mind your own expo
TRANSCRIPT
I’m here today to help YOU better understand
I’m here today to help YOU better understand
What we do at EXPOSTUDIO?
How we do it?
Why we are doing it?
What we do at EXPOSTUDIO?
How we do it?
Why we are doing it?
BECAUSE OURULTIMATE GOAL
IS:
BECAUSE OURULTIMATE GOAL
IS:
To prevent you from loosingTo prevent you from loosing
MORE MONEYMORE MONEY
HOW DO YOU LOOSE MONEY?HOW DO YOU LOOSE MONEY?
EASYEASYBY NOT MAKING IT!BY NOT MAKING IT!
NOT MAKING
MONEY
NOT MAKING
MONEY==
LOOSINGMONEYLOOSINGMONEY
BUT, let us takeONE STEP AT A TIME in
UNDERSTANDING
BUT, let us takeONE STEP AT A TIME in
UNDERSTANDINGTHE CHANGES
THE IMPACT
THE CHOICES
THE DECISIONS YOU HAVE TO MAKE
THE CHANGES
THE IMPACT
THE CHOICES
THE DECISIONS YOU HAVE TO MAKE
QUICK HISTORY CLASS
QUICK HISTORY CLASS
BEFORE YEAR 1999BEFORE YEAR 1999THE BIG INTERNET BOOM HAPPENEDTHE BIG INTERNET BOOM HAPPENED
And it never stopped growing
And Growing
AND GROWING…
And it never stopped growing
And Growing
AND GROWING…
SINCE INTERNET…SINCE INTERNET…
Everything went onlineEverything went online Online Banking
Online Shopping
Online Education
Online Magazines
Online Dating
Online Banking
Online Shopping
Online Education
Online Magazines
Online Dating
WITHINTERNET…
WITHINTERNET…
Everything can be created in the virtual world
• Retail stores• Shopping malls
• And yes, even TRADESHOWS & EXHIBITIONS
Everything can be created in the virtual world
• Retail stores• Shopping malls
• And yes, even TRADESHOWS & EXHIBITIONS
SO BECAUSE OF INTERNET…SO BECAUSE OF INTERNET…
Every business IS
E-Business
Every business IS
E-Business
SO…WHAT WAS THE IMPACT ON THE EXHIBITION INDUSTRYSO…WHAT WAS THE IMPACT
ON THE EXHIBITION INDUSTRYIT’S existence was jeopardizedIT’S existence was jeopardized
Thousands of virtual online tradeshows, exhibitions and
Business TO Business Portals
Thousands of virtual online tradeshows, exhibitions and
Business TO Business Portals
AND ONE BIG…AND ONE BIG…
Fear that trade fairs and Venue exhibitions will
become History!
Fear that trade fairs and Venue exhibitions will
become History!
OR SO WE THOUGHT ?!?!?!OR SO WE THOUGHT ?!?!?!
EXPOSTUDIO.NETEXPOSTUDIO.NET
Founded in 1999Founded in 1999
IN THE MIDDLE OF THE CHAOSIN THE MIDDLE OF THE CHAOS
With only one goal in mind…With only one goal in mind…
TO MAKE THEEXHIBITION INDUSTRY:
TO MAKE THEEXHIBITION INDUSTRY:
BETTER
STRONGER
MORE POWERFUL
BETTER
STRONGER
MORE POWERFUL
HOW?HOW?
By using that new technology that everyone thought would be the end of the exhibition industry!!!
By carefully analyzing the strengths and weaknesses of both industries;
By Creating a unique solution, based on the synergy between the best of the two WORLDS …
By using that new technology that everyone thought would be the end of the exhibition industry!!!
By carefully analyzing the strengths and weaknesses of both industries;
By Creating a unique solution, based on the synergy between the best of the two WORLDS …
What we did was:What we did was:
Analyzed the needs of all customer levels in the process:
Exhibition Visitors
Exhibition Attendees ( Exhibitors )
EXHIBITION ORGANIZERS
VENUE OWNERS
Analyzed the needs of all customer levels in the process:
Exhibition Visitors
Exhibition Attendees ( Exhibitors )
EXHIBITION ORGANIZERS
VENUE OWNERS
Took the real numbers from official reports and researchesTook the real numbers from official reports and researches
We made careful choice of the best tools for every and each function that needed to be implemented…
Tested, Tested, Tested …Than did it all over again…Tested it some more…
And in the end we created …
We made careful choice of the best tools for every and each function that needed to be implemented…
Tested, Tested, Tested …Than did it all over again…Tested it some more…
And in the end we created …
The Ultimate solution that takes care of everyone's NEEDS and requirements while being…
The Ultimate solution that takes care of everyone's NEEDS and requirements while being…
Easy to use Friendly Fast Organized Reliable, and Technologically advanced
Easy to use Friendly Fast Organized Reliable, and Technologically advanced
So what were the most important needs that we
focused on?
