mind reading exists - aka. big data in marketing @dimsz
TRANSCRIPT
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Mind Reading Existsaka. Big Data in marketing
Tomi MESTER - adatlabor.hu
[email protected]/adatlabor
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aka. Big Data in marketing
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6 tricks
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1. purchase ≠ interest
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massage
escape game
skin care
gym pass
traveling
0 200 400 600 800
product SOLD
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massage
escape game
skin care
gym pass
traveling
adventurecoupons
0 7500 15000 22500 30000
Product wanted
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2. if you have nothing
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[email protected] Kovács Andor
[email protected] Szabó Gizella
[email protected] Vidra Vidra
[email protected] Szabó Miklós
[email protected] Nagy András
[email protected] Mikó Dénes
[email protected] Andrus Gábor
… … …
E-mail list
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3. who are your customers?
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FACEBOOK LIKES
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FACEBOOK - ENGAGED
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WEBSITE VISITORS
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PAID FOR THE PRODUCT
12,8%
87,2%
MALE FEMALE
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4. WHO ARE YOUR PARTNERS?
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5. IN-PAGE SEARCH
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6. conversions
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WHERE are CUSTOMERS COMING FROM?
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Mind Reading Existsaka. Big Data in marketing
Tomi MESTER - adatlabor.hu
[email protected]/adatlabor