misa inoue's portfolio 5/17/10
DESCRIPTION
Cover: Black leather & Gold stamping, Endsheets: Antique GoldTRANSCRIPT
OUTPOUR » MISA INOUE
OUTPOUR » MISA INOUE
Dedicated to my parents who always give me their unconditional love and support.
OUTPOUR » MISA INOUE 002
I have been expressing my sensitivity and ideas through art and design since I was a child. On first impression, people say that I am quiet, shy, or even mysterious. However everybody seems to be surprised by a gap between the first impression and what they soon discover.
Despite my calm exterior, I’m actually thinking about funny, romantic, and crazy things all the time. I often cry, laugh, and get angry—outpour my emotion, but this happens inside and through my designs. I’m always true to my feelings. Honesty is my policy, and I believe that an honest and passionate message can reach everybody’s heart. I would like to impress people with my design and encourage them to act for peace. Graphic design is not just a visual communication tool, but also a strong problem-solving tool. Graphic design has power to change the world to be a better place. This book is a compilation of outpourings of my passion, ideas, messages, and hope.
003
TITLE Outpour
DESIGNER Misa Inoue
INSTRUCTOR Mary Scott
CLASS Senior Por tfolio
PORTFOLIO
IntroductionYEAR Spr ing 2010
PHOTOGRAPHER
Misa InoueMikhail AveryaskinAnthony Toy
OUTPOUR » MISA INOUE 004
© 2010 MISA INOUE
All rights reserved. No part of this book may be reproduced in any form without permission from the designer Misa Inoue.www.misainoue4.com
PHOTOGRAPHY
Misa InoueMikhail AveryaskinAnthony Toy
ACADEMY OF ART UNIVERSITY
San Francisco, CA BFA: School of Graphic Design
INSTRUCTOR
Mary Scott
COVER MATERIAL
S.H. Frank Venice Cowhide Black
TEXT STOCK
Neenah Paper Classic Crest 100lb Text
END SHEETS
Stardream Metallic 81lb Text Antique Gold
TYPEFACES
Din, Perpetua
SOFTWARE
Adobe Creative Suite 4
CAMERA
Nikon D90
SCANNER
CanonScan 4400F
PRINTER
Plotnet, San Francisco, CAwww.plotnet.com
BINDERY
The Key Printing & Binding, Oakland, CAwww.thekeyprintingandbinding.com
Colophon
Contents
INTRODUCTION » 002
PROJECT 01 » 006
Mi Casa Su Casa
PROJECT 02 » 016
Free Spirit
PROJECT 03 » 028
Red Velvet Revolution
PROJECT 04 » 042
His and Hers
PROJECT 05 » 056
Sweet Chronology
PROJECT 06 » 064
Seeds of Fortune
PROJECT 07 » 080
Sun is shining
PROJECT 08 » 098
Nature to Nurture
PROJECT 09 » 114
Refuse
PROJECT 10 » 128
Hand to Hand
PROJECT 11 » 138
Identity Collection
ACKNOWLEDGEMENT » 144
005
OUTPOUR » MISA INOUE 006
CLASS Package Design 3
INSTRUCTOR Thomas McNulty
KEYWORDS
contemporarydynamicunconventional
YEAR Spr ing 2009
CATEGORY Packag ing
PROJECT 01
Mi Casa Su CasaTYPEFACE
UniversFranklin Gothic
Diesel is an innovative international design company, which was founded in 1978 in Italy. The objective of this project was to innovate the brand image by creating a packaging system for five household appliance items. The target audience is 20–50 year old, independent men and women who appreciate trends and pursue high-quality fashionable household products. I picked a turntable, espresso-maker, pillow, cocktail-shaker, and toaster, all of which expressed a minimalist-futurist style to match with the stylish and unique design of the Diesel fashion brand. Meanwhile, I also represented the dynamic, dignified, and unconventional feeling of the brand and store image by using wood textures and type treatment in their package design.
