mInstants – reaching the next generation

2011 © NeoGames2

• Industry pioneer of interactive scratch cards and instant win games with over 7 years of experience

• Providing the widest, market proven, portfolio of interactive scratch and lottery games

• Cross channel offering (Web, Mobile, VLTs)• 30+ customers including National Lotteries and

leading European private gaming operators • Serving our network of partners with over 170M

tickets and games every month• Certified and licensed by leading industry

laboratories and governments worldwide• Neogames is Associate Member of WLA

About us…

3

Neogames and mobile – snapshot

• Already 4 years ago launched mobile app solution for 3G pre-smartphones generation• i.e. Blackberry, Nokia, Motorola… • 15 games in a package • Usage and activity results for our customers were

very modest…

• Introduced smartphone mobile-web solution 18 months ago• Focused on iPhone and Android• 13 games so far, and counting…• Tremendous growth, Finally. Between 10-15% of

gross revenues already and growing

• Dedicated Tablet solution to be launched Q1

2011 © NeoGames

2011© NeoGames4

Demographics

18-29 30-45 45-55 55+

0%

10%

20%

30%

40%

50%

60%

18-29 30-45 45-55 55+

0%

5%

10%

15%

20%

25%

30%

35%

Active Players Revenue contribution

Mobile (among registered from mobile) web

2011© NeoGames5

• Pick time shifted to prime-time-TV

• Average session time lower but not so significantly

• Expects seamless play of games across channels

Player behavior

2011© NeoGames6

• Value ~17% more than single channel players

• Prefer to deposit on web• Expect seamless play of

games

Cross channel players

web player converged player

0%

20%

40%

60%

80%

100%

120%

2011© NeoGames7

• Mini-web (HTML-5) or native app?• Not even a question. Unfortunately.

Pure apps are not allowed • HTML-5 multimedia abilities

constantly improving• Demo, launch icon or other type of

apps allow marketing in app stores

• Tablets • Can use mobile game versions but

better with a dedicated one• Where is the border? 3”, 4”, 7”, 10”…

• Dedicated mobile games?• Seamless play is a bigger need

Technology

2011© NeoGames8

• Web attracts younger generation, but revenues still come from more mature demographic

• Mobile finally starts to capture the younger potential

• Cross channel players have higher value

• HTML-5 seems to be the right solution. For now

Summary

2011 © NeoGames9

Thank you for your time

Moti MalulVP Sales & Business Development

moti@neogames.com