MIT Sloan School of ManagementJeff Anderson

MIT Media Lab – Camera CultureErick B. PassosVitor F. PamplonaAlex OlwalRamesh Raskar

MIT System Design & Management Rupreet Singh SoniVivin Nath

Eyeclick, selftest, cleareye, vision…,

• Picture name, patented, cool, amazing• unique

Cataract – leading cause of blindness

• Clouding in the eye’s lens • Cataracts:

Worldwide: > 100 MUSA: 5.5 MTreatment: only 1.3

• 2020 >12M Americans 65+ will need cataract treatments

• Society cost for blind individual– Approx 1 M USD (national something of

the blind)

Solution – Product Description - Erick

• Clip-on device, attached to smart-phones

• No moving parts

• Interactive software, no need for special training

Patented eye measurement technology

• Modified parallax barrier– Smart-phone LCD + patented

optical setup

• Forward scattering– Measures how cataracts

affect the subject’s vision– Other methods rely on back

scattering

• Quantitative results– Computes a map of cataract

opacities in the subject’s crystallin lens

Cataract-map

Currently Available Diagnostics

• Slit-lamp ($1500+) - specialized microscope to increase the magnification of the eye

• Visual Acuity Test - detects advanced cataracts

• Wavefront aberrometer – limited avilablility & used for research only

• Optical Coherence Tomography ($1500+) – limited availability

iDiagnostic Advantages

iDiagnostic Competition

Featuresmaps cataracts on the lens not available

Time < 1 minute 15 minutes

Operator Skillbasic smart phone knowledge trained professional

Cost < $10 $1000+

Size/Weight fits in pocket bulky & immobile

Business RoadmapTechnology Developed

Patent filing

Prototype completed

IRB Test Authorized

ISO 13485 Certification

Class 2 FDA Application

Complete financing

Human Subject Test (n=40, 100% pass)

Establish Production Agreements

Establish SalesAgreements

Hit the market

International expansion

Product line expansion

Nov

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Dec

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Jan

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Feb’

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Mar

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Apr'1

1

May

'11

Jun'

11

Jul'1

1

Aug'

11

Sep'

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Nov

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12 …

Pricing Model

Over-the-

counter

•Price $8.99•Retail Market

Medicare

•Price $8.99•Healthcare Segment

Market Reach in 2011

Market reach: Whole of US

Market Reach in 2013

Financial Information & Projections

Funding required in 2011: $500K Phased funding on fulfillment of milestones

Team• Jeff Anderson - MBA’12, MIT Sloan – Jeff has 9 years of sales and

management experience in Asia, Europe & North America• Erick B. Passos - visiting researcher & co-inventor – Erick is a CS

professor with 19 years of programming experience• Vitor F. Pamplona - visiting PhD student & co-inventor – Vitor has 10

years experience in computer graphics and eye research• Alex Olwal – Ph.D. Postdoctoral Researcher, MIT Media Lab – Technical

lead• Rupreet Singh Soni - SDM’11, MIT – Rupreet has 7 years of IT

consulting experience • Vivin Nath - SDM’11, MIT – Vivin has 9 years of software and program

management experience in Asia, Europe and North America • Ramesh Raskar – Mentor – Associate Professor MIT Media Lab

Name thoughts

• iJesus• Lucid• clear• Eye…• Vision• Cataract• Blind• Lazarus