007
OUTPOUR » MISA INOUE 008
PROJECT 01 Mi Casa Su Casa
009
OUTPOUR » MISA INOUE 010
011
PROJECT 01 Mi Casa Su Casa
OUTPOUR » MISA INOUE 012
013
PROJECT 01 Mi Casa Su Casa
OUTPOUR » MISA INOUE 014
015
PROJECT 01 Mi Casa Su Casa
OUTPOUR » MISA INOUE 016
KEYWORDS
t imelessar tisticeco-fr iendly
CLASS Graphic Design 2
INSTRUCTOR Max Spector
YEAR Spr ing 2008
CATEGORY Pr int
PROJECT 02
Free SpiritTYPEFACE
ClarendonFutura
The first stage of the project was to create a new paper company, to establish its unique identity and personality, and to expand the identity into a set of paper swatchbooks. My company’s name is Turtle Paper Co., which has been developing papers that are environmentally responsible. I chose the name ‘turtle’ because ancient people were using turtle shells to write on before paper was invented. I used the typeface, Clarendon and Futura for the logotype to express a nostalgic and timeless feeling. I also made the identity handwritten and used the color brown and green to represent creativity and eco-friendliness. Since I’m very much into the music of the 1960’s, my concept of the swatchbooks was music and hippie culture. I used the colors, typefaces, and drawings to express each musician’s character and the unconventional 60’s culture. The overall design reflects the company’s personality, which is artistic and eco-friendly.
017
OUTPOUR » MISA INOUE 018
PROJECT 02 Free Spir it
019
MEDIA Paper Swatchbook
DIMENSION 5.75" x 7.75"
OUTPOUR » MISA INOUE 020
MEDIA Identity
PROJECT 02 Free Spir it
P A P E R C O M P A N Y
021
OUTPOUR » MISA INOUE 022
PROJECT 02 Free Spir it
023
OUTPOUR » MISA INOUE 024
PROJECT 02 Free Spir it
025
OUTPOUR » MISA INOUE 026
PROJECT 02 Free Spir it
027
OUTPOUR » MISA INOUE 028
029
CLASS Graphic Design 2
INSTRUCTOR Max Spector
KEYWORDS
rhythmicalar tisticgorgeous
YEAR Spr ing 2008
CATEGORY Pr int
PROJECT 03
Red Velvet RevolutionTYPEFACE
Franklin GothicFutura
The second stage of the paper company project was to expand the visual identity of my company and design a series of event collateral; brand posters, a save-the-date poster, invitation, and takeaway piece. This event was intended to market and promote my new company to printers and graphic designers. I added French Bohemian and Moulin Rouge to my visual concept of the 60’s and hippie culture. The event is “A Night of Bohemian Wonder,” where people can enjoy music, French cancan, and an art and crafts exhibit. I did a lot of drawings and used fabric patterns and a curvy structure on a whole set of event invitations to represent the lively, unique, artistic, and gorgeous feelings of the event. I also used only recycled papers in order to communicate my company’s environmental message.
OUTPOUR » MISA INOUE 030
PROJECT 03 Red Velvet Revolution
MEDIA Brand Posters
DIMENSION 13" x 18"
031
OUTPOUR » MISA INOUE 032
PROJECT 03 Red Velvet Revolution
033
OUTPOUR » MISA INOUE 034
035
MEDIA Event Invitation
DIMENSION 7" x 4.25"
PROJECT 03 Red Velvet Revolution
OUTPOUR » MISA INOUE 036
PROJECT 03 Red Velvet Revolution
037
OUTPOUR » MISA INOUE 038
MEDIA Takeaway Piece
DIMENSION 7" x 7"
PROJECT 03 Red Velvet Revolution
039
OUTPOUR » MISA INOUE 040
MEDIA Save-the-date Poster
DIMENSION 11" x 17"
PROJECT 03 Red Velvet Revolution
041
OUTPOUR » MISA INOUE 042
CLASS Typography 3
INSTRUCTOR Ar iel Grey
KEYWORDS
l ivelycontemporaryscientific
YEAR Fall 2008
CATEGORY Pr int
PROJECT 04
His and HersTYPEFACE
DinPerpetuaDustDot
The objective of this project was to design a paper promotional book as well as swatch cards for a line of paper by an existing paper company. I chose a line of paper, Synergy by Fraser Papers Inc., which was established in 2004 in Toronto. From its name Synergy, my concept focused on the relationship between man and woman. If we know more about scientific and psychological facts about male and female hormones and brains, there may be more harmony between the sexes. I selected the strong typeface Din to represent males and the delicate typeface Perpetua to represent females. The ink images were the abstract representation of hormone movements in human bodies. The overall design and type treatment reflect the concept of man and woman are working together and producing a greater power than on their own.
