mind the gap
DESCRIPTION
Mind the Gap, the sequel09/ 03 / 2009AmuseeVous 1 eurocampagne, Lotte Van de WerfTRANSCRIPT
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Communication
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targets
COMMUNICATION We want to inform as many young people as possible about the 1 euro museums. This in the most direct way: catching them where they are!
CONTENT
We want to create a first nice experience at the museum. We organize supportive activities to boost young people’s
eagerness to go to the 1 euro museums
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targetgroup
KIDS – 12 / YOUNG 12 – 16 / YOUNG 16 – 26
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website
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News plugin: 1 euro information on partner websites
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Museum reports by young people
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Online networks
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Posters
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Booklet
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Booklet for childrenin collaboration with (H)ART, art magazine
in april they have a special children’s edition of the magazine
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1 euro covered by the Flemish media
VRT Nieuws - Brussel Nieuws - De Morgen - Het Laatste Nieuws - Het Nieuwsblad (Oostkust/Brugge) – Knack - Belang Van Limburg - De Tijd -
Het Laatste Nieuws Limburg - Het Laatste Nieuws Oostkust - Het Nieuwsblad Oostende/Westhoek – GVA - De Redactie – Jeugdwerknet -
Radio 1 – StuBru - Radio 2 (3 regionale zenders) - ….
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1 euro on the road
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Bringing the museum to the peopleWe travel around the country with our 1 euro caravan. We bump into
youngsters on their first studentparty, at their favorite music festival, … We inform and motivate them to visit the 1 euro museums.
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Ghent Festivities summer 2008 a Popular Cultural Festival
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Making a museum on the Festival10 young artists go to Pukkelpop, an international recognized music festival.
Together with the visitors they turned the festival into a museum. Also our promoteam was present!
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Cultuurmarkt Vlaanderenlaunch of a fresh and new cultural season in Flanders
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And morethe 1 euro promoteam was also present at
• 6/09/2008 - Laundry Day (Antwerp, dance festival at the Port of Antwerp)• 24/09/2008 – Student Kick Off (Ghent, academic start)• 25/09/2008 – StuDay (Antwerpen, academic start):• 25/09/2008 – Studentenwelkom (Leuven, academic start)• 15/10/2008 – Dag van de Student (Brussel)• 17/10/2008 – Dag van de Jeugdbeweging (A’pen, Bxl, Gent):• 2/11/2008 – Student Welcome Concerts • 19/01/2009 - Dag van de cultuureducatie
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Action!
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Media Stunts!
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Museum Cycling TourSporty start:
23 enthousiastic youngsters discover the 23 “1 euro museums” by bike. Minister of Culture, Youth and Sports, Bert Anciaux is riding ahead!
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Party at the MuseumThe cycling tour ended at the Royal Museum of Fine Arts in Antwerp, where
about 1000 youngsters celebrated the launch of the “1 euro museums”
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Let’s swim!About 150 youngsters take an ice cold dive at the Sportimonium, museum of sports.
Since the first of January the Sportimonium and two other useum, FotoMuseum & Huis van Alijn, join the “1 euro museums”!
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Content orientated activities
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1 euro museum & youth movements On the “Dag van de Jeugdbeweging”.
Promo at breakfast + lounge at Bozar, S.M.A.K.&KMSKA‘
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Stories at the MuseumYouth authors and illustrators tell their stories at their favorite museum. Feat. Gerda Dendooven (6+), Marita de Sterck (14+), Joke Van Leeuwen (8+), Klaas Verplancke (16+)
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Museum in the Picture!3 museums pictured by youngsters
(Middelheimmuseum, Kunstmuseum aan Zee & MIAT) in collaboration with: Maks!, Centrum voor Beeldexpressie & Pentax