So what were the most important needs that we
focused on?
Know what to expect at the next eventGet to the right people before the eventHave more meetings with qualified exhibitors,
during the eventTo receive follow up information after the event.Get as much value in terms of quality networking
with the exhibitorsGet all the information in one placeKnow what to expect at the next event
Know what to expect at the next eventGet to the right people before the eventHave more meetings with qualified exhibitors,
during the eventTo receive follow up information after the event.Get as much value in terms of quality networking
with the exhibitorsGet all the information in one placeKnow what to expect at the next event
Exhibition Visitors want to:Exhibition Visitors want to:
And what the Exhibitors want?And what the Exhibitors want?
They want more promotional options
They want to feel like VIP’s
They want to win awards and prizes
They want more for less
They want qualified Customers at their booth
They want to get new benefits, more benefits
They want to stay in touch with you
They want more promotional options
They want to feel like VIP’s
They want to win awards and prizes
They want more for less
They want qualified Customers at their booth
They want to get new benefits, more benefits
They want to stay in touch with you
And what’s in it for the Organizers & Venue Owners?
And what’s in it for the Organizers & Venue Owners?
They want to sell out their space
They want to sell more additional features
They want more control over their event
They want less surprises during the event
They need to cut the costs…
andThey really need all
the support they can get…
They want to sell out their space
They want to sell more additional features
They want more control over their event
They want less surprises during the event
They need to cut the costs…
andThey really need all
the support they can get…
SO THEY CAN START MAKING MORE MONEY THAN EVER
BEFORE…
SO THEY CAN START MAKING MORE MONEY THAN EVER
BEFORE…
OK…
Before we tell you how does Expostudio.net help…
OK…
Before we tell you how does Expostudio.net help…
WE WANT YOU TO UNDERSTAND THAT:
WE WANT YOU TO UNDERSTAND THAT:
WE ARE ON THE SAME TEAM…WE HAVE ALL THE TOOLS YOU NEED…WE HAVE THE KNOW-HOW!
WE ARE ON THE SAME TEAM…WE HAVE ALL THE TOOLS YOU NEED…WE HAVE THE KNOW-HOW!
TAKE A LOOK…TAKE A LOOK…
Traffic ReportingYou want precise report abouteverything you can imagineregarding your online business?We did that also.With “Webtrends” - The best reporting tool on the web…
MessagingThere is now way you will keepthem in the dark with ourmessaging and communicationtools …
AnalyticsDon’t worry about your numbers.They are all in order so you caneasily predict what to do next…
DatabasesThe most important assetyour business has.Hosted at our own facilities,for your eyes only…
Unlimited BandwidthNever worry that someonemight decide that you hadenough traffic this month…
Digital Rich MediaOur hosting makes sure thatyou can put everything you havecreated on the net…
Security & CertificationThe latest Microsoft Standards.Is that secure enough?
Help DeskThere is 24/7 support for thenetworks and websites…Give them a call and check!
ServersThe fastest, most reliable,Latest generation Servers.Should we say more???
Community CreationGrow the number of your visitors and exhibitors. Sky is the limit.
Marketplace PositioningPosition your self globally, on the top of the industry you represent. Show them why you are the best.
E-boothGive (sell) them their own spaceon your website. They want it, they will pay for it.
CommunicationEnable them to get in touchwith each other,through YOUR web site.
Content CreationBe as creative as you like,We will help you to turn yourimagination into reality…
Full range marketing•e-mail campaigns•brochures•announcements•special offers
Any time all the time
PromotionThe best set of tools in the world,for Fast and precise promotionsfor you and your clients.
BrandingGet into every CEO’s plannerin the industry you cover.After that……Their budget is Your Budget…
DevelopmentWe never stop inventing andcreating new features, so that youcan feel that you are really running the business ……Not the other way around!
