“MISSION”CRITICALHow Revamping Your Mission Statement Will Finally Empty Your Inbox

DMA – President, Planet DMA – @planetdma

What is aMISSION?• Measurable Shift

• Target Audience

• Stated Timeframe

In 1990, the U.S. ranked first in the world in four-year degree attainment among 25-34 year old, in 2014, the U.S. ranks 12th.

[2014] By 2020, America will once again have the highest proportion of

college graduates in the world.

[1990] We will become a $125 billion company by the year 2000.

[2010] By December 30, 2013, Masterful Marketing will be

recognized as one of the top three marketing brands for small businesses in the U.S.

[2010] There are about 130 million distinct titles in the world. We will scan all of them by 2099.

Don’t be evil.

MISSION

VALUES

MANAGING THE MISSION

URGENT NOT URGENT

IMPORTANT

NOT

IMPORTANT

Q1 Q2

Q3 Q4

EMERGENCY LONG-TERM PLANNING

DISTRACTIONWASTE

QUADRANTS OF TIME MANAGEMENT

WHAT’S “IMPORTANT”:

What moves the needle forward on your mission!

WHIRLWIND VS GOALS

• 80/20

• 1-2 goals MAX

“We will increase four-year college graduation rates for first-gen US college students by 12% in the next six years.”

VOLUNTEER!• Mission Statement

• Brainstorm Goals

• Select Top 1-2

PROCESSEMAILS

FILE• Q1

• Q2

• Q3

• Q4

TASK CALENDAR

FILE FILE

CARL, YOU’RE GOING TO GO OUT THERE

CARL, YOU’RE GOING TO GO OUT THERE

AND YOU’RE GOING TO CLEAR THAT INBOX!

AND YOU’RE GOING TO CLEAR THAT INBOX!

DMA – President, Planet DMA – @planetdma