043
PROJECT 04
His and HersMEDIA Perfect Bound Book
DIMENSION 7" x 9"
OUTPOUR » MISA INOUE 044
045
OUTPOUR » MISA INOUE 046
047
PROJECT 04
His and Hers
OUTPOUR » MISA INOUE 048
049
PROJECT 04
His and Hers
OUTPOUR » MISA INOUE 050
MEDIA Swatchcards
DIMENSION 4.5" x 6.25"
PROJECT 04
His and Hers
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CH3HOOCH3OHCH3HOOCH3OHCH3HOOCH3OHCH3HOOCH3OHCOOCH3OHCH3HOOCH3OHCH3HOOOCH3OHCH3HOOCH3OHCH3HO
OUTPOUR » MISA INOUE 052
NH2
HO
HO
NH2
NH2
HO
HO
NH2
HO
HO
HO
NH2
HO
HO
NH2
HO
HO
Dop
amin
e
a h
orm
one
and
neur
otra
nsm
itte
r oc
curr
ing
in a
wid
e va
riet
y of
ani
mal
s, in
clud
ing
both
ver
tebr
ates
and
inve
rteb
rate
s.
Hormone effects 3
• preparation for a new phase
of life (e.g., puberty, caring
for offspring, menopause)
• controlling the reproductive cycle
STOCKING INFORMATION
Smooth
Basis M Sheets/ Weight Size Weight Carton P
ure
Whi
te
Whi
te
Nat
ural
Ivor
y
Gra
y
Cas
ual P
ink
Res
tful
blu
e
Tan
Citr
us G
reen
Trop
ical
Gre
en
Cal
m G
reen
Refi
ned
Ora
nge
24 Writing
90 g/m²
70 Text
104 g/m²
80 Text
118 g/m²
100 Text
148 g/m²
80 Cover
216 g/m²
110 DT Cover
296 g/m²
8½ x 11
35 x 23
8½ x 11
23 x 35
25 x 38
23 x 35
25 x 38
23 x 35
25 x 38
8½ x 11
35 x 23
26 x 40
26 x 40
12
103
13.77
119
140
136
160
169
200
28.76
248
320
440
5000
1500
4000
1200
1000
1100
1000
900
750
2000
500
500
250
• • • • • • • • • • • • • •• • • • • • • • • • • • • • • • • • • • • • • • • • • • • •
• • • • • • • • • • • • • • • • • • • • • • • • • •• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •
For your nearest stocking merchant or samples, contact Fraser Papers.1.800.543.3297 option 7 [email protected]
CH3
H
HO
RM
ON
ES
Test
oste
rone
the
pri
ncip
al m
ale
sex
horm
one
and
an
anab
olic
ster
oid.
