MISTAKES TO AVOID WHEN EXHIBITING FOR THE FIRST TIME

1. Understand why you want to exhibit

2. Picking the right tradeshow

3. What is the right amount of space?

4. Choosing the right contractor

5. Getting your creative brief right

1. Understand why you want to exhibit

If you don’t know, don’t do it. It’s a lot of money and time. That being said, ask yourself these questions:1. What are my goals for exhibiting?2. What are my plans for wow-ing attendees who come to my stand or booth?3. How will I stay in touch or communicate with them before, during, and after the face to face event? Does the exhibit show have a mobile event app we can leverage or do we need to choose an event app for our experience?

If you’ve gotten answers that point you in the direction of yes, let’s exhibit! Then read on for more details of where and how to get started.

2. Picking the right trade show

The next question is which show is right for you and your product or services. This is not always as straightforward as it might seem.

Before you commit to a tradeshow, find out who the audience is and what industries the exhibit show covers. For example, there are numerous tech shows, but some are specialized to specific industries and sectors like security or education. Is there ROI for your company to invest here?

3. What is the right amount of space?

When it comes to choosing a space many companies end up spending a lot on large spaces they don’t need. While others have big plans and small areas to bring them to life, so how do you get this right? This can be a little trickier as often you don’t know at this stage what your stand design will be. The best option is to speak to your stand design company about possible ideas and requirements. This doesn’t mean finalizing the design immediately, but you can plan roughly what elements will be needed.

4. Choosing the right contractor

Finding the right exhibition stand designer for your exhibition is a critical key to its success. You need to know they understand your goals and have the experience and expertise to deliver a stand that helps achieve them. For those needing a little more creative input from their contractors look for exhibition stand builders who offer design and creative elements. Many of these contractors will be able to develop the creative concepts with you and help you understand what is possible on an exhibition stand.

5. Getting your creative brief right

Your brief is critical in ensuring you get absolutely everything you want the way you want it. A good brief lets you manage budgets and schedules. As a good brief means getting the execution plan started right first time.

Remember, nothing is undoable when it comes to an exhibition stand, but a good brief saves you the time and expense of unnecessary corrections.

WOW SPACE CREATIVE EXHIBITIONS

00441743383049 www.wow-space.co.uk

Wow-Space is a full-service Custom Build and Modular exhibition stand design and build company.