MiR Home Appliances www.mirspot.com

VISION

INTRODUCING THE MOST ADVANCED, THE MOST SECURE TECHNOLOGICAL PRODUCTS TO THE MARKET WITH LOWEST COSTS AND BRINGING THE LATEST TECHNOLOGY TO OUR CUSTOMERS ARE OUR GOALS.

MISSION

OUR MISSION IS TO BE A NEW ORGANIZATION BY WIDE SPREADING THE ESTEEM OF SUPPLYING PRODUCTS SUCH AS HOUSEHOLD APPLIANCES AND SERVICES ALL AROUND THE TURKEY ; AND TO PRESENT CHEAPER, FASTER, AND MORE QUALITY PRODUCTS AND SERVICES THAT DEVELOP THE LIFE STANDARDS OF THE HUMAN WITH THE ACTIVITIES FOCUSED ON THE CUSTOMER SATISFACTION.

how does spot market work?

• Vendor buys some products from the main producer company like Arcelik or Vestel via credit. However when the vendor can't sell products or when it can't take credit from banks, it lacks cash money, so it sells its goods to the spot market. Which sells these goods to end customer with a lot cheap prices as much as forty percent discounts.

Domain

• Not available - mirspotesya.com - mirbeyazesya.com

• Available www.mirspot.com

Business Description • Our company takes less profit

compared to authorized dealer. We sell products to the end customer with forty percent discount.

• Our e-bus operates in online selling home appliances industry.

• Our capital is 300.000 TL.

Goals

• offering cheaper service to the customer than authorized dealers and market usual.

• providing easier shopping from our website by removing additional costs.

• to increase the popularity of online home appliances.

Objectives

• In coming 3 years the site will be the most clicking/preferred online spot home appliances marketplace in Turkey.

• Following 2 years we want to reach 500.000 TL income.

Business Model

– B2C Direct Marketing

– Viral Marketing

– • Word-of-mouth marketing in which customers promote a product or service to friends or other people.

– many-to-many marketing

Advertising• Paid Search engine (yahoo, google,

msn live etc.)

• Viral Marketing

• Paid Billboards• Affiliation• Media advertisements

Products

• All Home Appliances

Such as;washing machine, cooker,

refrigerator, dish washer, iron, Tv etc…

Security and Privacy Policy

• To the highest degree of security

• You have to right to access any data related to you

Security and Privacy Policy

Revenue Models

• Selling products

• Advertising Fees

Target Markets

• people who want to buy their home appliances

• redecorators• new married couples• Companies• Hotels• Cafes & restaurants

Target Market Objectives

• Earn 15.000 YTL profit for each month/ 180.000 YTL profit for each year.

• Place our web address is the best web site in spot buying sector.

Competitors at Home

• Beyazesyaspot.com

• Spotesya.com

SWOT ANALYSIS Strengths

• Offer a unique product or service.

• Offer low prices.

• Pictures of all product.

• Easy to navigate of our web site.

Weaknesses

• This is a very new sector.

• People are not familier yet.

SWOT ANALYSIS

Opportunities

• Developing market.

• Expand nationally

• Increasing demand of customers for leisure , comfort and flexibility.

SWOT ANALYSIS

Threats

• Global financial crisis.

• Risk that the service offers will be copied by the

competitors.

• Increase entry of new competitors

SWOT ANALYSIS

THANK YOU

For your listening…

Melih UMUT

İbrahim UÇAR

Resul ŞENSES