OH
O
H
HH
053
PROJECT 04
His and Hers
OUTPOUR » MISA INOUE 054
055
PROJECT 04
His and Hers
OUTPOUR » MISA INOUE 056
CLASS Package Design 3
INSTRUCTOR Thomas McNulty
YEAR Spr ing 2009
CATEGORY Package
PROJECT 05
Sweet ChronologyKEYWORDS
preciouslovelymemorable
TYPEFACE
Caslon
The project was about creating a package structure and graphics for a clock. The client was Bittersweet chocolate cafe, which is located in Fillmore, Oakland, and Danville, CA. The target audience is men and women who love chocolate and appreciate trends. The concept is to design a wall clock, “Bittersweet Chocolat Moment,” which ticks on bitter, sweet, and precious moments of your life. Almost everyone in the world loves chocolate: it has a magic that makes people happy. Every time you look at the clock, it brings you happiness like a bite of chocolate. I created the clock in cooperation with California Model and Design. As for the package, I made the structure simple like an actual chocolate box and used the color light green to match with their corporate colors.
057
OUTPOUR » MISA INOUE 058
PROJECT 05
Sweet Chronology
059
OUTPOUR » MISA INOUE 060
MATERIALS
Plastic, Glass
DIMENSION 10" x 10" x 1.75"
PROJECT 05
Sweet Chronology
061
OUTPOUR » MISA INOUE 062
063
PROJECT 05
Sweet Chronology
OUTPOUR » MISA INOUE 064
CLASS Pr int 2
INSTRUCTOR Tom Sieu
KEYWORDS
crafthopefulsustainable
YEAR Spr ing 2009
CATEGORY Pr int
PROJECT 06
Seeds of FortuneTYPEFACE
FuturaGaramond
R3 is an organization founded by Tom Sieu that promotes sustainable design by identifying new product opportunities within emerging Green Design solutions. We were asked to design a sustainable product design book for R3. The objective was to examine how a product could affect our lifestyle and behavior as consumers. My product is a paper lantern, Bloom, which is made of bamboo sticks and 100 % recycled seeded paper. The lantern blooms like a flower when it is unfolded, and its petal-shaped lampshades are embedded with flower seeds. The seeds can be planted into the soil if the lamp is damaged. Since the light symbolizes healing or hope, I expressed my concept of warm light for the earth by type treatments, photographs, and drawings throughout the book. I used an actual seeded paper for the book cover and made the book Japanese fold and binding to reflect a handcrafted idea that promotes sustainability.
065
OUTPOUR » MISA INOUE 066
PROJECT 05
Seeds of For tuneMEDIA Identity
067
OUTPOUR » MISA INOUE 068
MEDIA Japanese Bound Book
DIMENSION 6" x 8"
069
PROJECT 05
Seeds of For tune
OUTPOUR » MISA INOUE 070
071
PROJECT 05
Seeds of For tune
OUTPOUR » MISA INOUE 072
073
PROJECT 05
Seeds of For tune
OUTPOUR » MISA INOUE 074
075
PROJECT 05
Seeds of For tune
OUTPOUR » MISA INOUE 076
077
PROJECT 05
Seeds of For tune
OUTPOUR » MISA INOUE 078
PROJECT 05
Seeds of For tune
079
OUTPOUR » MISA INOUE 080
The scope of this assignment was to create a unified set of communications for a major museum exhibit. The design objective was to emphasize the creative and conceptual use of typography, imagery, and materials that would not only draw the public in, but educate them. I chose an exhibit, “Discovering Rastafari” at the Smithsonian Museum that featured rare photographs, artefacts, and ephemera, which introduced the origins and religious practices of the movement in Jamaica. Since Rastafari is essentially a resistance movement which advocates social equality and justice, as well as an emphasis on physical or spiritual return to Ethiopia/Africa, I used vivid colors, rough textures, paintings, and handwritten texts to represent the deep roots of the Rastafarian culture and its strong beliefs and power that united a people.
