Purpose and aim

Shhhhhhhhh!

Please

Now

Read

A Mission Statement is a statement of the

purpose of a company or organization.{ }

and guide decision-making.

The mission statement should guide the actions of the organization,

spell out its overall goal,

provide a path,

It should also..

defines an entity's reason for existence,

embody its philosophies,

and ambitions.

It acts as a constant reminder to its employees of why the company exists and what the founders envisioned when they put their fortune at risk to breathe life into their dreams.

It should incorporate socially meaningful and measurable criteria addressing concepts such as the moral/ethical position of the enterprise and public image.

Vision vs. Mission

How do they compare?

The Vision is more broad and future oriented – the goal on the horizon.

The Mission is more focused – how

you will get to

the horizon.

Without looking:

do you know our company’s mission statement?

Here it is:

“The Mission of royal pest solutions is to be a leader in developing and providing high

quality, innovative, integrated services to our community, and to provide these services to the full satisfaction of our customers

and ourselves”

planet friendly. protecting your world

These aren't just pretty words on a wall or card but “why the company exists and what the founders envisioned when they put

their fortune at risk to breathe life into their dreams.”

With that said-

Every decision made should be in harmony with the mission statement in some way, shape, or form.

Also

Decisions should not be made in direct conflict with the Mission Statement

Next

Does our Mission statement hold up against some of the criteria discussed

earlier?

“defines an entity's reason for existence”?

“socially meaningful”?

“guide the actions of the organization” ?

Yes

Yes

Yes

What happens if we dissect the statement? What then do

we have?

Mission of royal pest solutions – to be a leader in developing and providing high quality , innovative, integrated services to our community

Mission:

Purpose:

provide these services to the full satisfaction of our customers and ourselves

Vision:

Planet friendly, Protecting your world

Here’s how it breaks out:

To simplify

Here are the main directives in our mission statement

•to be a leader

•to provide high quality

•to innovative

•to satisfy-fully

•to be friendly to the planet

•to protect the world

Mission Statement Directives:

Any questions?

We Have our marching orders.