mindful metaphors - mindful marketing
DESCRIPTION
Beware metaphors can have your audience place you in the wrong bucket. This deck was made with Haikudeck. I assumed they were a wanna be Slideshare. I'd totally missed the core value - they rock at making simple decks with great images. They lost me at their branding and metaphor. They don't CLEARLY communicate that they are an authoring tool. This is a huge lesson. Are people driving by and missing your wow? It took a friend to share, recommend and highlight Haikudecks' value prop. Their metaphors didn't help..TRANSCRIPT
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This deck was made with Haikudeck
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Backstory: Be Mindful of metaphors!
• Assumption: Haikudeck is a Slideshare wannabe • Differentiation: Metaphors can grant & deny • Reality: Authoring Tool for Slides • Strength: Finding/crediting images • Lesson: Pick Metaphors with care • Warning: Metaphors can be implied or assumed
O u r M E T A P H O R : L I S T S
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