CLASS Graphic Design 3
INSTRUCTOR Laura Milton
KEYWORDS
upbeatpowerfulspir itual
YEAR Summer 2008
CATEGORY Pr int
PROJECT 07
Sun is shiningTYPEFACE
ClarendonGaramond
081
OUTPOUR » MISA INOUE 082
PROJECT 07 Sun is shining
MEDIA Identity
083
OUTPOUR » MISA INOUE 084
PROJECT 07 Sun is shining
085
MEDIA Brochure Bag
DIMENSION 11.25" x 11.25"
OUTPOUR » MISA INOUE 086
PROJECT 07 Sun is shining
087
OUTPOUR » MISA INOUE 088
089
MEDIA Perfect Bound Brochure
DIMENSION 7.5" x 10"
PROJECT 07 Sun is shining
OUTPOUR » MISA INOUE 090
PROJECT 07 Sun is shining
091
OUTPOUR » MISA INOUE 092
093
PROJECT 07 Sun is shining
OUTPOUR » MISA INOUE 094
MEDIA Ticket
DIMENSION 2" x 5"
095
PROJECT 07 Sun is shining
OUTPOUR » MISA INOUE 096
MEDIA Poster
DIMENSION 24" x 36"
097
PROJECT 07 Sun is shining
OUTPOUR » MISA INOUE 098
CLASS Package Design 4
INSTRUCTOR Thomas McNulty
KEYWORDS
naturaltrustwor thyeco-fr iendly
YEAR Summer 2009
CATEGORY Package
PROJECT 08
Nature to NurtureTYPEFACE
Helvetica NeueDinGaramond
This project was about creating an entirely new retail store brand, product lines of three price points, and the new brand’s packaging system. My retail store sells beauty and health products for both women and men who pursue natural beauty and a better environment. The company uses only organic ingredients for all of the products and recyclable and biodegradable materials for the products’ packages. The brand name, Butterfly & Beetle, represents woman and man who have gained natural beauty after using Butterfly & Beetle’s products. I combined the upper and lower case of the typeface Perpetua to reflect the idea of being natural. I designed graphics and used typefaces, colors, and materials to match with each product line: Comfort as low-priced, Pleasure as medium-priced, and Glory as high-priced.
099
OUTPOUR » MISA INOUE 100
101
PROJECT 08 Nature to Nur ture
OUTPOUR » MISA INOUE 102
MEDIA Identity
PROJECT 08 Nature to Nur ture
BUtteRf lY & Beet le
103
OUTPOUR » MISA INOUE 104
PROJECT 08 Nature to Nur ture
105
OUTPOUR » MISA INOUE 106
PRODUCT
Bath mittConditionerShampoo
Hair brushFoot massager
PROJECT 08 Nature to Nur ture
107
OUTPOUR » MISA INOUE 108
PROJECT 08 Nature to Nur ture
109
OUTPOUR » MISA INOUE 110
PRODUCT
IncenseBody massagerShampoo
ConditionerHand soapCanvas bag
PROJECT 08 Nature to Nur ture
111
OUTPOUR » MISA INOUE 112
PRODUCT
Body scrubBody lotionWomen’s sl ippers
ShampooConditioner
PROJECT 08 Nature to Nur ture
113
OUTPOUR » MISA INOUE 114
CLASS Identity 1
INSTRUCTOR Hunter Wimmer
KEYWORDS
t imelessretrosustainable
YEAR Spr ing 2007
CATEGORY Identity
PROJECT 09
RefuseTYPEFACE
ClarendonMeta
The design objective was to redesign the identity system of a company of our choice. Urban Ore is a company in Berkeley, CA that promotes and provides the service of recycling and reuse while being a profitable retail endeavour. Their purpose is to end the age of waste by advocating and developing total recycling. They receive unwanted but still useful goods and sell them at a low price for reuse. As the world’s resources are depleted, we should be more conscious of waste disposal and environmental issues. This type of eco-retail should get more attention of the public and needs a simple but effective logo. Urban Ore’s primary typeface is set in Clarendon Bold, selected for its legibility and timeless forms. I made the arrows look like wood and used the colors dark brown and green to reflect the idea of sustainability. Also the arrows and the type ‘RE’ represent not only ‘recycle’ but also a part of the company’s name.
