Upload File

mit$medialab$–members$week$ - courses.media.mit.edu · • social$influence$/$persuasion$ •...

  • Home
  • Documents
  • MIT$MediaLab$–Members$Week$ - courses.media.mit.edu · • Social$Influence$/$Persuasion$ • Typology$of$ComputerLSupported$Influence$ • Reviewing$StudentProjects $ • Assignment4$
35

Upload: others

Post on 12-Sep-2020

10 views

Category:

Documents


0 download

Report

TRANSCRIPT

Page 1: MIT$MediaLab$–Members$Week$ - courses.media.mit.edu · • Social$Influence$/$Persuasion$ • Typology$of$ComputerLSupported$Influence$ • Reviewing$StudentProjects $ • Assignment4$
Page 2: MIT$MediaLab$–Members$Week$ - courses.media.mit.edu · • Social$Influence$/$Persuasion$ • Typology$of$ComputerLSupported$Influence$ • Reviewing$StudentProjects $ • Assignment4$

•  MIT  Media  Lab  –  Members  Week  •  Oct  27  –  Wellbeing  talk  (Me?)  

•  Oct  29  –  Posters  (out  of  class)  

 

•  Persuasive  Technology  –  Conference  •  Nov  13  –  Submission  Deadline  for  Research  Papers  

•  Jan  29  –  Submission  Deadline  for  Posters,  Demos  

Important  Dates  

Page 3: MIT$MediaLab$–Members$Week$ - courses.media.mit.edu · • Social$Influence$/$Persuasion$ • Typology$of$ComputerLSupported$Influence$ • Reviewing$StudentProjects $ • Assignment4$

•  Social  Influence  /  Persuasion  

•  Typology  of  Computer-­‐Supported  Influence  

•  Reviewing  Student  Projects  

•  Assignment  4  

Class  4  –  Oct  1  

Page 4: MIT$MediaLab$–Members$Week$ - courses.media.mit.edu · • Social$Influence$/$Persuasion$ • Typology$of$ComputerLSupported$Influence$ • Reviewing$StudentProjects $ • Assignment4$

There  is            [this  group  of  people]    

who  currently                [do  this  unsaSsfactory  behavior].    

In  the  future,  I  would  like  them  to                      [do  this  new  behavior].  

Defining  Behavior  Change  

Page 5: MIT$MediaLab$–Members$Week$ - courses.media.mit.edu · • Social$Influence$/$Persuasion$ • Typology$of$ComputerLSupported$Influence$ • Reviewing$StudentProjects $ • Assignment4$
Page 6: MIT$MediaLab$–Members$Week$ - courses.media.mit.edu · • Social$Influence$/$Persuasion$ • Typology$of$ComputerLSupported$Influence$ • Reviewing$StudentProjects $ • Assignment4$
Page 7: MIT$MediaLab$–Members$Week$ - courses.media.mit.edu · • Social$Influence$/$Persuasion$ • Typology$of$ComputerLSupported$Influence$ • Reviewing$StudentProjects $ • Assignment4$

h6p://levieva.blogspot.fi/2011/06/social-­‐psychology.html  

Page 8: MIT$MediaLab$–Members$Week$ - courses.media.mit.edu · • Social$Influence$/$Persuasion$ • Typology$of$ComputerLSupported$Influence$ • Reviewing$StudentProjects $ • Assignment4$

@agsS  

Socially"Influencing"Systems"

(SIS)"

Social"Influence"

Information"Systems"

Social learning (SL)!Social comparison (SC)!Normative influence (NI)!

Social facilitation (SF)!Cooperation (CR)!

Competition (CT)!Recognition (RE)!

!Users!

Interaction!

Interfaces!Information!

