Kyrgyzstan Tajikistan Kazakhstan

PROJECT PREPARATION PHASEPROJECT PREPARATION PHASEINCEPTION MEETINGINCEPTION MEETING

Paris – February 3-4, 2014

Paris – February 3-4, 2014

GROUNDWATER MANAGEMENT IN THE GROUNDWATER MANAGEMENT IN THE SYR DARYA TRANSBOUNDARY BASINSYR DARYA TRANSBOUNDARY BASIN

Communication, Replication, Awareness Communication, Replication, Awareness and Dissemination- Linkages with IW and Dissemination- Linkages with IW

LEARN LEARN

BY LUCILLA MINELLI, UNESCO-IHP (BY LUCILLA MINELLI, UNESCO-IHP (l.minelli@unesco.orgl.minelli@unesco.org) )

Importance of communication

Outreach strategy and action plan

IW LEARN and Groundwater CoP

Food for Thought

Importance of communication 1.1

Communicating… Misperceptions, challenges and good news

Common Language

Reciprocal Understanding and Trust

Digesting,Translating

Extra complexity(Ground)Water Cooperation

Shiny and colorfultouch to "serious stuff”

Importance of communication 1.2

Communicating… Misperceptions, challenges and good news (II)

If our recipients “don’t get it” it is indeed our problem…

Good news: Growing realization of the importance of communication by donors, UN Agencies and projects’

partners.The GEF is increasingly promoting and investing in knowledge management/sharing tools and programs

Importance of communication 1.3

What is it then?

Communication is a strategic storytelling

Outreach, awareness raising,

dissemination, knowledge

management, information sharing,

replication,advocacy, capacity

building…

Outreach strategy and action plan 2.1

Component 5: Dissemination and Communication & Strategic Results Framework

Outcome 5.

Raised awareness of decision makers and practitioners on existing legal instruments, guidelines and good practices related to groundwater governance, promotes adoption and advances national and regional policy dialogue.

10. Training Programs on existing legal instruments and guidelines related to groundwater governance for decision makers in the Water – Energy – Food sectors designed and implemented.

Records of face to face training events and webinars

Lists of attendees

Outcome 6

Project experiences and lessons disseminated globally and regionally. 11. Project

website disseminate

s the project

objectives and the

progress of the

activities, records results,

experiences and

impacts being

achieved, hosts e-fora

and webinars,

documents workshops

and meetings including through

audio visual materials.

12. Documente

d participatio

n to IW LEARN

activities.

13. Publication

of key project

documents translated

into regional

language.

Website designed according to highest standards and consistent with IW LEARN requirements.

Records of project contribution to IWC conferences and other IW LEARN activities

Printed translated reports

Outcome 7

Donors and IFIs predisposed to sustain project outcomes.

14. Partnership Conference, aimed at raising awareness and interest of the international community and ODA providers on project outcomes and objectives.

Donor interest in the region, TA and investments do not respond to a strategic vision to address conjunctive surface and groundwater management and investments in the Transboundary Syr Darya Basin and sub-basins in an integrated manner.

Partnership Declaration issued at the end of the Conference

Strategic vision reflected in concrete actions in countries planning instruments and project records will attract sustained interest from donors and ODA providers in facilitating SAP implementation.

5.1. Project experiences and lessons disseminated globally and regionally.

Expected Outcomes

Expected Outputs

5.1.2. Publication and dissemination of key project documents, workshop and conferences documentation, experience notes, hydro- geological and other maps, translated into regional languages.

5.1.1 Project web site (following IW LEARN standards) created, IWENS produced, use of GEF 5 IW tracking tool and participation at GEF IW conferences and other IW LEARN activities ensured.

Outreach strategy and action plan 2.2

Analysis and assessment will be done by UNESCO-IHP in close cooperation with project partners and national focal points

Why is it relevant? (changing behavior, influencing

decision-making, preventing resource degradation,..)

When do we take action? (timeline)

Whom do we want to communicate it to?

(Who’s our audience(s)?)

What do we want to communicate?

(What’s our message(s)?)

How do we want to communicate it? (What channels/vehicles will

we use?)

Outreach strategy and action plan

Outreach strategy and action plan 2.4

Additional remarks / mental notes

A successful strategy is no one-size-fits-all: tailored approaches, tools and messages adapted to audiences

Successful communication is an ongoing process, not a one-time event. Adaptation: it is important to “keep at it” - just as being flexible and creative in responding to changing conditions

Resources need to be properly budgeted: tools and activities tailored to the level of time and human and financial resources available

IW:LEARN and Groundwater CoP 3.1

What IW LEARN is…

International Waters Learning Exchange And Resource Network

“Strengthening IW Portfolio

Delivery and Impact”(3rd phase:2011-2014)

strong focus on groundwater

IW:LEARN is an umbrella project (corporate program) dedicated to knowledge and information management within the GEF International Waters portfolio. It is a unique initiative.

Goal: To strengthen Transboundary Waters Management (TWM) by facilitating portfolio learning amongst GEF IW projects and partners and by providing a

series of services to facilitate this exchangeIWLEARN.NET supports knowledge sharing in the GEF IW portfolio and contains project-related information, contacts, documents, e.g. case studies, Transboundary Diagnostic Analyses, Strategic Action Programmes, news and events.

IW:LEARN and Groundwater CoP 3.2

… and what it can do for you

PORTFOLIO-WIDE LEARNING: BIENNIAL GEF INTERNATIONAL WATERS CONFERENCES (IWC)

TECHNICAL SUPPORT SERVICES www.iwlearn.net/websitetoolkit

PROJECT-PROJECT LEARNING EXCHANGES/TWINNING EXERCISES

TARGETED TRAINING

OUTREACH: INFORMATION CAPTURE, SYNTHESIS, DISSEMINATION

New initiative of the GEF IW: creation of Communities of Practice formed by water

practitioners, project country representatives and other stakeholders

that meet, virtually and face-to-face, and keep alive the legacy of the projects, share best practices, exchange knowledge and inform the design of new projects

www.groundwatercop.iwlearn.net 4th phase of IW LEARN 2014-2018, along the lines of the 6th GEF strategy new attention placed on groundwater. The GW CoP will enhance the capacity of the GEF to further address the conjunctive management of surface and groundwater resources

Question & Answer 1.1

Food for Thought…

In your experience, what do you recall as a successful example of good communication activity?

Is there any particular cultural aspect that we should consider when preparing the outreach strategy?

What should be avoided?

At the national level, can you share an example of existing initiatives that we

could link our efforts to? Rakhmet, Katta Rahmat,Рахмат,

Thank You, Merci, Rakhmat, Спасибо

Can you suggest national/regional organizations that we could engage with to maximize the impact of our

strategy and help us better understanding local needs?