115
OUTPOUR » MISA INOUE 116
117
PROJECT 09 Refuse
PHOTOGRAPHER Paula K. Wir th
RE
URBAN RE
OUTPOUR » MISA INOUE 118
RE
URBAN ORE
119
PROJECT 09 Refuse
OUTPOUR » MISA INOUE 120
MEDIA Wire Bound Book
DIMENSION 8" x 8"
121
PROJECT 09 Refuse
URBAN ORE Visual Identity Standards
PMS Black 5
PMS 350
C: 0M: 45Y: 35K: 87
C: 79M: 0Y: 100K: 75
R: 70G: 37B: 32
R: 0G: 72B: 18
Pantone/Spot/Solid CMYK RGB
Color System
The main colors for the Urban Ore printed logo are PMS Black 5 and PMS 350. When printing 4-Color process and an additional spot color is not available, use the CMYK conversion. Do not attempt to match these colors to those displayed on a computer display.
04
URBAN ORE Visual Identity Standards
Incorrect Use of The Logo
An important factor in creating and maintaining a visual identity is the consistent presentation of the identity elements. Therefore, the way the logo is displayed must be given careful attention. Shown on the right page are examples of incorrect or unacceptable uses of the Urban Ore symbol and logotype.
Do not attempt to re-create our logo. Always use the approved artwork, and always refer to the standards when using it to ensure its consistent application.
05
Don’t change the colorsDon’t change the proportionsDon’t change the orientation of the arrows Don’t use a colored background Don’t stretch the logo Don’t use drop shadows
Don’t substitute other typefaces Don’t use a patterned background Don’t change the opacity
RE
URBAN ORE
RE
URBAN OREURBBAN OORE
RE
URBAN ORE
RE
URBAN ORE
RE
URBAN ORE
RE
URBAN ORE
RE
URBAN ORE
RE
URBAN ORE
RE
URBAN ORE
URBAN ORE Visual Identity Standards
marital status
hometown
occupation
hobbies
couldn’t live without
wish list
recycle list
THE HARD WORKER
married, has 3 kids
San Francisco
physician
listening to jazz, reading, ancient history
jazz, sushi, red wine, family
luxury massage chair
Costes chair
marital status
hometown
occupation
hobbies
couldn’t live without
wish list
recycle list
THE MUSIC LOVER
in a relationship
Los Angeles
college student
playing guitar, snowboarding
music, iPod, Coke
Sony turntable, Gibson electric guitar
70’s LP player
URBAN ORE Visual Identity Standards
marital status
hometown
occupation
hobbies
couldn’t live without
wish list
recycle list
THE HEAVY TV WATCHER
single
Seattle
salesclerk at an apparel shop
watching tv, sewing
tv, chocolate, green tea
Toshiba HDTV
yellow tv
marital status
hometown
occupation
hobbies
couldn’t live without
wish list
recycle list
THE ORGANIZED PERSON
single
New York
accountant
cleaning, yoga, video game
PC, Franklin Covey planner
fi le cabinet, Windows Vista
Rolodex card fi le
URBAN ORE Visual Identity Standards
timeless
simplicity
URBAN ORE Visual Identity Standards
Introduction
Founded in 1983, Urban Ore is a company that provides the service of recycling in Berkeley, California. Our purpose is to end the age of waste by advocating and developing total recycling. We receive or buy unwanted but still useful things such as furniture, housewares, doors, windows, sinks, bricks, tiles, lighting, bikes, computers, art, etc, and sell them at a low price for reuse. We design disposal facilities for zero waste and publish technical papers. As the world’s resources are depleted, this type of for-profi t eco-retail will likely become more common.
