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MISSION STATEMENT

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Page 1: MISSION STATEMENT - Swarovski Kristallwelten Wattens · PDF fileTHE FEELING: fmRIESE IN YOUR HEART INTENSITY AND EXPRESSION In addition, the atmosphere in Swarovski Kristallwelten

MISSION STATEMENT

Page 2: MISSION STATEMENT - Swarovski Kristallwelten Wattens · PDF fileTHE FEELING: fmRIESE IN YOUR HEART INTENSITY AND EXPRESSION In addition, the atmosphere in Swarovski Kristallwelten

THE IDEA:

fmRIESE ON YOUR MIND

FINDING NEW PATHSfmRiese – Forward Music Festival is intuitive and curious, simultaneously com-plex and stripped down to the basics. It is music experienced on an emotional le-vel. And since musical experience cannot be classified in just one single category, fmRiese is not restricted to any particular musical genre. Instead, the festival dissol-ves boundaries between sounds, recombining apparent opposites into something new. fmRiese is a platform that puts music in new contexts never before imagined, while keeping its gaze steadily focused on the present, with its many modes of auditory expression.

fmRiese is different – not because it invents something new, but because it interprets what already exists in a completely new way.

MUSICIANS AND AUDIENCE – A MUTUALLY ENRICHING EXPERIENCEThe relationship between performers and audience is defined by the same basic principle that guides fmRiese as a whole: Experience the familiar, discover the unfamiliar.

Page 3: MISSION STATEMENT - Swarovski Kristallwelten Wattens · PDF fileTHE FEELING: fmRIESE IN YOUR HEART INTENSITY AND EXPRESSION In addition, the atmosphere in Swarovski Kristallwelten

The musicians are established ensembles, exciting artists, or talented newcomers who offer premier performances and new interpretations at the interface between pop, electronics, and new music – in other words, between the lightness, energy, and emotion of pop music and the gravity, formality, and highly structured nature of intellectual music. Traditional formats such as string quartets and classical Lieder are mixed in with dance floor music and pop songs – with sound and groove. All performers are looking for pathways that never existed before. fmRiese is a place where thoughts and ideas are freely exchanged among young and young-at-heart musicians who have moved beyond the long-outdated models of intellec-tual music and popular music. They come from a wide range of genres and bring their different approaches and attitudes with them.

fmRiese follows the general principle that music has to be more than just innovative and original – it has to be emotionally moving.

That is why fmRiese appeals, first and foremost, to people who are curious about music – people who view listening to music as an adventure and are ready and willing to leave familiar pathways, in order to enter into uncharted territory.

Those who open up their minds will experience new worlds of sound.

Page 4: MISSION STATEMENT - Swarovski Kristallwelten Wattens · PDF fileTHE FEELING: fmRIESE IN YOUR HEART INTENSITY AND EXPRESSION In addition, the atmosphere in Swarovski Kristallwelten
Page 5: MISSION STATEMENT - Swarovski Kristallwelten Wattens · PDF fileTHE FEELING: fmRIESE IN YOUR HEART INTENSITY AND EXPRESSION In addition, the atmosphere in Swarovski Kristallwelten

THE FEELING:

fmRIESE IN YOUR HEART

INTENSITY AND EXPRESSIONIn addition, the atmosphere in Swarovski Kristallwelten (Swarovski Crystal Worlds) ensures that the world of sound is experienced in an intimate setting, close to world stars and artists. The interplay between the ambitious program and the small audience of no more than 400 visitors creates an atmosphere of cooperation and mutual support – completely different than commercial mass audience events.

INTELLECTUAL FRAMEWORK, ENVIRONMENTAL RESPONSIBILITYfmRiese is an event that goes far beyond the “festival” label. In regard to music, it is an event that crosses borders; from the perspective of art and sustainability, it is a clever idea.

Christof Dienz has served as the curator of fmRiese since the very beginning. Dienz is a composer, bassoonist, zither player, and expert in the area of New Music, with a far-reaching network of contacts and partners in the young music scene. He is the artistic director, responsible for creating the program and selecting the performers.

fmRiese is melodic food for thought – unconventional, intimate, and intelligent.

