mission statement scratch and peck transforms local, organic, and non-gmo ingredients into socially...
TRANSCRIPT
Mission Statement• Scratch and Peck transforms local,
organic, and non-GMO ingredients into socially and environmentally sustainable products for the urban farmer.
Why Organic Chicken Feed?
Opportunity •Understanding & filling a niche market
Responsibility •Maintaining and promoting values
Strategy •Innovative marketing and operational transparency
What makes us uniqueNon-GMO
Organic
Soy Free
Whole Natural Grains
Backyard Farmers
Farm Direct Sourcing
July 2012 we became the FIRST verified non-GMO feed company in North America
June 2013 we earned our Organic Certification
Our Certifications
Sourcing Standards• Local as
possible
Regional
• Know the farmers
Personal
• Organic & Non-gmo standards
Traceable
Building a Grain Network
• WSDA List of Organic Growers• WSU’s Grain Bulletin Board• Cold calling farmers• Buying direct from growers eliminates the
middle man. Both parties can benefit
Maintaining a Grain Network
• Pay a fair price • Strong relationships breed new ones• Honesty and transparency creates loyalty and
new opportunities
Feed Customers• Niche Market – Compete on quality, branding,
and shared values instead of price alone.
• Online sales channels - Low profit margin, high marketing value
• Direct to small Feed Stores – Strong relationships lead to loyalty and promotion
• Working with Distributors – Finding the right company
Grass roots outreachStart small and get out there
Farm to tableevents
Retail stores
Small farms Buying clubs
Market Outlook
• GMO’s are of great concern to a growing number of Americans
• Organic is the fastest growing market in Agriculture
• “Small is beautiful” as a business model and in the eyes of our target consumer
• Backyard Chickens Movement
Our Biggest Challenges• Building relationships with local growers to
supply the amount of grain we use• Production capabilities without automation• Rapid business growth• Distribution and Transportation Costs• Grain and ingredient storage space
We are looking for:• Organic Wheat• Organic Corn – Must pass GMO tests• Organic Yellow Field Peas• Organic Barley• Organic Oats• Organic Camelina Meal• Organic Flax Meal
Untapped Opportunities
• Camelina Seed – Oilseed similar to flax – Intercropping to maximize profitability
• A “Craigslist” for Grains - To connect growers with buyers– WSU’s Bulletin Board is a great example
• Rotation Crops - Potato growers who sell Barley, Wheat, Peas, etc…
Resources
• WSU’s Organic Grain Sales Bulletin Board http://smallgrains.wsu.edu/organic-grain-sales-bulletin-board/
• WSDA’s List of Organic Producers http://agr.wa.gov/FoodAnimal/Organic/docs/wsda_cert_org_producers.pdf