MINDSHARE

GUIDE

SXSWi 2015

"That small, grass-roots event — which drew

700 people its inaugural year — has since

mushroomed into SXSW, one of the largest

and most influential gatherings on the planet."

– USA Today, March 7, 2014

2MINDSHARE AT SXSW 2015

SXSWi

• 30,000+ participants from 83

countries

• 1,100 sessions with over 2,000

speakers

• 3,000+ press outlets covering

the festival

3MINDSHARE AT SXSW 2015

Making the most of SXSWi

• The conference is widespread throughout downtown Austin - be sure to explore outside of just the Convention Center

• Spend time walking around outside of the Convention Center to find the best branded experiences

• The trade show floor is only open Sunday-Tuesday; budget ~2 hours to cover the full floor

• Download the SXSW GO app & use it to program your personal schedule

• Be open to spontaneity & be prepared with a plan B (lines can be long)

• Big names on panels draw crowds, “unknown” speakers deliver unique experiences

• There is no Uber surge cap; wear your walking shoes

4MINDSHARE AT SXSW 2015

SXSWi Distilled

5MINDSHARE AT SXSW 2015

Mindshare experts will distill the top

events, trends, and emerging topics

during the festival for marketers

Follow us on Twitter @Mindshare_NA

and MindshareInTheLoop.com for:

• Preview POV on what we will see at

SXSWi (published week of event)

• Daily blog and video updates,

interviews

• Top 10 Trends from SXSW post-

event

The

Sessions

What to attend

• Mindshare experts have put

together a selection of

recommended sessions for each

day of SXSWi.

• These sessions focus on innovation,

invention, and key emerging

marketing areas such as sensory.

• The selections were chosen to

inspire new thinking, big ideas, and

connecting to where your

consumers are going.

7MINDSHARE AT SXSW 2015

Friday, March 13

11:00am–12:00pm

Digital Diversity: How

Culture Impacts Digital

Hyatt Regency Austin (Zilker

Ballroom 2) – 208 Barton

Springs Road

Exploring culture in major

groups across the

increasingly-diverse U.S.,

attitudes & priorities, and

how that influences the way

people communicate online.

Speakers: Facebook, Ipsos

MediaCT

8MINDSHARE AT SXSW 2015

12:30–1:30pm

Beacons, mPay, and the

Great Shopper Reboot

Sheraton Austin (Capitol

Ballroom) – 701 E 11th

Street

Brands/retailers explore the

increasing impact of in-store

sensors and beacon

technology, the push

towards mobile payments,

and more. MediaPost event.

Speakers: Intel, Lowe’s, Alex

and Ani, and MaxMedia

12:30–1:30pm

En Vogue: Blurring Lines

Between Brands and Tech

JW Marriott (Room 205) –

110 E 2nd Street

A wearable tech/fashion

expert explores the

intersection of fashion &

technology by breaking

down models of brand

collaborations: Tory

Birch/Fitbit, Apple/Gucci, etc.

Speakers: Artefact (UX

designer solo presentation)

Friday, March 13

2:00–3:00pm

Millennials and Sports:

Reaching Next-Gen Fans

Four Seasons Hotel

(Ballroom AB) – 98 San

Jacinto Blvd

Despite the nature of live

sports programming, sports

media has to embrace multi-

platform to reach millennials.

See what the NFL has been

doing in that regard.

Speakers: NFL, NFL

Network, Re/Code

9MINDSHARE AT SXSW 2015

3:30-4:30pm

Defining the Next-Gen

Retail Experience

Austin Convention Center

(Ballroom D) – 500 E Cesar

Chavez St

A new generation of

innovators are changing the

way consumers think about

shopping. And retailers

thinking of the retail

experience.

Speakers: Rent the Runway,

Sephora, Stitch Fix

Saturday, March 14

9:30–10:30am

Machines That Tell Stories

JW Marriott (Room 210) –

110 E 2nd Street

How machines are affecting

digital storytelling and new

ways of finding meaning –

and how to be savvy about

your own digital narrative.

