mjr online fundraising

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Online Fundraising @MelissaRyan

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Page 1: Mjr online fundraising

Online Fundraising@MelissaRyan

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@MelissaRyan

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Let’s talk about your inbox

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What makes a fundraising email great?

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A great fundraising email

Seizes the moment (or creates one)

Contains a clear hard ask

Empowers a community of supporters

Demonstrates a solid theory of change

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Build Your List

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Build Your List

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Online Listbuilding

Homepage signups

Petitions & online actions

Asks on social media

Online ads

Partnerships & joint campaigns

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Offline Listbuilding

Train staff and volunteers to collect email sign ups at every opportunity (including fundraisers)

Require email addresses for RSVP and admission at all events

Encourage supporters to visit your website at every opportunity.  Make sure the website address is included on all materials and mentioned in all remarks. 

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Know Your List

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Know Your List

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#Trending

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#Winning

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Plan Campaigns

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Fundraising Campaigns

Plan as a series

Set a clear goal with a theory of change

Set Deadlines

Update supporters on your progress

Thank them at the conclusion

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Get a grid.

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Donors Love Deadlines

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Seize Moments

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The $10 Million Dollar Email

Sometimes it’s better to be the 1st than to be the best.

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Donation Pages

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Donation Page 101’s

Make it as easy as possible for supporters to donate

Don’t stand in the way!

Thank supporters after they donate

Encourage donors to spread the word

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@

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Making the Ask

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A Solid Ask

Is Transparent

Is easy to understand

Has a goal and a deadline

Builds Community

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Upcoming Trainings

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Leverage Social Media

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Raise on All Fronts

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Raise on All Fronts

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Takeaways

Build a permission based email list

Respect your relationship with your list & treat them as a community

Plan campaigns and seize moments

Work all channels to ensure no money is left on the table

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www.neworganizing.com@neworganizing

MELISSA RYAN, NEW MEDIA DIRECTOR

[email protected]

@MELISSARYAN