Mirafra Embedded Software Group

(MESoft Group)

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Mirafra History

Founded in 2004 with EDA Division

Verification/implementation/mixed signal team: ~170

Started Operations in US Q1 2011

It is 210+ team and is rapidly growing..

Initiated Mixed Signal SW in Q2 2011

Now it is the System SW group in 1Q2012

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Chipset Vendors

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Texas Instruments

Renesas

Cisco

Qualcomm

Broadcom

RAMBUS

Working With all the who’s who in the Semiconductor Companies

Infineon (Lantiq)

Cortina

ADI

LSI

Xilinx

EVE

Embedded SW is the next logical step for

Mirafra Built knowledge on various chipset, processors etc.

Embedded SW is a natural extension.

Customers are looking for support in System

SW.

Why Embedded SW group?

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Focus Area Device drivers for various OS like Android, Linux, WinCE, Windows

7.5, Windows 8 etc. on various hw platforms and peripherals

Including porting for these OS into various platforms. Board bringing up.

Supporting various physical layer

Middleware Audio/Video/image codec maintenance, performance

tuning.

Development of SW/firmware for various embedded systems using

various microcontrollers / microprocessors.

Test framework and test automation development and Testing in

these area

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Strategy Build a solid technical leadership team

Have focus on creating depth in the domain

Strong relationship with the customer

Create a centre of excellence

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Leadership Team Driven by Bimal Kumar Bhattacharya

>20 years of experience.

Has experience in ramping up embedded team from

ground zero.

Has vast knowledge on customer expectations and

understands the competitors landscape very well.

Last company worked: Nokia India Pvt. Ltd. (for 8

years)

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Leadership team.. Senthilnathan duraivelu:

>12 years of experience in architecting testing

solutions along with domain expertise in Telecom and

embedded area. .

Experienced in building testing competency and

domain expertise in the team

Previous organizations:

Worked for customers like Samsung, Nokia, Ericsson,

Motorola, Lenavo etc.

From Teleca, Sasken, Satyam etc.

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Recreating the HW Engineering

Team’s story

Drawn From Premier Institutes Average Experience ~5 Yrs

Hired From Major Design Houses

MiSSW is recreating this story

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Why Mirafra?

Passion for excellence

Commitment to the customers

Smart Engineers Drawn From IITs, NITs, BITs

and other institutes

Management commitment to the employee

Opportunity to work with technology leaders

(customers)

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Why MiSSW? Mirafra brand

Ready Customer base

Great Leadership team

MiSSW is a startup environment but with stability

Flexibility, high visibility, great opportunity, big growth

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Transparency in the Selection Process

For requirements of the internal core team

Including positions where customer’s decision is not necessary

We close such position maximum one week, after the final round

of interview.

For requirements specific to the customers

Where there is a dependency of the customer’s decision

We try to close such decision within 2 weeks of the final Mirafra

interview.

We give weekly status about the situation, if not closed.

We inform the candidate if we find a mismatch of the candidate from

the requirements within a week.

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We have moved to ITPL

Akashya Tech Park

No- 72&73, EPIP Area,

Hoodi Village

K.R.Puram Hobli

Whitefield

Bangalore - 560066

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New Office at Whitefield

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New Office at Whitefield

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New Office at Whitefield

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FAQ Does MiSSW have ready customers?

Yes, our existing HW customers are asking our support

in the system software side too.

Concrete examples: TI, Qualcomm, Broadcom and Renesa

What happens, if I am not part of a customer project?

At Mirafra, we strongly believe that technology and

domain leadership are the key for successful business

We do not have bench. It is just customer project or internal

assignment to build the team’s knowledge base

The leadership team will ensure that there is continuous

knowledge build up Mirafra Confidential

Question and Answer

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Thanks!

Mirafra Confidential