Speakers: HP, Polycot

Associates

10MINDSHARE AT SXSW 2015

11:00am–12:00pm, 12:30-1:30pm

SXSW Accelerator: Wearable Technologies 1

SXSW Accelerator: Wearable Technologies 2

Hilton Austin Downtown (Salon J) – 500 E 4th Street

3:30-4:30pm; 5:00-6:00pm

SXSW Accelerator: Digital Health and Life Sciences Tech 1

SXSW Accelerator: Digital Health and Life Sciences Tech 2

SXSW Accelerator® is a two-day pitch event in six categories

for early stage technology startups to pitch their product and/or

services to industry technology experts, high profiled media

personnel, and venture capitalists / angel investors. A grand

prize winner for each category will be selected at the end of day

two as part of the evening SXSW Accelerator Awards

Ceremony.

Saturday, March 14

11MINDSHARE AT SXSW 2015

11:00am-12:00pm; 12:30-1:30pm

SXSW Accelerator: Social Tech 1

SXSW Accelerator: Social Tech 2

Hilton Austin Downtown (Salon G) – 500 E 4th

St

SXSW Accelerator® is a two-day pitch event in

six categories for early stage technology

startups to pitch their product and/or services. A

grand prize winner for each category will be

selected at the end of day two as part of the

evening SXSW Accelerator Awards Ceremony.

11:00am-12:00pm; 12:30-1:30pm

SXSW Accelerator: Enterprise/Smart Data

Tech 1

SXSW Accelerator: Enterprise/Smart Data

Tech 2

Hilton Austin Downtown (Salon F) – 500 E 4th

Street

SXSW Accelerator® is a two-day pitch event in

six categories for early stage technology

startups to pitch their product and/or services. A

grand prize winner for each category will be

selected at the end of day two as part of the

evening SXSW Accelerator Awards Ceremony.

Saturday, March 14

12MINDSHARE AT SXSW 2015

3:30-4:30pm; 5:00-6:00pm

SXSW Accelerator: Ent. & Content Tech 1

SXSW Accelerator: Ent. & Content Tech 2

Hilton Austin Downtown (Salon G) – 500 E 4th

St

SXSW Accelerator® is a two-day pitch event in

six categories for early stage technology

startups to pitch their product and/or services. A

grand prize winner for each category will be

selected at the end of day two as part of the

evening SXSW Accelerator Awards Ceremony.

3:30-4:30pm; 5:00-6:00pm

SXSW Accelerator: Innovative World Tech 1

SXSW Accelerator: Innovative World Tech 2

Hilton Austin Downtown (Salon F) – 500 E 4th

Street

SXSW Accelerator® is a two-day pitch event in

six categories for early stage technology

startups to pitch their product and/or services. A

grand prize winner for each category will be

selected at the end of day two as part of the

evening SXSW Accelerator Awards Ceremony.

Saturday, March 14

3:30–4:30pm

The Future Role of Tech in

Dining and Food

Austin Convention Center

(Ballroom D) – 500 E Cesar

Chavez St

Chef David Chang

(Momofuku) talks about the

shifting landscape of dining

and how technology is

revolutionizing the way we

interact with, and consume,

food.

Speakers: Momofuku, The

Awl

13MINDSHARE AT SXSW 2015

5:00-6:00pm

A New Authenticity in a

Holographic World

JW Marriott (Room 210) –

110 E 2nd Street

How the unreal world is

enhancing experiences for

people and impacting

perceptions of reality, and

the art of creating authentic

holograms.

Speakers: Valis – Virtual

Artists Agency and Pound &

Grain Digital

Sunday, March 15

9:30–10:30am

Storytelling with the New

Screens

Austin Convention Center

(Room 12AB) – 500 E Cesar

Chavez St

How will 3D printers, VR,

AR, and smart objects/cities

reinvent the future of

storytelling? Findings from

USC's Annenberg Innovation

Lab.

Speakers: USC Annenberg

Innovation Lab

14MINDSHARE AT SXSW 2015

11:00am–12:00pm

Give Me Your Data – But

Stay Away From Mine!

JW Marriott (Room 404) –

110 E 2nd Street

Don't track or collect my

personal data, but find me

the fastest route, if I'm lost, &

personalize everything. How

do we navigate the

schizophrenia?

