Half Yearly Newsletter of MJL Bangladesh Limited

MJLBL UnveilsNew Mobil Packsin line with PEP of ExxonMobil

Issue 10 | January 2017

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Message from the

Chief Executive Officer

Message from the

Editor

Shafquat Mahmud FahmiChief Technology Officer

In this editionUnveiling of the New Packs of MobilLubricants in Bangladesh

Omera Petroleum Limited awardedNational Award

Key Marketing ActivitiesJul – Dec 2016

Lube Clinic: Connecting with Customers

PEP Regional Launch Event andTrade Marketing Campaign

18th Annuanl General Meetingof MJLBL

Production of Grand TelevisionCommercials

Re-launching of a Brand New SmartWebsite

Employee News

Corporate Social Responsibility

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Mobil SHC Seminar 05LCC (Lube Change Center) MechanicsAwareness Program 2016 05

05Introduction of Flexi Tanks 05

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0707070808

Advisory CommitteeMr. Tanjil ChowdhuryDirector

Mr. M. Mukul HossainChief Executive Officer

MJL Bangladesh LimitedMobil House, CWS (C)-9, Dhaka-1212, BangladeshPhone: +88 02 58815895, 58813661Fax: +88 02 9885271, 9885269E-mail: enquiry@mobilbd.comWeb: www.mjlbl.com

I would like to welcome you to this edition of PitStop. Just like our previous editions, we have tried to brief you about our activities of the last six months of the last year in this edition. MJLBL is very proactive in providing the best products and services to the customers. The highlighted events portray the dedication and hardwork of our teams. I thank my respected colleagues, Mr. Md. Ahsan Kabir, Mr. Syed Ghulam Dastagir, Mr. Rezwan Ullah Khan and many others for sharing the contents for this edition. We hope to share more in the upcoming editions.

To avail the previous issues of PitStop, please visit our new website at http://www.mjlbl.com/pitstop

I hope you will enjoy reading this issue. Please feel free to share your feedback on PitStop at shafquat.fahmi@mobilbd.com

Wishing you all a great season.

Welcome to the January 2017 edition of our half yearly newsletter. We concluded the year 2016 with mixed sentiments - overcoming many business hurdles, letting go emotional attachments and at the end achieved around 4% Sales volume growth and 2.5% Sale Revenue growth over 2015 in lube business.

This edition covers our highly anticipated event, the launching number of new packs of Mobil lubricants under the Product Excellence Project (PEP) of ExxonMobil. MJL Bangladesh Limited is one of the very few companies in the world that successfully launched the PEP campaign within shortest possible time. We are certain that in the coming years this endeavor will enforce better customer satisfaction complementing our growth target.

In this edition, we highlighted the regular activities of our Sales & Marketing team and also focused few business and personal achievements. Launching of two new television commercials and a smart website are highlighted in this edition as well. We hope these additions would boost our presence in this competitive market and give a better result in 2017.

The Management of MJLBL and it’s subsidiaries are excited about the upcoming ventures. Our Managing Director, Mr. Azam J. Chowdhury received a token of honor “the Best Private Company in Energy Sector of Bangladesh” from the Hon’ble Prime Minister of Bangladesh as a result of his relentless effort and continuous engagement in Energy Sector of Bangladesh boosting the country’s economy.

I hope you would enjoy going through the articles of this edition of PitStop.

With best wishes to you all and your families.

M. Mukul Hossain

Half Yearly Newsletter of MJL Bangladesh Limited

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Mr. Teoh Song Ping - Director Asia Pacific Lubricants Sales, Mr. Azam J. Chowdhury - Managing Director ofMJLBL along with other distinguished guests and officials

Glimpses of the event

Unveiling of the New Packs of Mobil Lubricants in Bangladesh

Omera Petroleum Limited awarded National Award

Brand and Market Communication Team

Exxon Mobil Corporation has upgraded the packaging of some of its key products. MJL Bangladesh Limited (MJLBL), the strategic alliance partner of ExxonMobil in Bangladesh, organized a grand unveiling event at Radisson Blu Dhaka Water Garden on December 06, 2017.