Page 9: MIT$MediaLab$–Members$Week$ - courses.media.mit.edu · • Social$Influence$/$Persuasion$ • Typology$of$ComputerLSupported$Influence$ • Reviewing$StudentProjects $ • Assignment4$
Page 10: MIT$MediaLab$–Members$Week$ - courses.media.mit.edu · • Social$Influence$/$Persuasion$ • Typology$of$ComputerLSupported$Influence$ • Reviewing$StudentProjects $ • Assignment4$
Page 11: MIT$MediaLab$–Members$Week$ - courses.media.mit.edu · • Social$Influence$/$Persuasion$ • Typology$of$ComputerLSupported$Influence$ • Reviewing$StudentProjects $ • Assignment4$
Page 12: MIT$MediaLab$–Members$Week$ - courses.media.mit.edu · • Social$Influence$/$Persuasion$ • Typology$of$ComputerLSupported$Influence$ • Reviewing$StudentProjects $ • Assignment4$
Page 13: MIT$MediaLab$–Members$Week$ - courses.media.mit.edu · • Social$Influence$/$Persuasion$ • Typology$of$ComputerLSupported$Influence$ • Reviewing$StudentProjects $ • Assignment4$
Page 14: MIT$MediaLab$–Members$Week$ - courses.media.mit.edu · • Social$Influence$/$Persuasion$ • Typology$of$ComputerLSupported$Influence$ • Reviewing$StudentProjects $ • Assignment4$
Page 15: MIT$MediaLab$–Members$Week$ - courses.media.mit.edu · • Social$Influence$/$Persuasion$ • Typology$of$ComputerLSupported$Influence$ • Reviewing$StudentProjects $ • Assignment4$
Page 16: MIT$MediaLab$–Members$Week$ - courses.media.mit.edu · • Social$Influence$/$Persuasion$ • Typology$of$ComputerLSupported$Influence$ • Reviewing$StudentProjects $ • Assignment4$

@agsS  

CT!Competition!

SL!Social!

learning!

SC!Social

comparison!

CR!Cooperation!

NI!Normative!influence!

SF!Social

facilitation!

RE!Recognition!

SOCIAL INFLUENCE"

Downward! Upward!

Injunctive! Descriptive!

Goal! Gain!

Goal! Together!

Participants! Onlookers!

Page 17: MIT$MediaLab$–Members$Week$ - courses.media.mit.edu · • Social$Influence$/$Persuasion$ • Typology$of$ComputerLSupported$Influence$ • Reviewing$StudentProjects $ • Assignment4$

@agsS  

CT!Competition!

SL!Social!

learning!

SC!Social

comparison!

CR!Cooperation!

NI!Normative!influence!

SF!Social

facilitation!

RE!Recognition!

INVOLVEMENT  

ENGAGEMENT  

PARTICIPATION  

Page 18: MIT$MediaLab$–Members$Week$ - courses.media.mit.edu · • Social$Influence$/$Persuasion$ • Typology$of$ComputerLSupported$Influence$ • Reviewing$StudentProjects $ • Assignment4$
Page 19: MIT$MediaLab$–Members$Week$ - courses.media.mit.edu · • Social$Influence$/$Persuasion$ • Typology$of$ComputerLSupported$Influence$ • Reviewing$StudentProjects $ • Assignment4$

(BJ  Fogg  2003)  

Page 20: MIT$MediaLab$–Members$Week$ - courses.media.mit.edu · • Social$Influence$/$Persuasion$ • Typology$of$ComputerLSupported$Influence$ • Reviewing$StudentProjects $ • Assignment4$

•  Social  Influence  /  Persuasion  

•  Typology  of  Computer-­‐Supported  Influence  

•  Reviewing  Student  Projects  

•  Assignment  4  

Class  4  –  Oct  1  

Page 21: MIT$MediaLab$–Members$Week$ - courses.media.mit.edu · • Social$Influence$/$Persuasion$ • Typology$of$ComputerLSupported$Influence$ • Reviewing$StudentProjects $ • Assignment4$

PERSUASION SOCIAL

INFLUENCE

Page 22: MIT$MediaLab$–Members$Week$ - courses.media.mit.edu · • Social$Influence$/$Persuasion$ • Typology$of$ComputerLSupported$Influence$ • Reviewing$StudentProjects $ • Assignment4$

@agsS  

PERSUASION    

an  acHon  of  causing  someone    to  do  something  through    reasoning  or  argument    

Page 23: MIT$MediaLab$–Members$Week$ - courses.media.mit.edu · • Social$Influence$/$Persuasion$ • Typology$of$ComputerLSupported$Influence$ • Reviewing$StudentProjects $ • Assignment4$

