mitchell levy preso on repurposing content for information developers world
TRANSCRIPT
http://AhaAmplifier.com – page 1Copyright© 2015 Aha Amplifier™, All Rights Reserved.
Mitchell LevyThought Leader Architect
REPURPOSINGCONTENT
Pick Up This Presentation on SlideShare: aha.pub/idw-repurpose
Empowering Thought
Leaders with Content
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What is Thought Leader Life? http://www.ThoughtLeaderLife.com
The steps necessary to turn 1 piece of content into 4 that is shared on over 10 locations
Videos on YouTube
SlideShare
AudioPodcasts
iTunesFIR Network
Blog Posts
Shareable AhaMessages™
TwitterLinkedIn
FacebookGoogle+
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What is the Aha Amplifier?http://www.AhaAmplifier.com
The Aha Amplifier has over 25k AhaMessages.
Incorporate these messages into all of your social media platforms.
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Answering These Questions ==> (How)
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What Do You Need?
FrameworkIn-Out Model
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The In-Out Model Framework
Black BoxIn Out
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Sun Microsystems
MBA
Large Infrastructure
First Actual vs. Plan RptingSystems on the GL
First Actual vs. Plan RptingSystem on Order Entry
Running the eCommerceComponent of Sun’s $3.5b
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Caught the eCommerce Wave--Management Consultant/Entrepreneur
No infrastructure
Needed leverage
Consulted 100’s of Orgs
Touched Tens of ThousandsOf People
Joined the Board of a Public Company
4 Conferences, 500 Speakers
4 Exec Biz Progs, 70 Courses
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Caught the Democratization of Book Publishing WavePublisher / Coach / Mentor
Catch a Wave
Provide Value
Published 250 PhysicalBooks and 400 eBooksWritten/Coauthoredover 40 books
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Catching the Democratization of Thought Leadership WaveThought Leader Architect / Chief Aha Instigator
Catch Another Wave
Became the FirstThought Leader ArchitectIn the World
Kept the Publishing Cos
Speaking/Consulting onThought Leadership
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Answering These Questions ==> (Why)
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AhaMessage #1
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AhaMessage #2
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AhaMessage #3
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Answering These Questions ==> (What)
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Thought Leader Life in 2014http://www.ThoughtLeaderLife.com
1-2 hrs of a Thought Leader’s Time
Produced: 1.Youtube Video2.Slideshare Video3.iTunes Audio4.FIR Network Audio5.FIR Network Blogpost6.#TLL Blogpost7.¼ of a AhaBook™ w/ 140 AhaMessages to share on twitter, facebook, LinkedIn, G+, GaggleAMP
In 2014, we produced 54 episodes
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The Thought Leader Life Blueprinthttp://www.ThoughtLeaderLife.com/the-blueprint/
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Past Thought Leader Life Shows from 2014 http://www.ThoughtLeaderLife.com/past-thought-leader-life-shows/
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Produce: 1.5 Youtube Videos2.5 Slideshare Videos3.5 iTunes Audios4.5 FIR Network Audios5.5 FIR Network Blogposts6.6 #TLL Blogposts7.1 AhaBook™ w/ 140 AhaMessages to share on twitter, facebook, LinkedIn, G+, GaggleAMP
In 2015, we’re working with a co-host for a month to focus
on content themes
5-10 hrs of a monthly Co-host
1-2 hrs of 4 Thought Leader’s Time
Thought Leader Life in 2015http://www.ThoughtLeaderLife.com
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Past Thought Leader Life Shows from 2015 http://www.ThoughtLeaderLife.com/past-thought-leader-life-shows/
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Thought Leader LifeInside the Black Box (1 of 2)
My Tasks: 1.Schedule Guests.2.Tech Check/Content discussion.3.Google Hangout on Day of Show.4.Review & update blog post and AhaMessages created.
Start with a Google Hangout, everything else goes from there.