01
OUTPOUR » MISA INOUE 122
URBAN ORE Visual Identity Standards
Clarendon Bold
ABCDEFGHIJKLMNOPQRSTUV
WXYZabcdefghijklmnopqrstuv
wxyz1234567890!@#$%^&*()
Meta Normal
ABCDEFGHI JKLMNOPQRSTUVWXYZ
a b c d e f g h i j k l m n o p q r s t u v w x y z
1 2 3 4 5 6 7 8 9 0 ! @ # $ % ^ & * ( )
Type Specifi cation
Urban Ore’s primary typeface is set in Clarendon Bold, selected for its legibility and timeless forms. Clarendon was designed by Hermann Eidenbenz in 1953, based on the display face issued by the Fann Street Foundry in 1845. This font is effective for architectual and environmental applications, because the strong serif forms can be easily cut out and reproduced in three-dimensional media. Meta Normal is used as a secondary typeface. It should be used for body copy in letters, memos, faxes, etc.
03
URBAN ORE Visual Identity Standards
Audience Profi les
The range of our target audience is broad. We are a disposal service so people can let go of unwanted but still useful goods without wasting them, and a retail store where other people can fi nd things they want at a low price. Many people with deep environmental consciousness are reluctant to buy new merchandise if they can fi nd what they need used. We serve the San Francisco Bay Area or as far as customers are willing to drive, which is sometimes a hundred miles or even more.
06
URBAN ORE Visual Identity Standards
marital status
hometown
occupation
hobbies
couldn’t live without
wish list
recycle list
THE LONELY NIGHT OWL
single
Tokyo, Japan
engineer
listening to the radio, sketching
MacBook, coffee, noodles
iPhone, BMW, girlfriend
60’s radio
marital status
hometown
occupation
hobbies
couldn’t live without
wish list
recycle list
THE GOOD WIFE & WISE MOTHER
married, has 2 kids
Berkeley, CA
housewife
cooking, gardening, knitting
apple crisp, soy milk
Oster 12-speed blender
Philips blender
URBAN ORE Visual Identity Standards
Applications of The Logo
The examples of applications of the Urban Ore logo are an eco-bag, which is shown on the left page, and recycle bins, which are shown on the next page. There are many opportunities to apply the logo for decorative purposes.This may include the use of materials such as fabric, wood, plastic, and metal. Maintain the standards in all use to ensure the consistency.
07
URBAN ORE Visual Identity Standards
The New Logo
The Urban Ore logo was not known as widely as it should have been. To make us stronger, we have to create a strong brand. Therefore, we renewed our company logo. The new logo better refl ects our philosophy of recycling and eco-retail and our belief; simplicity is timeless.
For ultimate visibility and impact, it’s important to retain a designated ‘clear space’ around the logo.The minimum clear area is shown below. This area is designated as being equal to the cap-height of the logotype. It should be kept free of graphics, text and other marks. The logo should never be used smaller than 1/2 inch in height.
02
RE
URBAN ORE
xx
1.27x
x
x
x
x
x
1.6xRE
URBAN ORE 1/2" Minimum size of reproductionRE
URBAN ORE
URBAN ORE Visual Identity Standards
to end the age of waste
123
PROJECT 09 Refuse
OUTPOUR » MISA INOUE 124
APPLICATIONS eco-bag
PROJECT 09 Refuse
125
OUTPOUR » MISA INOUE 126
APPLICATIONS recycle bins
PROJECT 09 Refuse
127
OUTPOUR » MISA INOUE 128
CLASS Pr int 3
INSTRUCTOR Roland Young
KEYWORDS
spir itualculturaleducational
YEAR Fall 2009
CATEGORY Pr int
PROJECT 10
Hand to HandTYPEFACE
DinKaiSho
The objective of this project was to create an introductory book about palm reading and a promotional poster. Palmistry has roots that can be traced to the ancient country, India, with a history spanning nearly 3000 years. From India, the art of palmistry spread to China, Tibet, Egypt, Persia, and to other countries in Europe. The basic framework for the most widely taught and practiced tradition of palmistry is rooted in Greek mythology. Traditional Chinese Medicine even uses palmistry to diagnose patients. We don’t need any special abilities like a sixth sense to study palmistry because it is a statistical science. Palmistry can help us gain a deeper understanding of ourselves and give us a direction in life. Due to the origin of palmistry, the overall design reflects the Indian and Chinese cultures. I used the colors purple, dark brown, and gold to express spirituality, mysteriousness, richness, and reliability. I used a simple design for the inside of the book to keep the message clear and to make it easy to read.