@agsS  

SOCIAL INFLUENCE

a  capacity  to  have  an  effect  on    the  behavior  of  someone    

in  a  social  context  

Page 24: MIT$MediaLab$–Members$Week$ - courses.media.mit.edu · • Social$Influence$/$Persuasion$ • Typology$of$ComputerLSupported$Influence$ • Reviewing$StudentProjects $ • Assignment4$

PERSUASION   SOCIAL  INFLUENCE  

Cialdini  (2009)   Liking,  scarcity,  authority,  consistency,  reciprocity   Social  proof  

Guadagno  et  al.  (2014)   External  pressure  

O’Keefe  (1990)   Reasoning  and  argument   AcSons  of  surrounding  people  

PeWy  and  Cacioppo  (1986)  

Central  and  peripheral  cues  

RashoWe  (2007)   WriYen  or  spoken  messages   InteracSon  with  others  

Wood  (2000)   Detailed  argumentaSon   Enabled  by  complex  social  seZngs  

Page 25: MIT$MediaLab$–Members$Week$ - courses.media.mit.edu · • Social$Influence$/$Persuasion$ • Typology$of$ComputerLSupported$Influence$ • Reviewing$StudentProjects $ • Assignment4$

PERSUASION   SOCIAL  INFLUENCE  

Origin   IntenSon  or  agenda   Presence  of  other  people  

Driver   Reasoning  or  argument   Behavior  of  surrounding  people  

Impact   Controlled  and  guided   Unpredictable  and  ambient  

DirecHon   Push   Pull  

Page 26: MIT$MediaLab$–Members$Week$ - courses.media.mit.edu · • Social$Influence$/$Persuasion$ • Typology$of$ComputerLSupported$Influence$ • Reviewing$StudentProjects $ • Assignment4$

•  Social  Influence  /  Persuasion  

•  Typology  of  Computer-­‐Supported  Influence  

•  Reviewing  Student  Projects  

•  Assignment  4  

Class  4  –  Oct  1  

Page 27: MIT$MediaLab$–Members$Week$ - courses.media.mit.edu · • Social$Influence$/$Persuasion$ • Typology$of$ComputerLSupported$Influence$ • Reviewing$StudentProjects $ • Assignment4$

TYPOLOGY OF

COMPUTER-SUPPORTED INFLUENCE

@agsS  

Page 28: MIT$MediaLab$–Members$Week$ - courses.media.mit.edu · • Social$Influence$/$Persuasion$ • Typology$of$ComputerLSupported$Influence$ • Reviewing$StudentProjects $ • Assignment4$

COMPUTER – MEDIATED (CME)"

FACE–TO–FACE (FTF)"

COMPUTER – HUMAN (CHU)"

COMPUTER – MODERATED (CMO)"

INTE

RPE

RSO

NAL"

INFL

UEN

CE"

User"behavior"

User"content"

Dynamic"design"

Dynamic"content"

Persuasive"design"

Page 29: MIT$MediaLab$–Members$Week$ - courses.media.mit.edu · • Social$Influence$/$Persuasion$ • Typology$of$ComputerLSupported$Influence$ • Reviewing$StudentProjects $ • Assignment4$

Content   Design  

Fixed   (FC)    

Preset  by  developers  and  owners  

Supports  CHU  influence    

(FD)  

Preset  by  designers  

Supports  CHU  influence    

Dynamic   (DC)  

Generated  by  users  

Supports  interpersonal  CME  influence    

(DD)  

Evolving  through  user  behavior  

Supports  interpersonal  CMO  influence    

Page 30: MIT$MediaLab$–Members$Week$ - courses.media.mit.edu · • Social$Influence$/$Persuasion$ • Typology$of$ComputerLSupported$Influence$ • Reviewing$StudentProjects $ • Assignment4$

@agsS  

Jogging: �

374 �Jogging: �

12 �Jogging: �

0 �

Page 31: MIT$MediaLab$–Members$Week$ - courses.media.mit.edu · • Social$Influence$/$Persuasion$ • Typology$of$ComputerLSupported$Influence$ • Reviewing$StudentProjects $ • Assignment4$

Usually: �

82 �Usually: �

20 �

Page 32: MIT$MediaLab$–Members$Week$ - courses.media.mit.edu · • Social$Influence$/$Persuasion$ • Typology$of$ComputerLSupported$Influence$ • Reviewing$StudentProjects $ • Assignment4$