Speakers: Banjo, Application

Developers Alliance

12:30–1:30pm

Activism At Its Best: Drive

Supporters To Do More

Austin Convention Center

(Room 10AB) – 500 E Cesar

Chavez St

How to build out campaigns

that matter; to move the

digital focus beyond email

acquisition & empower a

community of dedicated

followers.

Speakers: DoSomething.org,

World Wildlife Fund,

Change.org, PETA

Sunday, March 15

9:30-10:30am (Enterprise/Smart Data) | 11:00am – 12:00pm (Digital Health) |

12:30-1:30pm (Innovative World) | 2:00-3:00pm (Wearables) | 3:30-4:30pm

(Entertainment and Content) | 5:00-6:00pm (Social)

SXSW Accelerator Finals:

Enterprise/Smart Data | Digital Health & Life Sciences | Innovation World |

Wearables | Entertainment and Content | Social

Hilton Austin Downtown (Salon FG) - 500 E 4th Street

The finalists from the previous day’s pitch competition compete and show off

their applications/technologies in one last round. Categories include: Enterprise

and Smart Data, Digital Health and Life Sciences, Innovative World, Wearables,

Entertainment and Content, and Social. A grand prize winner for each category

will honored in the evening at the SXSW Accelerator Awards Ceremony.

Speakers: various startups, presented by Oracle

15MINDSHARE AT SXSW 2015

Monday, March 16

11:00am–12:00pm

An Interview with Yik Yak’s

Founders

Austin Convention Center

(Ballroom A) – 500 E Cesar

Chavez St

GigaOm interviews the

founders of Yik Yak for a

look at changing messaging

apps & how usage patterns

of college students can apply

to older audiences.

Speakers: Yik Yak, GigaOm

16MINDSHARE AT SXSW 2015

11:00am–12:00pm

Breaking the 4th Wall:

Audience Participation. In

Digital Age

Four Seasons Hotel (San

Jacinto) – 98 San Jacinto

Blvd

How content producers can

deliver new experiential

types of entertainment based

on emerging technology,

changing audience

expectations, and more.

Speakers: Brain Factory,

Warner Bros, Portal Ent, Sync

Screen

12:30–1:30pm

Balancing Data and Intuition

JW Marriott (Room 205) – 110

E 2nd Street

How fashion brands and

retailers can find the right

balance between using the

insights gleamed from

data/analytics, while still

taking risks and using intuition

for unprecedented initiatives.

Speakers from: social

media/fashion branding

consultants

Monday, March 16

5:00–6:00pm

AR and VR: Moving

Beyond the Square Screen

Four Seasons Hotel (San

Jacinto) – 98 San Jacinto

Blvd

How augmented reality and

virtual reality are

fundamentally changing the

entertainment landscape &

how we can prepare and

adapt.

Speakers: Machinima,

DAQRI, Snaps

17MINDSHARE AT SXSW 2015

5:00-6:00pm

Getting Men Comfortable

with Mobile Shopping

JW Marriott (Room 205) -

110 E 2nd St

The growth of mobile

commerce & the impact of

social shopping apps. The

process of getting men more

comfortable with shopping

on their smartphones.

Speakers: Lowekey Media,

Android Homme, Troy

Alexander

Tuesday, March 17

11:00am–12:00pm

Better and Faster: Predict

Opportunity & Win in 2015

Austin Convention Center

(Ballroom A) – 500 E Cesar

Chavez Street

Trend Hunter’s guide to

unexploited trends in 2015,

plus six patterns of

opportunity in interactive & a

quick guide to neurological

traps that hinder smart

people.

Speakers: Trend Hunter

18MINDSHARE AT SXSW 2015

11:00am–12:00pm

AJ+ Presents the Future of

Engagement

Austin Convention Center

(Next Stage) - 500 E Cesar

Chavez Street

There’s no denying that AJ+

has disrupted the news

world. How they’re

addressing the changing

landscape of storytelling in

the digital/mobile age.