129
OUTPOUR » MISA INOUE 130
PROJECT 09
Hand to HandMEDIA Perfect Bound Book
DIMENSION 6" x 9"
131
OUTPOUR » MISA INOUE 132
133
PROJECT 09
Hand to Hand
OUTPOUR » MISA INOUE 134
135
PROJECT 09
Hand to Hand
OUTPOUR » MISA INOUE 136
MEDIA Poster
DIMENSION 13" x 19"
PROJECT 09
Hand to Hand
137
OUTPOUR » MISA INOUE 138
PROJECT 11
Identity Collection
These are the identities that I designed for the projects that I didn’t include in this portfolio. A logo serves as the first impression about a company or organization, so it needs to be striking and timeless. I always carefully research a company and try to design a simple, unique, and memorable identity that reflects the personality of the company.
SA L LY H A N S E N
139
CLASS Identity 1
INSTRUCTOR Hunter Wimmer
YEAR Spr ing 2007
CATEGORY Identity
PROJECT 11
Sally Hansen Redesign
OUTPOUR » MISA INOUE 140
CLASS Pr int 1
INSTRUCTOR Jeremy Stout
YEAR Fall 2008
CATEGORY Pr int
PROJECT 11
Magic Realism
141
CLASS Pr int 1
INSTRUCTOR Jeremy Stout
YEAR Fall 2008
CATEGORY Pr int
PROJECT 11
Magazine Redesign
NIPPON AIRLINES
OUTPOUR » MISA INOUE 142
CLASS Identity 2
INSTRUCTOR Thomas McNulty
YEAR Spr ing 2009
CATEGORY Identity
PROJECT 11
Nippon Airlines
143
CLASS Identity 2
INSTRUCTOR Thomas McNulty
YEAR Spr ing 2009
CATEGORY Identity
PROJECT 11
On The Rocks
Acknowledgements
I couldn’t have reached where I am now without all of you. Thank you so much for your love and support. I will keep creating to make the world a better place. Peace.
FAMILY
Dad & Mom, Sister, Grandpa & Grandma, Patty
FRIENDS
Kana & Phillip, Peizhu, Ingrid & Marco, Erik, Kike & Chin, Abel, Rich, Rose, Joanne, Eisuke, Yuka, Mai, Eti, Sylvain, Faïmano & Cedric, Kanako, Walter, Doug, Wu papa & mama, Jim & Vicki, Tori & Jordan, Yoshiko, Yuko, Won, Celia, Jup, Teddy, Irene, Stephanie Yuko, Debbie, Karen, Caitlyn, Cristina, Maya, Nicole, Jayde, Emily, Rogemil, Clara, Lauren, Emmy, Crystal, Charley, Adrian & Maria, Linda, Ge, Mari, Ryu, Azumi, Chris, Josh, Rion, Damin, Milo, Haru, Friends in Japan
TEACHERS
Kumiko Yamane, Mototoshi Tsukinari, Mary Scott, Thomas McNulty, Scott Rankin, Hunter Wimmer, Max Spector, Melanie Halim, Jeremy Stout, Tom Sieu, Roland Young, Laura Milton, Christine George, Ariel Grey, Renee D’ Arcy, Jim Canning, Amy C. Broadbent, Rose Hodges, Claude Dieterich, Mark A. Reynolds, Scot Crisp
SPECIAL THANKS
Plotnet, Vadim Zaychik, Mikhail Averyaskin, Anthony Toy, The Key Printing & Binding, California Model & Design, Rami Geller, California Office Service, Copy Central
OUTPOUR » MISA INOUE 144