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Page 1: MIT - Massachusetts Institute of Technologyweb.mit.edu/hauser/www/Papers/metrics you are what you...GERALD KATZ, Applied Marketing Science, Massachusetts Metrics are used by firms
Page 2: MIT - Massachusetts Institute of Technologyweb.mit.edu/hauser/www/Papers/metrics you are what you...GERALD KATZ, Applied Marketing Science, Massachusetts Metrics are used by firms
Page 3: MIT - Massachusetts Institute of Technologyweb.mit.edu/hauser/www/Papers/metrics you are what you...GERALD KATZ, Applied Marketing Science, Massachusetts Metrics are used by firms
Page 4: MIT - Massachusetts Institute of Technologyweb.mit.edu/hauser/www/Papers/metrics you are what you...GERALD KATZ, Applied Marketing Science, Massachusetts Metrics are used by firms
Page 5: MIT - Massachusetts Institute of Technologyweb.mit.edu/hauser/www/Papers/metrics you are what you...GERALD KATZ, Applied Marketing Science, Massachusetts Metrics are used by firms
Page 6: MIT - Massachusetts Institute of Technologyweb.mit.edu/hauser/www/Papers/metrics you are what you...GERALD KATZ, Applied Marketing Science, Massachusetts Metrics are used by firms
Page 7: MIT - Massachusetts Institute of Technologyweb.mit.edu/hauser/www/Papers/metrics you are what you...GERALD KATZ, Applied Marketing Science, Massachusetts Metrics are used by firms
Page 8: MIT - Massachusetts Institute of Technologyweb.mit.edu/hauser/www/Papers/metrics you are what you...GERALD KATZ, Applied Marketing Science, Massachusetts Metrics are used by firms
Page 9: MIT - Massachusetts Institute of Technologyweb.mit.edu/hauser/www/Papers/metrics you are what you...GERALD KATZ, Applied Marketing Science, Massachusetts Metrics are used by firms
Page 10: MIT - Massachusetts Institute of Technologyweb.mit.edu/hauser/www/Papers/metrics you are what you...GERALD KATZ, Applied Marketing Science, Massachusetts Metrics are used by firms
Page 11: MIT - Massachusetts Institute of Technologyweb.mit.edu/hauser/www/Papers/metrics you are what you...GERALD KATZ, Applied Marketing Science, Massachusetts Metrics are used by firms
Page 12: MIT - Massachusetts Institute of Technologyweb.mit.edu/hauser/www/Papers/metrics you are what you...GERALD KATZ, Applied Marketing Science, Massachusetts Metrics are used by firms
Page 13: MIT - Massachusetts Institute of Technologyweb.mit.edu/hauser/www/Papers/metrics you are what you...GERALD KATZ, Applied Marketing Science, Massachusetts Metrics are used by firms