mk0018 international marketing smu mba solved assignment winter 2013-2014
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Dear students to get solved assignments of SMU MBA WINTER 2014 call us at 8510092683 or mail us at [email protected]TRANSCRIPT
Dear students to get solved assignments of SMU MBA WINTER 2014 call us at 8510092683 or mail us at [email protected]
MK0018 International Marketing
1 Discuss the different management orientations of a company. How does it affect international marketing?
Answer: Management Orientations The form and substance of a company’s response to global business opportunities depend greatly on management’s assumptions or beliefs – both conscious and unconscious – about the nature of the world.
2 It is very important to analyze the politico- legal environment of a country in international business. Comment.
Answer: Getting acquainted with how politics and law affect business activities around the world is a critical concern of today’s successful global organizations. Especially in the past ten years, there have been substantial political changes around the world that have shaped business operations. New markets have opened, old ones have closed, and the level of uncertainty that exists presents many marketing challenges. Below I will discuss some of most important political and legal issues that are faced when doing business across borders.
3 Compare GATT and WTO and discuss the implications of WTO on international marketing.
Answer: General Agreement on Tariffs and Trade (GATT) GATT is a multilateral treaty among the member countries that lays down certain agreed rules for conducting international trade. The member countries contribute together to four-fifth of the total world trade. It is interesting to note that underdeveloped countries form a sizable majority in GATT.
4 Nestle is marketing bottled water to Pakistan. Which segmentation it adopts there and what are the other international market segmentations?
Answer: Nestlé’s segmentation: Nestle adopts Behavioural segmentation in Pakistan
Some widely used bases of segmentation are discussed below in sub sections.
5 Write short notes on:a) International packaging
Answer: Packaging has assumed an important function for the preservation of the goods as well as for the reduction of cost of the products.
b) International logistics planning
Answer: Having sketched in the broad picture of international marketing, we are ready to analyze the approaches of management to international logistic planning.
6 Select a product of your choice for export and explain how you will do the pricing and costing of that product.
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