Jazz Fest 2016 Campaign Recap

PrintMiller brand full page ad in Gambit

March 22 – April 26

208,139Gambit Cume Readership

(The Media Audit: Fall 2014)

40,000weekly circulation

PrintContest half page promotional ad in Gambit

March 22 – April 26

208,139Gambit Cume Readership

(The Media Audit: Fall 2014)

40,000weekly circulation

bestofneworleans.com/flag(Landing page views: 4,711)

bestofneworleans.com/winPromotional Screenshot

Capture the FlagGambit Goods Promotional Post

Capture the FlagSocial Media Campaign

3/30/16 – 4/15/16

Gambit Facebook Followers: 31,000+

Gambit Instagram Followers: 15.8k+

Promotion Announcement:Monday, March 21

First clue: March 23

Second clue: March 25

Third clue: March 30

Fourth clue: April 1

Fifth clue: April 6

Sixth clue: April 8

Seventh clue: April 13

Eighth clue: April 15

Instagram post: March 29

Digital web package: linking to bestofneworleans.com/jazzfest

March 22 – April 26

Impressions: 264,739 Clicks: 343 Delivery rate 110%

bestofneworleans.com/winjazzfest landing page

Exclusive e-Blast on 3/23Opens – 6,257

Unique Clicks – 1,775

Exclusive e-blast on 4/6Opens – 5,762

Unique Clicks – 980

Bestofneworleans.com/win