All Tasks are well Documented on
Googledocs
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Thought Leader LifeScheduling Guests Googledoc
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Send Welcome Email w/ Link to Activate Pagehttp://www.ThoughtLeaderLife.com/activate
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Activate Page Has Link to a 3-min YouTube Guest Prephttp://www.thoughtleaderlife.com/activate/
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Thought Leader LifeGoogle Hangout Best Practices (1 of 2)
1. Week of Show: Have a tech check/content reviewa. There’s a TV studio on your computer, not
everyone knows what that means.b. Great conversation.c. Verify the pronunciation of their name and
ask about any key areas they want to highlight.
d. Create the title and description of the show for when I start it in Google Hangouts.
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Thought Leader LifeGoogle Hangout Startup (plus.google.com)
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Thought Leader LifeGoogle Hangout Best Practices (2 of 2)
2. Day of Event: a. Reboot machine!b. Setup 30 minutes prior to start.c. Help the co-host/guests setup their bottom
thirds.d. Remind everyone the shows format, what’s
expected of them, what their cues are, and if you want long or short responses.
e. Have a pre-set first and last question.f. Then have fun.
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The Thought Leader Life Show has a Consistent First & Last Question
First Question: Make it a softball! Last Question: Based on our discussion, is there any
question we should have asked you that we didn’t?
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Thought Leader LifeWork with Guests to Create Their Bottom Third
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Thought Leader LifeInside the Black Box (2 of 2)
Project Managers Tasks:1. Facilitate writer creating the Blog2. Facilitate writer pulling AhaMessages3. Get blog/AhaMessages approved4. Youtube Videos5. Slideshare Videos6. iTunes Audios7. FIR Network Audios8. FIR Network Blogposts9. #TLL Blogposts10. AhaBook™ w/ 140 AhaMessages to share on
twitter, facebook, LinkedIn, G+, GaggleAMP
w3needcontract0rs
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Thought Leader LifeScheduling Guests Googledoc
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Thought Leader LifeUpwork for Contract Work
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Thought Leader LifeBasecamp for Project Management
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Thought Leader Life: Excel Template for AhaBookshttp://www.ahaamplifier.com/aha/publish/
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Thought Leader Life: Template for AhaBookshttp://www.ahaamplifier.com/aha/publish/
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Thought Leader Life: Template for AhaBooks http://www.ahaamplifier.com/aha/publish/
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Thought Leader LifeInside the Black Box (2 of 2)
Project Managers Tasks:1. Facilitate writer creating the Blog2. Facilitate writer pulling AhaMessages3. Get blog/AhaMessages approved4. Youtube Videos5. Slideshare Videos6. iTunes Audios7. FIR Network Audios8. FIR Network Blogposts9. #TLL Blogposts10. AhaBook™ w/ 140 AhaMessages to share on
twitter, facebook, LinkedIn, G+, GaggleAMP
w3needcontract0rs
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Thought Leader Life on Youtubehttps://www.youtube.com/user/thoughtleaderlife
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Thought Leader Life on SlideSharehttp://www.slideshare.net/ThoughtLeaderLife/videos
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Thought Leader Life on iTunes via FIRhttps://itunes.apple.com/us/podcast/fir-presents-thought-leader/id785447155
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Thought Leader Life on FIRhttp://forimmediaterelease.biz/index.php?/weblog/C19
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The Thought Leader Life FIR RSS http://forimmediaterelease.biz/rss-thoughtleadership.xml
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The Thought Leader Life #TLL Guest Bloghttp://www.thoughtleaderlife.com/thoughtleaderlife/thought-leader-life-065-guest-tim-leman/
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A Thought Leader Life AhaBookhttp://aha.pub/ItsLonelyattheTop-AhaBook
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Thought Leader Life: Tweet From an AhaBookhttp://aha.pub/ItsLonelyattheTop-AhaBook
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Thought Leader Life: AhaBook Author Detailhttp://aha.pub/ItsLonelyattheTop-AhaBook
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5-10 hrs of a monthly Co-host
1-2 hrs of 4 Thought Leader’s Time
Produce: 1.5 Youtube Videos2.5 Slideshare Videos3.5 iTunes Audios4.5 FIR Network Audios5.5 FIR Network Blogposts6.6 #TLL Blogposts7.1 AhaBook™ w/ 140 AhaMessages to share on twitter, facebook, LinkedIn, G+, GaggleAMP
In 2015, we’re working with a co-host for a month to focus
on content themes
Thought Leader Life in 2015http://www.ThoughtLeaderLife.com
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It Isn't Easy, but with the Right Processes, It Isn't hard!