Page 6: MISSION STATEMENT - Swarovski Kristallwelten Wattens · PDF fileTHE FEELING: fmRIESE IN YOUR HEART INTENSITY AND EXPRESSION In addition, the atmosphere in Swarovski Kristallwelten
Page 7: MISSION STATEMENT - Swarovski Kristallwelten Wattens · PDF fileTHE FEELING: fmRIESE IN YOUR HEART INTENSITY AND EXPRESSION In addition, the atmosphere in Swarovski Kristallwelten

THE FESTIVAL:

fmRIESE KEY FACTS

The frame: November 22 to 24, 2012 November 28 to 30, 2013 October 3, 2014 November 27 to 29, 2015

Place: Swarovski Kristallwelten, Kristallweltenstraße 1, 6112 Wattens, Austria

Location: Forum

Capacity: 400 people/evening

Media partners: FM4, Ö1

Entrance prices 2015: Standard prices discounted

Standard prices

Children (0-14 Years)

Friday, Saturday full-day pass EUR 20.00 EUR 25.00

Sunday full-day pass EUR 10.00 EUR 15.00 EUR 5.00

2-day festival pass EUR 30.00 EUR 40.00

3-day festival pass EUR 40.00 EUR 50.00

Page 8: MISSION STATEMENT - Swarovski Kristallwelten Wattens · PDF fileTHE FEELING: fmRIESE IN YOUR HEART INTENSITY AND EXPRESSION In addition, the atmosphere in Swarovski Kristallwelten

BANDS 2012: BANDS 2013:• Brandt Brauer Frick Ensemble• Denseland• Fennesz• Rabbit Rabbit by Carla

Kihlstedt und Matthias Bossi• Radian meets Howe Gelb• Vladislav Delay

• Elektro Guzzi meets Cristian Vogel

• Emika• Hauschka• Iva Bittová• Manu Delago‘s Manuscripts

Ensemble• Matthew Herbert

BANDS 2014: BANDS 2015:• Andreas Matthias Pichler• Kompost 3• Squarepusher

• Attwenger • Bilderbuch• Dorian Concept & JazzWerkstatt

Wien New Ensemble• Gemüseorchester• Schmieds Puls

TARGET GROUP: Forward-thinking people (all age groups 18 and older) who are open to what is new or what they have never heard before

• culturally interested and broad-minded individuals

• students and university graduates

Page 9: MISSION STATEMENT - Swarovski Kristallwelten Wattens · PDF fileTHE FEELING: fmRIESE IN YOUR HEART INTENSITY AND EXPRESSION In addition, the atmosphere in Swarovski Kristallwelten

• people who make conscious lifestyle choices

• young entrepreneurs and creative types

• people who take a critical look at cultural and social issues

• music festival devotees

PRESS COMMENTARIES:

Skug: So Tyrol is enriched not just with a festival, but also with an innovative approach that could bear abundant, interesting fruit in the future. The performance venue, Swarovski Crystal Worlds in Wattens, also promises to be an interesting environment for this event.

Profil: The small but lovingly planned “Forward Music Festival” in the Tyrolean community of Wattens promises cutting-edge music that nonchalantly crosses the boundaries bet-ween genres.

Standard: Music in the time of rave

Medianet: Successful debut of fmRiese

Page 10: MISSION STATEMENT - Swarovski Kristallwelten Wattens · PDF fileTHE FEELING: fmRIESE IN YOUR HEART INTENSITY AND EXPRESSION In addition, the atmosphere in Swarovski Kristallwelten
Page 11: MISSION STATEMENT - Swarovski Kristallwelten Wattens · PDF fileTHE FEELING: fmRIESE IN YOUR HEART INTENSITY AND EXPRESSION In addition, the atmosphere in Swarovski Kristallwelten

FORWARD MUSIC FESTIVALwww.kristallwelten.com/fmriese