-term employment in the firm

13) Which of these is a not a major advantage of cross-training?

A) the ability to shift employees during peak sales periods

B) lower employee boredom

C) lower overall staffing needs during peak sales periods

D) lower overall personnel training costs

14) Through ________, an employee can be easily shifted from stockperson to cashier as the need arises.

A) cross-training

B) rationalized retailing

C) risk-minimization retailing

D) job standardization

15) The use of in-store displays and the sale of well-known national brands can effectively reduce selling costs through use of ________.

A) self-service facilities

B) just-in-time (JIT) inventory management

C) vertical merchandising

D) prototype stores

16) Supermarkets and full-line discount stores have effectively reduced personnel costs through the use of ________.

A) self-service facilities

B) prototype stores

C) vertical merchandising

D) just-in-time inventory management

17) All of the activities involved in managing the retailer's physical facilities comprise ________.

A) merchandising

B) operations management

C) energy management

D) store maintenance

18) Which statement about energy management is not correct?

A) A retailer can reduce energy costs through adjusting a store's interior temperatures during nonselling hours.

B) The substitution of traditional bulbs with high-energy bulbs and fluorescent ballasts can significantly reduce energy costs for lighting.

C) The potential savings to a retailer with an effective energy management program are quite low.

D) Computerized systems with centralized controls that enable a retailer to control lighting, heat, and air-conditioning in each store from a single office can reduce heating, air-conditioning, and ventilating costs.

19) A retailer seeks to acquire and maintain a proper assortment of merchandise while ensuring that operations are efficient and effective in ________.

A) retail operations

B) just-in-time (JIT) inventory planning

C) store maintenance

D) inventory management

20) Ordering costs, holding costs, and loss in profits due to stockouts are effectively controlled in ________.

A) prototype stores

B) incremental budgeting

C) zero-based budgeting

D) inventory management

21) Store security relates to two issues: ________ and ________.

A) inventory security; cash security

B) employee security; manager security

C) personal security; merchandise security

D) employee security; customer security

22) What type of insurance protects retailers from claims due to customers falling due to a wet floor or loose carpeting?

A) directors' liability

B) workers' compensation

C) public liability

D) product liability

23) Credit-card fees paid by retailers average from ________ percent to ________ percent of sales.

A) 1.5; 5

B) 2.5; 3.5

C) 3.5; 5

D) 5; 6

24) In a debit card system, the ________.

A) retailer still has the risk of customer nonpayment

B) purchase price is immediately deducted from a consumer's bank account and then entered into the retailer's account

C) customer can either pay the full amount due immediately or defer payment

D) customer is not billed until his or her billing cycle date

25) A significant advantage to a consumer of a credit card system in comparison to a debit card system is ________.

A) the delayed payment benefit

B) tightened privacy

C) higher security

D) lower cost

26) Computerized checkouts are generally used in conjunction with ________.

A) electronic article surveillance

B) quick response inventory management

C) logistics systems

D) Universal Product Code-based systems

27) Which statement concerning computerized checkouts is not correct?

A) Computerized checkouts instantly record and display sales.

B) Computerized checkouts cannot store inventory data.

C) Computerized checkouts can reduce transaction time.

D) Computerized checkouts can reduce the need for item pricing.

28) Which statement concerning electronic point-of-sale systems is not correct?

A) Electronic point-of-sale systems perform all of the tasks of a computerized checkout.

B) Electronic point-of-sale systems can verify check and charge transactions.

C) Electronic point-of-sale systems are always integrated with a retailer's in-store or headquarters computer.

D) Electronic point-of-sale systems can provide instantaneous sales reports.

29) A major advantage associated with self-scanning to a retailer is ________.

A) the ability to do away with all cashiers

B) lower pilferage losses

C) increased control over alcohol and tobacco sales

D) lower labor costs

30) Which system increases employee productivity for supermarkets?

A) debit-card system

B) self-scanning

C) outsourcing

D) data-base management

31) A retailer has an outside party to undertake one or more of its operating functions in ________.

A) outsourcing

B) benchmarking

C) re-engineering

D) scenario analysis

32) A Web-based retailer has decided to have a logistics firm handle packing, handling, and shipping responsibilities. This illustrates ________.

A) outsourcing

B) benchmarking

C) re-engineering

D) scenario analysis

33) The use of a third-party firm handling a retailer's payroll illustrates ________.

A) outsourcing.

B) electronic article surveillance

C) self-scanning.

D) crisis management.

34) Contingency plans are an important component of ________.

A) operations management

B) crisis management

C) control activities

D) feedback

35) Planning for contingencies such as strikes, earthquakes, and lack of electricity is part of ________.

A) insurance coverage

B) crisis management

C) reinsurance

D) productivity management

36) A listing and sequencing of interrelated tasks that must be performed by several retail personnel to assure that a retail service is efficiently and effectively performed is an important part of a(n) ________.

A) operations blueprint

B) workload forecast

C) job standardization analysis

D) cross-training analysis

37) Based upon an analysis of selected retail tasks that need to be performed in a given time period, a retailer decided to rely on self-service. This illustrates the effective use of a(n) ________.

A) workload forecast

B) operations blueprint

C) job standardization analysis

D) cross-training analysis

38) The standardization of retail operations is often associated with the use of ________.

A) participatory management

B) unionization by employees

C) decentralized decision making

D) prototype stores

39) The use of prototype stores is commonly associated with ________.

A) independent retailers

B) leased departments

C) chain retailers

D) retail cooperatives

40) A major difficulty with the use of prototype stores is the ________.

A) inconsistent store image

B) higher purchase costs for fixtures

C) inflexibility in dealing with special site characteristics

D) difficulty in applying standardized operating cost controls to different locations

41) Rationalized retailing is often conducted in conjunction with ________.

A) micro-merchandising

B) electronic data interchange (EDI)

C) decentralized management

D) prototype stores

42) Centralized decision making is generally associated with ________.

A) micro-merchandising

B) risk-maximization retailing

C) rationalized retailing

D) category management

43) A major advantage to the use of rationalized retailing programs is the ________.

A) low investment

B) ease of expanding the number of retail facilities

C) appeal to a well-defined market target

D) spreading of risk due to diversification

44) A significant disadvantage to the use of rationalized retailing is the ________.

A) high operating costs associated with standardization

B) poor possible fit with consumer preferences in all geographic markets

C) loss of quantity discounts through volume purchasing

D) need for more personnel due to decentralized decisions

45) The opposite strategy to rationalized retailing is ________.

A) micro-merchandising

B) centralized management

C) risk-minimization retailing

D) category management

46) A characteristic associated with the bottom-up space management approach is ________.

A) retail space costs may be high

B) the total space available may be less than that required by the plan

C) planning is centralized

D) that the needs of scrambled merchandising may not be met

47) Which of the following does not contribute to the difficulty in planning personnel utilization in retailing?

A) high employee turnover

B) self-service merchandising

C) inflexibility due to union issues

D) large shifts in demand due to seasonality

48) The opposite of extreme employee specialization is ________.

A) cross-training

B) self-service merchandising

C) job standardization

D) automation

49) The cross-training of employees is particularly beneficial when a retailer ________.

A) has extreme seasonality

B) is open for short hours

C) is open for long hours

D) has loyal part-time workers

50) Poor morale and boredom caused by extreme specialization can be overcome by ________.

A) rationalized retailing

B) the use of prototype stores

C) job specialization

D) cross-training

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