The event was graced by senior officials of ExxonMobil, Government officials, senior management of MJLBL, wholesalers of MJLBL, and members of print and electronic media. Mr. Teoh Song Ping - Director Asia Pacific Lubricants Sales, Mr. Yasser Al-Azzawi - Asia Pacific FDS Cluster Manager, Ms. Joanne Eu - Asia Pacific Lubricants Marketing Manager and Mr. Salim Kutti - Distributor Business Consultant represented the ExxonMobil team. Mr. Azam J. Chowdhury - Managing Director, Mr. M. Mukul Hossain - CEO, Mr. Tanjil Chowdhury - Director of MJLBL were present at the event.

This massive event was thoroughly enjoyed by guests, officials and audience present at the event. ExxonMobil thanked the management of MJL Bangladesh Limited for organizing such a grand launch event for the Bangladesh market.

Omera Petroleum Limited (OPL), subsidiary of MJL Bangladesh Limited has been awarded “the Best Private Company in Energy Sector of Bangladesh” in recognition of its immense contribution to the National’s Energy Diversity. The Ministry of Power, Energy and Mineral Resources, Bangladesh nominated OPL for the honor.

Her Excellency Sheikh Hasina, Hon’ble Prime Minister of People’s Republic of Bangladesh handed over a token of honor to Mr. Azam J. Chowdhury, Chairman of East Coast Group at National Power and Energy Week 2016.

Mr. A.K.M. Monjurul Karim, Assistant Manager - Sales & Marketing handing over promotional materials tothe end-users during a Service Campaign at Sylhet

Mr. Mohammad Jaman, Deputy Manager - S&M & Md. Mosfequn Kaisar – Asst. Manager,Field Marketing are at Service Campaign arranged in collaboration with Uttara Motors Ltd.

Mr. Md. Masudur Rahman - Managing Director of Jamuna Oil Company Limited (JOCL) delivering hisspeech during a Road Show Program for their distributors in Chittagong

Mr. Zayeed Bin Iftekhar, Sr. Executive - Sales & Marketing delivering lubricant related information

Mr. Farhan Bin Razzaque - Senior Executive, S&M of MJLBL conducting a Road Show Program

Road Show / Customer Clinic / Technical Seminar

Customer Clinic Programs

Service Campaigns

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Key Marketing Activities Jul – Dec 2016Sales & Marketing Team

Road Shows, Customer Clinics and Technical Seminars are arranged for the channel partners of MJL Bangladesh Limited in a closed environment. MJLBL’s representatives share comprehensive presentations to promote the various aspects of our products to the audiences and then attend the question answer sessions with them. Thousands of channel partners and end-users are reached directly through these programs arranged every year throughout the country. Following are some of the highlights-

Mr. Md. Wahiduzzaman – AGM, S&M is conducting Customer Clinic Program

Mr. Nirupam Mustafi – Manager, S&M is conducting a Technical Seminar with one of MJLBL’svalued customers in Dhaka

Mr. Abdul Momin, AGM - S&M, Mr. Ahosan Habib, Sr. Executive - S&M, and Mr. Nasimul Islam,Sr. Executive - Sales & Marketing awarding the participants during a program

LCC (Lube Change Center) Mechanics Awareness Program 2016LCC/IIW mechanics play very influential role in buying decision of lubricant consumers. The leading LCC/IIWs, from all areas of the country, participate in this program every year.

Technicians from the participating LCCs and workshops are given Mobil branded merchandizes to mark the start of the new LCC program by Sales & Marketing Team of MJLBL

Lube Clinic: Connecting with Customers

Through Lube Clinic, we provide knowledge about Lubricant products, its basic functions, long term benefit and technical services to our valued or potential customers.

Introduction of Flexi Tanks

Mr. Md. Shahin Alom – DGM – S&M (Industrial Lubes) in Lube clinic at Badhshah Textiles Ltd.