TestingWe only stop testing when we areready for new version of our products, or launching of your new campaign … Period!
PersonalizationCreate the feeling of closeness,call them by their first name,Do it only for them…
Content ManagementYou decide what, when and howwill your visitors read on yourwebsite. And do it in less than 1 minute.
Programming and DesignAll in One ProfessionalSolution form under one roof.One single contact for all yourDevelopment needs…
SurveyMake it easy for them,to give you all the infoyour business needs.Information is POWER!
SalesSell your products and services,but why not getting money fromyour client’s sales to?
Payments & BillingIt’s one click away,New exhibitor on the list – New money on your account.
Catalogs & DirectoriesMake them proud they are listed in your directory.Become the main spot, where professionals of your event’s industry will look for info…
Search“Keyoti” is one of the bestsearch engines in the world.We Implemented it into oursystem just for you…
•Community Creation
•MarketplacePositioning
•E-booth
•Communication
•Catalogs & Directories
•Payments& Billing
•Survey
•Full rangemarketing
•Development •Testing
•Search
•TrafficReporting
•ContentCreation
•Personalization
•Security &Certification
•Messaging•Help Desk
•Programming& Design
•Databases
•Servers
Infrastructure (hardware and software)
Tools and Applications (administration)
Front End (web site)
•Promotion
•Sales
• ContentManagement
•Branding
•Analytics
•UnlimitedBandwidth
•DigitalRich Media
System StructureSystem Structure
AS YOU CAN SEE…AS YOU CAN SEE…
There are countless benefits awaiting for you to put them in action…
Just see how couple of them bring you the fastest ROI in the industry before your actual event begins…
There are countless benefits awaiting for you to put them in action…
Just see how couple of them bring you the fastest ROI in the industry before your actual event begins…
Enable your exhibitors to promote themselves during 365 days of the year, instead of 3,65…
Enable your exhibitors to promote themselves during 365 days of the year, instead of 3,65…
Keep their contact information easy to reach, for any interested party from the industry…
Keep their contact information easy to reach, for any interested party from the industry…
They can receive instant message from qualified buyers, future partners, visitors…
They can receive instant message from qualified buyers, future partners, visitors…
Full Marketing Exhibition… Rich Media, Video Commercials, Brochures, Price Lists…
Full Marketing Exhibition… Rich Media, Video Commercials, Brochures, Price Lists…
AND THAN… Enable them to make the last step before the business deal… Set up a Meeting…
AND THAN… Enable them to make the last step before the business deal… Set up a Meeting…
Put it on their Calendar, and make them happy…Put it on their Calendar, and make them happy…
How Exhibitors control their eBooth How Exhibitors control their eBooth Sorry… They were Polish Sorry… They were Polish
And what about YOU?And what about YOU?
How do you stay informedabout every single detailthat goes on your event?
How do you stay informedabout every single detailthat goes on your event?
View every single number…View every single number……And celebrate your progress!…And celebrate your progress!
DO YOU KNOW HOW MUCH MONEY ARE OTHER
EXHIBITION WEBSITES CHARGING FOR A
SERVICE LIKE THIS?
DO YOU KNOW HOW MUCH MONEY ARE OTHER
EXHIBITION WEBSITES CHARGING FOR A
SERVICE LIKE THIS?
BETWEEN
US$500
AND
US$2000PER YEAR
BETWEEN
US$500
AND
US$2000PER YEAR
HOW MUCH WOULD YOU
CHARGE?
HOW MUCH WOULD YOU
CHARGE?
Lets do a simple math…Lets do a simple math…
200 Exhibitors
X US$500
=
200 Exhibitors
X US$500
=
I’ll give you a hint…I’ll give you a hint…
It’s a big round figure!It’s a big round figure!
Actually…That is all we would like
YOU TO DO…
Actually…That is all we would like
YOU TO DO…
COUNT YOUR MONEY…COUNT YOUR MONEY…
ANDAND
MINDYOUROWN
EXPO!!!
MINDYOUROWN
EXPO!!!
FOR EVERYTHING ELSE,ALL YOU HAVE TO DO IS…FOR EVERYTHING ELSE,
ALL YOU HAVE TO DO IS…
ASK!ASK!
AND WE WILL TAKE CARE OF IT!
AND WE WILL TAKE CARE OF IT!
THANK YOU!THANK YOU!