Milton GLASERMilton GLASER

Milton GLASERMilton GLASERBACKGROUND WORK ANALYSIS CONCLUSION REFERENCES

Milton Glaser was born on June 26, 1929 in New York. He is best known as a graphic designer, illustrator, and teacher. From 1948–51 Glaser studied at the Cooper Union in New York. On a Fulbright Scholarship from 1952–53, Glaser studied at the Accademia delle Belle Arti in Bologna, Italy with Giorgio Morandi as his mentor. Glaser, with the help of two other designers founded and became president of the Push Pin Studio in New York in 1954. He was also editor and co-artdirector of the "Push Pin Graphic" magazine.

Beginning in 1961, He teaches at the Pratt Institute and the School of Visual Arts in New York. In 1968 he becomes the design director for the "New York Maga-zine". In 1970 he leaves the Push Pin Studio. Glaser begins to work in interior, furniture, product and graphic design. In 1974 he founds Milton Glaser Inc. in New York. He re-designs numerous magazines. ("Paris Match", "L´Express", "Esquire", and "Jardin des Modes"). From 1975 to 1977 he is the design director of "Village Voice" magazine. In 1978 Glaser designs the corporate identity for the Grand Union Company supermarket chain. In 1983 he founds the company WBMG with Walter Bernard.

Milton GLASERMilton GLASERBACKGROUND WORK ANALYSIS CONCLUSION REFERENCES

logo design:

posters:

logo design:

Milton GLASERMilton GLASERBACKGROUND WORK ANALYSIS CONCLUSION REFERENCES

Glaser’s work includes posters (Glaser has illustrated and designed over 300 posters-- including the famous multi-colored Bob Dylan poster), logos (Milton Glaser Inc. has dealt with many different design strategies from print graphics (corporate identities, etc.) to logos-- among them the famous ‘I love new york’ logo which is rumored to be the most frequently imitated logo in history.His work also includes font design (Babyfat, Babycurls, Baby Teeth, Houdini, Glaser Stencil), record sleeves, books ("If Apples had Teeth",1960; "Graphic Design" 1975; "The Milton Glaser Poster Book", 1977,and magazines. Glaser founded ‘New York Magazine’ in 1968 with Clay Felker. Glaser was president and design director until 1977. With the WBMG studio in 1983, Glaser designed more than 50 magazines, newspapers and periodicals around the world.

He has worked in environmental and interior design, designing exhibitions, interiors/exteriors of restaurants, shopping malls, supermarkets, hotels, etc.

Milton Glaser has also been an active design educatorteaching design at the School of Visual Arts in New York

He has had solo exhibitions at the Centre Georges Pompidou in Paris, The Lincoln Center Gallery in New York,The Houghton Gallery at the Cooper Union in New York, The AIGA Gallery in New York and The Philadelphia Museum of Art.

Glaser Stencil:

most famous for:

Milton GLASERMilton GLASERBACKGROUND WORK ANALYSIS CONCLUSION REFERENCES

Milton Glaser’s career began in a time when the design style was hardening and adhering to stricter rules and guidlines based on the Swiss style that was popular at the time. Glaser emerged from college at an excellent time for New York, the war and the preceding Depression having just ended and his urban, freestyle illustration broke through the hard linear style, producing work that was unique and whimsical. He has become one of the most influential American graphic designers we know today.

His work for the city of New York has played an intricate role in the branding of the city. His “I [heart] NY” logo is known around the world and its follow up after September 11 “ I [heart] NY more than ever” became an important image for New Yorkers.

As an educator his has reached out to many students and encouraged them to explore their ideas through drawing and the formation of strong concepts.

(Poster for the SVA exhibition at the Visual Arts Gallery in NY, )

Milton GLASERMilton GLASERBACKGROUND WORK ANALYSIS CONCLUSION REFERENCES

Milton Glaser, a self proclaimed technophobe, never touches the computer when he designs. His method of teaching embraces the philosophy that all concepts should be conceived through pen and paper before another medium complicates the process. "The difference between the brain and the computer has to do with the way the brain works by maintaining its fuzziness," Glaser says. "You do a sketch -- which is why, incidentally, I think that drawing is essential -- and the brain examines the sketch and modifies it. The brain then thinks of another idea. And then you do another sketch, which is still fuzzy, and there's a response on the part of the brain, and you move in a series of steps toward clarifi-cation. The maintenance of ambiguity is a central part of how the brain works."Glaser has encouraged his students to retain their neces-sity to draw. He encourages them to deveop clear con-cepts rather than slick designs. His strong graphic style and illustration technique place him amongst the most famous american graphic design-ers. His influence in the design world through his work and his instruction are undeniable.

Milton GLASERMilton GLASERBACKGROUND WORK ANALYSIS CONCLUSION REFERENCES

http://www.designboom.com/eng/interview/glaser.html

http://www.miltonglaser.com/

http://www.philamuseum.org/exhibitions/exhibits/glaser.shtml

http://graphicdesign.about.com/gi/dynamic/offsite.htm?site=http%3A%2F%2Fwww.macworld.com%2F2001%2F03%2Fbc%2F28glaser%2F

http://graphicdesign.about.com/gi/dynamic/offsite.htm?site=http%3A%2F%2Fwww.petehamill.com%2Fmiltonglaser.html