minitex webinar
DESCRIPTION
Slides from the May 2008 Webinar for MINITEX. For questions email [email protected].TRANSCRIPT
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Teaching Old Services New Tricks:
Integrating Web 2.0 Trends into Everyday Services and Tools
MINITEX Webinar May 2008Michelle Jacobs, UCLA Library
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Technology is Everywhere
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What’s in Your Pocket?
cell phone
headphones
library card
student ID
USB
money
keys
Gym Card
Starbucks Card
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Become more visible to your users
Understand their needs and wants.
Make your resources as much of a WANT as a NEED.
Be where they are.
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RITE USE
• R- Risk
• I - Innovation
• T- Technology
• E - Education
• U- User Centered
• S- Shared
• E- Excitement
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Moving to MobileThe Next Big (literally small) Trend
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•“Everyone” has a mobile phone
•200 plus million cell phones in the US
•150 million in 2003
•Marketing for Industry is Becoming Increasingly Mobile
•V-cast
•Music
•Behind the scenes
Googlization of Mobile
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Pew Center Studies• 62% are part of the Mobile Population
• 58% at least 1 of 10 NON Voice Data Activities
• 42% of uses on a typical day use NON voice services
• 26% more important to go home and get your cell phone then your wallet
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Really Mobile? Ipods and Cellphones as tools?
Calculator
Personal Computer
Intranet
WWW
Laptops
IM - Instant Messaging
Social Networking
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IN YOUR HAND
IN YOUR FACE
IN YOUR EAR
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Podcasting
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Some Ideas Podcast
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Public Library Podcastsi tunes
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Use what you have and develop innovative ways to share.
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Library VideosHosting on YouTube
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Why YouTube?
Does not use your server space
Widely used
Easy to Use
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Ideas
Have a video contest for Teens
Video/Post Events
Make Creative Promotional Clips
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More ProfessionalBut still not too hard
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http://www.ocls.info/Virtual/tutorials/tutorial_hipmusic.asp?bhcp=1
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WikipediaReally?
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UW Digital Initiatives 100 links in 40+ articles over the course of 4 months and saw a substantial increase in the number of visits to our collections from Wikipedia
“Offer librarians a great opportunity to enhance the authority of resources that students use on a daily bases and to push their knowledge and expertise beyond the traditional boundaries of the library. We view this as a very low cost way to enhance access to our collections as well as an effective way to participate in the creation of resources that are used by millions around the world.”*
History of Seattle before 1900http://en.wikipedia.org/wiki/History_of_Seattle_before_1900#Further_reading
Klondike Gold Rushhttp://en.wikipedia.org/wiki/Klondike_Gold_Rush#External_links
*Ann M. Lally -University of Washington Libraries
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Keeping Up on TrendsThere is so much out there.
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How do I keep up?
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RSS Feeds and Blogs
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Tagging & Social Bookmarking
A tag is a (relevant) keyword or term associated with or assigned to a piece of information (a picture, a geographic map, a blog entry, a video clip etc.), thus describing the item and enabling keyword-based classification and search of information.*
Tags are usually chosen informally and personally by item author/creator or by its consumer/viewers/community. *
Tags are typically used for resources such as computer files, web pages, digital images, and internet bookmarks
User Generated Cataloging
*Wikipedia retrieved 4/30/2008
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Blog Search
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CollaborationTools to help you work as a team.
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http://lifehacker.com
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Are you a Blogger?(It is okay to say no.)
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Should You Blog?
Different Types of Blogs
Internal
External
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Internal
A Blog for a select group.
Kept private, by invitation only.
Collaboration at Work.
For a course.
For your family.
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ExternalA Blog for everyone to read.
Ask Yourself:
Do you have something to say?
Do you think others want to hear it?
Do you the time to Blog?
Can you keep the information relevant?
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So...
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What to Take Away
Do what you are comfortable with.
Partner.
Involve your users.
Do not let it become a time sink.
If it does not work, it is okay to walk away.