minibar workshop march 2010
DESCRIPTION
This presentation covers web analytics and specifically keyword analytics and how increase conversions. Its by Daniel Sim, founder of Plugin SEOhttp://my.pluginseo.com/This part of workshop series by MiniBarhttp://www.openbusiness.cc/minibarworkshops/TRANSCRIPT
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Paint-by-numbers SEO
Minibar workshop
This presentation of Paint-by-numbers SEO by Plug in SEO is licensed under a Creative Commons Attribution-Share Alike 2.0 UK: England & Wales License
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1,000 PageRank 4 back links for $10
Copy:100 words $1
50 directory submission $4
Sweatshop SEO
Cost VERY LOW
Risk MEDIUM
Benefit LOW
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Black hat SEO
Misleading spiders
Automated link creation
Artificialtraffic generation
Photo credit: http://muppet.wikia.com
Cost HIGH
Risk HIGH
Benefit LOWto HIGH
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Experimental SEO
Tweaking on-page keyword positions
PageRanksculpting
Manipulating URLs
Photo credit: http://www.sgvtribune.com,http://www.negative-g.com
Cost MEDIUM
Risk MEDIUM
Benefit LOWto MEDIUM
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Paint-by-numbers SEO
1. Essential website optimisation
2. Find valuable keywords
3. Create great content
4. Build links
5. Making SEO pay out
Cost LOW
Risk LOW
Benefit MEDIUMto HIGH
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Paint-by-numbers SEO
WarningI will demo how Plug in SEO makes optimisation easier and faster,but I’ll always show you an alternative way
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2. Find valuable keywords
Photo credit: www.flickr.com/photos/cambodia4kidsorg
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Valuable keywords
Measuretarget list Check
Names Adjectives Attributes Desires
Actions Locale Emotions Events
prospects
Competitors
Brainstorm
Existing converting keywords
2. Find valuable keywords
Method
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Names
Adjectives
AttributesDesires
Actions
LocaleEmotions
Events
sheep’s pluckScottish sausageScots pudding
recipeshistory oftraditions
sexycomfort foodfear of
freshtraditionalmealy
buyorderdelivery
organiclong lifevegetarian
USHighlandinternational
Burn’s nightcéilidhvalentines
haggis
++ = traditional Scots pudding recipes
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traditional Scots pudding recipes
https://adwords.google.com/select/KeywordToolExternal
Checking
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traditional Scots pudding recipes search volumetoo small
https://adwords.google.com/select/KeywordToolExternal
Checking
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traditional Scots pudding recipes search volumetoo small
https://adwords.google.com/select/KeywordToolExternal
Checking
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scottish black pudding Checking
How many conversions?
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scottish black pudding
4801220%5%
= 58 conversions
monthly search volumemonth value periodclick throughyour conversion rate
multiply bydivide bydivide by
Checking
How many conversions?
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scottish black pudding Checking
58 conversions
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scottish black pudding Checking
58 conversionsLow competition
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scottish black pudding Checking
58 conversionsLow competitionCan you be relevant
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scottish black pudding
?
Checking
58 conversionsLow competitionCan you be relevantCan you convert
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scottish black pudding Repeat
For other word combos
Target keyword list
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scottish black pudding Repeat
For other word combos
Target keyword list
What do I do with them?
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3. Create great content
Photo credit: www.flickr.com/photos/9541469@N05
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Great content
entertain
Single topic Ideas
What’s hot in the social web?
Search
What’s working for competitors?
amuseinspire
exciteeducate
angeraid
3. Create great content
Method
Brainstorm topics
Target keyword list
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http://siteexplorer.search.yahoo.com
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http://siteexplorer.search.yahoo.com
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http://siteexplorer.search.yahoo.com
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http://siteexplorer.search.yahoo.com
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http://siteexplorer.search.yahoo.com
Repeat
Also availableMajestic SEO (majesticseo.com)pay-per-competitor
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http://my.pluginseo.com
or
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http://my.pluginseo.com
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http://my.pluginseo.com
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http://my.pluginseo.com
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http://my.pluginseo.com
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http://my.pluginseo.com
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http://my.pluginseo.com
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http://ubervu.com
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http://ubervu.com
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Special diet haggis
Kids don’t like haggis
Unusual recipes
Healthykid-friendly black sausage burgers
Idea
Idea
Idea
Our idea
Great content
Recipe
educate
aid
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amuse
Special diet haggis
Kids don’t like haggis
Unusual recipes
Healthykid-friendly black sausage burgers
Idea
Idea
Idea
Our idea
Great content educate
aid
Recipe
Photograph kids trying black sausage vs. the burger
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entertain
amuse
Special diet haggis
Kids don’t like haggis
Unusual recipes
Healthykid-friendly black sausage burgers
Idea
Idea
Idea
Our idea
Great content educate
aid
Recipe
Photograph kids trying black sausage vs. the burger
Go to the town centre and film a blind taste test
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Healthy, kid-friendlyblack sausage burgers blind taste test
Great content
1. Single topic
2. Use phrase variations from your keyword list
3. Include phrase in page heading and title
4. Mix-up media: images, video, audio, docs
5. ALT and TITLE tags to describe media
6. Write naturally, don’t keyword stuff
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Healthy, kid-friendlyblack sausage burgers blind taste test
Great content
Great. Now get me visitors
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4. Build links
Photo credit: www.flickr.com/photos/sarniebill
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£ £ £ £ £ £ £
Swap linksComplimentary businesses
Optional
Earn linksBlogs, news, Wikipedia etc.
Interested influencers
4. Build links
Method
Buylinks
Search
Target keyword
list DIY linksSocial media, video sharing etc.
Great content
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DIY links
1. Upload a taster to these sites
2. Link back to your domain
Video#1: YouTube
Photos#1: Flickr
Presentations#1: SlideShare
Documents#1: Scribd
Social Media#1: Twitter
Link discovery#1: StumbleUpon
Audio#1: iTunes Store
Q&A#1: Answers.com
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Find interested influencers
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Find interested influencers
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Find interested influencers
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Plug in SEO takes all of your
keywords and locates relevant
and quality influencers in
Link Suggestions
http://my.pluginseo.com
Find interested influencers
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Find interested influencers
http://my.pluginseo.com
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More at www.pluginseo.com/paint-by-numbers-seo
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£?
Relevant links
Great content
Valuable keywords
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5. Make SEO pay out
Photo credit: www.andrewdunnphoto.com
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Measure
Build links
Create great content
Research a keyword list
Some content
5. Make SEO pay out
MethodFix critical website issues
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http://www.google.com/analytics/
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http://www.google.com/analytics/
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scottish black puddingblack pudding
black scottish puddingsorder black puddings
scottish pudding delivery alabamawhats a blank pudding
scots black sausage
SEO forblack pudding
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Google Analytics Advanced Segments
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Google Analytics Advanced Segments
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Google Analytics Advanced Segments
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Google Analytics Advanced Segments
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Google Analytics Advanced Segments
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Paint-by-numbers SEO
1. Essential website optimisation
2. Find valuable keywords
3. Create great content
4. Build links
5. Making SEO pay out
This presentation of Paint-by-numbers SEO by Plug in SEO is licensed under a Creative Commons Attribution-Share Alike 2.0 UK: England & Wales License
![Page 64: Minibar Workshop March 2010](https://reader038.vdocuments.mx/reader038/viewer/2022103016/5556d779d8b42ad94d8b5764/html5/thumbnails/64.jpg)
http://www.pluginseo.com/paint-by-numbers-seo
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http://www.pluginseo.com/minibar
minibarmarchPassword
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