Introducing bulk business around 20,000 liter pack size Flexibag - an inflatable bag that fits into a standard 20’ Box Sea Container converting it to carry 24CBM of any Non-Hazardous Liquids. Flexi tanks are technologically advanced to provide the best, in terms of quality to clients. Flexi tank brings economy to packaging and logistics.

Delivering lubricant products at customer premises from flexibag

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Md. Shahin Alom – DGM – S&M Md. Shahin Alom – DGM – S&M

Mobil SHC Seminar

MJL Bangladesh Limited organized a seminar on Mobil SHC Lubricants focusing the industries located in the port city Chittagong. The seminar took place at Radisson Blu Chittagong Bay View on October 04, 2016. Sr. Engineers and technical managers from various industries participated the event. Mr. M. Mukul Hossain, CEO of MJL Bangladesh Limited discussed numerous points on the topic in his presentation while addressing the participants.

Mr. M. Mukul Hossain presenting his speech MJLBL officials posing with the CEO at the event

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PEP Regional Launch Event and Trade Marketing Campaign

Mr. Masud Parvez – Head of Sales, Mr. Ahsan Kabir – Head of Marketing and Mr. AKM Monjurul Karim – Asst. Manager, S&M are unveiling thenew products in regional launch events

Distribution of sweets to the channel partners and installation of POSM materials to their outlets countrywide are part of the PEP launch campaign

During terminal activations program brand promoters sharing product information and campaign details to the end-users on one-to-one basis

MJLBL officials are giving away the awards won by the end-users through scratch card offer for Mobil Delvac Super 1400 during this campaign

MJLBL is one of the very few companies around the world who have arranged the PEP (Packaging Excellence Project) launch event in line with the global pack changes of ExxonMobil products. As mentioned in the cover story, the unveiling event of the new packs through a gala launching program at Radisson Blu Water Garden Dhaka on December 06, 2016 was graced by ExxonMobil officials. As part of that PEP, the Sales & Marketing team of MJLBL has organized regional launch events for the channel partners throughout the country where company officials have unveiled the new products in front of the audiences and communicated the new features of the packs.

Additionally, a new product – ‘Mobil Delvac Super 1400’ was launched during this PEP campaign. The product has the distinguished features of 2 grades higher API than the most selling products of SAE 20W-50 grades in the market. The launch of this new product came with an attractive consumer/end-user offer which was communicated through trade marketing campaigns. This campaign includes bus/truck terminal activation and end-user promotional offer through scratch card. MJLBL has received very good response from the end-users and also from the channel partners during this campaign throughout the country.

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18th Annuanl General Meeting of MJLBLThe 18th Annual General Meeting of MJL Bangladesh Limited took place at the Krishibid Institution Bangladesh, Dhaka on December 01, 2016. A large number of shareholders attended the meeting along with the high officials of the company. The meeting was presided over by the Chairman of the company Mr. Nazimuddin Chowdhury. Mr. Azam J. Chowdhury - Managing Director along with the Board of Directors, CEO, CFO and Company Secretary were present at the meeting.

The Brand Department of MJLBL is supporting the biggest Marketing Campaign for the launch of the new packs of Mobil lubricants in Bangladesh. As part of the campaign, the team has launched one Television Commercial (TVC) directed by the most renowned TVC director of the country – Amitabh Reza Chowdhury, who has more than 500 TVCs under this belt. The cinematography has been done by Tapan Basu who has well established himself in the Bollywood (India) film industry.

The TVC stiches interesting slices of everyday lives of people running after their dreams while putting their trust on Mobil Engine oil. The story connects people’s emotion and functionality of the products at the same time. The TVC was captured in Bangladesh and the post production was done in Mumbai, India.

Another TVC has been launched which is directed by one of the famous young directors, Ashfaquzzaman Bipul. The TVC created a new benchmark for the lubricant industry in Bangladesh as it was made using amazing matte painting VFX technique mostly used in Hollywood movies. The team transformed a road of Dhaka city into a beautiful scenic street between mountains and lakes on the post production. The story of the TVC revolved around the heritage of Mobil and how Mobil is playing important role with the progress of the world for last the 150 years by ensuring a smooth journey.