Speakers : AJ+ (Al Jazeera’s

digital outlet)

12:30–1:30pm

The Future is Short-Form:

Storytelling for Today

Hyatt Regency Austin (Texas

Ballroom 2-3) – 208 Barton

Springs Road

An exploration of how the

growth in viewership in

short-form content is

affecting general viewing

habits, and what it means for

the future.

Speakers: Maker Studios,

CAA, Bloomberg News

Tuesday, March 17

3:30–4:00pm

Understanding the

Beacosystem

Radisson Town Lake

(Riverside Ballroom) – 111 E

Cesar Chavez Street

Use beacon technology in

innovative ways requires an

ecosystem of apps and

active users to make them

work. This session should

help.

Speakers: Kwolia, InMarket,

TPN

19MINDSHARE AT SXSW 2015

3:30-4:30pm

Personalization

Uncovered: Creeps vs.

Grocery Store

Hyatt Regency Austin (Hill

Country ABCD) – 208 Barton

Springs Road

A discussion about

managing the fine line

between using personalized

data to add value to in-store

shoppers and using it to

creep them out.

Speakers: Adobe, Aetna,

Dell

20

Hyatt

Regency

Sheraton

Austin

JW

Marriott

Radisson

Four

Seasons

Convention Center

&

Hilton

Around

Austin

Things to see & do around Austin

22MINDSHARE AT SXSW 2015

1. State Capitol

Building

What:

Texas State Capitol

Where:

Congress & 11th St

When:

Year round 7am-10pm

2. Rainey Street

What:

Old homes converted to

bars & restaurants

Where:

Rainey Street

When:

Year round

4. Austin’s Bat

Colony

What:

Largest Bat Colony in

NA

Where:

Congress Bridge

When:

At Sunset in March-

April

3. Barton Springs

Pool

What:

68 degree natural

spring pool

Where:

Barton Springs Road

When:

Year round 8am-6pm

(closed Tuesdays)

5. SoCo

What:

Trendy street of retail and

restaurants close to

downtown

Where:

South Congress Ave between

Riverside Dr and W Johanna

St

When:

At Sunset in March-April

Things to see & do around Austin

23MINDSHARE AT SXSW 2015

6. Jester King

Brewery

What:

Craft Brewery Tasting

Room

Where:

30 min drive towards

Dripping Springs

When:

Fri 4-10pm, Sat 12-10,

Sun 12-6

2. Road Trip to Salt

Lick

What:

Notorious BBQ

(BYOB and Cash only)

Where:

30 min drive towards

Driftwood

When:

Everyday, 11am-10pm

4. Broken Spoke

What:

Honky Tonk Dance

Hall

Where:

South Lamar (10

minute drive from

downtown)

When:

10:30-11:30 Tues-

Saturday

3. Alamo

Drafthouse

What:

Movie theater w food

& drinks served in

theater

Where:

5 locations around

Austin

When:

Year round

5. Lady Bird Lake Trail

What:

Running & bike trail through

downtown Austin

Where:

Along the Colorado River

When:

Year round

Places to eat around town

24MINDSHARE AT SXSW 2015

Qui

Perla’s Seafood

Easy Tiger

Beer

Garden

Rainey

Street

Uchi

Odd

Duck

Driskill

Hotel

Franklin’s

BBQ

La Condesa

Torchy’s

Tacos

Wink

Restaurant

& Wine Bar

Guero’s Taco BarEnoteca &

Vespaio

Max’s Wine Dive

Z’Tejas

Second

24 Diner

Lamberts

BBQ

Hopdoddy burgers

Salty Sow

Eastside Cafe

Getting around town

Hail A

Cab

Austin

Free app for

iOS and

Android

25MINDSHARE AT SXSW 2015

Uber

Free app for

iOS and

Android

Lyft

Free app for

iOS and

Android

Car2Go

Car sharing

service, cars fit 2

people

$35 one time sign

up fee

$15/hour or

$85/day

MetroRail

Rail line from

Leander to

downtown Austin

(near Convention

Center) Mon-Sat

and from Lakeline

to downtown on

Saturdays

Zipcar

Car sharing

service, range of

car sizes

$85 sign up fee

$10/hour or

$69/day

THANK YOU