mit iscte global inovators
TRANSCRIPT
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ISCTE-IUL MITPortugal
GoClapp.com
Hugo [email protected]
Gonçalo [email protected]
João [email protected]
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GoClapp helps developers to get more downloads and offers iPhone users paid apps for free or local deals discounts.
GoClapp.com
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2 Problems
1. Developers need downloads● Crowded Appstore (600K+ and counting)● Top 10 Apps make up to 70% of downloads● 10 seconds on average per App
2. Users don´t pay for Apps● A lot of users don´t have access to a credit card● 80% of downloads are free Apps
GoClapp.com
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1 Solution
1. For Developers● Community encouraged to install their apps● “Pay per attention”: Developer is charged after 30
seconds of usage
2. For Users ● Credits for each app installed and used for 30 seconds ● Access to paid Apps for free● Local deals and discounts
GoClapp.com
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GoClapp.com
The App
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Market sizeIOS users(in million)
Downloads in the Appstore1.2 bilion
GoClapp.com
90% of downloadsfree Apps
GoClapp intends to reach 2% of worldwide downloads in 5 years time
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Business Model
2 Revenue Models:
- direct (pay per use & advertising of Apps)
- indirect (affiliates such as the Appstore and local deals)
3 Revenue sources:
- “pay-per-attention” (0.6€ per 30 seconds of new user´s time)
- banner serving (in our own web App)
- local deals (such as discounts at McDonalds, f.e.)
GoClapp.com
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Competition
GoClapp.com
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Our advantadge
Gamification – to truly capture an audience and make it keep coming back
Social dimension of App – to spread the word, involve friends and foster competition
Bridging Appstore and real world – download Apps and get real world goods
Branding – to create a recognizable product that is consistent, recognizable and desired
GoClapp.com
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Marketing plan
Online
Partnerships with review sites
Partnerships with key developers
Promotions on the FB page
AdWords campaign
Offline
Partnerships with FMCG brands
Partnerships with local deals
GoClapp.com
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GoClapp.com
Roadmap
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Gonçalo HenriquesCEO & Developer3 years iOS App development
50+ Apps
GoClapp.com
Hugo CastroFinance & MarketingExperience in banking, sports management & marketing
Past start ups
João RochaDesign & UXPast work with Diesel,O´neill and Philips
Trained in Design Thinking
AdvisorsAntónio Moura – General Manager at OMOURAHugo Macedo – Director & Partner at ViewDo S.A., Co-Founder at Beta-iJoão Vasconcelos – Director at Startup Lisboa
Team
[email protected]@goclapp.com [email protected]