The TVCs are available on Mobil Bangladesh Channel on YouTube and also on www.facebook.com/MobilBangladesh

Snapshots of the TVCs During shooting of TVC

Production of Grand Television CommercialsBrand and Market Communication Team

A smart and dynamic website has been launched for Mobil Lubricants in Bangladesh.

The revamped website combines a new look and modern smart features. The objective of this website is to connect the customers with MJLBL, the Mobil products and to bring ease to customer’s purchase decision.

Some of the exciting features of the website are- Oil Recommendations, Online Store Locator, Product details etc. Another useful add-on of the website is the live share market update which will give the shareholders a good look at the company’s progress & current market trends.

Re-launching of a Brand New Smart Website Brand and Market Communication Team

New Family Members

Baby’s Name: Wazeeha Amin RahmiDate of Birth: September 09, 2016Daughter of Md. Bani Amin,Manager - Finance and Planning

MJL Bangladesh Limited, as part of its Corporate Social Responsibility (CSR) contributed a cheque worth BDT 50 Lakh to “Center for Woman and Child Health” to support their noble initiative in an event at Mobil House, Dhaka on November 02, 2016. Mr. M Mukul Hossain, Chief Executive Officer, MJLBL handed over the cheque to Professor M Q-K Talukder, Chairman, Center for Woman and Child Health for the development of the organization.

In the month of August 2016 MJL Bangladesh Limited distributed relief to more than 1,000 flood victims in Kurigram, Lalmonirhat and Bogra.

MJLBL CSR Activities Personal Achievements

Flood Aid

In December 2016 and January 2017 MJL Bangladesh Limited distributed more than 1,500 winter clothes among deprived people of Rangpur, Bogra and Thakurgao.

Winter Aid

Donation to “Center for Woman and Child Health”

Iftay Khairul Alam Chowdhury, Senior Executive, Finance & Planning

Mr. Md. Abdul Momin successfully completed "Advanced Certificate in Business Administration (ACBA)" – a Joint Program by Institute of Business Administration (IBA), Dhaka University & Association of Management Development Institutions in South Asia (AMDISA) held at IBA, University of Dhaka from July to December, 2015

Md. Shahin Alom – DGM – S&M successfully completed M.Sc in Petroleum Engineering from Bangladesh University of Engineering & Technology (BUET). His research article has been published in the journal “Journal of Petroleum Science and Engineering”.

Guinness World Record by BDCyclists

Mr. Md. Abdul Momin, AGM – S&M of MJLBL taking Certificate of ACBA Program from Professor Dr. Nasreen Ahmad, Pro Vice Chancellor (Academic), DU, held at Pan Pacific Sonargaon Dhaka Hotel on Friday, May 13, 2016

Titles: Decline curve analysis using rate normalized pseudo-cumulative function in a boundary dominated gas reservoir.Authors: Md. Shahin Alom, Mohammad Tamim, Mohammed Mahbubur Rahman

Name: Liyana Binte AbidDate of Birth: October 04, 2016 Daughter of Md. Abidur Rahman, Senior Executive - Field Marketing, S&M

Baby’s Name: Ruwayfi Zuhayr MujeebDate of Birth: December, 08 2016Son of S M Rahmatul Mujeeb, FCASenior Finance Controller, F&P

Baby's Name: Abrar Bin AnwarDate of Birth: November 28, 2016Son of Mohammad Anwar HossainAssistant Manager - Sales & Marketing

YES, WE DID IT! We, BDCyclists (BDC) are now the record holder of Guinness World Records on the longest single line of moving bicycles. As an active member of the team I am extremely excited of our achievement. Total number of participants was 1,186 cyclists, and the event was held at 300 Feet Road (Purbachal Highway, Dhaka) on our Victory day-16th December 2016. The previous record was held by the Cyclist Federation of Bosnia and Herzegovina. They broke the record in 2015 (initially created by USA in 2010), by riding 984 bicycles in an event organized during the Sarajevo Grand Prix in Sarajevo. I’m feeling proud to be a part of this historical and prestigious event.