mini brand guidelines · 2018-10-29 · 01 portrait logo 3 colour version heineken champions cup...

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MINI BRAND GUIDELINES

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Page 1: MINI BRAND GUIDELINES · 2018-10-29 · 01 PORTRAIT LOGO 3 COLOUR VERSION HEINEKEN CHAMPIONS CUP BRAND GUIDELINES TURBINE / ENGINE THAT POWERS RUGBY Spinning inner ring heats up the

MINI BRAND GUIDELINES

Page 2: MINI BRAND GUIDELINES · 2018-10-29 · 01 PORTRAIT LOGO 3 COLOUR VERSION HEINEKEN CHAMPIONS CUP BRAND GUIDELINES TURBINE / ENGINE THAT POWERS RUGBY Spinning inner ring heats up the

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PORTRAIT LOGO3 COLOUR VERSION

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TURBINE / ENGINE

THAT POWERS RUGBY

Spinning inner ring heats up the inner core, creating the champion - a star is born

OUTER TURBINE FRAME

Slowly spinning in opposite direction, energising the game

This is the primary version of the mark which should be used ONLY on a blue background (R15 G10 B75).

Heineken Champions Cup is on-dark brand.

Page 3: MINI BRAND GUIDELINES · 2018-10-29 · 01 PORTRAIT LOGO 3 COLOUR VERSION HEINEKEN CHAMPIONS CUP BRAND GUIDELINES TURBINE / ENGINE THAT POWERS RUGBY Spinning inner ring heats up the

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SPORTRAIT LOGO1 COLOUR VERSION

This is the one colour version of the mark which should ONLY be used on a white background, and when it is not possible to use the on dark version.

Page 4: MINI BRAND GUIDELINES · 2018-10-29 · 01 PORTRAIT LOGO 3 COLOUR VERSION HEINEKEN CHAMPIONS CUP BRAND GUIDELINES TURBINE / ENGINE THAT POWERS RUGBY Spinning inner ring heats up the

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PORTRAIT LOGO1 COLOUR VERSION

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This is the one colour version of the mark which should be for the majority of applications.

Heineken Champions Cup is on on-dark brand.

Page 5: MINI BRAND GUIDELINES · 2018-10-29 · 01 PORTRAIT LOGO 3 COLOUR VERSION HEINEKEN CHAMPIONS CUP BRAND GUIDELINES TURBINE / ENGINE THAT POWERS RUGBY Spinning inner ring heats up the

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SPORTRAIT LOGO1 COLOUR VERSION

This is the one colour version of the mark which ONLY be on white and when it is not possible to use the 3 colour version.

Page 6: MINI BRAND GUIDELINES · 2018-10-29 · 01 PORTRAIT LOGO 3 COLOUR VERSION HEINEKEN CHAMPIONS CUP BRAND GUIDELINES TURBINE / ENGINE THAT POWERS RUGBY Spinning inner ring heats up the

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LOGO USAGEDO’S AND DON’TS

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The design and sincerity of thelogo should be adhered to at all times. These examples are meant to be representative and do not encompass all possible cases

NEVER use the full colour logo over imagery (Use one colour version instead)

NEVER distort the logo in any way

NEVER use the full colour logo in a colour other than the specified blue

NEVER add gradients to the logo

NEVER alter the colour of the logo

NEVER use the on light logo on any other colour than white

Page 7: MINI BRAND GUIDELINES · 2018-10-29 · 01 PORTRAIT LOGO 3 COLOUR VERSION HEINEKEN CHAMPIONS CUP BRAND GUIDELINES TURBINE / ENGINE THAT POWERS RUGBY Spinning inner ring heats up the