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DESCRIPTIONWhy you should be mining your data and how to actually do it. Every company needs a rock star. We want it to be you. This session will give real world examples of data mining successes as well as walk you through how to get started down the path of data enlightenment, so that you too can say "I Am A Data Miner".
- 1. Mine CraftWhy you should be mining your data and how to actually do it.
2. Mark Tabladillo MVP Mark provides enterprise data science analytics advice and solutions.He uses Microsoft Azure Machine Learning, Microsoft SQL ServerData Mining, SAS, SPSS, R, and Hadoop (among other tools). He workswith Microsoft Business Intelligence (SSAS, SSIS, SSRS, SharePoint,Power BI, .NET). He is a consultant for SolidQ. Mark has been a national leader in analytics and data science (datamining and machine learning) through conference speaking andinstructional leadership since 1998: Microsoft TechEd, PASS BusinessAnalytics Conference, Predictive Analytics World, SAS Global Forum,PASS Summit. He connects with people on Linked In and Twitter@marktabnet 3. David McFarland - MSNCSVUP Sr. Mgr. Business Intelligence Rentpath 2007 to present CTO AdventureWorks Cycles 2005 to present CTO Northwind Traders 2000 to 2005 CTO Lucerne Publishing 1990 to 2000 4. How could data mining apply?Lets look at three companies 5. Telecommunications 6. Oil and Gas 7. Volkswagen Group 8. What Why HowRelational DataWarehouseFlexible query Data from disparate sources; tables,schema, keys, relationships, indexHadoop &HDInsightFlexible storage and schema, massiveparallel processingMultiple nodes and distributed computing,commodity hardware, Java; Map Reduceand YARNTabular Fast query and calculations, easy tounderstandIn-memory, columnstore indexesMultidimensionalOLAPFast query; ad-hoc analysis Pre-aggregations, calculationsData Mining &Machine LearningDiscovery of knowledge, find outliers, findsimilarities, make predictionsEstimations, creation of models 9. In the beginning, there wasMargaret**Her real name, as I dont think that she is THAT innocent. 10. Demonstration 11. Data platform: SQL Server 2014Database ServicesSQL Server*SQL Azure*ReplicationSQL Azure Data Sync*Full Text & SemanticSearch*Data IntegrationServicesIntegration Services*Master Data Services*Data Quality Services*StreamInsight*Project Austin*Analytical ServicesAnalysis Services*Data MiningPowerPivot*Reporting ServicesReporting Services*SQL Azure Reporting*Report BuilderPower View* 12. 3 things to tell yourself I will do the data mining exercise! I will find a way to apply data mining at work! I will be a rock star! 13. AppendixSteps toward Mine Craft 14. Major WebsitesSQL Server Data Mininghttp://technet.microsoft.com/en-us/sqlserver/cc510301.aspxhttp://www.sqlserverdatamining.com/Microsoft Azure Machine Learning (currently in preview)http://azure.microsoft.com/en-us/services/machine-learning/ 15. SoftwareDreamspark (students); BizSpark (businesses)SQL Server 2014 Enterprise(includes database engine, Analysis Services, SSMS and SSDT)http://www.microsoft.com/en-us/server-cloud/products/sql-server/default.aspxMicrosoft Officehttp://office.microsoft.com/en-us/Primer on Power BI -- MarkTabhttp://blogs.msdn.com/b/mvpawardprogram/archive/2014/08/04/primer-on-power-bi-business-intelligence.aspx 16. Preparing for Microsoft SQL Server Data MiningLast updated: October 28, 2014SQL Server You will need SQL Server 2008 or higher; please include Database Engine, Integration Services, and AnalysisServices. For SQL Server 2012 or 2014, you need the Multidimensional and Data Mining Mode for Analysis Services.(You may optionally install semantic search in SQL Server 2012 or 2014, print out the following directions beforeinstalling: http://msdn.microsoft.com/en-us/library/gg509085 )o SQL Server 2008 or 2008 R2 Enterprise Edition (or Developer Edition) The requirements for SQL Server2008 are on http://msdn.microsoft.com/en-us/library/ms143506(v=SQL.100).aspx All client tools should beinstalled, including SQL Server Management Studio (SSMS) and Business Intelligence Development Studio (BIDS).Directions for installation are at http://msdn.microsoft.com/en-us/library/ms143219(v=SQL.100).aspxo SQL Server 2012 or 2014 Business Intelligence Edition or Enterprise Edition (or Developer Edition) Therequirements for SQL Server 2014 are on http://msdn.microsoft.com/en-us/library/ms143506 and include NET 3.5SP1 (.NET 4.0 is also required, but it is installed during installation)All client tools should be installed, including SQLServer Management Studio (SSMS) and SQL Server Data Tools (SSDT). Directions for installation are athttp://technet.microsoft.com/en-us/library/ms143219(v=sql.120).aspx Click http://www.microsoft.com/sqlserver/en/us/get-sql-server/try-it.aspx for a 180-day trial version of SQL Server2014 Make sure you run Windows Update to have all the latest service packs and security updates applied 17. Microsoft Office (Data mining does not integrate with the browser-based Office 365, which is otherwise a nice product.) You will need Office 2007 or higher (with Excel) along with the free data mining add-in:o For Office 2007: The 32-bit data mining add-in works with SQL Server 2008 or 2008 R2:http://www.microsoft.com/en-us/download/details.aspx?id=7294o For Office 2010: The 32- or 64-bit data mining add-in works with SQL Server 2012 or earlier:http://www.microsoft.com/en-us/download/details.aspx?id=35578o For Office 2013: The 32- or 64-bit data mining add-in works with SQL Server 2012 or earlier:http://www.microsoft.com/en-us/download/details.aspx?id=35578 Install the add-in, and choose all the parts (sometimes not all the parts are checked). After installation, run the Server Configuration Utility (from the Windows menu) to make sure you can connectfrom Excel to Analysis Services. Please also open the Sample Excel Data (Excel Workbook) to see if you can see theData Mining tab, and also connect to Analysis Services. If you need help, there is a separate Help and Documentationlink (which comes up either from Excel or from the Windows menu).o You will need to have your own instance of an Analysis Services database, where you have administrativeprivileges (allowing both read and write access); if you have any questions on this point, please talk with aprofessional in your Information Technology group. Click http://technet.microsoft.com/en-us/evalcenter/jj192782.aspx for a 60-day trial version of Office ProfessionalPlus 2013 Make sure you run Windows Update to have all the latest service packs and security updates applied