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What Else Can You Do?
More Examples
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AutoPilot Your Business:http://www.AutopilotYourBusiness.com
Andrew McCauley, Had a day long workshop broken into 6 components.
W/ each component, he then created a Webinar.
Recorded WebinarsYoutube VideosSlideshare & other sitesTranscribed itWrote blog postsiTunes magazinePodcastActively social pushPDF "Resource Guide“eBook on site & Kindle.
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OnFire Reviews & Contenthttp://www.OnFireReviews.com
They interview your clients over the phone for 5 minutes to get Quotes in your client’s own words.
They take the best audio clips and create a Review Video using their voice to hook potential customers.
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The Aha Amplifier: Creating AhaBooks From Any Contenthttp://www.AhaAmplifier.com
Any content PresentationsTwitter streamBlogsYoutube channelWhitepapersBooksWebinarsCollateralWebsite contentEmp Handbooks
AhaBook™ w/ 140 AhaMessages to share on twitter, facebook, LinkedIn, G+, GaggleAMP
Most people don't know how much content they really have!!!
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AhaBook PDF eBook Physical Book
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The Aha Amplifier has close to 25k AhaMessages from hundreds of thoughts leaders waiting for you to amplify.
Use AhaMessages from hundreds of thought leaders in your:
Twitter streamBlogsYoutube channelWhitepapersBooksWebinars
Take the core messages from other Thought Leaders and incorporate them into your
Thought Leadership!
The Aha Amplifier: Turning AhaMessages Into Other Contenthttp://www.AhaAmplifier.com
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Highlight an Author a Week and Feature Their Top 5 Ahas
Repackage AhaMessages Into Articlesin LinkedIn Pulse
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Repackage AhaMessages Into Articlesin LinkedIn Pulse
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Trying to Answer These QuestionsTo Share Some Final I.D.E.A.S.
(I) nspire(D) ream(E) mpower(A)chieve(S) erendipity
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Authentically share who you are at your core to inspire those around you. @LoriRuff #KeepItReal #SuiteBranding
Inspire.D.E.A.S. from http://aha.pub/SuiteBranding-AhaAmp
http://aha.pub/SuiteBranding-AhaAmp
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If you don't dream it, you can't become it. - @MagicJohnson @TRHicks10 @maxblox The Great Accounting Cloud Land Rush
I.Dream.E.A.S. from http://bit.ly/StevePeterson-AhaAmp01
http://bit.ly/StevePeterson-AhaAmp01
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Life is a daily opportunity to learn, grow, teach, inspire & empower yourself & others. @CarlyAThorne #LLN
I.D.Empower.A.S. from http://bit.ly/CarlyThorne-AhaAmp01
http://bit.ly/CarlyThorne-AhaAmp01
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Making mistakes is better than waiting for a magic wand to make miracles. @learning9togrow #CLLG062 #Fail #Achieve
I.D.E.Achieve.S. from http://aha.pub/MakingTime-AhaBook
http://aha.pub/MakingTime-AhaBook
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I.D.E.A.Serendipity. from http://bit.ly/BKAuthors-Aha02
http://bit.ly/BKAuthors-Aha02
A specific plan can keep serendipity from working in your favor. Simply do the next right thing. @HayleyFoster @BKpub
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If you don't have relentless passion and scorching drive towards your work, then you, sir, can simply not succeed. -P.T. Barnum
Passion from http://aha.pub/MoneyMaking-AhaBook
http://aha.pub/MoneyMaking-AhaBook
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Aha Amplifier™http://AhaAmplifier.com
http://ThoughtLeaderLife.com
http://thinkaha.com/sm5min
To Continue the Conversation
Mitchell LevyCEO
Thought Leadership ArchitectTHiNKaha®
[email protected] @HappyAbout408-257-3000
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Thought Leadership Defined http://www.thinkaha.com/thought-leadership-defined/
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Thought Leadership Funnel http://www.thinkaha.com/thought-leadership-funnel/