milwaukee engineering research conference merc 2019 · access to new technologies for a competitive...

ADVANCEDMATERIALS&MANUFACTURING:ValueandChallengesinMulti-campus

University/IndustryConnectivity(Collaboration)

College of Engineering &Applied Science

MilwaukeeEngineeringResearchConferenceMERC2019

Moderatedby:NidalAbu-Zahra,PhDChair,MaterialsScienceandEngineeringDepartment,UW-Milwaukee

Panelists• DougDunham,PhDDirector,MaterialsScience&EngineeringCenter,UWEau-Claire• JoeHamann,PhDDirector,AdvancedEngineeringatRexnordCorporation• JessicaSilvaggi,PhDDirectorofTechnologyCommercialization,UWMResearchFoundation• KonstantinSobolev,PhDProfessor,Civil&EnvironmentalEngineering


• Whatconstitutesa“successful”industry/universitypartnership:metricsandvalues

• Benefitsandchallengesinstrategicpartnerships

• Multi-campusuniversity/industryconnectivity– potentialsandchallenges

• LessonslearnedinWisconsin

DiscussionTopics


Acquisition of IPs

Increasing technical awareness in R&D

To accelerate or improve existing research

Public image in the society

Improving skills of employees

Improve profitability

Access to highly skilled researchers

Access to new technologies for a competitive advantage

Access to the university physical facilities

Access to government funding

Creating a culture of innovation

Ability to recruit talented students

Tax credits

Industry


University

BudgetSupplement

Recruitmentofskilledstaffandstudents

Updatedtechnicalknowledge

UniversityRanking

Accesstoindustrialinformation

Accesstonetworksofknowledgecreationandutilization

Accesstogovernmentfunding

IProyalty

Fulfillsmissionofpositiveimpactonsociety

Integrationintolabormarket

Creatingentrepreneurial

culture


Researcher

Careerdevelopment

AccesstoResources

Skilledstudents

Financialrewards

Practicalknowledge

Researchfunding

Practicalapplications

IPsharesSenseof

accomplishment


Researcher

Industry

University

Entrepreneurs


v Difficulttoidentifyacademicresearchthatcanbedevelopedintocommercialproducts.Mostresearchpapersdonothighlightthepotentialforcommercialapplicationsoftheirfindings.

CommunicationGap


v Communalism – PublicknowledgeCultureofTheUniversity CultureofIndustry

v Proprietary – aslittleasnecessaryismadepublic

Thedifferencebetweenacademicandindustrialscience,Dr.ShawnCunningham,2011

v Skepticism – requirescriticalscrutiny,debate,peerreviewandcontradiction

v Disinterestedness – neutralandimpersonaljudgement

v Originality – newcontributionstoexistingknowledge

v Universalism – scientificfindingsareevaluatedobjectivelyregardlessofranksorstatus

v Authoritarian – actingwithinahierarchyintheworkplace

v Local – focusedonlocaltechnicalproblems

v Expert – expertproblemsolvingratherthancreativity

v Commissioned – toachievespecificpracticalgoals(ROI)

CulturalGap


v Mostlytransactional relationshipsnotstrategic;sometimeslimitedpartnershipwithindividualfacultyonanas-neededbasis.

LackofLong-TermRelationships

UncertaintyinRelationships=UncertaintyinROI


Companieswhoviewoneanotherascompetitorswithinanindustry,ratherthancollaboratorsworkingonanationalinterest,arereluctanttocooperatetosolvecommonmanufacturingproblems

ReluctancetoCollaboratebetweenIndustryPartners

Thomas-Kilmann ConflictModeInstrument(TKI)


AbsorptiveCapacity Ability ofbusinessestorecognizethevalueofnewexternalknowledge,

assimilateitandapplyittocommercialends.

EXPLOITATIONAWARENESS

AQUISITION TRANSFORMATIONASSIMILATION

Potential Realizedreceptivenessto

externalknowledgecapacitytoexploittheknowledgeabsorbed

AbsorptiveCapacity

UKNationalCentreforUniversitiesandBusiness,“Bestpracticestrategiesforsuccessfulinnovationthroughuniversity-Businesscollaboration”Dec.2013.

MRShop

floo

rs“Mixed

Reality”

DeloitteUniversityPressTechTrends2017Thekineticenterprise

SkillGaps


IntheUS,contributionsbytheprivatesectoraccountforlessthan5%ofuniversityR&Dbudgets

milwaukee engineering research conference merc 2019 · access to new technologies for a competitive...

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