•  Social  Influence  /  Persuasion  

•  Typology  of  Computer-­‐Supported  Influence  

•  Reviewing  Student  Projects  

•  Assignment  4  

Class  4  –  Oct  1  

Page 33: MIT$MediaLab$–Members$Week$ - courses.media.mit.edu · • Social$Influence$/$Persuasion$ • Typology$of$ComputerLSupported$Influence$ • Reviewing$StudentProjects $ • Assignment4$

•  Social  Influence  /  Persuasion  

•  Typology  of  Computer-­‐Supported  Influence  

•  Reviewing  Student  Projects  

•  Assignment  4  

Class  4  –  Oct  1  

Page 34: MIT$MediaLab$–Members$Week$ - courses.media.mit.edu · • Social$Influence$/$Persuasion$ • Typology$of$ComputerLSupported$Influence$ • Reviewing$StudentProjects $ • Assignment4$

•  Define  Behavior  Change  using  Template  

 

•  Story  Board  of  your  Project  Idea  •  Sequence  of  Images  (or  AnimaSon)  

•  Exemplify  /  Illustrate  your  Envisioned  Urban  IntervenSon  

Assignment  4  

Page 35: MIT$MediaLab$–Members$Week$ - courses.media.mit.edu · • Social$Influence$/$Persuasion$ • Typology$of$ComputerLSupported$Influence$ • Reviewing$StudentProjects $ • Assignment4$

•  Demo  •  Computer  AnimaSon  

•  Video  

•  Animated  Visuals  

•  User  Study  •  Recruit  ParScipants  

•  Experiencing  Demo  

•  QuesSonnaire  /  Interview  

Student  Projects  


MIT$MediaLab$–Members$Week$ - courses.media.mit.edu · @agsU$ CT! Competition! SL! Social! learning! SC! Social comparison! CR! Cooperation! NI! Normative! influence! SF! Social

Assignment4 complete

Chatila Benton Caicedo Cirri Assignment4

Assignment4 part 2 REDO

Assignment4 การพัฒนาแหล่งการเรียนรู้

Online&Mobile Media Assignment4

Assignment4 part 2

ASSIGNMENT4 - Top Tutor Online

Theaker derek assignment4

History assignment4 american colonies, france and england

Stivanson cody assignment4

Quiz7/Exam1/Assignment4( ) Winter2017

Influence of online shopping

Assignment4 upload

Assignment4 part3

Gaussian Processes - Massachusetts Institute of …courses.media.mit.edu/2010fall/mas622j/ProblemSets/slidesGP.pdf · Gaussian Processes Daniel McDu ... Video tutorials, slides, software:

Assignment4 C I S532

Influence of learning and working Influence of learning

“The past does not influence me; I influence it.” —Willem de ... · PDF file“The past does not influence me; I influence it.” —Willem de Kooning Music,atime-dependentartform,providesgoodaccompanimenttoevolutionarythoughts.Ifa

Assignment4 Solution

Influence Sketching: Finding Influential Samples In Large ... · Influence sketching embeds random projections within the influence computation; in particular, the influence

Assignment4 rodney thompson professional communication pwrpoint

Geos pcp-assignment4

courses.media.mit.edu Logic and Conversation.pdf · Subject: Scanned document from quanta lab Created Date: 1/26/2004 12:01:07 PM

MEA 582, Assignment4 Geospatial Analysisgis590portfolio.weebly.com/uploads/1/2/3/7/... · MEA 582, Assignment4 Geospatial Analysis Global, zonal focal operations, map algebra Due:

ling306 - courses.media.mit.edu

ENGL3183 Assignment4 WebsiteWriteup

Birgit Romme assignment4 - playful household

T he influence of interacting The influence of interacting s

Assignment4 coronel ict

A Theory of the Evolution of Social Power: Natural ... · individuals’ power and influence are epiphenomena of the process of interpersonal influence that unfolds in the influence

Assignment4 lianafontanezpppslideshow

Mdia5003 assignment4 metadata

Assignment4 part2

From Monkey-like Action Recognition to Human Language: …courses.media.mit.edu/2004spring/mas966/Arbib-In Press.pdf · Evolutionary Framework for Neurolinguistics Michael A. Arbib